Florian Hameister's Linkedin Analytics

HOW THE FIRST IPHONE CHANGED EVERYTHING. Back in 2007, every phone had fixed keyboards and buttons. They were the same for every app, whether you needed them or not. The problem? 📌 You couldn’t change the interface for different applications. 📌 You couldn’t add new features without redesigning the entire phone. Steve Jobs and his team solved this by removing all buttons— and turning the screen into a dynamic, adaptable interface. And Instead of a stylus? Using what we always use, our fingers. Understanding the workarounds customers use and why, helps to create products that help customer make real progress. _ _ _ 👋 Hi, I’m Florian! 💡 I help innovation teams reduce risks in early-stage product development and turn chaos into clarity. 🌍 Passionate about #CustomerCentricity & #CircularEconomy as drivers for #Innovation. 📌 Want frameworks & tools to make better product decisions? 🗂 Get free access to my Library for Innovation & Circular Economy – full of templates, guides & checklists. 🔗 Find it in my Featured Section. 📬 Let’s connect! I’d love to hear your take. 🖼️ Picture/Video: All rights and credits belong to the respective owner(s).

NEW PRODUCT LAUNCH PARTY 🎉🔥 The excitement is real. The team is celebrating. Applause all around. Then… 💨 First customer feedback comes in… 💨 And just like that, the fire is out—along with the hype. This is a reminder that real market success starts with validation before building, not at launch. Test early. Get real feedback. Avoid the extinguisher moment. Ever experienced a product launch that didn’t go as planned? Share your story! 👇😂 Have a nice weekend _ _ _ 👋 Hi, I’m Florian! 💡 I help innovation teams reduce risks in early-stage product development and turn chaos into clarity. 🌍 Passionate about #CustomerCentricity & #CircularEconomy as drivers for #Innovation. 📌 Want frameworks & tools to make better product decisions? 🗂 Get free access to my Library for Innovation & Circular Economy – full of templates, guides & checklists. 🔗 Find it in my Featured Section. 📬 Let’s connect! I’d love to hear your take. 🖼️ Video: All rights and credits belong to the respective owner(s).

WHEN SALES HAVE TO SELL AN UNVALIDATED PRODUCT. Sales teams can probably relate to the video.😅 When engineering pushes a product idea straight to market without validation, sales is left fighting to convince customers to “take it.” 💡 Market success starts with validation—not force. Test early. Get real insights. Build what customers actually want. Sales shouldn’t have to “convince” customers—they should be selling solutions people are eager to buy. Can you relate? I hope you enjoyed the video, and I wish you a wonderful weekend. _ _ _ 👋 Hi, I’m Florian! 💡 I help innovation teams reduce risks in early-stage product development and turn chaos into clarity. 🌍 Passionate about #CustomerCentricity & #CircularEconomy as drivers for #Innovation. 📌 Want frameworks & tools to make better product decisions? 🗂 Get free access to my Library for Innovation & Circular Economy – full of templates, guides & checklists. 🔗 Find it in my Featured Section. 📬 Let’s connect! I’d love to hear your take. 🖼️ Video: All rights and credits belong to the respective owner(s).

MOST COMPANIES FAIL TO MANAGE THEIR PRODUCT PIPELINES because they try to avoid prioritizing. You can’t drive impact by overloading the pipeline with too many projects. If someone is telling you that more projects equals more success, you're the fool. Strong product pipelines require ruthless prioritization, clear selection criteria based on evidence, and management buy-in. So please approach it with that mindset. 👉 How do you ensure your product pipeline stays focused on high-impact ideas? Let me know in the comments. _ _ _ 👋 Hi, I’m Florian! 💡 I help innovation teams reduce risks in early-stage product development and turn chaos into clarity. 🌍 Passionate about #CustomerCentricity & #CircularEconomy as drivers for #Innovation. 📌 Want frameworks & tools to make better product decisions? 🗂 Get free access to my Library for Innovation & Circular Economy – full of templates, guides & checklists. 🔗 Find it in my Featured Section. 📬 Let’s connect! I’d love to hear your take.

YOU NEED TO CREATE VALUE FOR YOUR CUSTOMERS. HERE’S HOW… 👇 Most ideas fail—not because they aren’t creative, but because they don’t solve a relevant problem for their customers. Too often, ideas focus on the solution itself, never questioning or testing their assumptions. To reduce the risk of failure, you need to validate the problem-solution fit early. One of my favorite tools for this is the Value Proposition Canvas (by Strategyzer). It’s simple yet effective. Here’s how to use it in 4 steps: 1️⃣ Understand your customers. Define their jobs, pains, and gains. 💡 And remember, it’s not just functional jobs. Emotional and social jobs often drive buying decisions even more. 2️⃣ Map your solution. How does your product relieve pain and create gains for the customer’s jobs? 3️⃣ Analyze the fit. Ask yourself: 🔹 Are you solving an urgent and important problem? 🔹 Is your solution truly better than existing alternatives? 🔹 Would customers switch from their current solution to yours? 4️⃣ Validate your assumptions. How much real evidence do you have? 📌 Not what you think, but what you know from customer feedback, interviews, and tests. 📌 Define your riskiest assumptions and find ways to test them before going all in. TL;DR: A great idea isn’t enough. ✔ Clearly define the customer problem. ✔ Identify the assumptions that must be true. ✔ Test them early to reduce risk and build confidence. What’s your experience with validating problem-solution fit? 🚀 _ _ _ 👋 Hi, I’m Florian! 💡 I help innovation teams reduce risks in early-stage product development and turn chaos into clarity. 🌍 Passionate about #CustomerCentricity & #CircularEconomy as drivers for #Innovation. 📌 Want frameworks & tools to make better product decisions? 🗂 Get free access to my Library for Innovation & Circular Economy – full of templates, guides & checklists. 🔗 Find it in my Featured Section. 📬 Let’s connect! I’d love to hear your take.

“People don’t buy products—they hire them to do a job.” This video captures it perfectly: Two women, one frying pan. For one, it’s a tool for its intended purpose: cooking For the other, it becomes something entirely different — playing tennis or something more hurtful 🤪 Same product, completely different “jobs.” This is a crucial reminder for anyone working in product development and marketing: Your customers bring their own goals, challenges, and contexts to the table. While you might see your product serving one purpose, they’re “hiring” it for something entirely unexpected. What I can recommend is don’t just sell features. Take the time to understand the real “job” your customers are trying to get done—and how your product fits into that. It’s about seeing through their eyes and creating solutions that truly make a difference. Have you had experience or used a product yourself in a totally different way? _ _ _ 👋 Hi, I’m Florian! 💡 I help innovation teams reduce risks in early-stage product development and turn chaos into clarity. 🌍 Passionate about #CustomerCentricity & #CircularEconomy as drivers for #Innovation. 📌 Want frameworks & tools to make better product decisions? 🗂 Get free access to my Library for Innovation & Circular Economy – full of templates, guides & checklists. 🔗 Find it in my Featured Section. 📬 Let’s connect! I’d love to hear your take. 🖼️ Video: All rights and credits belong to the respective owner(s).

YOU AREN'T REWARDED FOR YOUR PRODUCT. You're rewarded for helping customers achieve progress in fulfilling their jobs. So don't spend too much time building the perfect product from your perspective. Instead, spend much more time understanding your customers, testing and iterating your idea until you have the right product for them. Then, build it right. _ _ _ 👋 Hi, I’m Florian! 💡 I help innovation teams reduce risks in early-stage product development and turn chaos into clarity. 🌍 Passionate about #CustomerCentricity & #CircularEconomy as drivers for #Innovation. 📌 Want frameworks & tools to make better product decisions? 🗂 Get free access to my Library for Innovation & Circular Economy – full of templates, guides & checklists. 🔗 Find it in my Featured Section. 📬 Let’s connect! I’d love to hear your take.

A WRONG PRODUCT DESIGN CAN RUIN EVERYTHING Everything? Everything!! Sometimes, it’s the slightest design flaw that leads to disaster. Like… say, a missile launch button that’s impossible for a T-Rex to reach. 🦖🚀💥 User-centered design matters. Test usability. Understand real-world constraints. Because the tiniest oversight can have massive consequences Enjoy the video, and have a nice weekend _ _ _ 👋 Hi, I’m Florian! 💡 I help innovation teams reduce risks in early-stage product development and turn chaos into clarity. 🌍 Passionate about #CustomerCentricity & #CircularEconomy as drivers for #Innovation. 📌 Want frameworks & tools to make better product decisions? 🗂 Get free access to my Library for Innovation & Circular Economy – full of templates, guides & checklists. 🔗 Find it in my Featured Section. 📬 Let’s connect! I’d love to hear your take. 🖼️ Video: All rights and credits belong to the respective owner(s).

A BUSINESS CASE ISN’T JUST ABOUT THE PRODUCT. Too often, business cases for new ideas focus entirely on the product. What’s missing? The purpose of existence. The real question isn’t how impressive the product looks on 67 PowerPoint slides— It’s whether customers actually see it as a solution that helps them make progress. Because without real customer insights, a business case is just a well-dressed wild guess. How do you ensure your business case is built on evidence, not assumptions? 👇 _ _ _ 👋 Hi, I’m Florian! 💡 I help innovation teams reduce risks in early-stage product development and turn chaos into clarity. 🌍 Passionate about #CustomerCentricity & #CircularEconomy as drivers for #Innovation. 📌 Want frameworks & tools to make better product decisions? 🗂 Get free access to my Library for Innovation & Circular Economy – full of templates, guides & checklists. 🔗 Find it in my Featured Section. 📬 Let’s connect! I’d love to hear your take. 🖼️ Video: All rights and credits belong to the respective owner(s).

SPENDING MORE ON R&D ≠ BEING MORE INNOVATIVE. PWC conducted a 15-year study analyzing over 1,000 companies to uncover what separates high-leverage innovators (HLIs)—companies that consistently outperform their industry while spending less than the median on R&D. The results? Money alone doesn’t drive innovation. 💡 HLIs outperformed other companies by 2-3X in normal times—and up to 13X during economic downturns. What makes them different? They share six key characteristics: 1️⃣ Deep customer insights—they truly understand end users. 2️⃣ A company-wide culture of innovation—not just an R&D department. 3️⃣ Senior leadership is actively involved in innovation efforts. 4️⃣ Tight alignment between business strategy and innovation strategy. 5️⃣ A rigorous project selection process—focusing on the right ideas early. 6️⃣ They integrate all these elements into a cohesive, systematic approach. 💡 It’s not about how much money you throw at the problem. Instead, sustained innovation success comes from: ➪ Talent ➪ Process ➪ Culture ➪ Customer understanding And here’s the kicker: These capabilities matter even more in bad times. _ _ _ 👋 Hi, I’m Florian! 💡 I help innovation teams reduce risks in early-stage product development and turn chaos into clarity. 🌍 Passionate about #CustomerCentricity & #CircularEconomy as drivers for #Innovation. 📌 Want frameworks & tools to make better product decisions? 🗂 Get free access to my Library for Innovation & Circular Economy – full of templates, guides & checklists. 🔗 Find it in my Featured Section. 📬 Let’s connect! I’d love to hear your take. 🖼️ Video: All rights and credits belong to the respective owner(s).

STRATEGY ≠ PLANNING. And what Customers have to do with STRATEGY... Many companies confuse planning with strategy—but they are not the same. 📌 A strategy is a set of integrated choices that position you on the playing field -and describe the assumptions of why this is the right one and how you can win. 📌 A plan is a list of things to do—often not connected with an outcome, usually focused on spending resources. Planning feels safe. ✔️ Build a new factory ✔️ Hire more people ✔️ Launch a new product Why? Because you control those things. Strategy feels risky. ✔️ You define an outcome, but CUSTOMERS decide whether it works. ✔️ You can’t prove it in advance—only test, adapt, and execute. The hard truth: Companies that mistake planning for strategy are just managing their costs — Companies with a real strategy are creating a competitive advantage. So, is your company planning or strategizing? Let’s discuss. 👇 Watch the whole video of Roger Martin here: https://lnkd.in/eFAkmxdP _ _ _ 👋 Hi, I’m Florian! 💡 I help innovation teams reduce risks in early-stage product development and turn chaos into clarity. 🌍 Passionate about #CustomerCentricity & #CircularEconomy as drivers for #Innovation. 📌 Want frameworks & tools to make better product decisions? 🗂 Get free access to my Library for Innovation & Circular Economy – full of templates, guides & checklists. 🔗 Find it in my Featured Section. 📬 Let’s connect! I’d love to hear your take. 🖼️ Video: All rights and credits belong to the respective owner(s).

WELCOME TO THE MUSEUM OF FAILURE. Where bad ideas, overhyped products, and innovation missteps get their moment of fame. From plastic bicycles that broke apart, to Ford’s infamous Edsel—where pressing the horn put the car in reverse—every exhibit tells the same story: 💡 Failure isn’t the problem. Not learning from it is. Too often, companies bury their failures instead of analyzing them. But the best innovators don’t just celebrate wins—they study what went wrong. Because behind every legendary success… There’s usually a long list of failures that made it possible. What’s your favorite (or most ridiculous) product failure? Share it below! 👇 _ _ _ 👋 Hi, I’m Florian! 💡 I help innovation teams reduce risks in early-stage product development and turn chaos into clarity. 🌍 Passionate about #CustomerCentricity & #CircularEconomy as drivers for #Innovation. 📌 Want frameworks & tools to make better product decisions? 🗂 Get free access to my Library for Innovation & Circular Economy – full of templates, guides & checklists. 🔗 Find it in my Featured Section. 📬 Let’s connect! I’d love to hear your take. 🖼️ Video: All rights and credits belong to the respective owner(s).

90% OF NEW PRODUCTS FAIL—AND IT’S NOT JUST BAD LUCK. In 90% of cases, failure isn’t because of “others.” It’s because the fundamentals weren’t right—before development even started. The good news? You can reduce this risk dramatically. To make sure a product actually succeeds, you need to clear three major hurdles before even thinking about development: 📌 Strategy Fit – Does this align with your company’s direction? 📌 Problem-Solution Fit – Does your solution truly solve a relevant customer problem? 📌 Product-Market Fit – Do enough people care enough to pay for it? Today, let’s focus on Problem-Solution Fit and why it matters. Simply put, it’s about whether your solution actually solves the problem you defined—and if customers see it the same way. 1️⃣ Make sure you’re solving a relevant problem For this to work, the problem you define must be urgent and important for your customers. 💡 Jobs-to-be-Done interviews help you understand what customers need to make progress. In most cases, you already have an idea and are now looking for a problem to match it. Still, I highly recommend conducting interviews without mentioning your solution. Beforehand, define your assumptions about the problem you believe customers have—then validate how many of these are actually true. When defining the customer problem, reflect on: 📌 Jobs customers are trying to get done 📌 Pains they experience in this context 📌 Gains they are looking for Prioritize them based on the insights gained from interviews. The Value Proposition Canvas is an excellent tool to visualize how well your solution fits the problem. 2️⃣ Define how your product creates value Now, map out: ✅ How your product relieves specific pains (Pain Relievers) ✅ How your product enhances certain gains (Gain Creators) Then, turn them into clear assumptions, e.g.: “I believe that this (pain reliever) reduces this (pain) in a way that is relevant to the customer.” 3️⃣ Validate your assumptions with real customers Believing in your own solution isn’t enough—you need actual feedback and validation. 💡 Think about how you can test your assumptions. 💡 Check out the books "Pretotyping" and “Testing Business Ideas.” 💡 Formulate hypotheses that help you prove your assumptions wrong. TL;DR: ✔ Use the Value Proposition Canvas to check if your solution truly fits the problem. ✔ Define assumptions and test them, because your customers—not you—need to believe your solution will help them make progress. _ _ _ 👋 Hi, I’m Florian! 💡 I help innovation teams reduce risks in early-stage product development and turn chaos into clarity. 🌍 Passionate about #CustomerCentricity & #CircularEconomy as drivers for #Innovation. 📌 Want frameworks & tools to make better product decisions? 🗂 Get free access to my Library for Innovation & Circular Economy – full of templates, guides & checklists. 🔗 Find it in my Featured Section. 📬 Let’s connect! I’d love to hear your take.