Bani Kaur's Linkedin Analytics

Who am I? I am a freelance B2B SaaS writer for clients like Klaviyo, Litmus, Dooly and a writer for the SaaS Nordic CEO and Executive Network. I use design thinking to write research-driven and value-packed content for B2B SaaS brands. But what does that mean? Essentially, I follow a 3-step research model before I draft my first outline. Step 1: Literature Study A study of everything surrounding the content topic to learn from both the basics as well as top brands. Example: If the topic is 'Email Marketing trends in 2022'. I will look up 'The first email marketing campaign', 'Analyst forecasts on email marketing','successful email campaigns of 2021'. Step 2: Case Study A study of top-ranking blogs on 'Email Marketing Trends in 2022' to analyse content, structure, and pattern. Step 3: First-hand example study Go through well-done email marketing ideas from my own inboxes (and those of my friends). Will collect samples and screenshots. All of this before I write the first word of the outline! Even though I write about serious topics, the most essential item in my toolkit is a sense of humour. At times you can find me un-learning GMAT vocabulary to create pieces that an ‘8th grader can understand’ (I *just* replaced ‘arsenal’ with ‘toolkit’). Here's what I can do for you - 1. Thought Leadership Content Do you have excellent leaders in your B2B SaaS team whose ideas are documented but scattered across different formats? Some as webinars, some as a guest in podcasts and some as interviews? I can translate these into cohesive blogs to drive traffic, whitepapers to build authority, and LinkedIn posts to enable social media growth. 2. Do you have great ideas for blogs but lack actionable examples inside the blog to cement your authority and provide your reader *real* value? I can create new blogs or repurpose your existing blogs and enrich them with samples and templates that your readers will love and download. Example: if you have a blog titled 'How to write a winning cart abandonment email'. I will enrich it with real-life examples of emails that worked and write customizable templates for your readers to copy-paste there and then. 3. Do you have a team of in-house experts and are looking to create premium assets from their knowledge? I can interview them and create whitepapers and long-form blogs with expert insights that can drive direct revenue for your brand. Email: [email protected]