Erin Balsa's Linkedin Analytics

You have a unique point of view, brilliant subject matter experts, and awesome-sauce tech. It SHOULD be easy to publish bold content for your B2B SaaS, but ... ✔️ Your last B2B writer had the business acumen of a frying pan. ✔️ You tried a few freelancers but ended up rewriting everything yourself. ✔️ Your old agency talked a big game (and cost a fortune), but you got stuck with an entry-level team. ✔️ You don't have time to fill out long-form content briefs. You need a content marketing partner who makes your life EASIER, not harder. ✔️ Your colleagues try to help ... but without a strategic content plan, they do random acts of marketing. ✔️ And don't even get you started on that content specialist with the blank stare! (No, I didn't put a listening device under your desk. I just know.) I founded Haus of Bold in January 2022 to solve a specific problem for a specific type of company: 💠 The problem: Your company's creating content ... but it's NOT building thought leadership, driving organic hand-raiser leads, or enabling sales. And not to mention, you're frazzled AF managing freelance writers and SEO agencies on top of your actual job. 💠 The specific type of company: Your company is a sales-led B2B SaaS startup that sells a complex solution to smart people. You have a marketing team, but no full-time content marketer. 💠 The solution: I help marketing leaders like you build revenue-generating content engines by focusing on four areas: people, process, strategy, and execution. I function as a fractional Director of Content—but I don’t waste your budget sitting on calls all day long; I get sh*t done. Learn more about my services here 👉 https://hausofbold.com/services/ Still with me? I knew I liked you. I'm a former B2B SaaS marketing director with 12 years of experience—including 9 years in B2B SaaS and 7 years leading large content teams (agency and in-house). In other words, I've walked a mile in your shoes. I get it. One CMO told me, "You're not a vendor, you're a true business partner." 💕 Over the years, I’ve written for lots of B2B SaaS companies you probably know, like: - monday.com - HubSpot - Drift - G2 - Intuit - Greenhouse These days, I build and execute content strategies for visionary B2B SaaS startups, like: - Intellum - People.ai - Showpad - Uniphore - SurveyCTO - Maybe you? 😉 🌈 Subscribe to my newsletter, Leading Thoughts: https://www.hausofbold.com/newsletter 🔔 Ring my bell to get notified when my posts go live. I post about content marketing, thought leadership, and business ownership.