Florian Hameister - The Innovation Process Guy

With the Business Case Reality Check we make your business case trustworthy and complete. You will receive your digital business case document in a clear structure, with all relevant information prepared in such a way that it serves as a convincing basis for decision-making. 
Process: 
In the first step, we will collect all existing information. In the second step, we examine the information together in a workshop and work out the strategy fit, the problem-solution fit, the product-market fit, and the feasibility. In the next step, we complete your business case with the missing information and define the calculation model. The fourth and last step is the calculation of the business case's probability of success based on your input, and I develop recommendations for the next steps.

Business Case Reality Check - Von wilden Annahmen zu einer klaren Erfolgswahrscheinlichkeit

Facilitation of live and online workshops on innovation and innovation processes and project kickoff for development.
I'm more introverted and love the online formats with clear processes and tightly scheduled procedures. Because, from my point of view, you make the introvert listen and thus offer the company a high added value.
I use methods and techniques from Jobs-to-be-done, problem framing, Design Thinking, Design Sprint, and FORTH.

Workshop Facilitator for Innovation projects

Circular Economy Nordhessen

With Circular Economy Nordhessen, we want to support companies with insights, learnings and exchange to shift to a more sustainable Business

 Co-Initiator

Where to Play

Market Opportunity Innovation Consultant

FORTH Innovation Institute

Innovation Facilitator

ONLINE INNOVATION

A practical “HOW-TO-INNOVATE-ONLINE“ book.

After describing ten common pitfalls, we share some great tools and techniques that work in practice. We discuss the “Achilles heel“ of innovating online and present you ten methodologies you can use for online innovation in a hands-on-way.
https://www.onlineinnovation.online/

Co-Author

Miro

Helping companies and teams to find the right product idea before wasting tons of money, time and effort in development.

Miro Expert

MURAL

- 🆁🅴🅼🅾🆃🅴 Innovation Workshop Consultant

The MURAL Consultant Network is a global community of leading independent consultants, agencies, and facilitators deeply committed to fostering creative innovation and work transformation. They are constantly working to bring Design Thinking practices to their clients and leverage MURAL🧡 as a visual workspace to enhance their creative collaboration and bridge the gap between in-person workshops and ongoing, remote collaboration in the cloud 🚀.

Part of the Consultant Network

FORTH Innovation Method

Together with Gijs van Wulfen, the founder of the methodology, I train participants in a 6-week learning journey the FORTH Method, and how to do the whole journey 100% 🅾🅽🅻🅸🅽🅴. Mastering the tools and the online facilitation.
Check the training here: https://forth-innovation.learnworlds.com

🅾🅽🅻🅸🅽🅴 FORTH Innovation Master Facilitator and Trainer 💻 🎯

In 2016, Design Thinking was already hip, too hip for me. What I missed with Design Thinking was the corporate perspective. I found this in FORTH.
FORTH is a structured 12-week innovation process that combines business thinking with design thinking. 
Here, the innovation assignment with clear success criteria and focus and the commitment and involvement of management are the factors that ensure that successful business cases are presented and go into implementation.

FORTH Innovation Facilitator 🎯

Technoform

The first two years in product development were the most formative for me. Here is where I made the two biggest mistakes in product development. 
In my first project, we developed a product without really understanding the needs of our customers. We did it like real German engineers.　➪　"We know what the customer needs."
Unfortunately, shortly before the market launch, we only realized that this didn't quite fit. 🤯 

In my second project, I developed a new product with a small team. This time we interviewed our customers and understood their pain and challenges. We analyzed the competition and the market and took trends into account. Of course, we also looked at the feasibility. 
But what I NEVER did was ask what the management as a client really wants. Not in the sense of solutions. In the purpose of the underlying business need, what framework conditions and success factors they have. Accordingly, I failed terrifically with the business case. 🤯 

These two experiences have always driven me since. I then studied innovation management to understand what it takes to bring products to market successfully.

Project Manager Product Development

In these four years, I painfully experienced what happens when the client and the project manager have two different projects in mind. As PMP I learned how important it is to have a clear and shared understanding of the project and what it takes to make it a success.

It is not enough to throw a few numbers at the wall to show improvement in production. I have acquired techniques that show that an improvement happened, not based on luck with Six Sigma.

Project manager Production Improvement

Deutsche Glas Berlin - Brandenburg Gmbh

Production Manager

customercentric and sustainable products and business models, through facilitation and coaching

Hi, if you have something to do with corporate Innovation, you came to the right place.

My name is Florian and I help you find customer-focused ideas that align with your organization, so you can bring them to market with confidence!

I'm half an engineer, half an economist. I'm trained in six sigma, and studied innovation - so I understand the different thinking of engineers and marketers. Furthermore, I know how to make innovation possible by understanding that it needs numbers and the right processes. 

I worked in the industrial industry for over a decade in product development, so I know what development is like and where issues can occur.

 As a professional Online Facilitator, I guide you and your team through the process online, without wasting your valuable time and money on traveling, paper, and ineffective discussions, but with fun and some lightning moments.

And I failed so badly in the past as a product developer. I developed the wrong products because I did not understand what the customers needed to make progress. Because I did not align with Management, and they had different expectations.

That's why my mission is to help you, as a product, innovation and R&D-Managers well as decision-makers, not make the same mistakes and waste a lot of time and money as I did in the past.


📬  GET IN TOUCH WITH ME

Write me a message directly here on LinkedIn and you will make progress.
 Or let's have a call, you can schedule right here: https://calendly.com/florian-hameister-innovationsmacher/25-minutes-discovery-call

This evidence should convince even climate deniers.

I love this picture because it has so many layers. Let's have a look from the innovation perspective:

1️⃣ Climate change is there; the question is, how can we change the way we live to stop the escalation?

Circular Business Models are attractive options for future-driven companies. Thinking circularly can help us to reduce our impact big-time and make businesses more resilient.


2️⃣ Evidence is essential and undervalued in most product development when it comes to "Do we develop the right idea?"
 Do we have evidence that the value proposition and business model will work? 

Evidence means, in my perspective, first-hand data that the team generated via testing hypotheses for their idea before starting to build it.


3️⃣ Causation vs. Correlation is one of the biggest flaws in Innovation, especially in understanding Customers. Personas are one example. 

Age, job, social status, etc., do not explain why people buy or hire products; it is a pure correlation based on previous data.

Interviewing people who recently hired a product and revealing their buying story, their struggles, and their jobs will show why they bought, when, and how. Here, you find a relationship between cause and effect.
  

Do you think this evolution of underwear is evidence of climate change?

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❤️‍🔥 Topics: #innovation #productdevelopment #customercentric #circulareconomy #faciliation

Florian Hameister

When I am walking around, especially in spring or autumn in Germany, it is either raining, or the sun is so hot that it burns my bold head. 

And every time I see a nice spot to enjoy a view and relax, a bench or something to sit in is missing. 

You probably experienced it too, or?

For the world creativity and innovation day, I gave my best and created the next BIG thing, 𝗺𝘆 𝗻𝗲𝘄𝗲𝘀𝘁 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻:


the 𝗦𝗢𝗙𝗔𝗕𝗥𝗘𝗟𝗟𝗔

The Sofabrella can be used as an umbrella on rainy or sunny days, and whenever and wherever you like, you can flip it around, and it turns into a sofa or couch.

The Sofabrella is big enough for two persons; bring it and enjoy wonderful spots relaxing with your loved ones on your Sofabrella.

The yellow color ensures that the sofa fits perfectly into the natural environment and interacts with it.

I tested it on myself, and I am pretty sure it will be a market success, because I believe in it. 

I started the development, and two years and a few million euros later, I will provide a website where you can purchase it. 

I am so innovative!!!!


Sounds crazy, right? But this is still how a lot of companies do innovation. 
Here are the biggest flaws:

1️⃣ Mixing up innovation with invention.  
In short, Invention is creating something new; Innovation is a new way or solution that establishes itself successfully on the market.

If anything, most ideas and new products (like mine) are inventions, not innovations. 


2️⃣ Do not focus on your ability and your technology. Instead, understand what your customers need to make progress first, before thinking about a solution.


3️⃣ . The first idea is not always the best one. Make sure you have a diverse team and a good, objective selection process in place.


4️⃣ Belief is important, but evidence makes the difference between investing and gambling. Before you go into development. Test your main assumptions, get first-hand evidence, and use it to make your further decisions.


By the way, write me a message with "Sofabrella" if you would like to preorder one and make a down payment of 100 Euros (10%).
 
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My mood and sunlight have a tight connection. 
Not only correlation, but there is also causation. 
(The better my mood, the more sun hours are available, clear or? 🤣)

That is why I enjoy starting the morning, when possible, in front of our home, listening to birds singing and enjoying the sunlight and the fresh air.

At the moment, I am trying to finish my chapter for the book Holistic Innovation on the relevance of the jobs-to-be Done Framework for shifting to circular business models. 

Have a good day

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What Snow has to do with Innovation


I went trail running this morning, a little bit higher than two days ago, and not for long, just under two hours. 

But it was a totally different experience this time. I felt insecure and unsafe even though the surroundings were incredibly wonderful.

The difference: 
I ended up in lonely snow-covered trails this time, with bobcat tracks, blocked roads, and, finally, a dead end in the middle of freaking nowhere.

I realized I had no first-aid set and no safety blanket with me. It was -2 degrees Celsius, I was not at my best fitness level, and no one, due to the blocked road, would pass by accident here.

Was it really unsafe? I do not know, but I felt unsafe, and here is my link to innovation.

When exploring new territory, the difference between excitement and fear is your tool- and mindset.

The tool set mainly consists of a well-structured process and a facilitator or coach who can help to navigate. This helps people feel not lost while exploring the NEW. It helps them evaluate the uncertainty and risks and make the proper next steps.

What else can help teams not feel lost or unsafe?

BTW: One of the best processes I know is covered in the FORTH Innovation Method.
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Just saw a beggar pair sitting on the sidewalk.

The had at least 10 different cups which were labeled: 
- vacation
- wedding
- dog food
- party time
- LSD and coc*ine
- weed 
- food
- beer
- bordell
- for all that can not decide

That made me stop, smile and spend some coins.

They grabbed my attention on a crowd sidewalk.

I had to take the foto and support their vacation. 😊

#differentiation #marekting

No alternative text description for this image

“If I had asked people what they wanted, they would have said faster horses.”
is one of the most misunderstood quotes I know.

Engineers love it; average salespeople love it, too. 

They think the quote conforms to their thinking, "I know way better what my customers need, no need to ask them."

Few years back, I was one of them....

And I agree with one part: Asking your customers what they want is risky.

Instead, I recommend understanding their behavior and the circumstances they are in. 
Try to understand their buying journey. 
Why, when, and how did they hire your product or a competitor? 
What did they use before? 
What did they struggle with? 
What were their expectations and anxieties before the hire?

This gives you great insights into what they really need.

What Ford really meant: Do NOT ignore your customers, and also do NOT get fouled by asking them what they want. Instead understand their past behavior, their jobs, their pains and gain, and their circumstances. Because people say different things than they actually do!

If you like to know more, check out my 7-day learning course: How to get real customer insights
https://lnkd.in/eZgvpXhw

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Why do customers really buy your product?
What are the main features they really value?

Understanding this helps make your product less feature-driven, more cost-effective, and more sustainable, but for sure more successful.

Less is more.
Focus on what your customers really value.

Gathering these data needs insights from your customers and their buying journey; not Sales, not Engineering.😊

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A few days ago, I had a discussion with a client at a workshop about their customer insights. 

They were so pretty convinced that they knew their customers inside-out.

When I asked them about the source, it was mainly coming from marketing and sales, but they never talked directly to customers.

Taking the information from sales and marketing sounds logical, or?

Do you know the game Chinese Whispers or (Stille Post in German)?
- Depending on how many people there are, there can be quite a gap in meaning and context between what the customer said and what you received.

Do you want to create value propositions based on Chinese whispers or real, first-hand customer insights?

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An overcrowded product development pipeline, where more projects die and deliver?

The solution may not be in the development pipeline, but before...
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This weekend, I stumbled over Kill Bill Vol.1. I have to admit I love Tarantino films and haven't watched the movie in over 15 years. So, I gave it a shot and watched again.  

And I remembered why I loved 🧡 it.
- Long, slow scenes, not these crazy fast 1-2 second cuts all the time
- Awesome music that gives scenes a totally different vibe
- A lot of small weird details that make the difference (the color yellow, related to everything Uma Thurman has or wears)
- A story that is being told not the right sequence

Innovating is not about competing at the same things; it is about understanding the Jobs to Be Done and looking for a different, better way(blue ocean) to help customers make progress.

In my eyes, Tarantino did this. It is impossible to compare Kill Bill Vol. 1 with a Blockbuster like Lord of the Rings, Pirates of the Caribbean, or Matrix Reloaded. 

It still was a huge success, created a real fan base, and became an icon.

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for enjoying, TURN UP the SOUND

video credits: https://www.youtube(.)com/watch?v=EajaioMj-NA

Why does this guy who talks about innovation, now also talk about circular economy and not AI?

Business models and products that are fit for a Circular Economy have many advantages for us as an economic society.

And rethinking the current business models and products with all the constraints of materials and design is the 𝗽𝗲𝗿𝗳𝗲𝗰𝘁 𝗯𝗿𝗲𝗲𝗱𝗶𝗻𝗴 𝗴𝗿𝗼𝘂𝗻𝗱 for innovation to help companies to:

Be more resilient, by getting less dependent on global supply chains.

Have products that last and have no negative impact by using renewable, recycled, and recyclable materials and a design that secures long-lasting, repairability, and dismantling.

Design business models that focus on helping customers get their jobs done better, with fewer pains and more gains.

Take a look at the circular economy barcamp on the 25th & 26th of April.

https://lnkd.in/e4Fevc2c


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Circular Economy hat WENIGER mit "Ich will nur noch Blumen essen und alle haben sich lieb." zu tun

Circular Economy hat viel mehr mit "Wie kann ich mein Unternehmen von äußeren Zwängen unabhängiger, profitabler und zukunftssicher aufstellen." zu tun.
Daran kein Interesse, das ist ok.

Falls das doch deinen Nerv trifft, komm vorbei am 25. & 26. April zum Circular Economy Barcamp.

Kein Ringelpiez mit Anfassen, sondern wertvoller offener Austausch, was Unternehmen bewegt, hindert und was mögliche Wege sein können.

Hier gibt es mehr Infos: https://bit.ly/CE-barcamp

Julia Heimeier, Benjamin Ross, Katharina (Kathi) Berner, Sascha Kleczka 💡, Regionalmanagement Nordhessen GmbH Wirtschaftsförderung Region Kassel GmbH 
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Awesome video about feature and technology driven sales and the real jobs to be done of buying shoes from the customer perspective. 
It is worth the time, have a look 👍👍.

Back when I sold shoes and tennis rackets, I picked up on a pattern that ultimately repeated itself over my career in web design and software: Companies and customers often don't speak the same language.

And worse, they don't even see eye to eye on what matters. Companies lead with lingo, technical differentiation, and features that tick boxes tied to efforts they made, while customers ask about colors and comfort and price.

In 2010 I spoke about this at the Big Omaha conference. I just ran across the video again and I'm glad it did. What was true in 2010 remains true in 2024. Nail the basics, speak in common language, and understand what people are looking for rather than what you want them to see.

Video below (via https://lnkd.in/gTQ43dbE)

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