House of Growth

We are helping you to get more clients through content marketing.

- Helped growth stage company to generate 1m traffic in a year

- Helped early-stage startup to go from 0 to 25k organic traffic per month in 6 months

- Helped seed stage company to go from 50k to 1m ARR in 14 months with content

No retainers! Cancel anytime !

Founder

Datapad

Making data easy for everyone !!
✓ 0 to 25k traffic per month in 6 months
✓ 0 to 500 leads from SEO in 3 months
✓#1 Product of the Day on Product Hunt

Co-Founder

Hustle Fund

Angel investing in early-stage startups with Hustle Fund. If you are building something cool in B2B SaaS space, feel free to message me for a referral to Hustle Fund.

Angel Squad Member

500 Global

Helping 500 with screening and selecting startups for the program 

Supporting portfolio companies with GTM & and growth

Growth Mentor

500 Startups

Relay.app

Helping the team to build content-led acqusition motion

Advisor

Eleven Ventures

Helping portfolio companies with their GTM and growth-related inquiries

Techstars

DIFC Innovation Hub 

Team-GPT

Helping this amazing team to build their compounding acquisition channel.

Here are some numbers: 

- 0 to 200k ARR in 8 months
- 4 to 16k organic traffic per month in 4 months

Flat6Labs

Mentor

GTM for Early Stage SaaS | Co-founder @ Datapad | SaaS Growth Advisor | Reforge | 1x Exit |

I’m Can (John), a marketer, 2x entrepreneur with 1x exit, and helped companies to go from 0 to 7 figures. I also managed to a build a high six figure solopreneur consultancy by selling productized marketing services

My achievements:

- Built 2 VC backed startups with one exit

- Built a high six figure productized marketing service in a year

- Became a mentor in top accelerators such as: 500, Plug and Play, Techstars

- Got to work with the portfolio companies of amazing investors such as A16z, Craft Ventures, YC

- Built a podcast with 20k downloads in a year-figure

- Transformed my body more times than Christian Bale ☺️

Good SaaS SEO vs Mediocre SaaS SEO 

Here are the 2 major differences 👇

✅ Good SaaS SEO focuses on a single topic

It's important for saas company to build a topical authority around a topic that is highly relevant to the business. You do that by focusing on a single topic and covering it deeply before moving on to different topics.

If you have a bad content strategy you will be writing about different topics at the same time without covering any of them in depth.

✅ BOFU vs TOFU

If you want to generate revenue as soon as possible, you have to start covering the topics that have a high business relevancy. You have to bring your product in front of the people who are already searching for it. 

One way to do that is by covering BOFU and MOFU topics first before moving on to low-intent TOFU-related topics

You don't want to skip topics with low volume here, if your goal is to generate revenue, ignore the search volume and only focus on the business relevancy of the topic.

Symptoms of Good SEO👇:

- Nailing the search intent 

- Covering one topic at a time

- Content has information gain score

- Good UX for content

- Supported by key product and service pages

- More inbound leads and a happy marketing team

Symptoms of Bad SEO 👇:

- Covering all topics at once and thin content 

- Copy and paste content with no information gain score

- Misaligned with search intent 

- No leads or signups

- Bad UX 


#seo #contentmarketing #saas #growthmarketing

John Ozuysal

Revenue Focused Content for SaaS| Growth Advisor & Investor | Reforge | 1x Exit |

4 types of competitor-focused content you can use to generate revenue from blogs 👇

1. Competitor vs You

You have to control the narrative on this one. If you are not defending your brand name, then you are letting your competitors control the narrative of the story. Make sure to have those comparison pages up and running

2. Competitor alternatives

If you want to generate leads fast, you have to go after people who are in the market to buy solutions similar to yours. There is no better way to capture the intent than targeting these topics with "listicle" posts.

I like to create listicle posts for these articles and link out to competitor landing pages from here. From my experience, it was always easier to rank on these terms with blog posts rather than landing pages

3. Competitor comparisons

If you have more established competitors, you can piggyback on their names to steal traffic. People will be searching for [competitor] vs [competitor] and you can introduce yourself as the third alternative here.

If people are searching for "clickup vs asana" you can target that keyword and make it "clickup vs asana vs you".

This is such an underrated way to bring high-intent traffic to your website

4. Competitor use case content

If you are competing with established competitors, you can focus on "how to do [use case] on [competitor]" You can either educate the readers on how to do it and present a better way. 

Or if your competitor doesn't have that use case you can't tell people that the only way to do it is through you

#seo, #saasmarketing, #contentstrategy, #contentmarketing, #searchengineoptimization

2024: Your CEO is pressing for results and you don’t have the flexibility to invest in long-term marketing channels.

👇

Or, budget is low and you’re slowly building organic channels.

Be aware that there’s a downside to both methods.

☠️ Valley of GTM death

➡️ You spend a ton of money on paid ads to get short-term results. Executives want quick results, and you’re struggling to get buy-in for investments in long-term acquisition channels.

Pros: If your product has good monetization rates and high retention, this strategy can pay out. Early traction and ROI from ads can help get more capital (revenue, fundraise) for bigger swings like SEO.

Cons: There’s an uncomfortable transition between paid efforts and organic if you wait too long before investing in organic channels (SEO, Social, communities). Aka the “Valley of GTM death”.

🐢 The slow rise

➡️ You avoid spending to acquire customers and instead build organic channels. You’re all about efficient growth and long-term ROI on marketing initiatives.

Pros: Results will compound over time and you’ll develop a sustainable growth motion. You also don’t overload Product with unqualified sign ups or leads.

Cons: Validating channels and getting results will take time.

🚀 Paid + Organic 

➡️ You leverage ads to quick results and validate assumptions while organic channels ramp up.

Pros: You have tangible results from the beginning, and results from paid channels help guide organic channels and ramp them faster. For example: Conversion rates from search ads can help inform which keywords to produce content on and rank for.

Cons: Higher initial cost.

TLDR: Whether you want to combine paid and organic depends on your priorities and ability of your product to produce business value from new acquisitions, but it’s the strategy that gets your marketing to “escape velocity” the fastest.

----

♻️ Don't forget to repost if you find this content useful 

#marketing #strategy #seo #saas

How to calculate the ROI you can get from content? 💰

Here is a way for you to see how much leads you can expect with content

P.S: I used to be an investment banker so I know that models include a lot of guessing and assumptions and this one is no different :)Don't expect it to be 100% accurate but it should give you some clarity as to when you can expect a positive return on your content efforts.

--

♻ Don't forget to repost if you find this useful 
#seo #saas #contentmarketing #growthmarketing

ROI Calculator

Bad content might rank, but it won't convert. 

Something to keep in mind if you are in the market to buy cheap content 😊 

Creating content is not difficult but creating good content is difficult 


#seo,#gtmstrategy,#contentmarketing, #hashtag
#growthmarketing

Here is how I create high converting conversion funnel with BOFU content

Steal my framework & examples from Clickup 👇

1. Ranking on "competitor alternatives"

Start by writing a well-optimized article focusing on "competitor alternatives". If someone is searching for an alternative to your competitor it means that they are looking for a solution like yours.

If your article is ranking on top results, you have a great chance of capturing traffic.

But this is only the beginning of the race.

2. Directing traffic from the article to an in-depth landing page

I like to send people from a "competitor alternative" article to a detailed landing page covering us vs the competitor.

So if you are ranking for "asana alternatives" and your tool is called "john' project management", you would want to take people from Best 10 Asana alternatives post to John's project management tool vs Asana.

With landing pages, you cover the difference between you and the competitor better, giving people the chance to understand why they should pick you.

3. Landing page to signup page

You have to have a great signup page that motivates users to go to the next step. Most sign-up pages don't focus on positive user psych at all.

They are dull and uninspiring.

Make sure to include:
quotes,
social proof, and
objection handlers
etc

4. Finish it with a great onboarding

Your onboarding shouldn't be a maze. You have to do profiling in your onboarding so that you understand the use case and persona of your users to their goals as soon as possible.

Imagine that you go into a department store and you are welcomed by the shopping assistant.

You tell her that you want to see bags, and she takes you to the floor with shoes first and then watches and then to your destination. This is not the ideal experience because you wanted to see only bags right?

Your SaaS onboarding should follow the same logic as well, "take people where they want to go".

Experts like ClickUp will even consider where you came from in onboarding, offering ways to migrate from Asana when you sign up, for example.

#seo #contentmarketing #saas #growthmarketing

If you’re struggling to convert blog traffic into users/customer...

There is one solution that’s been effective for me👇

make assets as close as possible to your product experience.

Most blog assets sucks.
They’re usually:

❌ Generic product screenshots.
❌ Memes.
❌ Badly-designed illustrations.

Instead, get people to taste your product as much as you can from your blog.

You’re trying to get traffic from passive reading → to → taking action. When you make references to your value prop, product, or features, add these:

💻 Interactive demos

→ Let people try a sneak peak of your product.

Short feature demos (try a single action).

Detailed walkthrough (play with the basics of your product).

📹 Video

→ Walk someone through a feature

Appcues is a great example of that. Many of their blogs have Ramli John's videos embedded in them.

🖼️ Gifs

→ Show one product action.

Gifs let someone reading your blog see your product in action. In some cases, it’s better than screenshots, but it serves a similar purpose.

📸 Screenshots

→ Show what your product looks like.
Let users imagine what it could do and how, based on the context they have coming to your blog.

Note: there often IS a place for product screenshots.

It depends on what the content of your blog is, and how it ties to your product.

Based on my experience, investing a bit more into blog assets often results in more conversions.

#seo #content #startups

Here is how I build an SEO engine to drive revenue for early-stage SaaS

Steal my framework 👇

Before we get into steps, you need to have some things in place:

✅ Messaging and positioning

✅ Website that makes it easy for your prospects to understand "what's in it for them"

✅ Pricing page that actually helps people to understand what they are paying for

✅ Onboarding flow that actually takes people to "aha moment" not some random tour of your product

If you have the things I mentioned above you are okay to go on 😁

1. Pick a topic that is closely related to the problem you are solving

You need to focus on a single topic before moving on to another one, it's important to pick one topic that is highly relevant to your business

As a SaaS business, you can build topical authority around topics relevant to your features

2. Start from revenue-focused content:

In the beginning, you should focus on keywords that help you to generate revenue as soon as possible and long tail keywords are perfect for this.

Try to go after competitor or solution-related keywords

Example:

best content calendar software
Asana alternatives
Asana vs Clickup vs [your company]

You can get keyword ideas from:

Customer interviews
G2
Ahrefs
Keyword research tools

Don't forget to have your case studies, comparison pages, objection handling content....

3. Publish as fast as possible:

You should use content velocity and publish as fast as possible without sacrificing on content quality. Go after high-intent and low-volume keywords first to get some traction in. Once you exhaust all of the high-intent content, go after lower-intent and high-volume content.

Don't forget to internal link
Make sure to get the search intent right.
Don't skip a keyword because it has a low or zero volume
Don't skip a keyword because it has a high keyword difficulty
Write user-centric content


4. Kickstart with Google Ads (optional)

You can use PPC to target high-intent keywords such as competitor alternatives or solution-focused content. You should send traffic to relevant posts not to your homepage. Alternatively, you can build landing pages to target these keywords.

This step is optional, but if you want some early dopamine, you can test this out

5. Build linkable assets:

Links are important for your rankings, I never build links manually, but I prefer to have assets that generate links even when I am sleeping. In the beginning, you can invest in 1-2 linkable assets. Once your content starts generating links, we will use those pages to distribute link juice to your money pages to help them to rank higher.

Try to create:

Statistics or trends-related articles (my preferred content type)
How to guides
Tools

Note: Framework won't end here, but this process is good for a start 😀

#seo,#saasmarketing,#contentstrategy,#contentmarketing,#searchengineoptimization

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