Erin Balsa's Linkedin Analytics

Hey! You landed on my profile, which means one of three things: 1. You want to sell me something 2. You know me in real life 3. You want to create better content If you’re a two or three, make yourself comfortable — I'm happy you're here! Looking for a director-level content pro who can help your B2B SaaS startup create content that builds loyal fans and drives business results? I'm a builder, strategist, and doer. And I'm obsessed with metrics that matter, like: - Pipeline generation: I helped increase high-intent request demo leads by 102% in a year. - Revenue creation: One of my research report campaigns drove $680K in closed won revenue. - Happiness quotient: I assume positive intent, lead with empathy, and try to be a joy to work with. My 13+ year professional content marketing journey took me from writing a personal blog to leading a 12-person content marketing engine at The Predictive Index (an Inc. 5000 HR Tech startup). In January of 2022 I took a leap of faith and went out on my own as a Fractional Director of Content Marketing. Three-and-a-half years later, and I have codified my expertise into a repeatable system I use with clients: 🔮 The Bland to Bold Framework helps B2B marketers create content that stands out and builds trust — so they make it onto their ideal buyers’ Day One Lists. It breaks bold content down into four key elements: originality, novelty, proof, and depth. Each element is represented by its own spectrum. 🔮 The Bland to Bold Content Assessment™ is a 27-question survey that allows me to measure a brand’s content for originality, novelty, proof, and depth. Each question represents one content marketing competency, and the output is a list of strengths and gaps. 🔮 The Bland to Bold Blueprint is a customized action plan that outlines a path forward, based on your assessment results. (Lots of people think they need to create more content when really they need to take a step back and build a stronger foundation.) 🔮 Execution is where I roll up my sleeves and get shit done! Because an action plan is just words on a page. If you've made it this far, why not say hello? To avoid any generic banana "I see we both work in advertising services" messages, let's play two truths and a lie. One of these statements is false: - I've been held up at gunpoint. - I've traveled to 10 countries this year. - I've taken roadkill to the taxidermist. Have a great day (or have the day you deserve, depending on the circumstances)!