Narrate Creative

SaaS Founders: 2x your quality, targeted leads in 30 days, GUARANTEED

Will double your qualified sales conversations in one month — without paid ads — or we won't stop until we do.

I'll offer you a 7-Day free trial, where we can work together to identify your specific needs. At the end of the 7 days, I will share the exact messaging and tactics we will use to 2x your leads in the first month. 

If, after those seven days, you choose not to work with us, that's okay. That's a risk I'm willing to take and you can still use our ideas on your own without us. 

If you choose to proceed, we will put the plan into action and start improving your lead-generation process right away. 

No costly strategy engagements
No time-consuming onboarding 

Why work with us? We have a startup mindset, and we move fast. That's how we are able to deliver a strategy and tactics in 7 days and why we're confident that we can have a 2X impact in the first month. 

If we cannot achieve our goal of 2x in the first month, we won't stop until we do. We will continue working with you until we have had the impact we promised and you don't pay anything extra.

The Lean Marketing for SaaS Podcast

Host of the Lean Marketing for SaaS Podcasts, featuring guests that include SaaS founders, marketers, creators and more. https://www.youtube.com/playlist?list=PLJhJq-ikqELM84mS3_2CXWf0ostuPAPFG

Host

Tell Ten Friends Marketing

Tell Ten Friends is a new media marketing company, specializing in using web-based tools to grow your customer base, and building your website to be a complete sales tool.

Owner

Hootsuite

Manager of blog and social team. Senior Editor of HootSuite blog, strategist and lead social media manager for marketing on all of the major social networks: Twitter, LinkedIn, Google+, Facebook and Instagram.

Lead Storyteller/Content Manager

Work at Play

Accounts and Strategy professional with an emphasis on social media and professional sports.

Account Executive

Strutta

Strutta is a software platform for online photo and video contests, that has worked with some of the world's largest brands and ad agencies. 

In the capacity of Director of Community Relations and later Director of Marketing, I have led Strutta's marketing from pre-launch to cash-flow positive status. Site content, sales materials, staffing, training, CRM management, agency and client relations, project management, assistance with "productizing" our software and many other business operations fall under my stewardship. 

Strutta continues to be a leading technology provider for multimedia contest campaigns on Facebook, and self-hosted. Contact me if you are interested in the power of contests with social media.

Director of Marketing

Fulcrum Agency

Public Relations and Marketing Manager for a firm specializing in Sales Training and Business Coaching. Specializing in online marketing initiatives, email campaigns and business blogging.

Manager of Marketing and Public Relations

CHUM Television

Producer, copywriter and editor of local advertising and promos for Victoria television station. Also managed several annual marketing events throughout Vancouver Island to promote the station.

Commercial Producer

Island Publishers, The Business Examiner

Advertising Consultant

Peak Publishing

Managing a large client base as a Display Advertising Rep for a semi-weekly newspaper and special sections.

Marketing Consultant

We do thought leadership social media content for Founder-led sales. In just two 30-minute interviews a month, we create one post per weekday for you, and help you start more sales conversations.

Founders, social sellers and thought leaders: I can help you book more meetings from your social media content.

Want proof? Click the button in my signature to schedule a call and I'll create some sample content with you that you can share to help you boost your engagement and start conversations. 

Let's chat.

I don't publicize it very often. I'm typically at capacity and don't have to. 

However, there's another side to my business, where I work with a small number of clients (a max of two) as a fractional CMO. 

I have an opening for one such client, and I'm available to start immediately. 

The best part about this service is that I not only strategize and lead but also execute. I have the support of the Narrate team to help me build marketing and sales funnels, launch campaigns and create content. 

If you or someone you know is looking for an experienced executive to run the marketing function, especially for an early or growth-stage startup, send me a note or tag someone in the comments.

Jordan Behan

I finally found what I have been looking for in my business for YEARS. 

A consistent flow of leads. 

I'm not overrun with opportunities. And I still balk at the appointment-setting services that say "I'll get you 20-30 calls every week." (Who wants THAT!?) 

However, I do have multiple conversations and an average of 2.5 sales calls every week as a direct result of my sales automation. 

These calls are with pre-qualified, targeted prospects who know EXACTLY why they are meeting with me. I know this because they are all from my list of targets, and I've "warmed them up" with my messaging. 

The best news of all is the fact that I've been able to replicate this flow for my clients. 

Using the same playbook, my clients also have conversations with their targeted prospects and turn those into meetings.  

There's no magic. There's nothing new about this approach. We are simply doing the fundamentals, with good and honest messaging, with an assist from some automation. 

If you want to know HOW, send me a DM. I can reveal exactly what I do and if you wish, I can operationalize it for you.

Here's a LinkedIn sales tip that LinkedIn doesn't want me to share, but I'm going to anyway. 

LinkedIn InMails are worthless. 

Use connection requests instead, and here's why: 

InMails often go to the "Other" tab in messages. To the recipient, they are glaringly sales pitches, which causes them to be ignored that much more.

Rather than paying for LinkedIn Premium and wasting your time sending InMails, get LinkedIn Sales Navigator, research your audience, and send connection requests. 

--
Follow me for more tips for Founder-Led Sales using LinkedIn 🚀

Sales is hard. 

Ask anyone who does sales; it can be a challenge. 

Especially if sales is not one of your core skills. 

In Episode 4 of my video course on Founder-Led Sales, I propose a different approach to thinking about sales and include some actionable steps to create a sales system (even if we call it by a different name).

Most founders know their product inside out, but are they ready to sell it? 

Here’s why founder-led sales matter. 

Understanding your product is entirely separate from understanding the specific problems it has to solve for your market. And the only way to learn that is by speaking to prospects. 

Sales might not be your core competency, and it might even scare 🎃 you. If it helps, don't think about it as sales. Think of it as Product/Market Fit (PMF) research. 

Talk to prospects and hear them out. Look for the patterns and consistencies in their pains and their needs. Learn how to solve those pains best and articulate that ability. 

By the time you've done that, you've got a sales process. Your prospects will have shown you exactly how to sell them. Now, you've got options: 

1. Map all of this in a sales pipeline tool that you run yourself
2. Equip a sales channel (or person) with the data and scripts they need to help you grow
3. Create an automated self-serve purchase flow

Before you can build those transactional systems, you've got to talk to people first. Tear off the band-aid and start having those conversations now.

I'm going to release a course on Founder-Led Sales, one episode at a time, here on LinkedIn. 

At any point, you can message me or leave a comment if you want to: 

-Request that I cover a specific topic in the course
-Get access to the whole thing
-As always, ask any questions or arrange to book a meeting with me

Here's the intro video. Thank you for your feedback and comments!

I'm going to tell you a story. It's about storytelling. 

Two years ago, Adrienne subscribed to my newsletter. A year later (almost to the day), she booked a call with me. 

It's been a year since then, and we've developed a great friendship and working relationship; as kindred spirits. 

Like me, Adrienne is a former journalist who works in marketing. 

She wanted to help her company, an incubator of green technology startups, take a storytelling approach to their marketing. 

Being responsible for several brands, she wanted some additional firepower and some help convincing her team of the power of stories. 

It was Adrienne who convinced Dave Bullock to experiment with content sharing on LinkedIn, with my help, and together they have become an example of what's possible with this approach. 

That's why I was so ecstatic when they shared their feedback and testimonials about my systems. Here it is in Adrienne's words:

"As the marketing leader in a lean startup, we didn’t have the resources to build a founder-led sales program from scratch, but I knew it was a missing piece for us in our early phase. 

"That’s where Jordan stepped in and made all the difference. With his established, straightforward, and powerful systems, we could leverage our founder’s authentic voice to build the connections and community we needed. 

"Like many things in marketing, this founder-led approach was an experiment—but it turned out to be a big win for our small team.

"And working with Jordan was a win in itself! He often went above and beyond, providing mentorship in a fractional CMO role that was invaluable to me as a marketing leader and gave our product’s growth a real boost."

Thank you so much for the kind words, Adrienne. I enjoy working with smart marketing teams, especially when collaborating with a peer who is so fun to work with!

Atomic Habits changed my life. 

I didn't even realize it at first. 

Have you read it? It's one of those books that repeatedly hits you over the head with common sense. 

Common sense, though, is not the same as common practice. Allow me to summarize the book in a single sentence: 

Doing a little bit each day makes a big difference over time. 

Case in point: I've been creating a video course on Founder-Led Sales, releasing each "episode" on LinkedIn, using the time that I would usually spend creating my LinkedIn content. 

Little by little, I'm creating a high-value asset. The last time I built a video course, I also turned it into a book! (The Lean Marketing Playbook for SaaS, available as an ebook on Amazon). 

Whether you're trying to get better at a skill, build something big, get into shape, or even read a book, doing a little every day adds up. 

How do you eat an elephant?

At first, Dave Bullock was skeptical. 

After some coaxing, he started sharing content on LinkedIn, and he hasn't looked back. 

"I’ll admit it—I was a skeptic. I had to be convinced to try Jordan’s founder-led LinkedIn program, doubting it would be worth my time or bring us the connections we needed. 

I’m pleased to say I was wrong. Within a month, we gained real traction, and regular LinkedIn posts have built meaningful connections that are pivotal for our business and for me as a climate tech founder. 

Jordan’s established systems make the process efficient and easy. 

If you're on the fence, don’t hesitate. I highly recommend giving it a try."

Want to give it a try yourself? Send me a DM and let's chat.

This is day 15 of me waiting to see if a professional golfer can make a hole-in-one over his own house. 

My brother said I should post about this as an example of the power of personal social media stories, and here's why: 

Bryson Dechambeau's hole-in-one challenge videos average more views than the Sunday viewership of an average PGA tour event. 

There's no business session here, necessarily... but have you been watching this?

Here's episode 2 of my course on Founder-led sales. 

In this video, I explain how to focus on a niche market. 

And yes, since I'm Canadian, I pronounce it NEESH.

Is LinkedIn Sales Navigator worth the hype? Worth the $?

In the third video of my course on Founder-Led Sales, I say: 

Yes. Absolutely. But you can't just pay for it and sit back, you gotta do something with it. 

Lucky for you, I'll explain exactly how you can get value out of it and make it the centrepiece of your sales efforts. 

Want access to the whole course (the parts I've completed)? Shoot me a message and I'll share a link to it. 

#founderledsales #linkedinsalesnavigator #salesnavigator

When I discovered this little "trick" with my outbound sales strategy, it changed everything. 

By this point, it's no secret that I'm a big fan of LinkedIn Sales Navigator. 

I search for leads that match my specific criteria, save my searches, and then reach out with relevant connection requests. 

My conversion rates changed dramatically when I discovered this one small tweak: 

When I create the lists, I filter them with the setting called "Has posted to LinkedIn." 

Especially for what I do, this is crucial. 

While LI is incredibly popular these days, some people will go months without logging in or having any activity on the platform. 

When I toggle that setting, my messages are only going to people who are active. 

This drives up my conversion rates and ensures I'm not wasting time on pitches that will never be seen. 

Try it!

I stole this screenshot. 

It's from an incredibly high-value presentation by Irina Novoselsky, CEO of Hootsuite (yes, my former employer, but trust me when I say I have no bias here). 

She spoke to a group of SaaS founders and leaders at SaaSOpen and described how Hootsuite doubled its annual revenue in about a year by better understanding the Gen Z buyer and the new B2B buying trends. 

I'll leave a link to the YouTube video in the comments. It's 20 minutes, and — fair warning — it could turn your B2B SaaS playbook on its head. 

My fave takeaway was this slide: "Visible CEOs are a vibe." I couldn't have said it better myself.

Which way to ski season? ➡️ ⛷

Fun fact: 

My content and sales automation starts new conversations with TARGETED founder prospects — on autopilot — every day. 

(And without thirst traps like this little stunt)

Comment HOW below and I'll message you to explain exactly how. 

No strings attached, no hard sell, and no more pics of me flexing while spring skiing, I promise.

Taplio

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