Monika Valkauskaite Holland

BOLD Business Decisions 

BOLD Business Decisions provides commercial advisory services to businesses looking to become a Customer centric organisation, reduce CAC, improve LTV and optimise profits.

We work with your Sales, Marketing, Customer Success and Product teams to adopt a Go to Market Strategy that provides the shortest most effective route to market. We are fluent in SLG, PLG and PLS go to market motion. 

The delivered results are : shorter way to market, shorter sales cycles, lower CAC, improved revenue per employee ratio, reduced churn, optimized profit margins. Happy teams serving happy customers.

Data driven organisation with customer centric approach and a clear GTM Strategy is what we aim for. 

We work with your teams to make that transition and execute on the defined Strategy. 

Use this link to book a 30 min call and let's have a chat:
https://calendly.com/boldbusinessdecisions/30min

First consultation is always explorative and complimentary

Founder

journy.io

Journy.io is for SaaS businesses who are implementing a PLG/ PLS Go to Market motion. Journy helps your commercial teams onboard, activate, monetise and retain your self serving users by using signals indicating account health, conversion and churn scores. 

Companies using Journy implement their PLG motion faster by empowering their teams with actionable usage data that translated into revenue immediately.

Journy.io is most useful to :
Head of Growth
Head of Customer Success
Head of Product
Head of GTM
Head of Product Marketing
VP of Sales
PLG Specialist

Reach out for more information or sign up for the free trial directly.

Fractional Head of Growth 

Marjory

Driving commercial strategy and execution. Specifically helping to pivot to a hybrid PLG Go to Market motion and reach specific revenue targets. Working with the Founder and CEO, Product, Marketing and Sales teams to execute a successful pivot.

Fractional CCO

Zetly

Consulting on GTM strategies and implementation

Strategic Advisor 

Diginius

My role with Diginius as a Fractional CCO working closely with the founders, the Product, Sales and Marketing teams to define the GTM Strategies and execute them successfully. I am responsible not only for supporting teams in strategic decision making, defining routes to market but also hiring, onboarding managing and supporting several teams creating value in different areas of the business.

Taxera Technologies

Fractional CSO

dyvenia

Fractional CSO 

Innovation agency Lithuania

Shaping early stage startups driving innovation from idea to MVP.

Innovation Expert

TechHub Pre- Accelerator Program is focused on facilitating innovative ideas take shape and move towards a profitable business model. My role here is to lecture and mentor Pre-seed round Startups on GTM strategies.

Startup Mentor & Lecturer

TESTIFI GmbH

Strategic Advisor

Advising SaaS companies in fundraising and scaling stage on commercial strategies with International Strategic Advisory Firm PoE. Part of strategic advisor network with 150+ years of business management experience delivered with bespoke and hands on approach to your business needs. https://www.pinofex.com/

Fractional CCO | GTM Strategy : SLG, PLG, PLS | Driving Commercial Growth

About me:
I am a Sales & Marketing Professional passionate about technology and obsessed with PLG/PLS go to market motion. I specialise in finding shortest ways to market for tech companies. I work closely with business owners helping them scale companies from ground up. I help launch new products, open new markets, build processes, playbooks, hire, manage and coach successful sales and marketing teams. I will make your PLG Strategy work.  Driving Revenue for my clients is the primary goal. 

Go To Market Strategies and motions in SaaS are evolving. 

SaaS companies are adding a Product Led Growth motion to allow buyers experience the value of their product on their own. 

There are clear benefits of  becoming more customer centric and product led. Sales led go to market motion has become unsustainable for various reasons but the most important driver of customer centric organisations is the fact that the 97% of the buyers prefer ''to try before they buy'' vs ''talking to someone in sales''.

Product led and customer centric companies are becoming the norm in SaaS. 

In 2020 I combined my passion for tech, business, Sales & Marketing and founded BOLD Business Decisions, a Strategic Commercial Advisory Company serving with best fit GTM Strategy for SaaS businesses in Fractional, Part time or Interim capacity. 

You can hire me as a commercial advisor, PLG Specialist or in a fractional Commercial Leadership role. I will help you fine tune internal strategies and work with your teams in cross-functional capacity to drive the execution. 

Ask me about Journy.io - the perfect tool to guarantee your Product Led Growth motion to be a great success. 

I have lived and worked in 5 different countries in the last 20 years. I thrive in multicultural environments, read and learn a lot. I love enjoying life with my husband and our 2 boys. 

Check out what companies say about working with me in the reference section on my profile. 

Schedule a chat : https://calendly.com/boldbusinessdecisions/30min

Looking forward to speaking with you!

Strategic Advisor and Founder

BOLD Business Decisions provides commercial advisory services to business owners of early stage and growth stage companies. We consult on Go to Market Strategy, Sales Strategy, Sales Playbook, Commercial structure. We help you build a predictable revenue growth machine by selecting the right tools and sharing modern sales practices and tips that convert in 2023 so you can start building pipeline from day one. We have skin in the game and test first hand what drives business and what doesn't. 

Services offered:

GTM Strategy and Execution
Executive Sales Coaching for Founders
International Expansion

Use this link to book a 30 min call and let's have a chat:
https://calendly.com/boldbusinessdecisions/30min

First consultation is always explorative and complimentary

What do you wish for in 2025
The Year of the Snake? 🐍

It is said to bring strategic growth, transformation and patience in business and personal world. 

While patience is not always one my personal virtues, I am fully embracing the new opportunities of growth and transformation. 

Letting go of what is not serving us and embracing the new seems to be the mood of 2025 

The snake year kicks in on the 29th of January, now is a good time to start shedding old skin and create a new reality 🪄

Wishing you all a healthy transformation this year in business and personal life! 🥂

P.S. I do not know how to convince my kids to go back to school next week. They had too much fun on this winter break. Any tips?

Reducing Churn is one of the main objectives for many SaaS companies in 2025. 

Here is how to tackle your PLG/PLS motion to help reduce churn effectively: 

✅ Accelerate Time-to-Value (TTV): 
Ensuring users quickly realize the product's benefits is crucial. Effective onboarding, personalized experiences, and comprehensive resources like tutorials and knowledge bases are essential. 

✅ Optimize Free Trial Models: 
Selecting the appropriate trial type such as opt-in, opt-out, freemium, or reverse trials tailored to the product's complexity and target audience, can significantly impact conversion rates. 

✅ Enhance User Engagement: 
Implementing strategies like in-app guidance, personalized support, and progress tracking during the trial period helps maintain user interest and encourages conversion to paid plans. 

✅ Leverage Data-Driven Insights: 
Analyzing user behavior during trials allows companies to identify engagement patterns, optimize the user experience, and tailor marketing efforts to boost conversion rates. Use Onboarding, PQL Status and  Customer ICP Fit Scores. 

✅ Implement Effective Communication: 
Maintaining regular contact with trial users through personalized emails, reminders about trial expiration, and showcasing premium features can prompt users to upgrade. 

✅ Experiment with Trial Durations:
Testing different trial lengths helps determine the optimal period for user engagement and conversion, balancing urgency with adequate time for users to experience the product's value. 

✅ Offer Value-Based Pricing: Aligning pricing strategies with the perceived value and ROI for customers can make the transition from free trials to paid subscriptions more appealing.

✅ Enhance Post-Trial Engagement
Provide ongoing support to users who convert to paid plans.
Assign customer success managers for high-value accounts.
Offer regular check-ins or success reviews.

✅ Leverage Data to Predict and Prevent Churn
Identify at-risk users based on behavior.
Use analytics to track usage patterns and engagement trends.
Automate interventions, such as personalized email nudges or resource recommendations.  Use Account Health, Feature adoption, Churn Scores from aggregated app data and Playbooks to effectively address this. 

✅ Focus on Delivering Long-Term Value
Align the product’s functionality with user goals.
Continuously demonstrate how the product solves their problems or improves efficiency. Keep selling! Gather and act on feedback to iterate on features.

☑️ N.B. Data your teams can leverage and action upon is the main driver of mitigating churn effectively. 

Still not sure how to achieve all this? 
Talk to a PLG Specialist on our team! 

BOLD Business Decisions 
journy.io

#plg #conversion #churn #gtm #customersuccess

Observing everything that is happening with and on social platforms my gut instinct says :

'Delete all your social accounts, take a survival class and go live in a cabin in some remote location with no Starlink satellites available'...

How are my kids supposed to grow up in a world with distorted reality where mainstream media cannot be trusted and social media channels are overloaded with pure ai garbage? 

A world where power and profit trumps over morals and ethics? 
Is this a parallel reality we can break out of? 

I tried to explain to our 8 year old the other day how much fun we used to have as kids before cell phone zombie era...
Time machine, anyone?

Am I panicking for no reason or perhaps just old?
(that is very likely 🤣) 

Call me on my house phone! 🤓

2024 was a year of amazing personal and professional growth. 
Many BOLD decisions were taken 

Sometimes it felt like Grinch is trying to steal the gifts I worked so hard for personally and professionally

There were moments I felt I was not delivering 
due to mismanaged expectations
and poor decisions taken on my end
Some lessons learned the hard way

Amazing projects and new challenges
Fantastic clients and new partnerships
New personal bests
New acquired skills sets
New amazing teams I have worked with

Life threatening illness challenged my family this year
Making us more united and strong
Proud of ourselves how we handled it and overcame it 💪

Every day is an opportunity to celebrate life! 

To everyone who will read this 
Wish you an amazing 2025 full of personal and professional wins, health and wisdom. 
 
Let it be a year of Peace ✌️ 

Life is short, don't forget to count the stars and smell the flowers! 

BOLD Business Decisions 

#SaaS #fractional #peace

Taplio

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