Kathryn ''Katy" Severance's Linkedin Analytics

I'm a B2B Social Media Director who is passionate about helping B2B brands in Tech/SaaS/Insurance stand out on LinkedIn and use social media to drive more traffic to their website. Current role: Dig. Marketing Manager, Riskonnect, Inc. (SaaS) -⚡️Grew B2B brand's LinkedIn followers by 133.8% vs prior month (4/24) -🚀Grew LinkedIn follower base to 78K <6 months [5/24] -⚡️Ranked #1, Post Engagement [10-11/23, 1/24 - 4/24] -🚀300+ Clicks <24hrs for 'Riskonnect acquires Ventiv' post (1/24) -⚡️#1 in Follower Growth [4/23 - 4/24] -🚀Increased CTR on blog posts by 50% via LinkedIn carousels [Sept 2023, 447 clicks] -⚡️Generated 71 webinar leads for brand via LinkedIn [Feb 2024] At Corvus, my prior opportunity, I achieved: -⚡️26.5% CTR < 48hrs on 'In the Binoculars with Underwriter' (caused 18% rise in web traffic) [Jan 2023] -🚀Added 1K Followers to Corvus's LinkedIn Company Page [Q3 & Q4 '22] -⚡️225 Clicks < 24 hrs. Corvus's Great Place to Work announcement [11/22] -🚀117 Likes < 24 hours Corvus Germany office opening [7/2022] -Tools I have used: ✒️Scheduling: HubSpot, Sprout Social ✒️Proj. Management: SmartSheets, Monday.com ✒️Link Tools: Bit.ly ✒️Internal Comms: Teams, Slack, Skype ✒️Email Marketing: Pardot, Robly ✒️Ads: LinkedIn Campaign Manager 💡 Relevant Certifications/Programs: 💡 -LinkedIn Marketing Labs Certified Ads Professional (Earned 5/6/22) -Level Up for Women, by The Forem (11/22) -BA (Cum Laude), Assumption College (Earned 5/2017) ____________________________________ 🚀InsurTech Marketing Copywriter (Email/Web), SterlingBridge Insurance (2 yrs) -Managed LinkedIn for Life Insurance brand (Pivot) -Email Marketing (HTML-level template edits) via Robly.com -Designed Webinars via GoTo's 'Webinar' platform -Copyeditor for SterlingBridge.com site 🏥 Technical Writer (Insurance Sales/Underwriting), Unum Group (3 yrs) -Designed/Managed KPI Report for Sales team (Salesforce) -Wrote highly detailed Insurance Sales agreement letters (Marsh/Gallagher, etc.) -Editor, internal comms newsletter 'IDI Insights News' -Conducted business research for Disability Insurance risk assessments 🏙 Business Reporter/Copyeditor (5+ yrs) -Business Reporter, The Worcester Telegram & Gazette (2015/2016) -Le Provocateur Newspaper (2013-2016) -The Muse/The Rooster editing boards (Spring 2017) -The Worcester Review (Sept 2012-May 2013) 🛠Retail Marketing, Howe Lumber Company (5 yrs) -Editor, B2C Retail Marketing Sales Flyers (2011-2016) -Designed retail display: Yeti brand products (2016) -Represented Howe Lumber at ORGILL Vendor Conferences (Boston, MA)