Simform

Director of Marketing

Senior Marketing Manager

Marketing Manager

Maruti Techlabs Pvt. Ltd.

★ Maruti Techlabs is a team of software professionals experienced in delivering solutions related to mobile platforms, cloud systems, web analytics, and application development.

Adani Power Limited

★ To operate and maintain the 660MW super-critical unit at Adani Power Ltd., Mundra

★ Key Responsibilities:
► Understanding the operation of India’s first super-critical thermal power plant.
► Being an Electrical Engineer, I was responsible for the proper functioning and operation of electrical equipment on the turbine floor.
► Supervising the commissioning and maintenance of equipment in switch-yard.

Senior Engineer

I help B2B marketers with career growth | Director of Marketing@Simform

Experienced marketing professional. I am dedicated to assist businesses in building high performing software products using scalable architectures and latest technologies.

Working on projects of varied scope and across different sectors would keep me motivated to deliver my best as well as continuously enhance my worth as a professional.

I love to make professional acquaintances. Reach out if you want to talk fitness, soccer and TV series.

The marketing funnel was founded in 1898 to map the stages of a customer’s relationship with a business.

That model no longer fits today’s world.

Especially not in modern marketing, where buyers are self-educating, communities influence decisions, and AI curates what they see.

If you want to build a marketing funnel that actually works today, you need to stop thinking linear and start thinking looped.

Here’s how to rethink it:
1) Start with “Discovery Moments,” not Awareness Stages.
- Buyers don’t “enter your funnel.” They stumble upon you - through search, communities, recommendations, or social posts.
→ Make sure you’re discoverable where real conversations happen: LinkedIn, Slack groups, Reddit, YouTube.

2) Map “Trust Touchpoints,” not just Conversions.
- Modern buyers validate before they engage.
→ Prioritize case studies, testimonials, third-party reviews, and thought leadership content.

3) Design “Learning Loops,” not Drip Campaigns.
- People revisit content multiple times before deciding.
→ Repurpose insights across formats - blogs → carousels → short videos → email snippets.

4) Create “Moments of Proof.”
- Buyers act when your expertise becomes visible.
→ Show behind-the-scenes processes, share frameworks, and let your expertise speak before the pitch.

5) Measure Flow, not Funnels.
- Instead of obsessing over linear drop-offs, track how people move between channels and re-engage over time.

The new funnel isn’t a downward journey.
It’s a network of trust, repetition, and relevance and it keeps looping until the buyer is ready.

Stop optimizing funnels.
Start orchestrating journeys.

Rohit Akiwatkar

Director of Marketing @ Simform | Building marketing strategy for B2B tech companies

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