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Kathryn ''Katy" Severance's Linkedin Analytics

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Kathryn ''Katy" Severance

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I'm a Social Media Director for B2B brands who is passionate about helping B2B brands in the technology space stand out on LinkedIn and use social media to drive traffic to their website. Current role: Digital Marketing Manager, Riskonnect, Inc. (SaaS for risk management) -🚀Grew LinkedIn follower base to 70K < 6 months [2-24] -🚀Ranked #1, Post Engagement [10/23, 11/23, 1/24] -⚡️300+ Clicks <24hrs for 'Riskonnect acquires Ventiv' post (1/24) -🚀Improved brand's Follower growth by 66% YOY [1/24] -⚡️#1 in follower growth [4/23 - 1/24] -🚀Increased CTR on blog posts by 50% via LinkedIn carousels [Sept 2023, 447 clicks] -⚡️Generated 41 webinar leads for brand via social media [Sept 2023] At Corvus, my prior opportunity, I achieved: -⚡️26.5% CTR < 48hrs on 'In the Binoculars with Underwriter' (caused 18% rise in web traffic) [Jan 2023] -🚀Added 1K Followers to Corvus's LinkedIn Company Page [Q3 & Q4 '22] -⚡️225 Clicks < 24 hrs. Corvus's Great Place to Work announcement [11/22] -🚀117 Likes < 24 hours Corvus Germany office opening [7/2022] -Tools I have used: ✒️Scheduling: HubSpot, Sprout Social ✒️Proj. Management: SmartSheets, Monday.com ✒️Link Tools: Bit.ly ✒️Internal Comms: Teams, Slack, Skype ✒️Email Marketing: Pardot, Robly ✒️Ads: LinkedIn Campaign Manager 💡 Relevant Certifications/Programs: 💡 -LinkedIn Marketing Labs Certified Ads Professional (Earned 5/6/22) -Level Up for Women, by The Forem (11/22) -BA (Cum Laude), Assumption College (Earned 5/2017) ____________________________________ 🚀InsurTech Marketing Copywriter (Email/Web), SterlingBridge Insurance (2 yrs) -Managed LinkedIn for Life Insurance brand (Pivot) -Email Marketing (HTML-level template edits) via Robly.com -Designed Webinars via GoTo's 'Webinar' platform -Copyeditor for SterlingBridge.com site 🏥 Technical Writer (Insurance Sales/Underwriting), Unum Group (3 yrs) -Designed/Managed KPI Report for Sales team (Salesforce) -Wrote highly detailed Insurance Sales agreement letters (Marsh/Gallagher, etc.) -Editor, internal comms newsletter 'IDI Insights News' -Conducted business research for Disability Insurance risk assessments 🏙 Business Reporter/Copyeditor (5+ yrs) -Business Reporter, The Worcester Telegram & Gazette (2015/2016) -Le Provocateur Newspaper (2013-2016) -The Muse/The Rooster editing boards (Spring 2017) -The Worcester Review (Sept 2012-May 2013) 🛠Retail Marketing, Howe Lumber Company (5 yrs) -Editor, B2C Retail Marketing Sales Flyers (2011-2016) -Designed retail display: Yeti brand products (2016) -Represented Howe Lumber at ORGILL Vendor Conferences (Boston, MA)

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