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Zohe Mustafa

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With years of experience driving growth for global brands and startups alike, I specialise in ๐—ฎ๐—ฝ๐—ฝ๐—น๐˜†๐—ถ๐—ป๐—ด ๐—”๐—œ ๐—ฎ๐—ป๐—ฑ ๐—ฎ๐˜‚๐˜๐—ผ๐—บ๐—ฎ๐˜๐—ถ๐—ผ๐—ป ๐˜๐—ผ ๐˜๐—ฟ๐—ฎ๐—ป๐˜€๐—ณ๐—ผ๐—ฟ๐—บ ๐—ด๐—ผ-๐˜๐—ผ-๐—บ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜ ๐˜€๐˜๐—ฟ๐—ฎ๐˜๐—ฒ๐—ด๐—ถ๐—ฒ๐˜€, ๐—ฆ๐—ฎ๐—ฎ๐—ฆ ๐˜€๐—ฐ๐—ฎ๐—น๐—ฎ๐—ฏ๐—ถ๐—น๐—ถ๐˜๐˜†, ๐—ฎ๐—ป๐—ฑ ๐—ฐ๐˜‚๐˜€๐˜๐—ผ๐—บ๐—ฒ๐—ฟ ๐—ฎ๐—ฐ๐—พ๐˜‚๐—ถ๐˜€๐—ถ๐˜๐—ถ๐—ผ๐—ป. I operate at the cutting edge of marketing and technology, connecting AI innovation to practical business outcomes. ๐—˜๐˜…๐—ฝ๐—ฒ๐—ฟ๐˜๐—ถ๐˜€๐—ฒ: ๐—”๐—œ-๐—ฃ๐—ผ๐˜„๐—ฒ๐—ฟ๐—ฒ๐—ฑ ๐—š๐—ง๐—  ๐—ฆ๐˜๐—ฟ๐—ฎ๐˜๐—ฒ๐—ด๐—ถ๐—ฒ๐˜€: I integrate AI into sales, marketing, and customer success to optimise pipelines, improve engagement, and achieve predictable growth. ๐—ฆ๐—ฎ๐—ฎ๐—ฆ ๐—š๐—ฟ๐—ผ๐˜„๐˜๐—ต: Whether for startups or enterprises, I focus on creating scalable systems that combine AI tools with no-code automation to streamline operations and amplify results. ๐—ฆ๐˜๐—ฎ๐—ฟ๐˜๐˜‚๐—ฝ ๐—Ÿ๐—ฒ๐—ฎ๐—ฑ๐—ฒ๐—ฟ๐˜€๐—ต๐—ถ๐—ฝ: As a fractional CMO, head of marketing Iโ€™ve helped startups & enterprise unlock efficiencies, refine GTM plans, and position themselves as leaders in competitive markets. ๐—ฅ๐—ฒ๐˜€๐˜‚๐—น๐˜๐˜€ ๐—ง๐—ต๐—ฎ๐˜ ๐—ฆ๐—ฝ๐—ฒ๐—ฎ๐—ธ: ๐——๐—ฒ๐—น๐—ถ๐˜ƒ๐—ฒ๐—ฟ๐—ฒ๐—ฑ ๐˜๐—ฟ๐—ฎ๐—ป๐˜€๐—ณ๐—ผ๐—ฟ๐—บ๐—ฎ๐˜๐—ถ๐˜ƒ๐—ฒ marketing ๐—ฟ๐—ฒ๐˜€๐˜‚๐—น๐˜๐˜€ at renowned organisations such as Virgin Mobile, Nokia, and Accenture, leading initiatives that drove multi-million-pound revenues. ๐—™๐—ผ๐˜‚๐—ป๐—ฑ๐—ฒ๐—ฑ ๐—š๐—ฟ๐—ผ๐˜„๐˜๐—ต ๐—›๐—ฎ๐—ธ๐—ธ๐—ฎ, a consultancy that champions AI-powered growth marketing solutions, supporting businesses in rethinking traditional GTM strategies. ๐—–๐—ผ๐—ป๐—ฐ๐—ฒ๐—ฝ๐˜๐˜‚๐—ฎ๐—น๐—ถ๐˜€๐—ฒ๐—ฑ ๐—ณ๐—ผ๐—ฟ๐˜„๐—ฎ๐—ฟ๐—ฑ-๐˜๐—ต๐—ถ๐—ป๐—ธ๐—ถ๐—ป๐—ด ๐˜๐—ผ๐—ผ๐—น๐˜€ like Autherbot (2017), foreseeing the rise of AI-driven content generation years ahead of the market. ๐—ง๐—ต๐—ผ๐˜‚๐—ด๐—ต๐˜ ๐—Ÿ๐—ฒ๐—ฎ๐—ฑ๐—ฒ๐—ฟ๐˜€๐—ต๐—ถ๐—ฝ ๐—ถ๐—ป ๐—Ÿ๐—ผ๐—ป๐—ฑ๐—ผ๐—ปโ€™๐˜€ ๐—”๐—œ ๐—˜๐—ฐ๐—ผ๐˜€๐˜†๐˜€๐˜๐—ฒ๐—บ: I am recognised as a leading voice in Londonโ€™s AI and GTM space, advising SaaS businesses, early-stage startups, and scaling enterprises on how to harness AI and mar tech to disrupt traditional approaches. My work sits at the merging of innovation and practicality, enabling companies to outpace their competition through smart, scalable, AI-driven solutions. ๐—ฃ๐—ฎ๐˜€๐˜€๐—ถ๐—ผ๐—ป ๐—ฃ๐—ฟ๐—ผ๐—ท๐—ฒ๐—ฐ๐˜๐˜€: I thrive in AI, marketing, and education, breaking down technologies into actionable insights. Through LinkedIn, speaking engagements, and thought leadership, I help professionals and companies stay ahead of the curve with practical applications of AI. ๐—ช๐—ต๐—ฎ๐˜ ๐——๐—ฟ๐—ถ๐˜ƒ๐—ฒ๐˜€ ๐— ๐—ฒ: My passion lies in equipping businesses and individuals with the tools, insights, and strategies to thrive in an AI-powered future. By combining curiosity, innovation, and a relentless focus on results, I demystify complex technologies.

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Zohe Mustafa's Best Posts (last 30 days)

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A few people have joked with me that I'm ๐—ฎ๐—ฑ๐—ฑ๐—ถ๐—ฐ๐˜๐—ฒ๐—ฑ ๐˜๐—ผ ๐—”๐—œ. Not addicted per se; More ๐—ข๐—•๐—ฆ๐—˜๐—ฆ๐—ฆ๐—˜๐—— ๐Ÿ˜ I also enjoy calling out the ๐˜๐˜ถ๐˜ต๐˜ถ๐˜ณ๐˜ฆ. I have a few examples [not widely known] Where I called future trends with Tech. I can share links with date stamps. ๐—ฃ๐—ฟ๐—ผ๐—น๐—ถ๐—ณ๐—ฒ๐—ฟ๐—ฎ๐˜๐—ถ๐—ผ๐—ป ๐—ผ๐—ณ ๐—ฉ๐—ผ๐—ถ๐—ฐ๐—ฒ ๐—ฎ๐˜€ ๐—ฎ๐—ป ๐—œ๐—ป๐—ฝ๐˜‚๐˜ [happening now] ๐—”๐—œ ๐—”๐˜€๐˜€๐—ถ๐˜€๐˜๐—ฎ๐—ป๐˜๐˜€ [ A la ChatGPT, AI Agents etc] And a few others. I had a thought the other day And now its stuck in my head. So, I must share to release it. ๐˜Š๐˜ฐ๐˜ถ๐˜ญ๐˜ฅ ๐˜ˆ๐˜ ๐˜ฃ๐˜ฆ๐˜ค๐˜ฐ๐˜ฎ๐˜ฆ ๐˜ฐ๐˜ถ๐˜ณ ๐˜–๐˜ฑ๐˜ฆ๐˜ณ๐˜ข๐˜ต๐˜ช๐˜ฏ๐˜จ ๐˜š๐˜บ๐˜ด๐˜ต๐˜ฆ๐˜ฎ๐˜ด? Like Windows is today? Anyone agree? Disagree?


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๐—ช๐—ฎ๐—ป๐˜ ๐˜๐—ผ ๐—ด๐—ฟ๐—ผ๐˜„ ๐—ฎ ๐—ฏ๐—ถ๐—ด, ๐—บ๐—ผ๐—ป๐—ฒ๐˜†-๐—บ๐—ฎ๐—ธ๐—ถ๐—ป๐—ด ๐˜€๐˜๐—ฎ๐—ฟ๐˜๐˜‚๐—ฝ? Then ๐˜ฅ๐˜ฐ๐˜ฏโ€™๐˜ต ๐˜ฅ๐˜ฐ ๐˜ธ๐˜ฉ๐˜ข๐˜ต ๐˜ ๐˜ฅ๐˜ช๐˜ฅ. Unless you want a graveyard of half-built dreams, ghost websites, and Google reminding you about apps you forgot you launched. Hereโ€™s what happens when youโ€™ve got the ๐—ฑ๐—ฟ๐—ถ๐˜ƒ๐—ฒ ๐—ผ๐—ณ ๐—ฎ ๐—ณ๐—ผ๐˜‚๐—ป๐—ฑ๐—ฒ๐—ฟ but the ๐—ฎ๐˜๐˜๐—ฒ๐—ป๐˜๐—ถ๐—ผ๐—ป ๐˜€๐—ฝ๐—ฎ๐—ป ๐—ผ๐—ณ ๐—ฎ ๐—ด๐—ผ๐—น๐—ฑ๐—ณ๐—ถ๐˜€๐—ต. 1. Growth Hakka, 12 years strong, my agency brand. The stable one. Works with other peopleโ€™s startups too, where I deploy as a Fractional CMO. I learn a lot. 2. 5โ€“6 content sites, created to sell ads. Neglected. They sell... dreams mostly. 3. Autism directory, ambitious, useful. Still live. Needs love. 4. Online courses, built across platforms. I forget where half are. 5. Freelance profiles, Upwork, Fiverr, the works. I rarely log in. 6. Expert Network profiles, 13 or 14 of them. Daily surveys for cash money. 7. Public speaker/workshop leader, now with podcast guest appearances sprinkled in. 8. Journalist profile, PR people love me. I donโ€™t reply. 9. PR Assistant AI app, version 0.5. Needs a grown-up. 10. AI CRM, cool idea, progressing slowwwly... in dev limbo kind of. 11. Etsy store, digital art. No marketing. A few sales, some traffic. 12. Childrenโ€™s book, yes, really. I wrote and illustrated one. 13. Music industry lecturing, left field, but fun. 14. No-code builds & AI agents, where I lose hours. 15. LinkedIn strategy, oh yeah, that was a project too. 16. Ads image resizer, deadlocked in dev. 17. Forgotten Play Store apps, Googleโ€™s worried. I'm not. 18. Brand collabs founders ask me to beta test, review, or share. Some pay. Some donโ€™t. 19. Affiliate programs a-plenty they get a banner, a link, then I forget. More offers keep coming. Thatโ€™s just the stuff I remember. Somewhere out there are domains, socials, logos... Zombies from businesses that never got a second breath. I don't shut them down. I just... let them float. Maybe one day Iโ€™ll get back to them. Or maybe an AI agent will. There is hope. AI might be the co-founder I need. Eventually. But until then, if you want to build a successful startup: ๐—ฃ๐—ถ๐—ฐ๐—ธ ๐—ผ๐—ป๐—ฒ. ๐—™๐—ผ๐—ฐ๐˜‚๐˜€. ๐—”๐—ป๐—ฑ ๐—ณ๐—ถ๐—ป๐—ถ๐˜€๐—ต ๐—ถ๐˜. ---------------- Someone should invent a word for the opposite of a startup. Because whatever that is... ๐—œโ€™๐—บ ๐—ฏ๐˜‚๐—ถ๐—น๐—ฑ๐—ถ๐—ป๐—ด ๐˜๐—ต๐—ฎ๐˜.


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๐— ๐—ผ๐˜€๐˜ ๐—–๐— ๐—ข๐˜€ ๐˜€๐—ธ๐—ถ๐—ฝ ๐˜๐—ต๐—ฒ ๐—ฏ๐—ฎ๐˜€๐—ถ๐—ฐ๐˜€ ๐—ผ๐—ณ ๐—”๐—œ. Thatโ€™s the real risk. You donโ€™t need to be a prompt ๐˜ธ๐˜ข๐˜ณ๐˜ญ๐˜ฐ๐˜ค๐˜ฌ. You just need to know the categories. The difference? Categories show you where to play, what to demand, and how to push for growth. ๐—œ ๐˜‚๐˜€๐—ฒ ๐˜๐—ต๐—ถ๐˜€ ๐˜€๐—ถ๐—บ๐—ฝ๐—น๐—ฒ ๐—ด๐˜‚๐—ถ๐—ฑ๐—ฒ: Learn one tool from each category. So you can brief your team and push for smarter execution. Video. Image. Ads. Outreach. Productivity. Agents. Dev. Social. Multipurpose. Each unlocks a piece of your funnel. Together, they create unfair advantage. Itโ€™s not about becoming an AI engineer. Itโ€™s about being a sharper CMO. Agree? Disagree? Comment below.


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Loving these Prompt Theory (Made with Veo 3) videos doing the rounds on T'Internet. What do we do if AI-generated characters refuse to believe they are AI? credit = anonymoustruth_1 from Tik Tok


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๐—”๐—œ ๐—ถ๐˜€ ๐—ผ๐˜ƒ๐—ฒ๐—ฟ๐˜„๐—ต๐—ฒ๐—น๐—บ๐—ถ๐—ป๐—ด ๐—ณ๐—ผ๐—ฟ ๐—–๐— ๐—ข๐˜€. Most jump straight to tools and skip the real question: whatโ€™s it for? AI isnโ€™t about tools. Itโ€™s about changing how you think. Hereโ€™s how I learned to see AI as a marketing mindset, not just a set of features. ๐Ÿญ/ I stopped scanning tool lists. I started mapping my growth challenges. ๐Ÿฎ/ I learned what AI canโ€™t do to see what it can amplify. Although, this seems to change daily at the mo! ๐Ÿฏ/ I framed AI as an accelerant, not a replacement. A compass, not a crutch. AI is an enabler, not a magic wand. ๐—ฆ๐˜๐—ฎ๐—ฟ๐˜ ๐—ต๐—ฒ๐—ฟ๐—ฒ: Pick one challenge where AI can create clarity, not just speed. Thatโ€™s how I got beyond the hype and made AI my ๐˜Œ๐˜น๐˜ค๐˜ข๐˜ญ๐˜ช๐˜ฃ๐˜ถ๐˜ณ. Every CMO should do the same. AI is only as powerful as the problems you apply it to. Follow me for more insights. Share if this helped.


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AI isn't just powering your campaigns, it's starting to read them. Weโ€™re not just optimising ads anymore. Weโ€™re marketing to bloody machines! Although we kinda were already doing that with SEO efforts. Covered this week: โ€“ AI agents as ad consumers โ€“ Emotionally intelligent campaigns โ€“ The rise of predictive infrastructure โ€“ Why insights are getting weirder (and more useful)


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๐— ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜๐—ถ๐—ป๐—ด ๐˜๐—ผ๐—ผ๐—น๐˜€ ๐—ฎ๐—ฟ๐—ฒ๐—ปโ€™๐˜ ๐—ฒ๐˜ƒ๐—ผ๐—น๐˜ƒ๐—ถ๐—ป๐—ด. Theyโ€™re ๐˜ฎ๐˜ถ๐˜ต๐˜ข๐˜ต๐˜ช๐˜ฏ๐˜จ. Weโ€™re entering an era where AI doesnโ€™t just support marketers, it surpasses them. Iโ€™ve just seen Head, the worldโ€™s first AI marketer built to ๐˜ณ๐˜ฆ๐˜ฑ๐˜ญ๐˜ข๐˜ค๐˜ฆ human marketers, not assist them. I wasnโ€™t prepared for what I saw. This thing isnโ€™t a dashboard. Itโ€™s a ๐˜ฅ๐˜ช๐˜จ๐˜ช๐˜ต๐˜ข๐˜ญ ๐˜ฐ๐˜ณ๐˜จ๐˜ข๐˜ฏ๐˜ช๐˜ด๐˜ฎ. It learns your voice. Understands your goals. Builds campaigns end-to-end. Generates visuals in seconds. Writes cold outreach. Handles affiliates. Optimises ads. Reports results. It does the job of an entire marketing team, and itโ€™s fast. Too fast. The craziest part? 50,000 people claimed beta access in 6 hours. And behind it all? A 22-year-old founder. $25M ARR. Silicon Valley is watching. Hereโ€™s what Iโ€™m asking myself now: If Headโ€™s AI Marketer is this good nowโ€ฆ what will it be in 12 months? Takeaway: If youโ€™re a marketer and youโ€™re not already working with AI, you may soon find yourself working against it. ๐—ช๐—ฒ๐—น๐—ฐ๐—ผ๐—บ๐—ฒ ๐˜๐—ผ ๐˜๐—ต๐—ฒ ๐—ป๐—ฒ๐˜…๐˜ ๐—ฒ๐—ฟ๐—ฎ. Check it out on the link below. Thanks at Head https://lnkd.in/eT_kk_iF


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Some AI humour ๐Ÿ˜† for your Sunday morning. Credit: jonlajoiecomedy


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๐— ๐—ผ๐˜€๐˜ ๐—ฐ๐—ฟ๐—ฒ๐—ฎ๐˜๐—ผ๐—ฟ๐˜€ ๐—ฝ๐—ถ๐—ฐ๐—ธ ๐˜๐—ต๐—ฒ ๐˜„๐—ฟ๐—ผ๐—ป๐—ด ๐—บ๐—ผ๐—ป๐—ฒ๐˜๐—ถ๐˜€๐—ฎ๐˜๐—ถ๐—ผ๐—ป ๐˜๐—ผ๐—ผ๐—น. This week, I've been evaluating Pop Store vs Stan Store. Both look similar on the surface but hereโ€™s what stood out [more detail in the carousel]: ๐—ฃ๐—ผ๐—ฝ ๐—ฆ๐˜๐—ผ๐—ฟ๐—ฒ is built for experimentation. No monthly fee, easy to start, and loaded with fan-focused features. Perfect if youโ€™re growing an audience, not just monetising one. ๐—ฆ๐˜๐—ฎ๐—ป ๐—ฆ๐˜๐—ผ๐—ฟ๐—ฒ feels optimised for scale. If youโ€™re already converting consistently, digital products, coaching, courses all that jazz, the flat pricing and built-in funnels make it a solid revenue engine. ๐—ฆ๐—ผ: Small creator? Choose flexibility. Established creator? Choose infrastructure. Hoo-Ha! Repost to one persona in your network to help them. I'm most likely going to choose Pop Store.


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๐— ๐—ผ๐˜€๐˜ ๐—–๐— ๐—ข๐˜€ ๐—ผ๐˜ƒ๐—ฒ๐—ฟ๐—น๐—ผ๐—ผ๐—ธ ๐˜๐—ต๐—ถ๐˜€. Itโ€™s the missing growth lever. ๐—ง๐˜‚๐—ฟ๐—ป๐—ถ๐—ป๐—ด ๐—ฎ๐—ป๐—ด๐—ฟ๐˜† ๐—ฐ๐—ต๐—ฎ๐˜๐˜๐—ฒ๐—ฟ ๐—ถ๐—ป๐˜๐—ผ ๐—น๐—ฎ๐—ป๐—ฑ๐—ถ๐—ป๐—ด ๐—ฝ๐—ฎ๐—ด๐—ฒ ๐—ด๐—ผ๐—น๐—ฑ. Hereโ€™s how I do it. Most underestimate the power of competitor complaints. I scrape negative reviews, churn reasons, and why people leave, everywhere. Reddit threads, 1-star G2 reviews, YouTube rants. App Store feedback. Iโ€™m not guessing what hurts Iโ€™m mining real pain. Then I use AI to convert these complaints into conversion-driven assets. Headlines that echo their frustration. Objection handling that flips โ€œbutโ€ฆโ€ into โ€œwhere do I sign?โ€ Each competitor becomes its own funnel, laser-focused on the pain their customers scream about. I do this at scale. AI lets me move faster than any human-led team. Itโ€™s the most underestimated growth opportunity Iโ€™ve ever unlocked. ๐—›๐—ผ๐˜„ ๐—œ ๐—ฑ๐—ผ ๐—ถ๐˜: Scrape real complaints Use AI to summarise Feed them into a โ€œComplaint Converterโ€ prompt Build a landing page that fixes every pain point Itโ€™s a flywheel. Every competitorโ€™s customers are telling me how to beat them. Want to learn more? Drop me a DM or comment below.


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We turn entrepreneurs into credible thought leaders through personal branding so they can scale thei...

49k

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Richard Moore

@richardjamesmoore

โฉYou know how all the clients you'll ever work with are on LinkedIn, right? But you struggle to gene...

105k

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Hi! Iโ€™m Daniel. Iโ€™m the creator of The Marketing Millennials and the founder of Authority, a B2B Lin...

150k

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Matt Gray

@mattgray1

Over the last decade, Iโ€™ve built 4 successful companies and a community of over 14 million people. ...

1m

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Shlomo Genchin

@shlomogenchin

Hey! Here are 3 ways I can help you: 1๏ธโƒฃ Talks and Workshops: I'll show your team, or students, how...

49k

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Austin Belcak

@abelcak

CultivatedCulture.com/Coaching // I teach people how to land jobs they love in today's market withou...

1m

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Vaibhav Sisinty โ†—๏ธ

@vaibhavsisinty

I'm an engineer turned marketer, now a founder. I've worked at Uber and Klook, focusing on marketi...

451k

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Andy Mewborn

@amewborn

I use to be young & cool. Now I do b2b SaaS. Husband. Dad. Ironman. Founder of Distribute // Co-fo...

213k

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Izzy Prior

@izzyprior

No matter how outrageously amazing your mission is, it's likely you're not seeing the results you ne...

82k

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Wes Kao

@weskao

Wes Kao is an entrepreneur, coach, and advisor who writes at newsletter.weskao.com. She is co-founde...

107k

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Amelia Sordell ๐Ÿ”ฅ

@ameliasordell

Klowt builds personal brands. I founded the business after realising that the best leads came throu...

228k

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Tibo Louis-Lucas

@thibaultll

Founder Prev Taplio & Tweet Hunter (sold) Building Typeframes & revid.ai Invested in animstats.com ...

6k

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Luke Matthews

@lukematthws

LinkedIn has changed. You need to change too. Hey I'm Luke, I've been marketing for 5+ years on ...

188k

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Sabeeka Ashraf

@sabeekaashraf

On January 8th my "one day" became DAY ONE ... 7 days earlier I downgraded my life into a suitcase....

20k

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Guillaume Moubeche

@-g-

If youโ€™re here, that's because you know that your personal growth will drive your business growth ๐Ÿš€...

80k

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Justin Welsh

@justinwelsh

Over the last decade, I helped build two companies past a $1B valuation and raise over $300M in vent...

1m

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