Linda M.'s Linkedin Analytics

Vulnerability Trigger Warning... I'm no quitter. I pride myself on hanging in there when most people quit. But sometimes you have to know when to fold 'em. At least for now. After nearly 170 episodes and four years of weekly episodes, I've decided to put my podcast, 𝘏𝘪𝘨𝘩-𝘊𝘰𝘯𝘷𝘦𝘳𝘴𝘪𝘰𝘯 𝘏𝘦𝘢𝘭𝘵𝘩 𝘔𝘢𝘳𝘬𝘦𝘵𝘦𝘳, on hiatus for the summer starting in May. Possibly for good. 🥲 Why? Because after pouring time, money, and energy into it (can you say, "sunk costs"? 🙄 ) , I’ve had to face a hard truth: the ROI just isn’t there. 𝘛𝘩𝘪𝘴 𝘸𝘢𝘴𝘯’𝘵 𝘢𝘯 𝘦𝘢𝘴𝘺 𝘥𝘦𝘤𝘪𝘴𝘪𝘰𝘯. If you’ve been running something for years, you know it’s more than just a project. It’s passion, pride, and feeling you're 𝘢𝘭𝘮𝘰𝘴𝘵 there if you could 𝘫𝘶𝘴𝘵 𝘩𝘢𝘯𝘨 𝘪𝘯 𝘢 𝘭𝘪𝘵𝘵𝘭𝘦 𝘭𝘰𝘯𝘨𝘦𝘳. But as much as I’ve loved the process, it’s time to re-evaluate. The podcast wasn’t working, and I realized I needed to shift my focus to what is working. But just because something worked before doesn’t mean it’s serving you now. Business evolves, priorities shift, and it’s OK to pivot. 𝐇𝐞𝐫𝐞’𝐬 𝐭𝐡𝐞 𝐩𝐥𝐚𝐧 𝐦𝐨𝐯𝐢𝐧𝐠 𝐟𝐨𝐫𝐰𝐚𝐫𝐝: I’m doubling down on my website (TheCopyWorx) and this space, LinkedIn. These are the places where I’m connecting with incredible people and seeing real results. You’ll see me here more often, sharing ideas, tools, and as much value as I can conjure up in my never-quiet brain. To everyone who listened, shared, and supported my podcast over the years, THANK YOU. I’m so grateful for your support. Have you ever had to make a similar business decision? If so, let me know how it worked out for you. P.S. I will, however, continue to be a guest on other podcasts, so stay tuned for those episodes! #marketing #copywriting #fitness

What message are you REALLY sending? Your messaging might be as clear as mud, and you don't even know it. 😱 Here's the deal: If your ideal client can't tell the difference between you and your competitor, it may be time to pack your virtual bags. Why? Because when you blend in, you're a commodity. And there's only one way left to compete: on price. Thankfully, there's an easy fix: Clarity. Your messaging must leave no room for error in how you're different, who you serve, and why only you / your service is the answer to their challenge. 1️⃣ Know your ideal client inside and out. What keeps them up at night? What are they secretly dreaming about? 2️⃣ Speak their language. Ditch the corporate jargon and talk like a real human. 3️⃣ Focus on benefits, not features. They don't care about your state-of-the-art equipment. They care about how you can help them. 4️⃣ Be specific. Vague promises are about as useful as a chocolate teapot. 5️⃣ Stand for something. Have an opinion. Be polarizing if you need to be. Remember, if your messaging could apply to any fitness business out there, it's time for a serious overhaul. Want to dive deeper into crafting messages that actually convert? I break it all down in my latest podcast episode, 5 Fitness-Inspired Copy Conversion Boosters. Check it out - link in the comments! #copywriting #marketing #fitness

𝘋𝘰𝘦𝘴 𝘢 𝘊𝘛𝘈 𝘢𝘵 𝘵𝘩𝘦 𝘦𝘯𝘥 𝘰𝘧 𝘢 𝘤𝘰𝘯𝘵𝘦𝘯𝘵 𝘱𝘪𝘦𝘤𝘦 𝘵𝘶𝘳𝘯 𝘪𝘵 𝘪𝘯𝘵𝘰 "𝘤𝘰𝘱𝘺"? Sandra Clark asked this great question in response to my (viral) carousel post about the difference between copywriting and content writing. The short answer: No. The long answer: Let’s use another fitness analogy because why not. If you want to get in shape, eating a salad for lunch one day and doing 10 pushups won’t cut it. It may be part of your routine... but it’s not the whole transformation. Same with writing copy that converts. Tacking a CTA onto the end of a blog post doesn’t automatically turn it into "copy." Here’s why: ✅ Copy considers the 𝐒𝐭𝐚𝐠𝐞 𝐨𝐟 𝐀𝐰𝐚𝐫𝐞𝐧𝐞𝐬𝐬 of the reader. Are they 𝘶𝘯𝘢𝘸𝘢𝘳𝘦 of the problem? 𝘗𝘳𝘰𝘣𝘭𝘦𝘮 𝘢𝘸𝘢𝘳𝘦 but not sure what to do? Already 𝘴𝘰𝘭𝘶𝘵𝘪𝘰𝘯 𝘢𝘸𝘢𝘳𝘦 and just need a little push? Good copy meets your reader exactly where they are and gently (or boldly) nudges them toward the next step. ✅ Copy uses behavioral psychology to influence action. This could be scarcity (“Only 3 spots left”), social proof (“Join 10,000+ subscribers”), or - my fave - curiosity gap (“You’ll never believe what happened next…”). It’s strategic. Intentional. Like a psychological nudge in the right direction. ✅ Copy taps into emotion. Logic makes people think. Emotion makes them act. So we dig into desires, fears, dreams, frustrations. Not in a manipulative way—but in a “I see you, and I get it” kind of way. Overall: Content informs. Copy converts. And while there’s some overlap, they serve different purposes. So no, adding a CTA to your blog post doesn’t make it copy. Yes, copy can show up in a blog... and content can show up in an ad (hello, native content)... but it’s the purpose that makes the distinction. #copywriting #marketing #fitness

Did you know... Your swipe file could be hijacking your creativity and confidence. Yup. That digital file folder of images and ads from famous copywriters like John Caples and David Ogilvy you look to for inspiration may actually be doing the opposite. Here's why: Swipe files are static. Out of context. And you could end up mimicking someone else’s voice instead of finding your own. It’s like trying to build a brand-new desk using someone else’s IKEA instructions. And all the wrong nuts and bolts. ➡️ But there is a smarter, more creative way to use those classic ads. In my latest podcast episode (High-Conversion Health Marketer podcast), I show you how to flip the script using AI - not to write your copy for you, but to help you 𝘳𝘦𝘷𝘦𝘳𝘴𝘦-𝘦𝘯𝘨𝘪𝘯𝘦𝘦𝘳 𝘣𝘳𝘪𝘭𝘭𝘪𝘢𝘯𝘵 𝘢𝘥𝘴 (like this iconic Nike one) and 𝘵𝘶𝘳𝘯 𝘵𝘩𝘦𝘮 𝘪𝘯𝘵𝘰 𝘤𝘶𝘴𝘵𝘰𝘮, 𝘤𝘰𝘯𝘷𝘦𝘳𝘴𝘪𝘰𝘯-𝘳𝘦𝘢𝘥𝘺 𝘤𝘰𝘱𝘺 𝘵𝘩𝘢𝘵 𝘴𝘰𝘶𝘯𝘥𝘴 𝘭𝘪𝘬𝘦 𝘺𝘰𝘶. I provide prompts and more. Links in the comments. P.S. If you're more of a visual learner than an audio learner, sign up for my newsletter for an 𝐞𝐱𝐜𝐥𝐮𝐬𝐢𝐯𝐞 𝐏𝐃𝐅 𝐨𝐟 𝐭𝐡𝐞 𝐬𝐭𝐞𝐩𝐬 𝐚𝐧𝐝 𝐀𝐈 𝐩𝐫𝐨𝐦𝐩𝐭𝐬! (It goes out tomorrow - Thursday. Link in comments.) #copywriting #marketing #fitness

Your messaging might be the reason you're losing business — and you wouldn't even know it. 😳 I spill all the tea on Karl Pontau's podcast this week. Here’s why: After working with numerous health and wellness brands (and helping one land a $70K deal with a single email sequence), I’ve learned this: ➡️ You can’t see your own brand clearly from the inside. It’s why one of the first things I do with a new client is a discovery call — not just with the CEO or VP of Marketing, but with their actual customers. Why? Because the best messaging doesn’t come from a boardroom. It comes from conversations. ✅ Want to stand out from competitors? ✅ Attract better-fit clients? ✅ Stop racing to the bottom on price? It starts with a clear, differentiated value proposition — one your ideal customer can see, feel, and remember in under 5 seconds. If your copy sounds like everyone else’s… You're basically invisible. AI can help you get started (sure), but don’t let it do all the talking. It’s pulling from the same word soup your competitors are sipping from. Want standout messaging that resonates? ✅ Talk to your people. ✅ Get outside perspective. ✅ Don’t be afraid to sound different — that’s how you get remembered. Bottom line: Whether you’re B2B or B2C, it’s always H2H — Human to Human. Check out the podcast (link below)! #copywriting #marketing #fitness

Happy Saturday to everyone except the people using my website Contact page to pitch slap me. 🙄 Seriously, how's that working for you? #copywriting #marketing #fitness

Get your whoopie cushions, fake barf and snakes-in-a-can ready for April Fools' Day! If your conversions feel as if you're in a perpetual April Fools' joke, maybe you're still believing one of these... #copywriting #marketing #fitness

"I'll just use ChatGPT!" - Famous last words before brand unaliving. 💀 I get it. AI seems like a quick fix for your copy needs. But here's the real deal: Relying on AI for your copywriting is like showing up at the gym in your PJs. Why? Because AI-generated copy: ❌ Sounds generic and robotic ❌ Lacks your unique brand voice ❌ Misses emotional nuances and impact ❌ Can't capture your customers' real pain points Great copy isn't just about stringing words together that "sound good." It's about: ✅ Connecting with your audience on an emotional level ✅ Addressing specific pain points and desires ✅ Crafting a compelling narrative ✅ Injecting your brand's unique personality A skilled copywriter knows how to: 👉 Dig deep into behavioral psychology 👉 Craft messages that actually convert 👉 Adapt tone and style to your brand 👉 Create copy that stands out among the competition So before you hand over your brand's voice to a robot, ask yourself: Can AI really capture the essence of your business? Can it tell your story in a way that moves people to action? The bottom line: AI might save you a few bucks initially, but it'll cost you big time in missed connections and lost sales. Don't settle for "good enough" copy. Unless you don't care about connecting, engaging or converting readers into customers. #copywriting #marketing #fitness

Are your bullet points drawing people in... or missing their target? 🎯 In this week's podcast, I tell how to turn bullet points into 𝐟𝐚𝐬𝐜𝐢𝐧𝐚𝐭𝐢𝐨𝐧𝐬. Unlike bullet points that simply list features, fascinations spark curiosity... They make your reader lean in, not scroll past. In this episode, I share: ✅ Why most bullet points fall flat ✅ A simple 3-step formula to write fascinations that convert ✅ Real-life examples (including a fictional product you won’t forget 😅) Give it a listen and turn your "this tells me nothing" bullet points into irresistible messaging: [link to episode in comments0. #copywriting #marketing #fitness

Skipping this year's Easter Egg hunt now that a single egg costs more than a gold brick? 😳 Don't ditch it altogether. Why not go on another type of Easter Egg hunt? A copywriting one. Trust me, it's more fun than it sounds. Easter Eggs in movies show up as surprises or inside jokes for loyal followers of a series. This may be a logo that references an earlier version of the film, or the director's favorite restaurant, etc. It's similar in copywriting where ad writers weave in little surprises, nuances or double-meanings for sharp-eyed readers to catch. Check out these fun examples and let me know your thoughts. What copywriting Easter Eggs have YOU uncovered? #copywriting #fitness #marketing

Friday Truth 💣 : The more we rely on AI for thinking, the more we sacrifice our own brain power. This isn't some random opinion anymore. Will AI make us lazy and... less intelligent? 🤔 Seems likely, according to several sources... Here's why: - It'll gradually starve our brains of mental exercise in planning and organizing. In short, we'll lose our edge. - Relying on AI could erode professional skills we've honed over years. Yikes. - It's taking over decision-making for innovations and problem-solving. Our creative muscles atrophy. But here's the real kicker: AI can string words together, but it misses the raw, messy parts of being human that make ideas powerful: ➡️ The gut punch of a failed business launch ➡️ The pride when your product helps a customer ➡️ The late-night "aha!" moment that changes everything These aren't just events – they're the emotional fuel that drives innovation. Think about it... When was the last time an AI-generated report gave you goosebumps? Made you punch the air? Inspired you to take action? Probably never. That's why relying solely on AI is like showing up to the gym in Halloween costume. Sure, you showed up but you're not doing the work. So before you hand over your thinking to the robots, ask yourself: Can AI really capture the voice and essence of your business? Can it tell your story in a way that moves people to action? The bottom line: 𝘈𝘐 𝘮𝘪𝘨𝘩𝘵 𝘴𝘢𝘷𝘦 𝘺𝘰𝘶 𝘵𝘪𝘮𝘦 𝘪𝘯𝘪𝘵𝘪𝘢𝘭𝘭𝘺, 𝘣𝘶𝘵 𝘪𝘵'𝘭𝘭 𝘤𝘰𝘴𝘵 𝘺𝘰𝘶 𝘣𝘪𝘨 𝘪𝘯 𝘮𝘪𝘴𝘴𝘦𝘥 𝘤𝘰𝘯𝘯𝘦𝘤𝘵𝘪𝘰𝘯𝘴, 𝘭𝘰𝘴𝘵 𝘤𝘳𝘦𝘢𝘵𝘪𝘷𝘪𝘵𝘺, 𝘢𝘯𝘥 𝘥𝘶𝘭𝘭𝘦𝘥 𝘴𝘬𝘪𝘭𝘭𝘴. Don't settle for "good enough" thinking. Unless you don't care about standing out, innovating, or actually solving problems that matter. What do you think? Is AI making us smarter... or just lazier? #copywriting #marketing #fitness

Stop! 🛑 Before you publish that email, post, or copy, run it through these 7 sweeps to edit in the awesome. Think of them like a final polish before setting your words loose out into the world. Here’s what to look for: 1️⃣ Clarity: Is your message as clear or does it leave your reader squinting in confusion? 2️⃣ Voice & Tone: Does it sound like you… or like a whole lotta corporate jargon? 3️⃣ So What?: Every line should answer, “Why does this matter to my reader?” 4️⃣ Prove It: Don’t just say you’re awesome - show it. Use testimonials, screenshots, stats, whatever backs you up. 5️⃣ Specificity: “High quality” and “innovative” are meaningless. Talk details. 6️⃣ Heightened Emotion: Tap into the feels. They sell more than logic ever will. 7️⃣ Zero Risk: What’s stopping them from saying yes? Remove the friction. Offer a trial. A guarantee. After your sweeps, go back and reread. Yes, again. You'll catch more than you think. #copywriting #marketing #fitness

Tell me you don't know your audience without telling me you don't know your audience. And... tell me you don't have a fitness background without telling me you don't have a fitness background. I don't know who wrote this post, but since it was removed shortly after it was published (I found this in an article and don't know the original source), apparently someone noticed these problems. I'm not sure what's more offensive - the lack of logic in the workout "progression," the depiction of a woman over 45 as old as Moses, or the clear disconnect between reality and what this presumably 20-something year writer thinks of women over 40. In fairness, this is content, not copywriting. It's supposed to be informative and does not have a call-to-action. But seriously. 🙄 Consider this a lesson in How To Offend Your Audience in One Fell Swoop. Excuse me while I go back to my rocking chair with a blanket on my lap after all this exertion. #copywriting #marketing #fitness

Client: “𝘞𝘦 𝘯𝘦𝘦𝘥 𝘤𝘰𝘱𝘺 𝘵𝘩𝘢𝘵 𝘵𝘦𝘭𝘭𝘴 𝘱𝘦𝘰𝘱𝘭𝘦 𝘸𝘩𝘢𝘵 𝘸𝘦 𝘥𝘰 𝘢𝘯𝘥 𝘴𝘦𝘵𝘴 𝘶𝘴 𝘢𝘱𝘢𝘳𝘵 𝘧𝘳𝘰𝘮 𝘰𝘶𝘳 𝘤𝘰𝘮𝘱𝘦𝘵𝘪𝘵𝘰𝘳𝘴.” Me: “𝘗𝘦𝘳𝘧𝘦𝘤𝘵. 𝘛𝘩𝘢𝘵’𝘴 𝘦𝘹𝘢𝘤𝘵𝘭𝘺 𝘸𝘩𝘢𝘵 𝘐 𝘥𝘰.” Cue: Deep-dive research, stakeholder interviews, brand voice extraction surgery. I craft copy that’s clear, compelling, and actually sounds like them. Client: Uploads it to AI. 🤔 Changes everything. 🙄 Strips out the personality, flattens the voice, and ends up with something that could be selling...software, shoes, or frozen meals. 😳 Blames the copywriter for lack of conversions. 😠 Moral of the story: 𝘐𝘧 𝘺𝘰𝘶 𝘸𝘢𝘯𝘵 𝘺𝘰𝘶𝘳 𝘤𝘰𝘱𝘺 𝘵𝘰 𝘴𝘵𝘢𝘯𝘥 𝘰𝘶𝘵 𝘢𝘯𝘥 𝘣𝘦 𝘰𝘳𝘪𝘨𝘪𝘯𝘢𝘭, 𝘥𝘰𝘯'𝘵 𝘳𝘦𝘭𝘺 𝘰𝘯 𝘢 𝘴𝘰𝘶𝘳𝘤𝘦 𝘵𝘩𝘢𝘵 𝘵𝘢𝘱𝘴 𝘪𝘯𝘵𝘰 𝘸𝘩𝘢𝘵'𝘴 𝘢𝘭𝘳𝘦𝘢𝘥𝘺 𝘣𝘦𝘦𝘯 𝘥𝘰𝘯𝘦. #copywriting #marketing #fitness

It started with a comment followed by a DM and a conversation... Four years later, we’ve shared podcasts, swapped referrals, and collaborated on many web projects. Now, it’s official: 𝘐’𝘮 𝘱𝘢𝘳𝘵𝘯𝘦𝘳𝘪𝘯𝘨 𝘸𝘪𝘵𝘩 Jesus McDonald and 𝘑𝘙𝘔 𝘞𝘦𝘣 𝘔𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘢𝘴 𝘵𝘩𝘦𝘪𝘳 𝘨𝘰-𝘵𝘰 𝘤𝘰𝘯𝘷𝘦𝘳𝘴𝘪𝘰𝘯 𝘤𝘰𝘱𝘺𝘸𝘳𝘪𝘵𝘦𝘳 𝘧𝘰𝘳 𝘸𝘦𝘣 𝘱𝘳𝘰𝘫𝘦𝘤𝘵𝘴. What does that actually mean? ➡️ I’m part of the strategy from day one. ➡️ I work closely with design/dev to make sure copy and layout work together ➡️ Clients get a unified team that knows how to build sites that convert = a winning trifecta This step just made sense. If your website needs more than a redesign - if it needs results - this could be the team. 𝘕𝘰𝘵𝘦: 𝘐’𝘮 𝘴𝘵𝘪𝘭𝘭 𝘸𝘰𝘳𝘬𝘪𝘯𝘨 𝘪𝘯𝘥𝘦𝘱𝘦𝘯𝘥𝘦𝘯𝘵𝘭𝘺 𝘶𝘯𝘥𝘦𝘳 𝘮𝘺 𝘊𝘰𝘱𝘺 𝘞𝘰𝘳𝘹 𝘣𝘳𝘢𝘯𝘥 (𝘴𝘰 𝘪𝘧 𝘺𝘰𝘶’𝘳𝘦 𝘪𝘯 𝘵𝘩𝘦 𝘩𝘦𝘢𝘭𝘵𝘩 𝘢𝘯𝘥 𝘧𝘪𝘵𝘯𝘦𝘴𝘴 𝘴𝘱𝘢𝘤𝘦—𝘯𝘰 𝘸𝘰𝘳𝘳𝘪𝘦𝘴. 𝘐 𝘨𝘰𝘵 𝘺𝘰𝘶). 𝘛𝘩𝘪𝘴 𝘱𝘢𝘳𝘵𝘯𝘦𝘳𝘴𝘩𝘪𝘱 𝘴𝘪𝘮𝘱𝘭𝘺 𝘭𝘦𝘵𝘴 𝘮𝘦 𝘰𝘧𝘧𝘦𝘳 𝘦𝘷𝘦𝘯 𝘮𝘰𝘳𝘦 𝘷𝘢𝘭𝘶𝘦 𝘰𝘯 𝘸𝘦𝘣 𝘱𝘳𝘰𝘫𝘦𝘤𝘵𝘴, 𝘦𝘴𝘱𝘦𝘤𝘪𝘢𝘭𝘭𝘺 𝘧𝘰𝘳 𝘚𝘢𝘢𝘚 𝘣𝘳𝘢𝘯𝘥𝘴. Want to know how this could work for your next website project? Let’s talk. #copywriting #SaaS #marketing

Letting Grammarly edit your copy is like hiring Stephen King to read your kid a bedtime story. 😳 Sure, he’ll do it. But little Billy’s gonna be 35 and still sleeping with the lights on. Because what should’ve been warm and comforting turns into something clinical, eerie... and a little bit dead inside. Same goes for copy that’s been “fixed” to perfection. Polished doesn’t sell. Personality does. A copywriter shared their nightmare scenario in a Facebook group. After delivering polished copy to their client, everything went sideways. The client ran it through Grammarly. No big deal, right? What could go wrong? Since the copy was written conversationally (e.g. like humans talk = how copy converts), the AI flagged dozens of "errors" and the client went nuclear. They didn't even check what these supposed mistakes were. Here's the kicker: Those "mistakes" were actually intentional stylistic choices that make copy convert. Things like: ➡️ Sentence fragments (like this one) ➡️ Starting sentences with "but" and "and" ➡️ Conversational language that breaks formal rules ➡️ Punchy one-liners for emphasis Think about how you talk to your friends. Chances are, you do all of the above. Because you're not a bot. Your copy should sound like a human wrote it. Not like it came from an English textbook from 1952. Here's the real deal: ✅ AI tools like Grammarly are great for catching typos ✅ But they're terrible judges of conversational copy ✅ They don't understand the psychology behind breaking rules ✅ They can't measure emotional impact Bottom line: Use AI as a tool, not the final authority. Unless you want your copy to sound like a robot wrote it. Because here's what matters: Your copy needs to connect, engage, and convert. Sometimes that means breaking the "rules" to make an impact. Want to know if your copy's working? Look at your conversion rates, not your grammar score. #copywriting #marketing #fitness

So this was awkward... and amazing. I'm on a client call when they mention another copywriter's work that’s "converting like crazy." “I’d like you to take a look at the ad and see if you can do something like this,” he says. Ego = deflated. I thought my copy was working well for them. But... hey. As I'm scanning the "competition's" ads in Facebook's ad library (trying not to cringe), something sounded familiar. The voice, the rhythm, the strategic hooks... Wait a minute. "You know what," I say, my Imposter Syndrome fleeing the room, "I wrote these ads!" My client's response? "Oh, cool! That's great. I didn't know... awesome job! Well, keep doing what you're doing." Here's why this matters: ✅ As copywriters, we rarely get to see the long-term impact of our work ✅ Sometimes our best wins come back to us in unexpected ways ✅ Your work can speak for itself (even when you don't know it's speaking) Day = Made  In a world where feedback can be as scarce as a summer Arizona day below 110 degrees, sometimes you need to celebrate the wins. #copywriting #marketing #fitness