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Creative Director (Copy) with over 15 years of advertising experience and a lifetime's worth of trivia across multiple subjects. Skilled in Advertising, Copywriting, Content Marketing, Digital Marketing, Brand Management, Employer Branding, Social Media Marketing and Marketing Strategy. Also adept at forming informed, and at times unwanted, opinions on almost everything. Have worked with clients including Apple, 3M, Lenovo, Perfetti, Accenture, Titan, The Hindu, Britannia, TVS, Dell, ITC, TCS and a few others who wish to remain unnamed. Passionate writer, critical thinker and an unapologetic Manchester United fan of over 2 and a half decades.
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There was a time when I used to scroll LinkedIn for inspiration - a spark for my next post, a germ of an idea for a new campaign, or just a great pick-me-up anecdote. Now, I scroll around and I see a sea of sameness. The same post is written in 10 different formats by 20 people. Same discussions. Same jokes. Same perspectives. Same ghostwriters. I find the place devoid of inspiration. The platform that was once my muse is now a bottomless source of disappointment. Sigh! #linkedin #themoraltroll
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