John Ozuysal's Linkedin Analytics

Companies are afraid of personal branding They think that team members might get popular and leave Also same companies are asking their people to become active on social media but only asking their employees to post only about the company. 6 months later no pipeline and nothing.... Guess what ? Not a lot of people are interested with the features you are building. You should let your employees to build their personal brands and talk about their expertise. This is a better way to drive demand than only posting about boring company updates. You should stop worrying about "what happens if they decide to leave" They might leave and that's okay and they might also not leave and drive a ton of demand !

You are completely wrong about "GTM Alpha" I had a conversation with an early-stage founder recently He told me that they are working on their "gtm alpha" and running a lot of experiments at the same time. I didn't expect to see a list of growth initiatives longer than a Walmart bill. This startup is doing: - SEO - Social content - Newsletter - Podcast - Google Ads - LinkedIn Ads - ABM - Thinking about doing TikTok (Idk why) - Pricing sensitivity analysis - Revamping onboarding Do you know who is responsible for all of this? A solo marketer with very limited resources I told him that you are not working on your GTM Alpha, it's not about just running random experiments with no data and no resources. I think many people are doing this wrong by connecting a bunch of AI tools together and just running random half-baked experiments in the pursuit of finding "gtm alpha"

If I were to scale my agency from 0 to $1m+ ARR again Here is what I would do (without burning a big budget) 1. Create a list of accounts that could be your potential customers 2. Optimize your LinkedIn profile; treat it as a landing page so that people can understand what you do. 3. Start adding people from your list, don't pitch anything and don't leave any note 4. Create topic clusters around the problem you are solving with your product or service. You should also write about your learnings from your sales, marketing, and product team. 5. Post content at least 3x every week for 6 months 6. Engage with the content of the people you have on your target list. Don't leave nonsensical AI comments, but leave thoughtful comments to build relationships. 7. Once you start engaging with the accounts. Idenitify the people who are viewing your profile and treat this peple as warm leads. 8. Give them 1:1 experience by creating microsites customizing your website on how you can solve their problems. I distribute these via email or linkedin outreach. Recording a loom and going over the microsite is a also a great way of getting attention. I used do this manually but now I am using Mosaic ABM 9. Don't give up; stay consistent for 6 months. I know many of you will create content but skip the commenting phase. Don't do this, this is a great way to get the attention of your ICP. Do this consistently, and you will generate a pipeline for sure. I know because I have done it many times

Most people don't understand how to use interactive demos Here is why 👇 I think most people think that interactive demos are just clickable walkthroughs. So they end up creating a flow with 30 clicks, and by the end of it, you are left: - More confused than ever - Sore finger because of clicking Interactive demos are not just about giving a complete tour of your product. You don't need to show everything. You have to understand the use case of your users and design interactive demos that will take the user to "aha moment" as fast as possible. You don't need to give them the complete tour. If they only want to see feature a, show them only how they can use that. Refer back to your shopping your experiences: When you visit a department store and you ask to see shoe section, you are taken straight to that section right? The staff is not taking you to the fragrances section first, then to bags, and finally to shoes. So why not do the same with interactive demos ?

Some founders are obsessed with innovating their product... But when it comes to marketing? They're still stuck in 2005. I keep seeing startups pouring everything into building something new — Then, launching it with playbooks that could’ve been photocopied from my dad’s college notes. 😅 This mismatch is why they struggle with product–marketing fit. The product evolves. The marketing doesn’t. The startups that thrive aren't just building better products, they're also building better stories, better channels, and better experiences for customers to discover them. If your product is a 2025 machine, but your marketing is a 1995 brochure... you’re setting yourself up to lose. Founders who get this? They don’t just build something great. They make sure the world can't ignore it.

I rejected a $15k per month client in the past Here is the story and why you should do the same.. This person found me through LinkedIn and he had been reading my posts for a while A previous growth marketing agency he was working with suggested that they should be investing in SEO. I studied the space, checked the competitors, and did TAM analysis to see how much traffic is available for topics relevant to them. I found out that it’s not worth it for them to invest in SEO because there isn’t much volume for the space they are in. It’s a new niche so most of their prospects are not even searching for a tool similar to them. This company is also selling a low ticket service so having no to very low search volume is also not making SEO the most lucrative investment. I explained all of my findings to the founder and he was surprised that I didn’t want to take his money and told him to invest his money somewhere else. Moral of the story: Don’t be afraid to say no if you think that your prospect is not in a good place to invest in the services you are selling. No need to take someone’s money if you feel like you can’t add your value. It’s better to be honest and gain the friendship of that person.

How are we $15k+ per month accounts With no ads, no spray and pray outbound 👇 The answer is lean ABM When I first started doing ABM, I didn’t have a big team or a fancy tech stack ( I still don’t have a big team ) at House of Growth Just a list of dream accounts and one belief: If I can make every company feel like I built something just for them, they’d take the call. So I started building personalized microsites — custom pages tailored to each account, showing exactly how we could help them win. After creating microsites, I would create custom emails for each account - no spray and pray method. And it worked. C-suites replied. Deals moved fast. We closed accounts that seemed way out of reach. But the process? Painful.Every new account meant: → Briefing a designer → Chasing a developer → Waiting days just to launch one page It didn’t scale. So I built an internal tool. Today, I am making it public so that you can also launch personalized microsites for any account in minutes. No devs. No bottlenecks. It’s how I went from manually hacking ABM to automating it with precision. If you're tired of blending into inboxes and want to stand out in the buying process, Mosaic ABM might be your unfair advantage. Check out the link under comments to know more !

Met a founder yesterday who told me they’re doubling down on LinkedIn I asked her why. She said: “LinkedIn is really popular right now. Everyone’s talking about how it’s driving massive traffic and most of our qualified traffic is from there.” The qualified traffic was just her gut feeling it is not based on data. So I asked to see her analytics: LinkedIn: 1% of total traffic Organic search: 56% I asked: “Why focus on LinkedIn when organic is clearly your biggest driver?” She said: “I’ve seen all the posts saying SEO is dying. I’m ready to move on.” I told her: “What’s driving your strategy—metrics or momentum? If you're going to bet on a channel, make sure it's not just because everyone else is.” The takeaway: Chasing trends is tempting. But don’t ignore what’s working just because the narrative has shifted. What works for others might not work for you. You can’t just copy-paste someone else’s playbook and expect the same results. Your data knows what’s actually moving the needle. Start there. P.S: She actually reached out to me today get my view on how they can get more visibility on LLMs. I guess they are not moving away from organic :)

I had no idea that my agency raised money from all the reputable investors Here is why 👇 Every day, I am getting outreach for House of Growth and someone offering help for lead gen. They also mention that they are helping companies like House of Growth backed by YC, A16Z, 500 Global. Wow, I had no idea that my agency raised money from all these folks without me knowing about it! Come on, guys, if you are going to do outreach, at least put some effort into making sure that your data is good. I don't know how you expect to book calls by doing outreach like this. The worst thing is that you are offering to sell "lead gen service," and if this is the way you do targeting, I am not buying your services for sure. Make sure that you preach what you teach before you try selling it to someone else.

The one thing that worked best for me to close $10k+ per month deals 👇 It's not some fancy GTM engineering flow It's good old prospecting. Block one hour from your calendar everyday to find your prospects manually, engage with them, personalize your messages and deliver value. It takes time, but it works. Do this every day for 6 months, and there is no way that you are not going to have a pipeline.

Founder Led Content Marketing ≠ using LinkedIn for your feature updates

Closed a $15K/month client last month. Here’s the exact playbook I used Everyone says "outbound is dead." But I’ve found the opposite — if you actually do the work. I don’t spray and pray. I run hyper-personalized ABM-style campaigns. Last month, I targeted the founder of a Series A company. Last week, we signed the deal. Here’s how I broke through the noise: I engaged with his posts for weeks, no pitch, no links, just genuine comments.    I read everything he posted on LinkedIn & Twitter — it gave me great personalization hooks.    I built a fully custom microsite just for him.    I noticed he was often posting about a competitor → so I made that my angle. My header? "[His Company] > [Competitor] — let’s make that obvious."   I saw him mention how much he enjoys working with his wife, so my final CTA on microsite: “Jack, you’ll love working with us so much, Melissa might get jealous.” The result? He sent me a voice note, laughing, said he appreciated the creativity, and that he’d been seeing my content for a while.  We booked the call. Deal closed. $15K/month. Was this more effort than sending 100 generic cold emails? Sure. But I’d rather spend 2 extra hours to stand out — than blend in and get ignored. --- If you want to do the same, I will be releasing a "Lean ABM" playbook soon. Comment "abm" so that I can send it to your way!

Reminder for freelancers Your next $5k+ per month client can be one post away The only reason holding you back is "yourself" Don't worry about what other people will think about you, don't worry about how good your posts are. Just start from somewhere. Some people will criticize you, troll you, but it doesn't matter. If you don't have anything to post, pick your target accounts and start commenting. This is still better than nothing. No one is going to find out about you if you are not out there. If you are counting on your referrals... Your referrals will dry out one day... I am here to tell you that you shouldn't be afraid of posting because: - You don't have enough followers - You don't have fancy logos in your profile - You don't have case studies - You are not based in some fancy city Go out there and add value with your posts without focusing on how many followers you have or how many likes you will get. P.S: I also don't get a lot of likes, but my pipeline is always full :)

Can you rank without backlinks? Here is my blueprint of how we outrank brands like Zapier and ClickUp…. First of all, I want to say that I have nothing against backlinks. The Internet would not exist without links, and they are important. But I don’t think that you need to build them to rank on page 1 for competitive keywords. A lot of people ask me if they should be building links to compete with bigger competitors like HubSpot, Zapier, and Monday When I tell them that they don’t have to do that, they get surprised. Here is a mini case study 📖 of how we outranked well-known brands like Zapier, Otter and Fireflies for ‘’ai note taker’’ with Jamie (an amazing note taker you should use): ➡️ We started off by creating a comprehensive list of the best AI note takers on the market with a focus on information gain score. It wasn’t about just building another listicle on the topic – it was about clearly explaining what makes Jamie AI stand out from the competition while also giving the competitors a fair fighting chance (we covered them in-depth, too). Not much ‘’SEO optimization’’ as you would imagine. It was just about making sure that we are writing NLP-friendly (straight to the topic) and focusing on entity optimization. ➡️ Optimized for user engagement and time-on-site with interactive product demos and an interactive quiz on finding the best AI note taker for their needs. Google’s algorithm has evolved beyond adding keywords and building backlinks. It wants to see how users engage with your content – if they are staying on your articles, reading them through, and if they are going back and searching for another article. If your content can satisfy your readers ➡️ they won’t need to go back and search for more articles ➡️ Google will reward you. ➡️ We then built internal topic clusters by covering every sub-topic of AI note takers (i.e., best AI note-taking tools for managers) and pointing internal links to the target money page. This is pretty much how we build topical authority – we cover a topic completely and build internal links across the pages. In fact, we published everything related to the topic of AI note takers, even if there was no search volume. Using this approach, Jamie AI was able to claim #1 for ‘’AI note taker’’ in the US without us building a single backlink for them. The results? A serious increase in sign-ups from the article content that I’m not even comfortable sharing. 💡 What’s more, since our article clearly explains what makes us different from our competitors and what makes Jamie the best AI note taker, we are also getting recommended in AI LLMs like ChatGPT and Perplexity. You can’t get these results with every company, you need to have a team who is okay to get risk and get creative and I am very happy to work with someone like Leo Wendler - he gets this game sooo well