Social Chain Agency

• Lead strategy, planning, and RFPs across a diverse portfolio of clients such as TikTok, Afterpay, italki, etc.
• Created viral content for TikTok for Business, including videos across product launches garnering 6.4M views
• Supported TikTok Effect House channel launch that tapped into the creator community and spoke the community language to garner a 52% in conversion, 46K unique downloads, and 57K+ followers
• Positioned Afterpay as the "brand with access" during New York Fashion Week, resulting in 150+ unique pieces of content, 6M impressions, and 300K engagements.
• Supported 'WTF is Afterpay? Creator Billboard TikTok Stitch' campaign promoting high UGC traction, inspiring shoppers to seize the moment, and leading to a 14M reach in views.
• Mentor and lead a team of 7 to ensure development, client KPI improvement, and internal team development
• Report annual metrics to support 60%+ average engagement & following growth rate across all clients

Director of Content, Social Media 

Senior Social Media Manager

Kajabi

• Implemented converting social strategy through brand research, analysis, and behavior psychology analysis
• Curated, published, and managed effective content campaigns while leading the 41K Facebook User Group
• Launched new Clubhouse, Quora, and Reddit channels while managing existing FB, IG, and TW
• Managed the 'Let's Build Together' campaign resulting in 573% impressions and 79% engagements
• Increased social presence by 94% eng. on IG, 243% eng. on TW, 146% eng. on LI, and more
• Mentored Community Coordinator to implement community mgmt, social listening, and creator sourcing

Social Media Manager

KushCo Holdings, Inc.

• Created a diverse portfolio of Holding unit strategies and playbooks across Facebook, LinkedIn, Instagram, etc
• Generated, published, and reported on daily content and campaigns through multiple editorial calendars
• Managed a team of 3 freelancers and 1 agency to support social  campaign content and other marketing collateral 
• Launched quarterly influencer surprise and delight campaigns that gifted 10 small business collab boxes to generate organic UGC and promote 20% inc. in engagement

• Build & execute social media strategy through competitive research, benchmarking, audience identification, etc. for Kush Supply Co. brand
• Generate, edit, & publish daily content through editorial calendars to build brand authenticity and community trust
• Capture and analyze social media metrics/data, insights, and best practices to implement meaningful and engaging campaigns
• Interact with community to deliver excellent and timely customer service
• Manage outsourced PR agency and oversee Investor Relations social copy

Social Media Coordinator

Incredible Marketing

• Managed a 25+ medical and beauty client portfolio on Instagram, Facebook, and LinkedIn 
• Created, executed, and reported on leading strategies and social content relative to each brand's vertical
• Hired and led a team of 6 coordinators to manage clients' community and focus on trend reactivity
• Piloted 25 monthly email campaigns that garnered a 30% average open rate on Mailchimp

• Generate Social Media content and manage various social and reputation accounts
• Create, monitor, measure, and report ads, contests, and promotions for 25+ clients
• Produce email marketing campaigns through MailChimp, Constant Contact, and Demand Force
• Engage with community and report social listening findings

YOR Health 

• Launched tactical essential oil IG and FB campaigns, resulting in a 20% inc. in engagement rate
• Managed a team of 3 to execute blog copywriting, manage internal athlete influencers, and social asset design
• Spearheaded the art direction of the new quarterly Live Bare Magazine launch
• Launched #livebare event Snapchat filter activation, resulting in 1K user tags within the hour event

Social Media and Content Manager

Woodranch BBQ&Grill

•	Responsible for maintaining efficient flow of service
•	Assisted in developing and executing marketing plans
•	Trained and coached team and new employees
•	Ensured and promoted guest’s needs

Bartender

Herbalife International

•	Monitored athlete sponsorships.
•	Searched for upcoming athletes.
•	Assisted the marketing manager with all ongoing projects.
•	Helped generate current social media postings.
•	Maintained product and shipping order tracking.

Marketing Alliances Intern

Herbalife Family Foundation

•	Created marketing material for events and guidelines for fundraisers
•	Solicited for in-kind donations
•	Researched potential Family Foundation openings
•	Created surveys and contacts for benchmarking

Marketing Intern

RPM Event Series

•	Interacted with users through strong communication
•	Created and promoted events
•	Designed and posted on new profiles and pages on Facebook, Twitter, YouTube, etc.
•	Uploaded photos, videos, information to attract target markets
•	Tracked the growth and the impact of social media on business

Social Media Intern

Alacer

•	Assisted the Human Resources director. 
•	Provided feedback on current practices and ideas for future event development. 
•	Managed data entry and filing/organizing.

Human Resources Intern

Mariya is a savvy social marketer leading with a unique skill in compelling storytelling, an interest in building the highest converting digital strategy, social content, and everything in between! She has worked across multiple industries, including fashion, health/wellness, beauty, tech, cannabis, medical and more, to help brands optimize content, build brand awareness, and grow their audience.

Passions include creating, maintaining, and publishing various styles of content & managing creative social media campaigns across Instagram, TikTok, Facebook, LinkedIn, X (FKA Twitter), and YouTube.

Specialties include digital media content & strategy, research, brand management, email marketing, social advertising, and various social media campaign management.

Past Clients: Afterpay, italki, Cleo App, TikTok for Business, TikTok for Small Business, German Doner Kebab, Osmo, and more!

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