Peter Jacobs's Linkedin Analytics

The biggest win from last week? One of our RogerRoger users wrote this about us: “LinkedIn, Email, and WhatsApp in one inbox?” You know that feeling, you’re chasing down a message from that one person and thinking: “Wait… did they message me on WhatsApp? Or was it LinkedIn… or maybe email?” Yeah, we’ve all been there. Tabs open. Time wasted. Focus gone. That’s exactly why I use RogerRoger, a next-gen sales inbox with a built-in pipeline. (Think Trello, but for your conversations.) It’s one place to handle every message, plan the next steps, and move deals forward without missing a beat. Did we ask him to write this? Nope. He sent it on his own, after just 3 weeks of using RogerRoger. Now imagine how effortlessly he'll run his sales inbox after decades with us. Join RogerRoger or keep losing your sales targets to a flooded inbox. Your call.

Most people on Internet preach work-life balance But I don't believe in this idea of balance.. Because balance assumes you can separate the two. Like work happens in one box, and life in another. That’s not how it goes. If there’s tension at home, I carry it into the office: → The email gets written, but the tone is off. → The meeting happens, but I’m somewhere else. If something’s broken at work, I bring that energy home: → Suddenly I’m there but not really there. → I’m staring at dinner but solving product bugs in my head. There’s no clean line. There never was. I used to chase that kind of balance. I thought if I just worked harder, planned better, optimized more… I could keep both plates spinning perfectly. I burned out twice before 25. Not because I didn’t love the work. But because I kept saying yes when I should’ve said pause. So now I don’t chase balance. I build boundaries. → If I’m not okay, I say it. → If a teammate says, “Things are rough at home today,” we don’t ask questions. → We say, take the day. The story can come later or not at all. Because that’s what burnout really is: • You choosing to push past what your body’s already warning you about. • You chasing some ideal version of yourself that never needed rest, never needed help, never needed space. That version doesn’t exist. And if you try to build a company as that person, you’ll lose yourself.

I’m not a classic CEO. But I know the patterns of my team well. My co-founder he often hit pause before he answers. Our lead developer? Silent for most of the meeting. Then he speaks: “This is why that won’t work. And here are three pieces of evidence to prove it.” You don’t argue with Edwin unless you’ve done your homework. Roy is calm, steady, and often the quiet tie-breaker. He’ll listen for 20 minutes, then say one thing that shifts the whole room. I can predict how a conversation will end halfway through. Not because I’m calculating but I study how my team moves. And I believe that’s leadership too. You can follow all the startup playbooks: Hire fast. Fire faster. Set KPIs. Demand check-ins. But if you don’t know your team, really know them, you’re leading on paper, not in reality. Startups don’t run on org charts. They run on trust. Timing. Rhythm. I’m not a classic CEO. But I know what happens when Roy shifts in his chair, when Edwin leans forward, when Jasper says “Hmm…” and starts sketching. How well do you know your team?

We promised to drop Country #1 today. But our team ran into a culture war over Slack. We split into three camps and no one’s backing down. 🇮🇳 One crew is all in on India 🇦🇪 Another’s fighting for Dubai 🇳🇱 And the last won’t budge on The Netherlands But democracy wins, so we’re handing the decision to you. 👇 Cast your vote in the poll below. The country with the most votes goes live first. -- - - - - - - - — - New here? Sales Across Borders is the global sales playbook packed with human-verified insights to sell across cultures, languages, and buying rituals. Because what works in Berlin? Won’t close in Bangalore. → Every Thursday, we break down one country at a time, right here on LinkedIn. → At the end, you get the full playbook. Free. → Want to be featured (and rewarded)? Drop your insights for your country and get featured in the playbook: https://tally.so/r/mOg82k Let’s build what the viral scripts never could.

Most sales teams don’t need better scripts. They need a system. A system to end... …the endless chase across DMs, emails, spreadsheets, and CRMs. …the “Did I follow up?” guessing game. …the leads slipping through the cracks without you even noticing. Because the real reason your outreach isn’t working? It’s not your efforts. It’s not your offer. It’s chaos. That's why, together with Quickleads, we created a playbook to fix your outreach. Ignore it if you’re okay with prospects ghosting you. If not, here’s your playbook🔗 https://lnkd.in/eciyXHeD

The most underrated sign of a strong team? They put brand >> ego. Hi, I’m Peter, Founder of RogerRoger. Every Friday, I share behind-the-scenes stories from Team RogerRoger (without their approvals 😅). Last week, we were on our bi-monthly marketing team call. Routine agenda. And then we got into an interesting discussion. We asked our new Head of SEO, who joined a month ago: “Anything you think we should improve?” He paused for a second. Then said: “Honestly? I love how, even when we disagree, we still all come together.” At first, I was confused. What was he referring to? But my content lead got it immediately. Because just days earlier, they’d gone head-to-head: SEO performance vs. brand voice. Data vs. brand story. Neither backed down. No one played nice. But you know what happened? They walked out of that debate with a better strategy. Not hers. Not his. Ours. A solid strategy that served our mission, not our egos. That’s when it clicked. If you’ve got people who can drop their ego to build something bigger than themselves. Hold on to them. They’re rare. They’re gold. P.S. We started building this winning team culture back in 2017, before it was trending on LinkedIn.😅

I didn’t expect a WhatsApp event to feel like this. In a world where email still runs the show… Hi, I’m Peter, Founder of RogerRoger. Every Friday, I share behind-the-scenes stories from Team RogerRoger (without their approvals 😅) Last week, we went to the WhatsApp for Business event in Utrecht. We rolled in with RogerRoger and InboxComponents, curious to see what’s possible beyond messaging. In markets where apps get banned, emails get ignored, websites never load... WhatsApp is the internet. And this event? It hit differently. 👉 Live demos of WhatsApp powering real sales funnels 👉 Marketers swapping conversion tactics in DMs 👉 Founders showing how WhatsApp is their entire storefront in emerging markets The energy in the room was unreal. The ideas were 🔥 Huge thanks to Erwin van Ginkel for organizing this event and Trengo for their incredible hospitality. I left with: 👉 a full notebook 👉 total conviction that syncing WhatsApp into RogerRoger was one of the best decisions we’ve made 👉 (and maybe a little too much coffee) One thing’s clear: If you still think WhatsApp is “just a chat app”… you’re already behind. This platform’s just getting started. On to the next one.

Last week, our team started packing bags... Not for a vacation. For Sales Across Borders. 🌍 We’re on a mission to find out how sales really work across different geographical markets. Because let’s be real that “viral $5M script” doesn’t work in every timezone. Sales don’t happen in a bubble. We can’t let this playbook be written by just 10 people sitting in isolation. We need real insights from real sellers around the world. That’s where you come in. We’ve opened a forum where, in the next 10 days, you can: → Share your top sales insights (specific to your country) → Spill what works, what flops, and what no one talks about → Win a surprise gift from us (yep, a small giveaway) → Bonus points if you rope in a friend to join the fun 😉 We’re building the world’s first community-led global sales playbook. And your voice deserves to be in it. Here’s the link to join the movement: https://tally.so/r/m64lBA Let’s prove that sales isn’t one-size-fits-all. Roger that. P.S. Repost & share this with your friends who just love sales.

This is why I love sales. Last week, we opened a simple 3-minute form for the Sales Across Borders series. The post? It flopped. Not gonna lie… 🤐 The post got almost no reach. 🤐 Impressions hit an all-time low. 🤐 Most people were offline (due to the holiday). I closed the tab, a little disappointed, we missed the mark. And then, before I even shut it down: 👉 Volodymyr showed up. 👉 Dropped insights I hadn’t read in any sales book 👉 gave the first heartbeat to this series The craziest part? His LinkedIn title doesn’t say “sales” or “salesperson.” A normal person wouldn’t think to ask him. But what we wrote spoke beyond the typical sales lens. That’s exactly why we opened this form for everyone. Not just: → LinkedIn-famous salespeople → Private, invite-only circles Because we’re not chasing vanity metrics. We’re chasing truth. Volodymyr Filon, thanks for being part of it. 💙 --- New here? Sales Across Borders is a series where we explore what selling looks like across cultures, countries, and corners of the world. → Every Thursday, we highlight insights from a new country. → Anyone can contribute. → At the end? A free, crowd-sourced sales playbook for all. No AI-generated texts. No viral “$5 million script” that doesn’t work outside of Silicon Valley. Just real insights from real people, live from the ground. Come be part of it.