Peter Jacobs's Linkedin Analytics

I didn’t expect a WhatsApp event to feel like this. In a world where email still runs the show… Hi, I’m Peter, Founder of RogerRoger. Every Friday, I share behind-the-scenes stories from Team RogerRoger (without their approvals 😅) Last week, we went to the WhatsApp for Business event in Utrecht. We rolled in with RogerRoger and InboxComponents, curious to see what’s possible beyond messaging. In markets where apps get banned, emails get ignored, websites never load... WhatsApp is the internet. And this event? It hit differently. 👉 Live demos of WhatsApp powering real sales funnels 👉 Marketers swapping conversion tactics in DMs 👉 Founders showing how WhatsApp is their entire storefront in emerging markets The energy in the room was unreal. The ideas were 🔥 Huge thanks to Erwin van Ginkel for organizing this event and Trengo for their incredible hospitality. I left with: 👉 a full notebook 👉 total conviction that syncing WhatsApp into RogerRoger was one of the best decisions we’ve made 👉 (and maybe a little too much coffee) One thing’s clear: If you still think WhatsApp is “just a chat app”… you’re already behind. This platform’s just getting started. On to the next one.

Selling sounds fun… Until you start selling to salespeople. At RogerRoger, that’s exactly what we do. We built a Sales SaaS, and our users are sharp, seasoned pros. Which sounds exciting… until you realise: 🥲 They know every script. 🥲 Every playbook. 🥲 Every objection handler in the book. So I did what most people do: I memorised the perfect "$15M" viral sales pitch. Practised it for days. And unlike most people, I forgot everything right before the call. (Thanks, wonderful mind) At first, it felt like all that effort went to waste. But with no script left to rely on, I just showed up. Curious. Honest. Me. And to my surprise… ➜ The call felt real ➜ The prospect opened up ➜ We closed the deal That’s when it clicked: What I saw as a weakness… was actually my edge. Even today, I forget job titles, MRRs, LinkedIn bios. So I treat everyone the same. No ego. No special treatment. Just a real conversation. I don’t sell at people. I connect with them. (Because the script’s out of my head by the time the call starts.) No playbook. Just people. And it works like a charm. And the best part? Salespeople love that. Salespeople love us, RogerRoger💙 How do you see sales? Showing up with your character or following a viral sales script?

Last week, our team started packing bags... Not for a vacation. For Sales Across Borders. 🌍 We’re on a mission to find out how sales really work across different geographical markets. Because let’s be real that “viral $5M script” doesn’t work in every timezone. Sales don’t happen in a bubble. We can’t let this playbook be written by just 10 people sitting in isolation. We need real insights from real sellers around the world. That’s where you come in. We’ve opened a forum where, in the next 10 days, you can: → Share your top sales insights (specific to your country) → Spill what works, what flops, and what no one talks about → Win a surprise gift from us (yep, a small giveaway) → Bonus points if you rope in a friend to join the fun 😉 We’re building the world’s first community-led global sales playbook. And your voice deserves to be in it. Here’s the link to join the movement: https://tally.so/r/m64lBA Let’s prove that sales isn’t one-size-fits-all. Roger that. P.S. Repost & share this with your friends who just love sales.

I love that our marketing team is remote. 3 time zones. Zero drama. 100% momentum. Hey, I’m Peter, Founder of RogerRoger. Every Friday (okay, it's Sunday, I’m late this time), I share behind-the-scenes snippets of Team RogerRoger... without their approval, of course. 😅 This week’s win? We realised our marketing team is spread across three time zones, the Netherlands, India, and Costa Rica, and yet: → Syncing like clockwork → Dropping updates and Looms across time zones → Supporting each other like they’re in the same room → And driving campaigns that actually move us closer to our ICP Yesterday, all this made me pause during our weekly sync. There they were ☕ One with his morning coffee 🌇 One winding down with her dinner 🌆 Me midway through the day ...and still, the team was vibing, collaborating, executing. Our tech team is mostly in-office, so I used to believe remote might slow us down. But this crew’s proving otherwise. They’ve built a rhythm that just works, with the simplest stack: → Notion + Google Meet + Slack as our HQ. So, if you think remote slows you down? Only if your team doesn’t love what they do, or where they work. Happy remote working from Team RogerRoger 👋

Last week, I picked up a book on UI/UX. Surprisingly, it ended up fixing my cold emails... Here's the backstory: Our product was already getting praise for being intuitive. But I knew that what feels simple with a small user base can feel messy with a big one. I wanted to see where we could sharpen things even more. So I started reading Don’t Make Me Think, a UI/UX book. One line hit me hard: "The more people using your product, the less room you have for noise." At first, I saw it as product advice. Clean interfaces. Fewer clicks. Make it easy for users to get where they need to go. But on Wednesday morning, staring at another draft of a cold email...I realized I was making the same mistake outside the product. Too many words. Too much “look how smart we are.” Confusion doesn’t just kill UX. It kills conversations. It kills conversions. So I stripped it all back. Removed the fluff. No clever intros. Just a clear, sharp message that made saying "yes" effortless. Funny how a book about screens ended up changing how I write outreach. Now, whether I’m designing a feature or doing outreach, I follow the same rule: Don’t make them think. Make them act. Sometimes, the lessons you need most aren’t in the books you think you should read. What’s a book outside your field that gave you a game-changing insight? I’m building a list, drop yours below. 👇

This is why I love sales. Last week, we opened a simple 3-minute form for the Sales Across Borders series. The post? It flopped. Not gonna lie… 🤐 The post got almost no reach. 🤐 Impressions hit an all-time low. 🤐 Most people were offline (due to the holiday). I closed the tab, a little disappointed, we missed the mark. And then, before I even shut it down: 👉 Volodymyr showed up. 👉 Dropped insights I hadn’t read in any sales book 👉 gave the first heartbeat to this series The craziest part? His LinkedIn title doesn’t say “sales” or “salesperson.” A normal person wouldn’t think to ask him. But what we wrote spoke beyond the typical sales lens. That’s exactly why we opened this form for everyone. Not just: → LinkedIn-famous salespeople → Private, invite-only circles Because we’re not chasing vanity metrics. We’re chasing truth. Volodymyr Filon, thanks for being part of it. 💙 --- New here? Sales Across Borders is a series where we explore what selling looks like across cultures, countries, and corners of the world. → Every Thursday, we highlight insights from a new country. → Anyone can contribute. → At the end? A free, crowd-sourced sales playbook for all. No AI-generated texts. No viral “$5 million script” that doesn’t work outside of Silicon Valley. Just real insights from real people, live from the ground. Come be part of it.

We promised to drop Country #1 today. But our team ran into a culture war over Slack. We split into three camps and no one’s backing down. 🇮🇳 One crew is all in on India 🇦🇪 Another’s fighting for Dubai 🇳🇱 And the last won’t budge on The Netherlands But democracy wins, so we’re handing the decision to you. 👇 Cast your vote in the poll below. The country with the most votes goes live first. -- - - - - - - - — - New here? Sales Across Borders is the global sales playbook packed with human-verified insights to sell across cultures, languages, and buying rituals. Because what works in Berlin? Won’t close in Bangalore. → Every Thursday, we break down one country at a time, right here on LinkedIn. → At the end, you get the full playbook. Free. → Want to be featured (and rewarded)? Drop your insights for your country and get featured in the playbook: https://tally.so/r/mOg82k Let’s build what the viral scripts never could.

The biggest win from last week? One of our RogerRoger users wrote this about us: “LinkedIn, Email, and WhatsApp in one inbox?” You know that feeling, you’re chasing down a message from that one person and thinking: “Wait… did they message me on WhatsApp? Or was it LinkedIn… or maybe email?” Yeah, we’ve all been there. Tabs open. Time wasted. Focus gone. That’s exactly why I use RogerRoger, a next-gen sales inbox with a built-in pipeline. (Think Trello, but for your conversations.) It’s one place to handle every message, plan the next steps, and move deals forward without missing a beat. Did we ask him to write this? Nope. He sent it on his own, after just 3 weeks of using RogerRoger. Now imagine how effortlessly he'll run his sales inbox after decades with us. Join RogerRoger or keep losing your sales targets to a flooded inbox. Your call.

I used to think I was bad at networking. I’d skip the events. Avoid the “grab coffee” invites. The idea of working a room full of strangers? Exhausting. For a while, I thought that was a weakness— Like I was missing out because I wasn’t playing by the usual rules. But over time, I found it’s not something to fix, but to embrace. (Especially when I saw my whole team following a similar pattern.) For people like us, networking isn’t loud or crowded. It’s quiet. Intentional. → A DM after actually following someone’s journey → 1:1 calls where we skip the small talk and get real → Relationships built over months, not exchanged in minutes We hate pretending or pitching our brand in every conversation. Instead, we want a real, human connection—sharing our best energy. And that’s when it clicked: I don’t need 100 surface-level contacts. I need 5 people I can call when things get tough, or when opportunity knocks. (Yes, I stopped following the typical playbook. Best decision I made.) Here’s the deal: You don’t have to network louder, just smarter. You can: ✔️ Build your circle quietly ✔️ Say no to (draining) events ✔️ Create leverage through real relationships So I ask you to: Redefine networking on your terms. Depth > Width. Always. P.S. Shoutout to the founders I connected with in DMs—not with a business card. Parth Solanki, Ludwig Dumont, Jake Ward, Rijk de Visser, Waqar Azeem, and many more.

This week, our team didn’t hit the deadline. They missed the targets on purpose... And I’ve never been prouder. Hi, I’m Peter, Founder of RogerRoger. Every Friday, I share behind-the-scenes stories from Team RogerRoger (without their approvals 😅). This week on Tuesday, our frontend developer walked up to me and said: "I could finish this code today… but if I do, we’ll pay for it later." He knew rushing would’ve meant messy code. It would be quick to ship, but painful to maintain. So he made the call: Miss the deadline. Save the future. And the crazy part? He wasn’t the only one. Our marketing lead ditched a campaign that could’ve delivered instant clicks. But it didn’t align with where we want to be six months from now. Everyone, without discussion and in their own lane, made the same decision: 👉 Choose what’s harder now, so it’s easier for all of us later. No one was told to think beyond their task list. They just did. And honestly… I’ll take missed deadlines over missed opportunities to do it right, every time. Sometimes, the best progress isn’t what you can show on Friday. It’s what sets you up to win 12 months from now.

“I made $200M in sales with this script.” Cool. But would it work in India? We recently ran outreach across two different markets: 🇮🇳 India 🇺🇸 US 🇦🇪 UAE For India? We went fully manual. Personalized intros. Local context. For the US & UAE? We used a clean, templated approach. Same product. Same ICP. Totally different outcomes. (That actually sparked the idea for our new series: 👉 Sales Across Borders) This proved to us: ✅ There is no universal sales script. ✅ Culture changes the sales conversion. ✅ Sales require translation across languages, tones, and time zones. And that’s why we’re launching our new series: 🌍 Sales Across Borders, to build a global sales playbook, together. A) Every Wednesday, based on our research with locals, we’ll break it down, country by country: → What works → What backfires → How culture reshapes trust, urgency, and buying behavior B) We want your voice in it. So, in the comments, share your take on these locations. Add your POV, your spice, and your insight. C) Our team will collect all the inputs and turn them into a global playbook. Not from AI. Not from viral templates. But from you. D) And at the end, we’ll give away this organized doc for free. Of course. So let’s kick it off: Which country should we unpack first? Drop your vote or tell us what sales look like where you are. 👇 (Maybe tag a sales expert or two, we might just take our research there.) Let’s break the myth of the “one-size-fits-all” viral script. Together.