Peter Jacobs's Linkedin Analytics

Most SaaS brands build comparison lists. We did the opposite on our website. You’ve seen it a million times: SaaS brands compare themselves to others and make sure they’re positioned as the "best." We all know what that feels like. A battle for dominance. "Kill the competition." But that’s not us. We don’t want to play that game. Instead, we decided to take a bold turn. And build a complementary list instead. It feels more like brotherhood than competition. Why? Because RogerRoger isn’t here to replace other sales tools. Instead, we’re the missing link in the sales flow—the one part all your favorite tools forgot to add. ( Unified sales inbox ) We come in when all your : - lead scrapping - lead generation - CRM and outreach tools have done their job But you’re drowning in a messy inbox, overwhelmed by replies from everywhere - LinkedIn - WhatsApp - Email. Our unified inbox is the final piece of the puzzle. We come not as competitors but as partners to your existing tools. That’s why you won’t find a comparison list on our website. Instead, you’ll find the RR+ page. For instance, RogerRoger + Expandi.io, willow, Wing Assistant, Quicklead.io, and many more to come. Want to see your favorite sales tool featured on our RR+ page? Tag them in the comments below! We'll fulfill your wish here: https://rogerroger.io/plus

Yesterday, I traveled four hours to meet a customer. Sounds crazy, right? That customer was Anurag Gupta from Elets Technomedia one of the recent users we onboarded at RogerRoger. Three weeks in, I was eager to hear his thoughts. ( Sure, we had spoken on G-Meet and LinkedIn DMs several times before, but let’s be honest, nothing beats meeting in person ) So, we set up a meeting in Amsterdam over a shared pizza, of course. 🍕 Anurag told us how much their team loves RogerRoger. I then asked him some questions about the sales side, how comfortable they felt with it, and other key aspects. To my surprise, instead of giving a short, summed-up answer, he took his time and shared detailed insights. By the time we exchanged a goodbye handshake, we had already built a bond. It might sound crazy to schedule an in-person meeting just to ask about onboarding and travel four hours for it… But it’s the best way to get raw feedback and build irresistible connections. Roger that. PS: Last week, I was too exhausted from traveling to post-Friday team broadcast, so here it is today! (Because I wouldn’t want you to miss the BTS snippet, after all 😉).

People say working at a startup is hard. Honestly? It’s not UNTIL you… Wear five hats. Switch them out ten times a day. Jump from strategy to execution Start the day with a plan and end it solving a problem you didn’t see coming. Learn things on the fly. Teach others while still figuring it out yourself. Pick up tasks no one asked you to. And hand off others you wish you had time for. Move fast. Then faster. But still find time to double-check the little things. Because the little things break everything. Make progress. Even when the roadmap changes. Even when the tools crash. Even when your calendar says “focus time” but Slack says “good luck.” Build. Fix. Improve. Repeat. And somewhere in between, remember why you signed up for this in the first place. Like we said not that hard. 😉 Happy Friday from the team RogerRoger.

AI can automate sales, but can we automate trust? Everywhere you look, AI is reshaping how we sell. From tools that "enrich your lead list." → To AI SDRs that promise seamless outreach → To CRMs that claim they'll manage everything It’s impressive, no doubt. But here’s where I hit pause. Sales isn’t just about automation, workflows, or scaling up. It’s about people. Relationships. Trust. For thousands (!) of years, humans have traded based on simple principles: → Treat people well. → Offer genuine value. → Avoid greed. These fundamentals don’t change, no matter how advanced our tools get. Yet today’s sales landscape feels… noisy. Overwhelming. 1,000+ AI-driven sales tools. Hundreds (maybe thousands?) of influencers are telling you what works. Endless carousels, whitepapers, and sponsored content. It’s hard not to get FOMO. But here’s my takeaway: AI is not here to replace relationships. It’s here to support them. I use AI every day To research. To draft ideas. To connect with prospects who truly need what we offer. But I also love real conversations. Learning what drives people. Understanding their challenges. Because trust isn’t built by an algorithm. It’s built by showing up, being curious, and staying human. AI can automate processes. But trust? That’s still on us. How do you balance AI and human connection? Would love your thoughts. Roger that. PS: Want to know how I use AI without losing the human connection? Dive deep here: https://lnkd.in/eFPpWUa9

The Ultimate Sales Hack: Never send trash AI-written generic messages. Those AI-written texts are not personalized in any sense. People can spot a bot-written text from a mile away. Yes, the AI tools promising “hyper-personalized” messages actually mean: hyped AI drafts that humans can reject. I’m not anti-AI or automation. But automation and AI should be used for the boring, low-key tasks. Building connections with prospects, talking to them, and addressing their concerns is where the actual sales happen. That’s the brainy part of sales. It’s nothing but a lame idea to automate the core of sales to AI that barely understands human emotions. Sending 10,000 emails or 1,000 emails should not be the goal. Instead, closing 50 people a month (ROI) should be the goal. In the sea of AI sameness, building connections will be the differentiation. Even when I send sales messages (I draft those myself): - Sometimes, there’s a typo. - Sometimes, I crack a joke in between. - Sometimes, I share a referral. - Sometimes, I end up hiring someone. That’s what makes sales actual sales. Curious how the best sales teams manage conversations without drowning in AI noise? Take a look → www(.)rogerroger(.)io

👨‍🚀 To all SaaS, Software vendors, tech geeks, and Indi Hackers out there dreaming of an Inbox component to embed in to your solution... the waiting is almost over!

Most salespeople chase customers. Ali Reda made buyers come to him. He didn't just sell cars. He built relationships. ✅ Sold 1,582 cars in a single year. ✅ Outsold entire dealerships alone. ✅ Built a sales system based on trust, not pressure. His secret? "The best way to sell more? Stop selling. Start building relationships." ---------------------------------- Swipe through this carousel to learn how he changed the game. 👉 Enjoyed this? Follow me for Wednesday Sales Stories, where I break down the sales playbooks of history’s greatest salespeople.

The most underrated platform for B2B sales? It’s not LinkedIn or Twitter… It’s the slowly emerging giant: WhatsApp Business. At RogerRoger, we saw the shift early. Last year, we introduced WhatsApp's unified inbox because we knew it was more than just a messaging app. ( Look at your favorite brands closing big deals through WhatsApp ) But there are still so many small to mid-sized brands unaware of: → How to use WhatsApp to close more deals → How to position their business through WhatsApp → Best practices to reach clients/customers This needs to change. That’s why tomorrow, March 26, at 3:00 PM, a FREE online masterclass will cover all about WhatsApp Business. The session will be hosted by Erwin van Ginkel and seven Dutch companies. RogerRoger will also be there. In just one hour, you’ll walk away with the strategies, insights, and action steps to start closing deals on WhatsApp. Link in the comments. 👇 ♻️ Repost to share with your network. Tag your founder friend who needs to be there with us tomorrow!

Creating content but not getting sales? The problem isn’t YOU. It’s your system. Recently, we collaborated with willow to build a mini-masterclass on how to: → Create content that attracts your buyers → Build a system to turn likes into cash → Do it with just two simple tools (RogerRoger + Willow) At first, we were skeptical. Is it really possible to create content that drives sales without a 10-plus-hour process and using the fewest tools? We didn’t want to sell a lie. Then Ludwig told us about a secret agent they were building to solve this: 👉 Meet Will, Willow’s new Social media AI assistant in WhatsApp. It’s like having an AI ghostwriter in your pocket. We got early access, and honestly? It’s cool. 👉 What makes Will different? → It can tag multiple people in your LinkedIn post (something most social media scheduling tools miss). → Drop a link or an idea into WhatsApp, and Will generates a LinkedIn post for you. → You can schedule posts directly from WhatsApp. Content alone doesn’t sell. Systems do. And this system just got a major upgrade. - Check out Will here: https://lnkd.in/eS9HP6-9 - Grab your mini-masterclass here: https://lnkd.in/ewzn3Wp2

We were never big fans of attending events… but We Love SaaS changed that last night. Hi, I’m Peter, Founder of RogerRoger. Every Friday, I share behind-the-scenes snippets of Team RogerRoger without their approval, of course. 😅 Here’s what went down this week: My co-founder Jasper and I decided to check out SaaS Pizza Night. As usual, we expected a casual evening. But what unfolded was far from ordinary. Yeelen Knegtering (CEO &­ Co-founder Klippa) and Tim Martens, Daphne Smit-Hoving, and Martin Rienstra (team Simplicate) shared some of the best marketing insights behind their brands. → How these brands structure their marketing → How they organize their teams internally → And finally, we met the man behind Winning by Design! Oh, and we ate some damn good pizza. 🍕 We’ve never been big on events, but this one hit differently. Smart people. Big ideas. Real strategy talk. We Love SaaS made us rethink the value of the right events. A huge shoutout to Johan de Wit, Simplicate, and Peter Hager and Gerard Loode for their hospitality and a great night! Now, tell me what’s the best event you’ve ever attended? We might end up there next. Drop your recommendations in the comments!

This week, we had new guests in our office... Who? College students. Hi, I’m Peter, Founder of RogerRoger. Every Friday, I share behind-the-scenes snippets of Team RogerRoger. Here’s what went down this week: → We had new guests in our office building… young brains, full of potential. At the start of the week, I was asked to prepare assignments for students visiting our office as part of a tour. (Our building is full of creative companies, only two of us are in tech.) So, I thought, what better topic than teaching them how to use ChatGPT the right way? Why? → Because when students start prompting, they treat it like a Google search. But how you ask makes all the difference. So, I talked for a while and walked them through some theory... But there’s no fun or real learning, without getting your hands dirty. So, we split into small groups and started prompting. In the end, we ran the articles through an AI detector. The person with the highest "human" score won a prize. It turns out that after a few tries, they all maxed the score. So, they all went home with a prize. For me, it felt like going back to school, this time, as the teacher. (Fun fact: I actually did some evening school teaching after I graduated.) It was fun. It was valuable. Just not sure if their teachers were as happy about their “improvement” as I was. 😆 Would you pass an AI detector? 👀

Last month, I took 1 week of sick leave.  At first, I thought I was making a mistake. There was so much happening: • We had just onboarded a big client. • A new content series was about to launch. • Several SaaS collaborations were lined up But my body wasn’t keeping up. I fell sick, had a high fever, and had no energy; I couldn’t even reply to Slack. So I took two days off. Then, my whole family got sick. Even my kids. The first days? I was taking care of them. • Then I fell sick again (the flu spread in the family). • Another battle between work & health. • Constant guilt watching work pile up. But then it hit me: work never stops.  There will always be another task, deadline, or project. If I mess up my health or my family’s health,  I won’t even be there to handle it. Sometimes, it’s okay to take a break. When making a choice, put your health first.  Good health is part of productivity. We rush to be "productive" so much that we forget:  👉 We have a life to live.  👉 We have health to take care of.  👉 We have kids to tell bedtime stories to. After a week off, I came back recharged.  My kids were healthy again.  And I could finally give 100% to finishing my tasks. The best thing you can do when you're sick?  Prioritize your health. Otherwise, you will lose big. ♻️ Repost to inspire someone today.