CrowdStrike

Sr. Manager, Growth Marketing (Emerging Tech)

Bionic

Demand Generation & GTM leader who helped the company achieve 1000% ARR growth over the first year by contributing 50% of ARR & Pipeline across BDR & Demand teams.

Scaling paid advertising campaigns, onboarding Marketo and building out marketing operations/automation, managing overarching web strategy (ie: website, SEO, content), planning and executing events and tradeshows.

Work cross-functionally with revenue organization on RevOps activities such as TAM/ICP Analysis and Development, Territory Mapping, and Pipeline Conversion Analysis and Forecasting.

Drive overall demand generation strategy across the BDR and marketing team in partnership with peers and CMO.

Head of Demand Generation (acquired by CrowdStrike 2023)

The second marketing hire, I was brought in to build out the demand generation function and assist the CMO in pipeline generating activities, product marketing, and managing the BDR team (both from a process and a messaging standpoint).

Demand Generation Manager

Harness

Worked alongside the digital team in improving pipeline generation for the organic channel, and was a part of a team that generated $3.5+ million in qualified pipeline in H1 of 2021.
 
Improved the website through general website management, auditing, and SEO tactics.

Fueled organic growth by  2.2x over the first 8 months, trending towards 3.2x YoY.

Continuously tested new ways to drive conversion rate optimization using Mutiny.

Led the localization effort for EMEA and LATAM, working with partners and internal stakeholders.

Sr. SEO Analyst

Directive

Worked with the Growth and Operations teams to improve the SEO deliverable, as well as what a part of the sales process by building and driving innovation during the proposal phase. 

Managed the entire tech stack of the SEO department, and tested and improved new ways to deliver SEO to new and existing clients.

SEO Innovation Manager

Senior SEO Specialist

As an SEO Specialist, I am in charge of developing high level strategies for Enterprise clients. I work with Directive’s biggest brands in growing and driving revenue to their business.

I am the technical SEO lead assisting all clients in strategic technical SEO initiatives to improve site speed, crawl efficiency, site structure, and analytics.

I am also the SEO in charge of Directive’s internal marketing team. I manage all SEO driven strategies and ensure they are seen from ideation to implementation.

I have written thought leadership pieces on some of the top marketing blogs such as Marketo and WordStream.

SEO Specialist

As a Junior Specialist, I was in charge of managing SEO clients with small to mid size businesses. I saw clients from audit to implementation, and developed high level strategies that were revenue and growth driven.

While I was managing clients, I also wrote several guest blogs and blog posts for SEO related topics. 

After the first 6 months as a full-time Specialist, I was promoted to an SEO Specialist.

Jr. SEO Specialist

As an intern, I was responsible for auditing accounts and developing a checklist of tactics for new clients. A large component of the internship was education.

After only 2 months, I was given my first group of clients, where I saw success in growing my clients organically. After 3 months, I was extended an offer for a full time position.

SEO Intern

Alzheimer's Association - Orange County Chapter

Work closely with Directors to support events such as The Longest Day, Women #ENDALZ Luncheon, and Walk to End Alzheimer's
Identify, recruit, train and manage high impact volunteers for fundraising events and increasing concern and awareness, as well as growing revenue
Assistant and maintain databases and websites for all special events, participants, and donors
Establish budgets, work plans, and timelines for events
Complete timely donation processing and follow-up as needed
Maintain accurate and complete financial records

Development Coordinator

Regents Capital Corporation

Provided leasing and financing on capital equipment to middle market businesses
Performed outbound	calls to business owners	and	C-Level	Executives who have inquired	
about financing and leasing options
Managed multiple accounts while driving deals from application to funding

Account Executive

Cybersecurity Marketer @ Bionic

Problem solving, strategic thinking, and passion are what drive me. I enjoy learning about an engaging in the cybersecurity community.

I constantly am looking for ways to challenge myself and the status quo.

Follow me on LinkedIn and Twitter, or read my newsletter on Substack (check link in bio).

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