Kelsey Kovich

Digital Equity Copy

Founder

BORISMTAX INC

Marketing Operations

Stable.work

Operations

Freelance BDR

GroupHEALTH Benefit Solutions

New Business Development

Wurth Canada Limited

Outside Sales Representative

Vino Volo

Wine Associate

👑I help accounting and tax firms sign and retain high quality clients through proven lead nurturing strategies | Founder & Copywriter @ Digital Equity Copy

99.99% of the time, your funnel isn’t the problem.

It’s not that ads don’t work for you. Or email. Or SEO.

It’s not the what…

It’s your positioning and copy.

As a result? Your interested buyers get turned off. Quickly.

→ Compliance issues 
→ Technical complexity
→ Writing to the wrong audience

There’s A LOT to consider. 

On top of that, your target audience has no idea of the real impact you make. 

And what’s the price you pay?

→ Waste precious time and money sending the wrong message
→ Attract the wrong leads (if any)
→ Conversion rates = 🦗🦗🦗

Buyers want to know HOW you can help them, not WHAT it is. 

The solution?

Clear. Crisp. Customer-focused copy.

Written by me. 

Value-packed content. Written by a real copywriter. Who leverages your customer's problems, story-based content, and buyer psychology.

If you:

→ Want to close more deals. Bigger ones. Consistently.
→ Want make more money, without focusing on doing more.
→ Want the right clients not only find you but want to work with you.

DM me to connect - I’d love to chat with you!

At 26 I'm reinventing myself.
(Because I couldn’t stand another minute doing the same sh*t)

4 months ago I left everything behind to 'start over'.
But I realized that 'start over' meant was sick and tired of being stuck in a rut.

I finally had enough of feeling:

- Lost
- Complacent
- Like 'there has to be more to life'

So I made the first step and changed my environment. 

In the past 4 months I've:

- Cut out alcohol
- Traveled to 4 different countries
- Set boundaries to protect my peace
- Surrounded myself with friends who inspire & push me
- Created a new onboarding system for a smoother client experience
- Dialled in on high-converting email sequences for cyber security companies

You could argue I shouldn't need to move 13,000km away from 'home',

to lean into the person I know I'm meant to be.

But dramatically changing my environment put me in situations where I had to level up.

And sometimes a little pressure (or a lot) is a good thing. 

What are you levelling up on this month?

Helping start-up cybersecurity orgs make more $$$ with high-conversion email strategies | $760k+ driven for clients | DM me „strategy“ to learn more

No alternative text description for this image

The other day, I overheard Stéphanie talking about me to her mom:

“Sie spinnt sie rennt bi 35 grad!!”

Translated from Swiss German: “She’s insane; she goes running in 35-degree heat here!”

While there’s some truth in that,

I like running in the heat rather than being wet and cold like I was in Vancouver.

Sure…

Steph might think I’m crazy, but I know a whoooole lot of other people who feel the same as me.

I know because they’re all faster and pass me. (lol)

The point I’m trying to make here is,

When you go all in on your positioning -

Some might think you’re insane. They might disagree with you. Maybe they’ll even call up their mom.

But that's a good thing.

Because the goal isn’t to do business with everyone who needs what you have.

The goal is to do business with people who believe what you believe.

Right?

Let me tell you this for free:

The goal of positioning is to bring an audience and a brand closer together.

You won't do that by sitting on the fence.

You won't do that by trying to market to everyone.

You won't do that with website that says "We're #1 in..."

You do it by understanding:

- What your audience wants
- The journey they’re going through
- What they already have in the marketplace

Then you can figure out an effective positioning strategy.
​
Then you can write copy that solves their pains.
​
Then you can run ads, write emails, and create content that actually attract your dream clients.
​
So you can get more leads. Bigger ones. Consistently.
​
Who actually want to work with you and not waste your time.
​
It's all more than possible with the right positioning.

What's stopping you from going all in?

P.S. Here’s a pic of us sipping on a mocktail on HCMC a few weeks ago

Right now, your emails get opened. 

But that’s about it. 

You’re getting new subscribers. 

You segment your leads. 

Ooooo and you even A/B test your subject lines. 

Very awesome. 

But do your vanity metrics distract from the fact your ROI is no where to be seen?

The knee jerk reaction and the reason why I found my first grey hair,

Is to blame your „funnel”.

Right? 

It’s the classic:

“My car isn’t turning on so there must be problem with it.”

… No it’s just out of gas. It doesn’t have what it needs to move. 

So before you go pulling your entire funnel apart, ask yourself:

“Does my copy give my target audience what they need to move and take action.”

Or better yet:

Do you truly know what they need?

The best technical copywriting 'hack' ever?

To attract leads who actually want to work with you. Bigger ones. Consistently?

Doesn't have anything to do with writing. 

It's talking to your target audience. 

Most people don't realize the edge this give you.

Yeah sure, you can get some surface-level-generic mumbo jumbo from Google, Reddit, and ChatGPT…

But this gives you insight beyond surface level answers.

Here's how I do it ↓

1 → When I start with a new company, I ask for 20 minutes with 3-5 of their customers.

2 → I ask questions to understand them, why they like working with company X, and what keeps them up at night.

3 → I use otterai to record the transcript. 

4 → I run with transcripts through Chat GPT to find commonalities.  

5 → Then I use this to write copy. 

The cool bonus is it's a great way to make new connections.

AND they can use this research to find gaps where they can grow and improve their service. 

The idea that a simple conversation can drive such massive results never ceases to amaze me.

P.S. If you liked this, want to get better a positioning & writing copy to attract clients, my newsletter is even better.

Bump your email in here → https://lnkd.in/g7UvBnDT

P.P.S. Last week I unplugged with motor cycle tour through northern Vietnam. This was one of our coffee breaks.

Hey Digiss -

I came across your site today and couldn’t resist tweaking your headline during my coffee break.

New and Improved:

Clear on what you do and who you work with
Calls out a pain your target audience struggles with
Clear CTA that makes your target audience want to take action

What do you think?

P.S. Mobolaji "Manny" Moyosore I analyzed your entire website and have a few other suggestions to improve your conversions. 

Just sent you a connection request if you're interested in hearing them.

People fail at creating high-converting email strategies because they’re just guessing…

Winging it feels spontaneous. Right?

You think, “how can it be that hard? It's just sending an email.”

But in reality?

It's more than just:

- Setting your email up
- Writing something you think sounds good
- Smashing the send button expecting to make it rain with leads ready to work with you

Instead, you're stressing over low open rates and poor conversions because your content is:

- Generic and unpersonalized
- Overloaded with tech specs
- “WE'LL JUST SEND MORE EMAILS” is your solution to a low conversion rate

Anything but what your target audience needs from you. 

Instead, try this:

1. Identify your customer’s pain and challenges.
2. Share a story about how you’ve helped a client overcome these challenges.
3. Show the transformation and results you created for them.

I guarantee this will stop your email strategy from failing...

And ACTUALLY start getting those high conversion rates you’ve been dreaming of.

I'm a firm believer that your sales team shouldn't have to sell like their lives depend on it during sales calls.

IF your copy and sequencing is done right.

Let me explain…

Last week I ripped apart a cybersecurity company's email strategy.

Their results were decent, but they knew they could do better.

The one thing that stood out the most?

None of their copy addressed any objections their target audience had. 

So by the time a prospect got on the sales call, 

They spent most of the time handle low level objections - 

These objections should be handled loooooooong before the call.

This way you can focus on sealing the deal while shortening your sales cycle.

But the thing is, you must:

1/ Know what objections your target audience has 

2/ Use customer success stories to show how you've helped others over come them

And the only way to get clear on 1 & 2 is by speaking to your target audience.

What do you think?

Easiest way I’ve increased revenue for cybersecurity companies with high-converting email sequences:

Stop focusing on tech specs, start telling relatable stories around them.

When I focused solely on the technical aspects in emails:

- Core message didn't resonate with the audience
- Email content wasn't relevant to their emotional needs
- Tech specs took away from the value of their entire offer

When I share transformation stories and experiences:

- I know it works, because I see increased engagement & sales calls.
- The content shows the full value beyond just what the tech does.
- I position them as an authority figure and the stories build trust.

Therefore know it’s effective. 

Technical features and benefits are only a small part of your offer. 

It's the human touch in your stories that truly connect with your target audience.

What do you think?

It's simple:

The position you want to own is in the mind of your target audience. 

It's only when you understand:

What they want
The journey they're going through
What they already have in the market place 

Then you can figure out an effective positioning strategy.

Then you can write copy that solves their pains.

Then you can run ads, write emails, and create content that actually attract your dream clients.

So you can get more leads. Bigger ones. Consistently. 

Who actually want to work with you and not waste your time.

It's all more than possible with the right positioning + copy strategy. 

And if you need a lil help with that, 

Slide into my newsletter below to get positioning + copy strategy flying red hot into your inbox. (In the most unhinged way possible)

https://lnkd.in/g-RvP4_h

Last night I sent out the 17th edition of my newsletter.

As you can see from my stats I have an engaged list.

Weekly I get replies with feedback,

And my clients tell me they love it.

But it's been a while since I re-hauled my strategy.

So here's my plan for the next 30 days:

1/ For list growth:

I'm going to go ballz-to-the-wallz with a 5-day educational email-email course 

get it;)

2/ For revenue:

Following the email course, I'm going to have a sales sequence for a low-ticket offer. I'm teetering between a few different options. Before I decide I'm going to chat with my clients to get their opinions.

The idea of these changes is to:

1/ Provide a sheit tone of value
2/ Strengthen my positioning in the marketplace

What are your thoughts? Suggestions? Don't be shy

P.S. holla below if you're on my list :)

“How do we explain what we do in a way that's easy to understand?”

The natural impulse for cybersecurity companies is to assume their target audience wants to hear more about product features.

Because we like to think that if our target audience is a bunch of 'nerdy tech dudes', that's what's going to get them onboard and buying.

We like to think technical people metaphorically get off when they hear tech specs.

While there's some truth in that:

Clarity > Complexity

Stories > Facts & Figures

Companies put too much pressure on sharing the technical aspects of what makes them different.

But is it worth loading your copy with tech specs if the message isn't clear? 

 The reason my clients stand out and attract leads is because

- We tell stories
- We speak to their core pains and show how we can solve it

For example:

One of my clients offers 24/7 - 365 security operations centre as as service.

As part of their email strategy we told the story about how a high school was breached in the middle of the night on a friday.

We showed:

- How quickly they responded because of their systems in place
- The damage prevented because of the response time

Why did we choose share those details?

Because that's what their target audience cares about.

See why I did what I did?

Busy startup cybersecurity CEOs don’t have time to:

- Master copywriting
- Learn buyer psychology
- Talk to their target audience
- Turn insights into high converting email strategy
- And juggle everything else while being pulled in all different directions

So what happens instead?

You end up with a “subscribe to our newsletter” button on your home page…

With a less than 20% option rate. 

That button isn’t converting because it’s not solving a problem. It's not enticing. It's just...there.

But if you had an educational resource that:

- Spoke directly to your audience's pain points
- Offered real value upfront
- Builds credibility & trust

So now your list

- Is a revenue generating asset
- Opt-in rates go from 20% to 50% +
- Is filled with leads who actually want to buy from you

Not just “John from IT” who only wants weekly cyber security updates. 

P.S. This is exactly what I do for my clients. 

I create high-conversion email strategies.

Send me a DM if you're interested to see how this works.

Calling on my community to help supprt an old coworker through his recovery. 

Read the full story below 👇 

https://lnkd.in/gspGpEK7

CSO at Stable.work | B2B Sales Talent Marketplace & Management Platform

Dear LinkedIn Family,

I am reaching out with a heavy heart to share the story of one of our own, Maurice Winsell, a dedicated B2B sales professional and a dear friend, who recently faced an unimaginable ordeal.

On Father's Day, Maurice and his partner Melissa were celebrating a beautiful day at Lake Allatoona. Their joy turned into a nightmare when Maurice was unjustly attacked and shot three times by a convicted felon. After multiple successful surgeries, Maurice has moved from the ICU to a standard hospital room, but his road to recovery is long and arduous.

Maurice is a veteran of the Alabama National Guard, an alumnus of Jacksonville State University, and a true fighter in every sense. Unfortunately, he does not have short or long-term disability or health insurance, and the financial burden of his medical bills is overwhelming.

His first bill alone is over $13,000, and the costs are continuing to mount. Maurice's ability to work his freelance sales contracts on stable is severely impacted and his family relies on this money to stay afloat. His family is raising funds to help cover his medical expenses and support his journey back to health.

If you can contribute, please visit the GoFundMe link below. Every donation, no matter the size, makes a significant difference. Sharing this post within your network can also help us reach more people who might be able to assist.

https://lnkd.in/gT36BpW4

Maurice's resilience and positive spirit during this time have been nothing short of inspiring. Let's rally around him and Melissa, offering our support in any way we can.

Thank you for your kindness and generosity.

#SupportMaurice #SalesCommunity #StandTogether #b2bsales #bdr #sdr

If you want to sell more you need:

1/ A strategy to reach your target audience 

- Content
- SEO
- Ads

That pushes them to…

2/ A landing page with a highly targeted free offer

- Educational email course
- Video course
- Guide

That takes them to…

3/ A high-converting email sequence that

- Earns trust
- Builds credibility
- Creates a sense of urgency

Your service might feel important because you spent time creating it.

But your audience just wants a solution.

This how you show them WHY your solution is the answer.

Taplio

Kelsey Kovich's Linkedin Analytics

Kelsey Kovich

What is Kelsey talking about?

Who is engaging with Kelsey

Kelsey Kovich's Best Posts (last 30 days)

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Kelsey Kovich's Linkedin Analytics

Kelsey Kovich

What is Kelsey talking about?

Who is engaging with Kelsey

Kelsey Kovich's Best Posts .css-qqfgvy{font-size:var(--chakra-fontSizes-md);}(last 30 days)

Want to drive more opportunities from LinkedIn?

Kelsey Kovich's Linkedin Analytics

Kelsey Kovich's Best Posts (last 30 days)