Nikolas Chapoupis

SocialKit

Grow pipeline through Founder-Led & Employee-Led Marketing:
Use SocialKit, the content workspace to make buyers hear about your company on social.

- AI Co-Pilot that turns voice notes into posts.
- Collaborative workspace to turn your entire team into creators.
- Create tailored, algorithm-optimized LinkedIn posts in <5 minutes.

Founder & CEO

ReactSquad

Stepped back from day-to-day operations, and my co-founder Jan Hesters is now running ReactSquad.io

Co-Founder

Hire Senior React Developers at affordable rates.

- Get a developer embedded in your team within 48 hours
- Transparent Pricing: 75$/hour
- 100% risk-free 7-day trial

CEO 

EarlyNode GmbH

EarlyNode.com is a bootstrapped Holding Company focused on SaaS.

Owner

Ordersome

SaaS for Restaurants & Cafes for inhouse ordering.

Werkzeugmaschinenlabor WZL der RWTH Aachen

Werkstudent

🧑‍💻 ReactSquad.io - Your extended frontend team | 🎙️ Host of 'SaaS Operator' Podcast & Founder @ EarlyNode.com

After wanting to build a SaaS for years, I finally pulled the trigger 👇

In 2025 my Co-Founder Jan will run the day-to-day at our developer marketplace ReactSquad, while I go All-In on making SocialKit a reality.

Will share the ups & downs here on LinkedIn!

Founder

EarlyNode.com is a Startup Studio & Media Co' covering the SaaS Industry

Our Portfolio:

ReactSquad.io: The React.JS Agency for Startups

Releaselog.io: In-App Changelog to keep your users in the loop & engaged about product updates.

EarlyNode Ventures: Angel Syndicate investing in pre-seed SaaS startups.

I spent 10 hours analyzing the playbook Maximilian Fleitmann used to scale magier from 0 to 7-figures in 2 years using LinkedIn. A key part? Their 5-step employee advocacy playbook:
 
Step 1: Lead From the Top

magier's founder Max grew his audience to 30k followers by posting on LinkedIn 4–6 times a week for the last 2 years.

That set the tone: At magier, sharing is the norm, not the exception.
 
Since Max led by example and got real results, the team felt empowered to start posting as well.
 
 
Step 2: Getting more faces out there 
 
4 of the 30 magier team members regularly create unique, personal content. 
Another dozen help amplify it by reposting that content.
 
 
Step 3: Give your team something Share-Worthy
 
Every two weeks, they drop an incredibly valuable, in-depth lead magnet.
 
Each one gets shared across multiple LinkedIn accounts, not just the CEO’s. This creates a repeatable launch system that brings in real leads that convert.
 
 
Step 4: Turn LinkedIn into a repeatable playbook 
 
Every employee who wants to get started on LinkedIn gets a checklist with things like: 
✅ how to optimize their profile 
✅ formatting & copywriting tips
✅ which 3 content pillars to focus on 
✅ how to engage before & after posting 
✅ where to place links (in comments, not in posts)
 
That way all learnings anyone in the team has get turned into actionable team-wide best practices.
 
 
Step 5: Support the Team (Without Burning Out)

Maria Ledentsova (magier’s founding marketer) spends just 5–10 hours a week on LinkedIn.

In that time, she not only creates her own content, which brought her 15k followers and counting, but also supports the entire employee advocacy program.
 
Here’s what Maria does for the team:
- Preps the lead magnets
- Ghostwrites drafts others only need to review & tweak
- Writes launch announcement templates teammates can post
 
She does the heavy lifting so the rest of the team can stay consistent with minimal effort.
 
It’s one of the most leveraged support functions I’ve seen so far. 
 

TAKEAWAY
 
You don’t need your whole team posting.
When even just a handful of employees post consistently on LinkedIn, something magical happens: 🪄
 
✨Your brand becomes impossible to ignore.✨
 
_ _ _ 

Do you want to tap into employee advocacy without having to reinvent the wheel?
 
Then check out SocialKit.
 
SocialKit makes it stupid simple to get your team posting on LinkedIn.

CEO SocialKit | The Toolkit for Employee Advocacy on LinkedIn

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