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I create conversion-focused copy for B2B health and fitness brands, leveraging insider experience from both sides of the industry. With over 15 years under my belt writing for heavy-hitters like MSN Health, TIME, Shape, Self, Woman’s Day, Men’s Fitness, Bowflex, and HuffPo, I've got a knack for understanding what people really want. Let's chat about how we can make your content resonate and get those decisions rolling in your favor. My expertise includes: 1. Value Proposition Audit and Strategy Roadmap Most B2B companies struggle with converting copy that showcases their uniqueness. My proprietary process, based on research, decision-making psychology, analytics, and customer interviews, uncovers what sets your solution apart from the rest. This special messaging audit will give you clarity, attracting more of your ideal customers in less time. 2. Email Marketing My email sequences get noticed and opened, with clients typically experiencing a 45-50% open rate. By writing in your customer's voice, they trust you and see you as the solution they need. 3. Landing Pages, Sales Pages, Opt-ins, and More Whether it's a landing page, email, or event brochure, I start with a deep dive into the emotions of your target audience, understanding what keeps them up at night–and what they would pay anything to be free from. Results of my work include: ➡️ A 5-email sequence that landed a $70k contract ➡️ A homepage makeover resulting in a 44% lift in page conversions ➡️ A 30% boost in opt-ins for a lifestyle program ➡️ A 100% boost in sign-ups for a coaching program ➡️ A 100% increase in Facebook signups for a business coach’s webinar Ready to achieve similar results? DM me for more details. Linda 📩 Email: [email protected] 📞 Text/Call: (949) 233-0450
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