Xavier Johnson's Linkedin Analytics

Not every post needs 100+ likes to move the needle in #B2BMarketing. Here’s proof. 👇 One of my B2B clients gained 97 new followers in May — a +288% increase from the previous month. But here’s the twist: → The posts didn’t go viral. → They didn’t even get a ton of likes or comments. Why? Because their ideal buyers aren’t on LinkedIn to engage — they’re here to solve problems. They followed the page to stay informed, not entertained. That’s how decision-makers behave. This company is doing amazing work in their space, and their presence is becoming known because of it. We’re pairing that organic attention with retargeting campaigns full of case studies, product insights, and solutions — all leading toward one goal: ✅ Booked demos. If you’re a B2B founder, let this be a reminder: Most of your future buyers are watching silently before they ever raise their hand. Start with organic. Build awareness. Then guide them deeper. What’s been your experience with LinkedIn in #B2BMarketing? Do your buyers engage — or just observe? I’d love to hear your take. 👇 #B2B #LinkedIn #Growth #Marketing