SocialChain

• Led strategy, planning, and RFPs across a 6+ portfolio of clients including TikTok, Afterpay, italki, Cleo App, German Doner Kebab, Osmo, and more!
• Orchestrated the TikTok Effect House channel launch by leveraging the creator community to achieve a 52% increase in conversion, 46K unique downloads, and over 57K TikTok followers in the first month.
• Positioned Afterpay as the "brand with access" during New York Fashion Week, resulting in 150+ unique pieces of content, 6M impressions, and 300K engagements.
• Championed the 'WTF is Afterpay? Creator Billboard TikTok Stitch' campaign, promoting high UGC traction and inspiring shoppers to seize the moment, leading to a 14M reach in views.
• Mentored a team of 7, enhancing client KPI improvements, internal team development, and achieving exponential growth through weekly 1:1 meetings, quarterly internal events, and annual off-sites.
• Delivered annual metrics to support a 60%+ average engagement and follower growth rate across clients.

Director of Content, Social Media 

Senior Social Media Manager

Kajabi

• Devised impactful social strategies grounded in comprehensive brand research, rigorous analysis, and behavioral insights, achieving a remarkable 132% average increase in impressions across four channels.
• Propelled Facebook Live campaigns in our exclusive 41K-member group, achieving peak engagement with 6K views and driving 600 comments.
• Conceptualized the 'Let's Build Together' campaign, achieving a 573% increase in impressions and a 79% increase in engagements.
• Introduced a highly successful Instagram AR filter for a product launch, generating 11.3K engagements and 5.6K opens, dramatically enhancing brand interaction and visibility.
• Coached Community Coordinator to enhance community management, social listening, creator collaboration, and reporting efforts, resulting in a 143% average increase in engagements across four channels and a 25% improvement in response time.

Social Media Manager

KushCo Holdings, Inc.

• Developed a diverse portfolio of strategic social playbooks, strategies, and creative content ideas across multiple platforms, resulting in a 30% increase in engagement and a 25% rise in follower growth over six months.
• Crafted keyboard GIF and sticker campaigns supporting various events, consistently yielding exceptional engagement rates exceeding 15K interactions.
• Directed a team of 4 freelancers and 1 agency to develop and execute various marketing collateral.
• Spearheaded quarterly influencer campaigns, collaborating with ten small businesses to create gift boxes that generated a 75% share rate among influencers.

Social Media Coordinator

Incredible Marketing

• Oversaw a portfolio of 25+ medical and beauty clients across Instagram, Facebook, and LinkedIn.
• Formulated leading strategies and social content tailored to each brand's vertical.
• Recruited a team of 6 coordinators responsible for managing clients' communities and trend reactivity.
• Implemented 25 monthly email campaigns on Mailchimp, achieving a 30% average open rate.

YOR Health 

• Deployed tactical essential oil campaigns on Instagram and Facebook, resulting in a 20% increase in engagement rate.
• Supervised a team of 3 to execute blog copywriting, oversee influencers, and design social assets.
• Guided quarterly art direction of the new quarterly Live Bare Magazine launch.
• Initiated a #livebare event Snapchat filter activation, resulting in 1K user tags within the hour event.

Social Media and Content Manager

Woodranch BBQ&Grill

•	Responsible for maintaining efficient flow of service
•	Assisted in developing and executing marketing plans
•	Trained and coached team and new employees
•	Ensured and promoted guest’s needs

Bartender

Herbalife International

•	Monitored athlete sponsorships.
•	Searched for upcoming athletes.
•	Assisted the marketing manager with all ongoing projects.
•	Helped generate current social media postings.
•	Maintained product and shipping order tracking.

Marketing Alliances Intern

Herbalife Family Foundation

•	Created marketing material for events and guidelines for fundraisers
•	Solicited for in-kind donations
•	Researched potential Family Foundation openings
•	Created surveys and contacts for benchmarking

Marketing Intern

RPM Event Series

•	Interacted with users through strong communication
•	Created and promoted events
•	Designed and posted on new profiles and pages on Facebook, Twitter, YouTube, etc.
•	Uploaded photos, videos, information to attract target markets
•	Tracked the growth and the impact of social media on business

Social Media Intern

Alacer

•	Assisted the Human Resources director. 
•	Provided feedback on current practices and ideas for future event development. 
•	Managed data entry and filing/organizing.

Human Resources Intern

Creative leader with over 8 years of experience in social media strategies, content creation, and driving millions of engagements across platforms like TikTok, Instagram, LinkedIn, X, and Facebook. Consistently increased brand awareness and engagement growth through strategic planning and data-driven decisions. Skilled at leading teams, executing campaigns, and collaborating with cross-functional teams to meet business objectives.

Recently, for TikTok, created 173 edu-tainment content pieces across 5 platforms, resulting in over 34M views and impressions, 160K new followers, and 194K engagements.

Past Clients: Afterpay, italki, Cleo App, TikTok for Business, TikTok for Small Business, German Doner Kebab, Osmo, and more!

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