Jordan Behan's Linkedin Analytics

I'm looking for five founders doing B2B founder-led sales who want to start booking 20 or more sales meetings every month using social selling and thought leadership on LinkedIn. Our mastermind cohort starts next week, it's easy and will make the BEST use of your time for closing more deals. Interested? Comment "ME" below, send me a DM, or tag someone who needs to see this.

The rest of the table fell silent. It may have been a friendly exchange, but our debate had reached a volume where all other conversations, at a table of 10 people, stopped. One one side of the debate, a retired schoolteacher, arguing against the use of AI in school. On the other, me, arguing not in favor of AI per se, but of the notion that you can't put the toothpaste back in the tube. His point was that students who use AI for schoolwork haven't proved that they've learned anything. My point was that if students are denied access to the tools that are shaping our futures, then he's right: they haven't proved they've learned anything. Like I said: the exchange was friendly. I took at as a challenge. To help someone (a Boomer) understand that at the moment, AI is just another paintbrush. I would rather that my kids were learning how to prompt and create using AI. Put another way, if a 48-year-old, non-technical dad is more advanced with the use of AI than his teenage children, then something's amiss. What do you think? Should high school kids be using AI in school? PS- I just checked with my kids, and the 11th grader has been encouraged by a computer programming teacher to use AI prompts, and by a physics teacher to use ChatGPT to check findings for accuracy. So all is not lost.

Quick question for people who care about this kind of thing: To host my online course and community, should I use Thinkific or Skool? Or something else?

Founder-led sales is a bit like commuting by bike or by train. Allow me to explain. When you first start doing founder-led sales, it might be out of necessity. You're the best one for the job and you can't afford to hire help. Over time, this becomes an advantage and even though you scale to the point where you can step away from leading sales, you stick with it. Why would anyone do this? Because it's still the best use of your time. It's still in your best interests. Even as your company grows from a small business to an enterprise, as founder you are still the leading (and often top-performing) salesperson. I'm meeting with founders every day who have the option of never taking another sales call, but they're still leading the charge. Why? Because it's working, that's why. If this you, leave a comment. I love hearing about founders who are kicking ass and leading from the front. Image: ChatGPT, after a very short prompt about tech founders commuting by bike and train ;)

This might have been the first lesson I received from my first sales manager (28 years ago!), and it stuck: Ask for the business. There's an idiom about this, attributed to a famous hockey player (whose name I no longer care to mention) about how you miss 100% of the shots you don't take. You'll close a lot more sales if you ask for the business. You won't close much at all if you don't. Start getting more comfortable asking closing questions on your sales calls. Maybe you're trying to close the deal, maybe you're trying to close the next step in the deal. But you gotta ask. If you're afraid to ask, then commit to getting better at it.

I'm my own client. This might sound like a very simple concept, because it is. There's a meta-component of my business, where I sell what I do. This is harder to do than it sounds, but it's vital. I grow my own business the same way I do for my clients. I test new tools, new workflows, and sometimes even new offers. I block Fridays off in my calendar to work on my own business. And yes, I sometimes use that time as "flex time" to play catch-up on other things, which is a luxury I have, given that time exists. If I have a month that is light on revenue and my velocity isn't where I want it to be, I give myself (as a client) a little more attention. Fresh ideas, new approaches to productizing, more time spent on sales follow-up. When I take a call with a prospect, I'm not bluffing or selling hot air or promising to have a magic wand that will fix everything. Instead, I'm speaking from experience, as someone who puts in that work every day, as a founder who handles their own sales. James Clear, the author of Atomic Habits, says "you don't rise to the level of your goals, you fail to the level of your systems." That's why I've created systems that I can manage, and that I can confidently sell and deliver to clients. I'm solving my own problem as a way to get better at helping others solve the same problem for themselves. And along the way, I'm building the systems that make it all possible. I've got some big things brewing and I'm excited to be releasing it soon. Message me if you want to join my first Founder-Led Sales Mastermind group and I'll let you peek behind the curtain for what's coming.

If you had... one shot. One opportunity. To seize everything you ever wanted. Would you capture it? Or just let it slip? Want to make more sales? Go all-in on the founder-led sales model. It may be the only opportunity that you got. I help founders build a simple, time-effective workflow that will help you build your influence on LinkedIn with content (in your own words) and fill your inbox with sales leads automatically.  We’ve helped dozens of tech startup founders with founder-led sales. Our systems help them grow their qualified leads and revenue. I use the same system to book 5-10 qualified leads a week. I've been selling this a productized service for two years, and now I'm launching it as a cohort. You can work with me to create your content and campaigns, and join other founders on group coaching calls to help you achieve the results you want: more sales calls and more revenue. Does this sound like you? If you're reading this and you don't have mom's spaghetti on your sweater already, leave a comment, send me a DM, or tag someone who needs to see this. We start soon, it's easy, and it works. This opportunity comes once in a lifetime 😉

Like this post if your family has no idea what you do for a living, and trying to explain it only makes it worse. Bonus points: Paste the "family dinner" version of your elevator pitch in the comments.