WEB CHOICE

Need more clients? We build websites, SEO and digital marketing strategies that generate leads & sales. 

Get in touch today for a free quote: hello@webchoiceuk.com
Or call: +44 (0) 1935 507879

Sales Director and Co-Owner

Digital Marketing Specialist

Business Growth Show - B2B Marketing Podcast

Grow your B2B revenue without the corporate BS. Actionable marketing tips. 

Weekly podcasts: https://businessgrowth.marketing

Brought to you by: http://samdunning.org

Founder & Host

Mighty Marketing Group

Head Of Sales

Head of Digital

Digital Solutions Manager

Business Development Manager

Web Choice UK Ltd

Head of New Business Development / Sales for Web Choice UK. 
Key job roles include: 

- New Business Development (Inbound Marketing, Email Marketing, Social Media Marketing, Networking, Researched Cold Calling, Canvassing, Working incoming Leads)
- Nurturing leads from initial point of contact right through to successful conversion
- Building High-End Proposal Documents 
- Pitching to and winning contracts for Blue Chip Companies
- Personally Responsible for Winning Substantial Contracts
- Account Management for Key Clients
- Helping clients to add real value to their business with a Tailored, Fresh and Innovative approach
- Tailoring Long-Term and Effective Web and Marketing Strategies 
- Working closely with the Sales, Design and Development team and continuing to deliver World Class Web Development, eCommerce, App Development and Digital Marketing Solutions.

Sales & Marketing Manager

Part of the leading Sales Team at Web Choice UK.
This role involved working with clients on an International Level to provide Highly Professional Responsive Website Design, Website Development and Online Marketing Solutions.

Job roles included:

- Generating Leads and Sales
- Client Account Management
- Working with a range of Microsoft products (Excel, Word, PowerPoint etc.) 
- Preparing proposals and pitches
- Working closely with the design and development team

Business Development Executive

Co-Owner @ Web Choice | B2B SEO & Websites For Revenue Not Vanity | DM To Discuss | SEO - Web Design - Web Development | Host @ Business Growth Show (Top 10 B2B Marketing Podcast, Cognism)

Frustrated your website isn’t generating a steady flow of qualified sales leads? Tired of competitors stealing your customers because they’re higher on Google? 

Let’s fix that.

📈 HOW WE HELP BUSINESSES GROW 📈

→ Custom web design that builds trust in your product/service and generates leads & sales.
→ SEO: Page 1 Google organic results. Long-term increased website traffic, positioning your brand as an industry leader and providing a regular flow of inbound leads and sales.
→ Got a complex project? We offer fully bespoke web development
→ Need a full digital marketing strategy for your business? Let's chat and get you results.

🎧 BUSINESS GROWTH SHOW - B2B MARKETING PODCAST 🎧

Grow your business without the BS. Weekly podcast with actionable marketing tips to grow your revenue: www.businessgrowth.marketing

🤔 STILL NOT CONVINCED? 🤔 

→ See our work, results & starting rates here: webchoiceuk.com

We practise what we preach: We’re page 1 of Google in the UK (and other countries) for 'web development company' 'B2B SEO Company' ‘B2B SaaS web development’ 'B2B SaaS SEO' and many other web and SEO terms, placing us above 100k + Web & SEO companies and providing us with daily inbound. We do the same for clients in their niches.

✅ READY TO DISCUSS A PROJECT? ✅

📧: Connect & Message Me
📱: +44 (0) 7834 766004
✉️: hello@webchoiceuk.com

I love growing start ups through to well known brands, online. Let's have a chat through your goals and see if there is a fit for us to do some business.

P.S. We also provide whitelabel web design, development and SEO services for agencies to help you deliver projects on time and on budget for your clients.

How I outrank GIANT brands w/ SEO (like salesforce, semrush, webflow & more) 👇

Step 1: Keyword targeting

Let’s pretend you’re a B2B tech co.

Perhaps you sell ERP.

Targeting ‘ERP company’ is gonna be insanely difficult to get page 1. 

Competitors with big budgets and resource will own it.

Instead, get niche and specific with long tail keywords.

Let’s say a big sector for you is manufacturing companies.

You might look at terms like:

Best manufacturing ERP
ERP for manufacturing company
Manufacturing ERP provider
ERP company for manufacturing

- Less competitive
- More specific
- Better quality leads

Repeat for each of the focus offerings of your business


Step 2: Website Content

You’ve nailed your high intent, long tail target keywords.

Now you need pages to rank.

Create dedicated pages for each service, location, industry, offering you serve and wanna rank.

See what sites rank top for your target search terms.

Review their pages and make notes on the format and content.

Look for gaps you can improve. Some ideas:

- Be helpful + actionable
- Adding video guides
- Use unique data points and research
- Answering FAQs
- Handle sales objections


Step 3: Technical SEO

Get the basics right:

- Fast page speed
- Solid mobile + desktop design
- SEO friendly URLs
- Meta data on point
- Title tag formatting
- Internal linking


Step 4: Be the go-to resource for your industry

Big company’s move slow. 

Media/content takes time to get approval. 

Lots of red tape.

The advantage here is you can get scrappy and start building evergreen, owned & searchable assets:

- Niched industry podcast
- Educational blog
- YouTube channel

All of which can answer prospects questions, educate, build credibility + demand and improve traffic and inbound.


Step 5: Links

Content alone won’t always rank pages.

For competitive sectors you need decent backlinks to boost your websites authority.

Some quick ways to get solid links:

↳ Talk to partners/clients/contacts who have established sites. Create content together e.g. video, podcast etc.

↳ Link back to each other when building out site pages to publish the content.

↳ Have one of your team guest on sector relevant podcasts then ask for a link back when episode page goes live

↳ Hire a team like mine w/ a network of reputable sites/partners to gain solid links from and team to craft and distribute content that ranks.

Enjoy stealing market share from the competition.

_ _ _

PS. try my free 47 page B2B SEO guide: https://lnkd.in/ehJmkM3r

Sam Dunning

Top 10 SaaS Marketing Mistakes (And How To Fix Them)

In this episode of Business Growth Show - B2B Marketing Podcast I share:

A walkthrough of the top 10 SaaS mistakes (these apply to many B2B orgs too) and how to fix them.

💙 Brought to you by: Dealfront - The go-to-market platform for Europe. Grab your free demo: https://lnkd.in/e7_GJJ6a

🎧 Join 1000s of legends tuning in weekly (353+ past episodes): https://lnkd.in/edUSXXSv

#B2BMarketing #DemandGeneration #Podcast

Steal 3,650 Days of SEO Experience in 1 Post.

I used these strats to outrank brands like Semrush, Salesforce and Webflow for competitive keywords. 

1. Hit search intent

Knowing the exact goal of your prospect in their search.

Are they in:

RESEARCH MODE
- wanting to learn something
- seeking answers
- wanting to fix a problem
- wanting to know pricing or processes
- comparing options
- ready to talk sales
MONEY MODE

Review the top 3 organic results and this should inform you whether to build out an article/listicle/comparison page/solution page etc.


2. Scrape the sky

Ye olde skyscraper technique.

Yes it still works. I've ranked a tonne of competitive terms without links.

Review your top ranking competitors for your focus keywords.

Then look at every angle you can provide better insights, thoughts, stats, tips and more.


3. E-E-A-T them rankings

Experience. Expertise. Authority. Trust.

Foundational for your page flow.

Craft service, product or article pages for buyers.

This means you gotta know ideal clients cares, problems, jobs to be done, objections and goals.

For example on a detailed service/solution page we tend to go:

- Overview of the offering
- Common problems it fixes
- Why you need it
- Processes + video guide
- How to's
- Examples/case studies
- Pricing
- FAQs

Weaving in relevant social proof (testimonials, videos, reviews) throughout

And descriptive CTAs for visitors to take the next step.


4. Video killed the radio star

Grab 2 spots on Google's results page using video.

A sneaky way to get top for competitive keywords.

Make an in-depth YouTube video for the target search term.

And embed the tailored video near the top of your article/page.

These pages often rank better.

AND can show the video thumbnail on search results pages - upping click through rates.

PLUS.

While waiting for the page to rank

Your video can rank in the video section

And eventually both normal organic and video sections.

This big. I've done it on a bunch of pages.


5. Website > sales rep

In B2B the best websites makes sales life easy.

Sharing exactly:

- How you help
- Problems you fix
- Addressing FAQs
- Proof of client results
- Overcoming objections
- Showing your offer in action
- Qualifying w/ pricing & processes

Then making it easy to book a call or demo.

Keep your focus buyers in mind for your content.

And win the SEO game.

PS. join 735+ legends enjoying my free B2B SEO guide: http://samdunning.org

LinkedIn is punishing creators.

My impressions are down 4X.

Here’s how I’m spreading my chips for my companies:

1. Podcast & YT

Weekly guest episodes with B2B founders/marketers and solo episodes from yours truly.

Business Growth Show - B2B Marketing Podcast.

Audio channels and YouTube.

Drives revenue from sponsorships and inbound leads wanting SEO or website help.


2. Lead magnets 

To grow my email list.

Most popular is my B2B SEO guide (47 pages of battle-tested SEO tips).


3. Email list

Almost weekdaily b2b marketing tips along with podcast ep updates and more.

1,441 subs atm.


4. SEO

Wouldn’t be right to leave this beauty out.

One of our top inbound drivers for us and clients.

Ranking our own site top for relevant SEO and web design terms to drive a steady trickle of inbound leads each month.

And getting prospects into our ecosystem from top of funnel / educational / problem  searches guiding them to articles > podcast etc.


5. Paid review sites

We use clutch. Others include G2, trust radius, capterra etc. depending on your industry

These sites rank super well in organic search 

You pay to show top on their listings pages

Drives decent traffic to your site to get inbound when people need your offer  


6. Google ads

Again, another way to show top of google in sponsored ads when someone searches for what you do.


 7. Cold calling

I’ve been experimenting with this and so far nearly done 100k this year from a couple hrs dials a week which isn’t too bad

Using lusha for data and a simple dialler.

May share a podcast episode soon on results 


8. Website

Most importantly the foundation to turn all this traffic and attention into sales calls.

A well researched + customer focused website is your best sales rep. 

By a mile.

It shares how you help, builds trusts, answers questions, qualifies and converts prospects into sales convos.

_ _ _

How are you reducing risk now LinkedIn reach is down?

PS. Grab all my free resources mentioned here: http://samdunning.org

Common SEO mistake:

Ignoring long-tail SEO and thinking it won't drive revenue.

It CAN impact inbound demos/leads and revenue if done right.

The issue is many orgs start with information based searches and articles:

How to's, questions and similar. 

These have a place top of funnel to get traffic, build brand, add people into your eco system, grow email signups etc.

BUT.

I wouldn't recommend starting there if you want SEO to drive inbound opps ASAP.

You wanna start at the bottom of the sales funnel. 

Those in market for you offer now.

Smart long-tail SEO allows you to rank for lower traffic but super relevant money terms faster than going for generic keywords.

Generic example of a short-tail keyword: 'crm' 

This will be owned by the industry monsters e.g. hubspot and salesforce

Here's a comparison for proposal software...

Long tail information based search: how to write proposals that sell

Long tail buying search: best sales proposal software

Nail the high buying intent long tail keywords for the core offers + industries you wanna drive inbound/revenue for.

Research intent of target keywords and how you can beat top ranking organic pages from every angle (experience, expertise, authority, trust).

And send prospects to best in class long-form solution/sales/service pages.

This should come long before information focused article work. 

PS. try my free 47 page B2B SEO guide: https://lnkd.in/ehJmkM3r

Weirdly effective sales call tip.

When a prospect brings up a problem.

Never take the first answer as the actual problem.

Go at least a couple layers deeper.

Then you'll get the bleeding neck problem.

(If there is one).

_ _ _

Here's an example:

"Our websites not driving enough leads. Can you help?"

Me: Not enough leads?

"I mean, we get leads but many aren't qualified"

Me: When you say many?

"Well, our sales teams wasting a tonne of time on demos to inbounds that can't afford what we do or aren't the right industry/persona"

Me: How much time are we talking?

"A couple hours a day for our key sales execs"

Me: How's that impacting targets?

"We are 25% down, losing time they could be prospecting new business and its impacting moral"

Me: What's 25% mean?

"£3m+ in revenue"

_ _ _

In this case the issue was their website wasn't qualifying the right kind of buyers.

And they likely are driving the wrong type of prospects to the site.

If I'd taken the first answer as gospel - I may have recommended a service they didn't need.

Not only that...

But this help you identify the impact of the problem.

And start understanding JUICY problems your focus clients have

So you can build your website + marketing messaging to attack them directly.

And attract dream clients.

Features tell. 
Problems sell.

How I never run out of content ideas.

(that actually resonates w/ dream clients).

Note down:

- Questions
- Objections
- Common problems and frustrations

You get asked on sales and customer calls.

Then attack them directly with:

- LinkedIn posts
- Blog articles
- Video & audio podcasts

Why?

If a few prospects raise these Qs.

They are gonna hit home with others.

Build trust.

And keep you top of mind.

I do this.

And it drives a steady flow of clients needing SEO & web design.

Give it a try.

PS. Listen/Watch My B2B Podcast Guide (Lessons From Spending $49k and 4 Years): https://lnkd.in/eaUVB6FV

97.5% of b2b homepages are this van.

Claiming to be the best.

No one gives a sh*t.

We’re tone deaf to self-praising claims.

Everyone does it:

- Best in class
- Award winning
- Cutting edge

🥱 

Why not try stand out?

Zig when others all zag.

Raise a juicy problem you fix 

Or something people hate about your industry.

And go in.

For pies the headline could be:

Death to air bites.
Pies filled to the brim with goodness.

Leverage a common problem prospects raise and how you’re different.

Then clarify how.

And you’ll be more interesting that most.

PS. Photo taken at a red traffic light this morning. Calm down in the comments.

5 reasons why SEO won’t work for you:

5. You love spending big money on paid ads 
4. Organic inbound might shock your AEs 
3. Prospects don’t search for your offer
2. You don’t wanna update your site
1. A LinkedIn guru told you it’s dead 

And for more laughs 👇

7 Must Have B2B Website Pages (read to end for spicy extras): 

1. Homepage

Often most viewed website page and regularly used as landing page for ads. 

This page needs to share:

↳ What you do 
↳ How you help 
↳ Problems you fix 
↳ Gifs/examples/screenshots of your offer in action 
↳ Guide people to contact/demo/learn more 


2. Customer stories/results

Time to back up your claims

And give visitors confidence you can deliver

↳ Customer testimonials w/ headshots 

↳ Video reviews


3. Pricing 

To qualify in good fit prospects + show transparency. 

And send quality leads to sales. 

Share ranges of top 3 offerings if you don 't have set rates. 

Back up pricing with social proof.

Address common objections.

Answer common questions on pricing + process. 


4. Service/Product/Offer Pages 

To show how how each offer you provide helps people. 

Build out pages for each key:

Offer/feature/industry served/persona/location/integration. 

Give visitors key summary of each solution + benefits + problems they fix + social proof + call to actions. 

Great landing pages for SEO when done right.


5. About Page 

Not to brag about your company. 

Share your founder and the problems you help companies fix. 

Add a couple useful resources. 

Guide people to take the next step. 


6. Contact/ Request a demo 

Have enquiry/demo form before scroll 

Only ask for key fields needed. 

Consider calendar booking tool e.g. Boomerang/Chili Piper/Calendly 

Place story based testimonial next to form to address buyer anxiety of contacting you 

Remove page menu nav to focus on form/calendar 


7. Thank You Page 

To show once a call/demo/consult form is completed 

Often neglected on sites 

Share the next steps e.g. [name] sales rep will be in touch now on email

Link to a couple useful resources (podcast/guides) 

Excite your prospective customer before they even speak to sales 

Track thank you page on analytics.


8. Spicy extras

Remember. 

Your website is for target prospects.

Not you, your marketing team or the founders. 

The best websites are crafted with rock solid research... 

Building for target buyers FTW. 

For customer research on a re-design here's some useful Qs for new clients/prospects: 

↳ How were you getting X done before using us 
↳ The main frustration you faced 
↳ What changed to make you want to address the problem 
↳ What made you decide to work w/ us 
↳ How did you find us 
↳ What do you like about our site 
↳ What do you wanna see/learn/take action on for a site like ours 
↳ What is our site missing (on key pages) 
↳ What could be improved 
↳ How do we stack up compared to competitor A/B 

Record zoom calls. 

Look for the common feedback and words used. 

Leverage for copy/messaging/pages/design. 

People wanna see your offer/service/SaaS in action 

Show them under the hood e.g. live demos on-page, GIFs, screenshots, videos 

Let them build confidence if your offer. 

Enjoy more revenue from your B2B site.

RIP LinkedIn organic reach.

Soon anyway 😉 

My views are 4x down compared to 6 months ago.

Why?

IMO to make way for thought leader ads.

(boosting organic posts to chosen audiences)

How to safeguard your business?

Start sending + building your audience on owned channels

- website
- youtube
- podcast
- lead magnets
- email list

Steal my full strategy 👇

Open video: LinkedIn is Killing Organic Reach (How To Fix It) on youtu.be

https://youtu.be/wyDon191hHk?si=nBdhoDWHPHiH3Pup

"One of the best B2B marketing resources available" - Sam's mother.

If you wanna up your marketing game as a B2B tech or service co.

I got you.

351+ episodes (with fresh ones added weekly).

Expert guest interviews and solo topics covering:

- B2B marketing fundamentals
- Demand gen
- SEO
- Cold outreach
- Websites 
- Go to market
- Brand and positioning
- Podcasting
- Plenty more

If enjoy 20 mins of background stories before the topic.

Or fluffy questions without guests being grilled for data and evidence.

Or advice from 'gurus' opposed to practitioners who practise what they preach. 

This pod ain't for you.

Business Growth Show - B2B Marketing Podcast

On apple, spotify + other audio channels and youtube. 

Join 1000s of legends tuning in weekly: https://lnkd.in/edUSXXSv

5 simple traits of marketing LEGENDS (plus a bonus):

1//  They think like the founder/CEO.

They treat the business, brand and marketing as if it was their own.

When you really care about something you'll make sh*t happen to bring success.


2//  They are revenue-driven

Revenue driving activity first. 

Then build upon activity that will built brand, demand and more.


3// They use data + gut-feel

Measure all you can and understand not everything can be fully measured (word of mouth, communities etc).

If you feel strongly something will work and have seen signals it might - why not test.


4//  They build for buyers

They leave their ego at the door. 

They know their offer is for ideal clients not them or the CEO.

Meaning they understand customers key:

- Problems
- Frustrations, 
- Goals
- Cares

This fuels messaging, channels, content, ads and more.


5// They run experiments

If you want revenue to stay flat. 

Then ignore this point.

The best marketers I know run regular experiments for their co and personally.

They go in with a hypothesis.

And a set timeline to see results.

e.g. I recently trialled cold calling ideal fit clients 

With the idea VP/CMOs marketing at tech co's don't get many cold calls (flooded w/ emails and linkedin spam).

Turns out I was right.

And it can strike decent convo's.

Your experiment might be:

- SEO
- Podcast
- Newsletter
- Youtube channel 

Or something else you believe will impact brand/inbound/revenue over time.

Give it a set timeline then measure if worth keeping.

If not, learn and move to the next.


6 (bonus)// They are curious.

This is difficult to teach.

But running a podcast improve this for me.

Being genuinely interested in your sector/the results you bring/problem you fix 

Means you won't take surface level answers and will dive deep to get to the truth.


What did I miss?

_ _ _

PS. scroll up to 'visit my website' and join 1000s of legends tuning into my weekly b2b marketing podcast.

One of the most powerful website pages.

Pricing.

Why?

When done right it:

- Qualifies in good fit prospects
- Sends quality leads to sales.
- Shows transparency

When you don't share it:

- Wastes sales and prospects time
- Looks like you're super pricey
- Sends visitors to competitors
- Drives more 'poor-fit' leads

"But Sam, our rates are custom to each requirement"

Share ranges of your top 2-3 offerings.

Back up your rates with social proof:

- Client review videos
- Testimonials
- Accreds

Address common objections in your copy. 

And handle FAQs on price + delivery head on.

(use Qs you get on real sales calls)

PS. try my top 5 b2b website pages podcast: https://lnkd.in/ewVBsFqE

Screw it. I’m running a Black Friday sale:

Buy 2 websites 

Get the second free

Or

Invest in 6 months SEO 

Get the rest of the year half 12 months price.

😉

3,650 days of SEO wisdom in 1 guide.

A 47 page treasure trove sharing:

- if SEO is a fit for your b2b co
- reasons SEO often fails
- what you need before starting
- traditional keyword dead?
- on page breakdown
- off page breakdown
- turning content into qualified leads
- link building free + paid ways
- lesser known video SEO tips
- how to get stakeholder buy-in

Give it a try: http://samdunning.org

713 legends have grabbed it so far.

Are you next?

“Sam how the f#c! is your video so crisp?”

Here’s the full setup 👇 

Sonly a5100 dslr camera - £400

Sigma 16mm f/1.4 Lens - gives a cool, sharp wide angle effect and blurs background - £239 (I got and recommend getting second hand, as new)

Camlink to connect cam to pc via hdmi - £69

HDMI cable - £10

Dummy battery (so camera keeps running) - £10

Godox video light (massive light out the shot, left of my face lighting me up with a shadow effect on other cheek) - £101

Godox honeycomb grid softbox (for above light) - £75

Neewer light stand - £65 

2 x Weeylite RBG lights (cool red lights, these be set any colours via phone app) - £89

Background shelves and items for shelves - roughly £400

Shure SM7B mic (to sound cooler than I am) - £339

For this unesserarily powerful mic to go into PC you need a cloudlifter and another box to plug into (I use focusright scarlet solo) and cable to connect all - £230 together 

Headphones: beyerdynamic DT-770 Pro 80 Ohm - £122

Total: £2,149

I originally started with a £30 webcam and £90 mic 4 years back.

And steadily upgraded.

AMA in the comments 👇 

PS. See the kit in action on Business Growth Show - B2B Marketing Podcast

https://lnkd.in/edUSXXSv

“Looks good. Here’s a small list of 100 tweaks”
“How many leads did that webinar get us?”
“Let’s start a podcast on how great we are”
“Can we have music playing on the website?”
"Need page 1 for 'CRM' tomorrow please"
"Can we pay you on closed deals?"

How to annoy a marketer.

What did I miss?

Hate hearing marketing bullsh*t? 👂

These podcasts will change your marketing game.

(to actually drive cash in the bank).

1. Business Growth Show - B2B Marketing Podcast

Want practical, No-BS B2B marketing tips weekly? 

This ones for you.

No fluffy, long-winded back stories. 

Focused on delivering B2B wisdom. That’s it.

Each week you’ll get a guest episode from a marketing leader sharing golden nuggets on a specific marketing topic.

Or a solo episode with B2B marketing, website, demand generation and SEO tips.

On both youtube and your usual audio channels.

I may be biased...

But after 352+ episodes & hand picked guests from all the learnings and skills I’ve gained - it's worth a shot.

2. Everyone Hates Marketers

This podcast is a little like marmite.

You’ll either really love it or hate it.

Louis has a great art for storytelling and and helping you learn how to stand out with your marketing.

He has a solid backlog of guest episodes. Each one drilling down on a dedicated marketing topic.

This is a regular for car journeys where I want to get an entertaining hit of marketing goodness for 30-60 mins.

3. Confessions of a B2B Marketer

Wanna learn the marketing + business strategies used to scale revenue from some of the top leaders in business + B2B marketing?

Tom Hunt's pod is worth a try.

Super interesting stories plus actionable tips to scale your own B2B marketing.

Recommended episode: How To Start A Movement with David Heinemeier Hannson of 37signals.

4. Demand Gen Chat

Love demand gen? This podcast is for you.

Tara Robertson sits down with some of the most talented minds in B2B Marketing from fast-growth tech and service companies.

Why? Spilling the beans on how to create a monster demand gen strat that drives more revenue than sense.

Ep to try: Leading with edutainment, B2B buying, & balance demand capture/creation ft Tim Davidson 🍉🍍

5. Impactable LinkedIn Ads

This one's on youtube not audio.

Justin Rowe is THE linkedin ads mad professor.

And shares all his wisdom with the world for free.

Explaining exactly what drives revenue for his own agency + B2B clients

With spend, revenue numbers and channels used down to the tee.

No matter if you're a total LinkedIn ads newbie or a seasoned vet…this pod will have something for you.

What did I miss?

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