Narrate Creative

Representing yourself on social media and controlling your narrative has never been more important. AI is everywhere, but it’s no match for the real you. 

A Founder’s network and influence are proven to be the biggest levers for growth available to companies of all sizes, especially to early-stage startups. 

But posting thought-provoking social media content every day is hard, and you have a lot of other areas of your business to worry about. 

That’s why we have a process to collect your thought leadership, in your words, to help you show up consistently on social media with content that will resonate with your specific ideal audience. 

Our systemized approach will help you start more sales conversations and earn more revenue. 
Want to use LinkedIn content to create more sales opportunities? I will create you a week’s worth of content — in your own words — FREE. No commitment required and no hard sell. 

Here’s how it works: We’ll meet for a call, and I’ll interview you to create a week’s worth of video and text posts and help you schedule them on LinkedIn.

Sound good? Message me on LinkedIn to chat about it.

The Lean Marketing for SaaS Podcast

Host of the Lean Marketing for SaaS Podcasts, featuring guests that include SaaS founders, marketers, creators and more. https://www.youtube.com/playlist?list=PLJhJq-ikqELM84mS3_2CXWf0ostuPAPFG

Host

Tell Ten Friends Marketing

Tell Ten Friends is a new media marketing company, specializing in using web-based tools to grow your customer base, and building your website to be a complete sales tool.

Owner

Hootsuite

Manager of blog and social team. Senior Editor of HootSuite blog, strategist and lead social media manager for marketing on all of the major social networks: Twitter, LinkedIn, Google+, Facebook and Instagram.

Lead Storyteller/Content Manager

Work at Play

Accounts and Strategy professional with an emphasis on social media and professional sports.

Account Executive

Strutta

Strutta is a software platform for online photo and video contests, that has worked with some of the world's largest brands and ad agencies. 

In the capacity of Director of Community Relations and later Director of Marketing, I have led Strutta's marketing from pre-launch to cash-flow positive status. Site content, sales materials, staffing, training, CRM management, agency and client relations, project management, assistance with "productizing" our software and many other business operations fall under my stewardship. 

Strutta continues to be a leading technology provider for multimedia contest campaigns on Facebook, and self-hosted. Contact me if you are interested in the power of contests with social media.

Director of Marketing

Fulcrum Agency

Public Relations and Marketing Manager for a firm specializing in Sales Training and Business Coaching. Specializing in online marketing initiatives, email campaigns and business blogging.

Manager of Marketing and Public Relations

CHUM Television

Producer, copywriter and editor of local advertising and promos for Victoria television station. Also managed several annual marketing events throughout Vancouver Island to promote the station.

Commercial Producer

Island Publishers, The Business Examiner

Advertising Consultant

Peak Publishing

Managing a large client base as a Display Advertising Rep for a semi-weekly newspaper and special sections.

Marketing Consultant

We do thought leadership social media content for Founder-led sales. In just two 30-minute interviews a month, we create one post per weekday for you, and help you start more sales conversations.

Founders, social sellers and thought leaders: I can help you book more meetings from your social media content.

I’ll help you build a simple, time-effective workflow that will help you build your influence on LinkedIn with content (in your own words) and fill your inbox with sales leads automatically.  

We’ve helped dozens of tech startup founders with founder-led sales. Our systems help them grow their qualified leads and revenue. I use the same system to book 5-10 qualified leads a week. 

Happy to walk you through the systems on a quick call. Click the link below my name above; my calendar loads on that page.

Today, I received the best compliment I could possibly get from a client. 

They signed up a THIRD executive to my Social CXO program. 

They're happy with the results with their two C-Suite leaders and are adding another. It's been a record month for sales at Narrate, but this one hits different. 

If you're curious about what's working, leave a comment, shoot me a DM or hit my scheduling link above. 

I'd be happy to take you through our process and what makes us different. No pressure and no hard-sell (hint: that's a key component of why my methods work). 

And if you came here for a tip about how to use LinkedIn better, here are two: 

1. Use selfies (this is me on the way to a celebratory brunch on Granville Island, wearing a Hawaiian shirt in memory of my dad) 
2. Optimize for conversations, not conversions. Conversions occur as a result of (i.e., after) conversations, not before. Don't pitchslap!

Jordan Behan

Hype-man and coach for Social CXOs. Give me two 30-minute meetings a month and I'll make your personal social content kick ass. Done-with-you content production in your OWN words.

Jordan wearing a hawaiian shirt and aviator sunglasses

My brother posted a career update on LinkedIn, and it blew up. 

When I say blew up, I mean Wesley Behan got the level of reach and engagement I only WISH I could get on the regular. 

I like to be better than my brother at everything (alas, I'll never close the gap in golf or driving skills but whatever), so I had to justify to myself why his post was a hit and so many of mine are stinkers. 

Here's what I came up with: 

1. His post was big news. Same job, different employer. This post is what LinkedIn is for. 

2. He posts very infrequently. His network was stoked to see his update because they're stoked to see *him.* The pic of him in the golf cart (my advice) helped, too. 

I'm not competing with my brother for engagement on LinkedIn. I was only kidding. Odds are I'd lose if we did (golf carts are rad).

But I do think about how we use this platform differently. One post, sparking engagement with peers, customers, friends, and family. 

What would happen if he tried to recreate this magic more frequently? Monthly? Weekly? 

If you're savvy, you've picked up on the fact that this isn't about my brother. It's about you. When was the last time you shared a career update and a pic of yourself? 

What would happen if your network heard from you once in a while with relevant news? 

You don't have to flood your feed with posts in a quest for eyeballs like me, but what if you posted once in a while? 

Use the networking site for networking. Especially if you sell anything B2B. 

Oh, and if you need a fleet of golf carts or golf maintenance vehicles in BC, I know a guy.

Ever sent a social media update to millions of followers? 

I used to send 12 tweets a day to 8 million followers. It was terrifying. 

Below is the process we followed to cover our asses (Step 4 was where the magic happened). It was when I was leading the blog and social media team at Hootsuite, 12 years ago. 

The stakes were high when we shared from the main twitter handle, which was nicknamed the Deathstar, even before I came on board. 

I worked there 17 months while the Deathstar audience grew from 4M to 8M followers.  Here's how we handled sending posts to that many users. 

Step 1: Look at the publishing schedule of 4-8 pieces of new content (enterprise ebooks, social media coaching videos, blog posts, the Harlem Shake, etc)

Step 2: Schedule the day's social media posts with "slugs" (two or three-word nicknames for the content piece) 

Step 3: Assign the social media team (three or four writers who report to me) to write the social content

Step 4: Every afternoon, the social media team met for my brainchild, the "tweet jam." Like a writer's room, but a picnic table at the cafe/kitchen of a tech company. We would review every message and share ideas about how to make them better. Fun was had. 

The magic was in the talent of the writers. When you're doing social media for the social media company, you better be GOOD. This was the most inspiring 15-30 minutes of every day. 

Step 5: Send the approved (by me) posts to the Director level for review and approval. All of this is done using Hootsuite itself, of course. 

Step 6: The Director-approved content gets scheduled into the tool by the coordinator, to be published over the next 24-hour period. 

I thought this might be a fun little bit of nostalgia for those heady days (12 years ago!) when we still worked in offices and had workflows that involved human creativity and oversight from start to finish. 

And maybe the lesson here is that if you want to make your content better, it doesn't hurt to collaborate on it. With a human. 

Need a hand? I can keep a cool head while scheduling your content, I assure you.

Jordan and Owly on pink shirt day at Hootsuite

Gonna cancel Grammarly. Here's why.

I've been using Grammarly for ages for my mild dyslexia and clumsy typing. It helped a lot. 

But I don't want the help anymore. My gold standard is HUMAN, not perfect. 

Most of my social posts are written by me the way I speak. My clients' posts are created from transcripts of them speaking. 

Grammarly makes it all look like a bloodbath of red and blue lines with suggestions for improvements. 

But if I accept those changes, it will sound like everybody else. And that just isn't it. 

I don't write with perfect grammar, and my clients don't speak with it. Their word choices are what make them unique. 

Sure, there are punctuation fixes and filler words that can be edited. But their mannerisms, colloquialisms and idioms are staying in. 

I find myself ignoring the blue and red lines and leaving the messy stuff in place, and I suggest you do the same.

Keep it real and keep it YOU. Fuck shit up sometimes, ya know?

People LOOOVE to talk shit about LinkedIn. 

It's cringey. Everyone using it is insufferable. 

Heck, r/LinkedInLunatics is full of examples that are hard to defend, so I won't. 

But consider the alternatives. Every other social network is a cesspool of hate and division. 

Some of that has crept in here, too, but comparing LinkedIn comment threads to those from the other major social networks is like comparing The Shire with Mordor. Or Cloud City to Mos Eisley (that retched hive of scum and villainy). 

Maybe the reason selfies and personal stories are so popular on LinkedIn right now is because it's still a safe space. 

A respite from the new normal of arguing incessantly about every little thing just for the chance to be heard over the din of other pointless arguments.  

A place where reasonable discourse still exists, and a pic of you walking your dog won't turn into a political debate. 

Maybe? I don't know, you tell me. 

**And please enjoy this photo of my partner and me at Paradise Island Alpaca Farm on Gabriola Island. 

The alpaca wool is humanely and sustainably harvested from the alpacas, and they live a very cushy life with a diet of oats and honey, so relax, jeez.

Jordan and Mel wearing hats made from humanely and sustainably harvested alpaca fir. 

How to use Notion to plan and schedule social media posts. 

This is how my team and I plan, create and share social media posts for my clients. 

Settle in and get comfortable, this one is a longer how-to video that will become part of my video course (and one that I use now to train new team members).

"CEO content gets four times more engagement than other content from LinkedIn members, and CEOs see a 39% increase in followers after boosting their posting frequency."

C-Suite leaders have a huge opportunity to impact their business growth by creating content. Read the full article for tips about engagement and outreach, and how they contribute to growth.

Executive Branding, Thought Leadership and CEO PR.

If you've noticed a decline in organic reach on LinkedIn, you’re not imagining things. I'm in Entrepreneur Media today, sharing more about the state of organic reach on this platform — and how to break through. 

Data shows organic reach on LinkedIn is down as much as 66%. But here’s the good news: not everything is in decline.

While company pages have seen massive drops and now represent only 5% of LinkedIn feeds, personal profiles — especially those of CEOs and other leaders — are still thriving:

- Personal posts now make up 65% of what people see in their feeds
- CEO content gets 4x more engagement than the average post
- Employee-shared posts reach 561% further than an official company page

In other words, LinkedIn hasn’t killed organic reach — it’s just rewarding *PEOPLE* over pages.   

I manage the LinkedIn profiles of some of the world’s top business leaders, and I’ve seen that fantastic results are possible. *BUT* it requires embracing a few key strategies including: 

- Content that taps into your unique expertise 
- Updates that (actually) add value for readers. 
- “Golden Hour” community management 
 
I break down these 3 strategies and more in my latest article. If you want to boost your organic reach on here, this one is for you: 

https://lnkd.in/eTPp2ptX

Remy Scalza George van Rooyen, MBA Victoria Taylor Lillian Fu

Not all of your content needs to be about your business objectives. 

Sometimes you can just let loose and explain why you like wearing bow ties so much. 🤵‍♂️ 

And sometimes there's a lot more to the story than meets the eye.

Especially if you're posting often, it's ok to mix it up. Which reminds me, I don't think I've shared a bike racing pic in a while. Stand by.

CEO of EstateWorks, the web-based platform that helps trust and estate teams manage their workload more effectively

“What is it with the bow ties?” 

I've had a number of direct messages on LinkedIn where people are asking me about the bow ties. And the reality is I’ve always liked bow ties, even since school.

Recently, my home was flooded in Hurricane Helene, and I had to replace my wardrobe. That gave me the chance to think about how to build it. 

Since there’s a lot of content on LinkedIn, I thought it might be interesting to have a visual marker for presenting some of that content, and hence the bow ties. I quite like them.

Now the trouble is I need more, so people don’t get bored with the ones I have. Maybe I’ll also switch to a cravat. I used to wear those a lot. For example, in submarines for evening dress, we’d just stick a cravat on over a dirty white shirt. 

So that’s where the bow ties come from.

—
I’m Paul, CEO of EstateWorks, and I share content about improving operations for trust and estate teams.

Taplio

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