Simform

Director of Marketing

Senior Marketing Manager

Marketing Manager

Maruti Techlabs Pvt. Ltd.

★ Maruti Techlabs is a team of software professionals experienced in delivering solutions related to mobile platforms, cloud systems, web analytics, and application development.

Adani Power Limited

★ To operate and maintain the 660MW super-critical unit at Adani Power Ltd., Mundra

★ Key Responsibilities:
► Understanding the operation of India’s first super-critical thermal power plant.
► Being an Electrical Engineer, I was responsible for the proper functioning and operation of electrical equipment on the turbine floor.
► Supervising the commissioning and maintenance of equipment in switch-yard.

Senior Engineer

I help B2B marketers with career growth | Director of Marketing@Simform

Experienced marketing professional. I am dedicated to assist businesses in building high performing software products using scalable architectures and latest technologies.

Working on projects of varied scope and across different sectors would keep me motivated to deliver my best as well as continuously enhance my worth as a professional.

I love to make professional acquaintances. Reach out if you want to talk fitness, soccer and TV series.

I stopped using ChatGPT for marketing execution tasks (writing, campaign creation, automation etc) and started using it for thinking.

That was the turning point.

When I first started experimenting with ChatGPT, I used it like most marketers do
- To write faster.
- To produce more.
- To save time.

But everything it produced felt perfect but … flat and monotonous 
It sounded smart, but it wasn’t saying anything new.
It had structure, but no soul.

Then one day, I flipped the approach.
Instead of asking ChatGPT to write, execute and automate for me,

I started asking it to think with me.

I’d say things like:
→ “You’re a senior content strategist. Help me define 3 campaign angles for CTOs of mid-market SaaS companies.”
→ “What objections might a B2B buyer have before booking a demo?”
→ “How can I repurpose this webinar into a 3-stage funnel?”

Suddenly, it wasn’t replacing my thinking, it was sharpening it.

And here’s what I learned:
1) ChatGPT isn’t your copywriter. It’s your brainstorming partner.
- Use it to structure messy thoughts, not to polish sentences.

2) AI doesn’t remove creativity, it accelerates it.
- It gives you 10 new directions before you choose one that fits.

3) The real skill is prompting, not typing.
- The better your input, the smarter your output.

Being ahead is not about writing faster.
It’s about thinking clearer.

Rohit Akiwatkar

Director of Marketing @ Simform | Building marketing strategy for B2B tech companies

I scored 100 in Mathematics and 90 in Science but only 70 in English.

Now, (technically!) I write for a living as .....

content strategy is the core of my job and

my first job in marketing was content writing

How'd that happen, you may ask.

It's simple. The rules of school do not work in the real world.

In school, English meant:

- Reading Shakespeare.
- Writing long answers.
- Using difficult and obscure words.

In marketing, the game is entirely different. You have to:

- Use domain-specific language.
- Write simple, concise sentences.
- Avoid jargon and complicated words.

Simple. Straightforward. Effective.

That’s what works in the world of marketing.

Not long paragraphs filled with archaic phrases.

"Hey Rohit, I'm stuck at my role and struggling to reach the Team Lead or Manager role."

✦ Here’s how to deal with the situation:

- Making it to a Team Lead stage is often met with the excuse that companies are looking for people who have been there before.
- It's a bit of a chicken and egg problem.
- How do you land that first Team Lead role if you've never been before?

While experience is valuable, it can be short-circuited.

✦ Here’s how to do it:

[1] Business strategy:
- Connect business strategy to marketing strategy and understand how marketing fits into the bigger picture.

[2] Acquire domain knowledge:
Deep understanding of customers, industry and service/product.

[3] Cross functional knowledge:
If you in content, knowledge of SEO, social media and design can give you an edge over others.

[4] Business functioning: Make friends in other aligned functions like sales, pre-sales, customer success and product teams.

[5] Developing leadership skills by:
- helping others
- coaching your juniors
- working collaboratively
- taking work from your seniors

Branding is not about:
- The logo
- The product
- The promise the company makes
- The positive impressions created by ads

Customers form an impression of your company through millions of interactions like the buying process, sales pitch, customer service, social media posts, blogs, employee culture, podcasts, videos, press releases, news, and so on.

It's the sum total of all the interactions your company has with your target audience that creates the REPUTATION of your company, which is the brand.

It can be positive or negative.

But it can be influenced, and the best way to build a brand is through content.

A well-defined content strategy builds authority, credibility, and trust.

That's why you should be on social media, do a podcast, write blogs, gather reviews, and show testimonials.

GOOD BRANDING = Positive reputation built using a well-defined content strategy.

Taplio

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