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I am an award-winning executive with over 20 years of leadership experience in sales, marketing and media. Skilled in leveraging data-driven insights and market research to make informed decisions and optimize performance. I have expertise in customer segmentation, digital marketing, content marketing, brand management and integrated communications. I have consistently delivered effective campaigns that resonate with target audiences and elevate brand presence. By utilizing cutting-edge technologies and analytics, I have successfully driven sales, customer acquisition, retention, and revenue growth. Additionally, I have a strong understanding of marketing automation, social media marketing, and advertising campaign management. Throughout my career, I have been instrumental in building and managing high-performing sales and marketing teams, fostering collaboration and cross-functional alignment. I have achieved remarkable results, such as establishing Las Vegas Magazine's award-winning annual Hall of Fame awards and expanding the distribution footprint of Las Vegas Magazine and Vegas2GO. These accomplishments have solidified the publications' positions as industry leaders and contributed to their ongoing success. As a collaborative leader and team player, I have effectively partnered with finance, revenue and executive teams to align messaging, programmatic offerings, and business models. I have consistently achieved exceptional outcomes by prioritizing core reach and impact goals. Beyond my professional accomplishments, I embody a portfolio of qualities that are essential for success. I am a strategic thinker who values collaboration, empathy, honesty, transparency and open communication. I am passionate about creating value for our clients, stakeholders and community. I am motivated by challenges and opportunities to learn and grow. I am committed to excellence and innovation in everything I do.
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Content Inspiration, AI, scheduling, automation, analytics, CRM.
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