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Kathryn ''Katy" Severance's Linkedin Analytics

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Kathryn ''Katy" Severance

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I'm an experienced multi-channel Digital Marketer for B2B brands who is passionate about using Social Media, Email Marketing, Webinars, and Landing Pages as powerful LeadGen tools. I love helping brands stand out on LinkedIn and use social media posts to drive traffic to their website. In my most recent role, I was a LinkedIn Company Page manager for a cybersecurity InsurTech... Let's talk Company Page KPI's: -⚡️'In the Binoculars with Underwriter' had 26.5% CTR < 48 hrs (caused 18% rise in web traffic (Jan 23) -🚀Added 1K Followers to Corvus's LinkedIn Company Page (Q3 2022 & again, in Q4 2022) -⚡️225 Clicks < 24 hrs. Corvus's Great Place to Work announcement (11/1/22) -🚀117 Likes < 24 hours Corvus Germany office opening (7/20/22) -⚡️Social Media Strategy Coach, #ThreatIntel media project (7/22-Present) -Tools used: ✒️HubSpot for Social ✒️LinkedIn Competitor Analytics ✒️Twitter Analytics ✒️Google Suite - Sheets ✒️Bit.ly ✒️Slack 💡 Relevant Certifications/Programs: 💡 -LinkedIn Paid/Organic Marketing Labs Certified Professional (Earned 5/6/22) -Level Up for Women, by The Forem (11/22) -BA (Cum Laude), Assumption College (Earned 5/2017) ____________________________________ 🚀InsurTech Marketing Copywriter (Email/Web), SterlingBridge Insurance (2 yrs) -Managed LinkedIn for Life Insurance brand (Pivot) -Email Marketing (HTML-level template edits) via Robly.com -Designed Webinars via GoTo's 'Webinar' platform -Copy Editor for SterlingBridge.com site 🏥 Technical Writer (Insurance Sales/Underwriting), Unum Group (3 yrs) -Designed/Managed KPI Report for Sales team (Salesforce) -Wrote highly detailed Exec Disability Insurance Sales agreement letters (Marsh/Gallagher, etc.) -Editor, internal comms newsletter 'IDI Insights News' -Conducted business research for Disability Insurance risk assessments -Lead Calls w/ Sales Execs/Brokers 🏙 Business Reporter/Copyeditor (5+ yrs) -Business Reporter, The Worcester Telegram & Gazette (2015/2016) -Le Provocateur Newspaper (2013-2016) -The Muse/The Rooster editing boards (Spring 2017) -The Worcester Review (Sept 2012-May 2013) 🛠Construction Retail Marketing, Howe Lumber Company (5 yrs) -Asst. Editor, B2C Retail Marketing Sales Flyers (2011-2016) -Designed retail display-Yeti brand products (2016) -Represented Howe Lumber at ORGILL Retail Vendor Conferences (Boston, MA) 🌻Hobbies: Spending time with my family & rescue dog, on our hobby farm 'Heirloom Hill Farm'

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