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With years of experience driving growth for global brands and startups alike, I specialise in ๐ฎ๐ฝ๐ฝ๐น๐๐ถ๐ป๐ด ๐๐ ๐ฎ๐ป๐ฑ ๐ฎ๐๐๐ผ๐บ๐ฎ๐๐ถ๐ผ๐ป ๐๐ผ ๐๐ฟ๐ฎ๐ป๐๐ณ๐ผ๐ฟ๐บ ๐ด๐ผ-๐๐ผ-๐บ๐ฎ๐ฟ๐ธ๐ฒ๐ ๐๐๐ฟ๐ฎ๐๐ฒ๐ด๐ถ๐ฒ๐, ๐ฆ๐ฎ๐ฎ๐ฆ ๐๐ฐ๐ฎ๐น๐ฎ๐ฏ๐ถ๐น๐ถ๐๐, ๐ฎ๐ป๐ฑ ๐ฐ๐๐๐๐ผ๐บ๐ฒ๐ฟ ๐ฎ๐ฐ๐พ๐๐ถ๐๐ถ๐๐ถ๐ผ๐ป. I operate at the cutting edge of marketing and technology, connecting AI innovation to practical business outcomes. ๐๐ ๐ฝ๐ฒ๐ฟ๐๐ถ๐๐ฒ: ๐๐-๐ฃ๐ผ๐๐ฒ๐ฟ๐ฒ๐ฑ ๐๐ง๐ ๐ฆ๐๐ฟ๐ฎ๐๐ฒ๐ด๐ถ๐ฒ๐: I integrate AI into sales, marketing, and customer success to optimise pipelines, improve engagement, and achieve predictable growth. ๐ฆ๐ฎ๐ฎ๐ฆ ๐๐ฟ๐ผ๐๐๐ต: Whether for startups or enterprises, I focus on creating scalable systems that combine AI tools with no-code automation to streamline operations and amplify results. ๐ฆ๐๐ฎ๐ฟ๐๐๐ฝ ๐๐ฒ๐ฎ๐ฑ๐ฒ๐ฟ๐๐ต๐ถ๐ฝ: As a fractional CMO, head of marketing Iโve helped startups & enterprise unlock efficiencies, refine GTM plans, and position themselves as leaders in competitive markets. ๐ฅ๐ฒ๐๐๐น๐๐ ๐ง๐ต๐ฎ๐ ๐ฆ๐ฝ๐ฒ๐ฎ๐ธ: ๐๐ฒ๐น๐ถ๐๐ฒ๐ฟ๐ฒ๐ฑ ๐๐ฟ๐ฎ๐ป๐๐ณ๐ผ๐ฟ๐บ๐ฎ๐๐ถ๐๐ฒ marketing ๐ฟ๐ฒ๐๐๐น๐๐ at renowned organisations such as Virgin Mobile, Nokia, and Accenture, leading initiatives that drove multi-million-pound revenues. ๐๐ผ๐๐ป๐ฑ๐ฒ๐ฑ ๐๐ฟ๐ผ๐๐๐ต ๐๐ฎ๐ธ๐ธ๐ฎ, a consultancy that champions AI-powered growth marketing solutions, supporting businesses in rethinking traditional GTM strategies. ๐๐ผ๐ป๐ฐ๐ฒ๐ฝ๐๐๐ฎ๐น๐ถ๐๐ฒ๐ฑ ๐ณ๐ผ๐ฟ๐๐ฎ๐ฟ๐ฑ-๐๐ต๐ถ๐ป๐ธ๐ถ๐ป๐ด ๐๐ผ๐ผ๐น๐ like Autherbot (2017), foreseeing the rise of AI-driven content generation years ahead of the market. ๐ง๐ต๐ผ๐๐ด๐ต๐ ๐๐ฒ๐ฎ๐ฑ๐ฒ๐ฟ๐๐ต๐ถ๐ฝ ๐ถ๐ป ๐๐ผ๐ป๐ฑ๐ผ๐ปโ๐ ๐๐ ๐๐ฐ๐ผ๐๐๐๐๐ฒ๐บ: I am recognised as a leading voice in Londonโs AI and GTM space, advising SaaS businesses, early-stage startups, and scaling enterprises on how to harness AI and mar tech to disrupt traditional approaches. My work sits at the merging of innovation and practicality, enabling companies to outpace their competition through smart, scalable, AI-driven solutions. ๐ฃ๐ฎ๐๐๐ถ๐ผ๐ป ๐ฃ๐ฟ๐ผ๐ท๐ฒ๐ฐ๐๐: I thrive in AI, marketing, and education, breaking down technologies into actionable insights. Through LinkedIn, speaking engagements, and thought leadership, I help professionals and companies stay ahead of the curve with practical applications of AI. ๐ช๐ต๐ฎ๐ ๐๐ฟ๐ถ๐๐ฒ๐ ๐ ๐ฒ: My passion lies in equipping businesses and individuals with the tools, insights, and strategies to thrive in an AI-powered future. By combining curiosity, innovation, and a relentless focus on results, I demystify complex technologies.
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A few people have joked with me that I'm ๐ฎ๐ฑ๐ฑ๐ถ๐ฐ๐๐ฒ๐ฑ ๐๐ผ ๐๐. Not addicted per se; More ๐ข๐๐ฆ๐๐ฆ๐ฆ๐๐ ๐ I also enjoy calling out the ๐๐ถ๐ต๐ถ๐ณ๐ฆ. I have a few examples [not widely known] Where I called future trends with Tech. I can share links with date stamps. ๐ฃ๐ฟ๐ผ๐น๐ถ๐ณ๐ฒ๐ฟ๐ฎ๐๐ถ๐ผ๐ป ๐ผ๐ณ ๐ฉ๐ผ๐ถ๐ฐ๐ฒ ๐ฎ๐ ๐ฎ๐ป ๐๐ป๐ฝ๐๐ [happening now] ๐๐ ๐๐๐๐ถ๐๐๐ฎ๐ป๐๐ [ A la ChatGPT, AI Agents etc] And a few others. I had a thought the other day And now its stuck in my head. So, I must share to release it. ๐๐ฐ๐ถ๐ญ๐ฅ ๐๐ ๐ฃ๐ฆ๐ค๐ฐ๐ฎ๐ฆ ๐ฐ๐ถ๐ณ ๐๐ฑ๐ฆ๐ณ๐ข๐ต๐ช๐ฏ๐จ ๐๐บ๐ด๐ต๐ฆ๐ฎ๐ด? Like Windows is today? Anyone agree? Disagree?
๐ช๐ฎ๐ป๐ ๐๐ผ ๐ด๐ฟ๐ผ๐ ๐ฎ ๐ฏ๐ถ๐ด, ๐บ๐ผ๐ป๐ฒ๐-๐บ๐ฎ๐ธ๐ถ๐ป๐ด ๐๐๐ฎ๐ฟ๐๐๐ฝ? Then ๐ฅ๐ฐ๐ฏโ๐ต ๐ฅ๐ฐ ๐ธ๐ฉ๐ข๐ต ๐ ๐ฅ๐ช๐ฅ. Unless you want a graveyard of half-built dreams, ghost websites, and Google reminding you about apps you forgot you launched. Hereโs what happens when youโve got the ๐ฑ๐ฟ๐ถ๐๐ฒ ๐ผ๐ณ ๐ฎ ๐ณ๐ผ๐๐ป๐ฑ๐ฒ๐ฟ but the ๐ฎ๐๐๐ฒ๐ป๐๐ถ๐ผ๐ป ๐๐ฝ๐ฎ๐ป ๐ผ๐ณ ๐ฎ ๐ด๐ผ๐น๐ฑ๐ณ๐ถ๐๐ต. 1. Growth Hakka, 12 years strong, my agency brand. The stable one. Works with other peopleโs startups too, where I deploy as a Fractional CMO. I learn a lot. 2. 5โ6 content sites, created to sell ads. Neglected. They sell... dreams mostly. 3. Autism directory, ambitious, useful. Still live. Needs love. 4. Online courses, built across platforms. I forget where half are. 5. Freelance profiles, Upwork, Fiverr, the works. I rarely log in. 6. Expert Network profiles, 13 or 14 of them. Daily surveys for cash money. 7. Public speaker/workshop leader, now with podcast guest appearances sprinkled in. 8. Journalist profile, PR people love me. I donโt reply. 9. PR Assistant AI app, version 0.5. Needs a grown-up. 10. AI CRM, cool idea, progressing slowwwly... in dev limbo kind of. 11. Etsy store, digital art. No marketing. A few sales, some traffic. 12. Childrenโs book, yes, really. I wrote and illustrated one. 13. Music industry lecturing, left field, but fun. 14. No-code builds & AI agents, where I lose hours. 15. LinkedIn strategy, oh yeah, that was a project too. 16. Ads image resizer, deadlocked in dev. 17. Forgotten Play Store apps, Googleโs worried. I'm not. 18. Brand collabs founders ask me to beta test, review, or share. Some pay. Some donโt. 19. Affiliate programs a-plenty they get a banner, a link, then I forget. More offers keep coming. Thatโs just the stuff I remember. Somewhere out there are domains, socials, logos... Zombies from businesses that never got a second breath. I don't shut them down. I just... let them float. Maybe one day Iโll get back to them. Or maybe an AI agent will. There is hope. AI might be the co-founder I need. Eventually. But until then, if you want to build a successful startup: ๐ฃ๐ถ๐ฐ๐ธ ๐ผ๐ป๐ฒ. ๐๐ผ๐ฐ๐๐. ๐๐ป๐ฑ ๐ณ๐ถ๐ป๐ถ๐๐ต ๐ถ๐. ---------------- Someone should invent a word for the opposite of a startup. Because whatever that is... ๐โ๐บ ๐ฏ๐๐ถ๐น๐ฑ๐ถ๐ป๐ด ๐๐ต๐ฎ๐.
๐ ๐ผ๐๐ ๐๐ ๐ข๐ ๐๐ธ๐ถ๐ฝ ๐๐ต๐ฒ ๐ฏ๐ฎ๐๐ถ๐ฐ๐ ๐ผ๐ณ ๐๐. Thatโs the real risk. You donโt need to be a prompt ๐ธ๐ข๐ณ๐ญ๐ฐ๐ค๐ฌ. You just need to know the categories. The difference? Categories show you where to play, what to demand, and how to push for growth. ๐ ๐๐๐ฒ ๐๐ต๐ถ๐ ๐๐ถ๐บ๐ฝ๐น๐ฒ ๐ด๐๐ถ๐ฑ๐ฒ: Learn one tool from each category. So you can brief your team and push for smarter execution. Video. Image. Ads. Outreach. Productivity. Agents. Dev. Social. Multipurpose. Each unlocks a piece of your funnel. Together, they create unfair advantage. Itโs not about becoming an AI engineer. Itโs about being a sharper CMO. Agree? Disagree? Comment below.
Loving these Prompt Theory (Made with Veo 3) videos doing the rounds on T'Internet. What do we do if AI-generated characters refuse to believe they are AI? credit = anonymoustruth_1 from Tik Tok
๐๐ ๐ถ๐ ๐ผ๐๐ฒ๐ฟ๐๐ต๐ฒ๐น๐บ๐ถ๐ป๐ด ๐ณ๐ผ๐ฟ ๐๐ ๐ข๐. Most jump straight to tools and skip the real question: whatโs it for? AI isnโt about tools. Itโs about changing how you think. Hereโs how I learned to see AI as a marketing mindset, not just a set of features. ๐ญ/ I stopped scanning tool lists. I started mapping my growth challenges. ๐ฎ/ I learned what AI canโt do to see what it can amplify. Although, this seems to change daily at the mo! ๐ฏ/ I framed AI as an accelerant, not a replacement. A compass, not a crutch. AI is an enabler, not a magic wand. ๐ฆ๐๐ฎ๐ฟ๐ ๐ต๐ฒ๐ฟ๐ฒ: Pick one challenge where AI can create clarity, not just speed. Thatโs how I got beyond the hype and made AI my ๐๐น๐ค๐ข๐ญ๐ช๐ฃ๐ถ๐ณ. Every CMO should do the same. AI is only as powerful as the problems you apply it to. Follow me for more insights. Share if this helped.
AI isn't just powering your campaigns, it's starting to read them. Weโre not just optimising ads anymore. Weโre marketing to bloody machines! Although we kinda were already doing that with SEO efforts. Covered this week: โ AI agents as ad consumers โ Emotionally intelligent campaigns โ The rise of predictive infrastructure โ Why insights are getting weirder (and more useful)
๐ ๐ฎ๐ฟ๐ธ๐ฒ๐๐ถ๐ป๐ด ๐๐ผ๐ผ๐น๐ ๐ฎ๐ฟ๐ฒ๐ปโ๐ ๐ฒ๐๐ผ๐น๐๐ถ๐ป๐ด. Theyโre ๐ฎ๐ถ๐ต๐ข๐ต๐ช๐ฏ๐จ. Weโre entering an era where AI doesnโt just support marketers, it surpasses them. Iโve just seen Head, the worldโs first AI marketer built to ๐ณ๐ฆ๐ฑ๐ญ๐ข๐ค๐ฆ human marketers, not assist them. I wasnโt prepared for what I saw. This thing isnโt a dashboard. Itโs a ๐ฅ๐ช๐จ๐ช๐ต๐ข๐ญ ๐ฐ๐ณ๐จ๐ข๐ฏ๐ช๐ด๐ฎ. It learns your voice. Understands your goals. Builds campaigns end-to-end. Generates visuals in seconds. Writes cold outreach. Handles affiliates. Optimises ads. Reports results. It does the job of an entire marketing team, and itโs fast. Too fast. The craziest part? 50,000 people claimed beta access in 6 hours. And behind it all? A 22-year-old founder. $25M ARR. Silicon Valley is watching. Hereโs what Iโm asking myself now: If Headโs AI Marketer is this good nowโฆ what will it be in 12 months? Takeaway: If youโre a marketer and youโre not already working with AI, you may soon find yourself working against it. ๐ช๐ฒ๐น๐ฐ๐ผ๐บ๐ฒ ๐๐ผ ๐๐ต๐ฒ ๐ป๐ฒ๐ ๐ ๐ฒ๐ฟ๐ฎ. Check it out on the link below. Thanks at Head https://lnkd.in/eT_kk_iF
๐ ๐ผ๐๐ ๐ฐ๐ฟ๐ฒ๐ฎ๐๐ผ๐ฟ๐ ๐ฝ๐ถ๐ฐ๐ธ ๐๐ต๐ฒ ๐๐ฟ๐ผ๐ป๐ด ๐บ๐ผ๐ป๐ฒ๐๐ถ๐๐ฎ๐๐ถ๐ผ๐ป ๐๐ผ๐ผ๐น. This week, I've been evaluating Pop Store vs Stan Store. Both look similar on the surface but hereโs what stood out [more detail in the carousel]: ๐ฃ๐ผ๐ฝ ๐ฆ๐๐ผ๐ฟ๐ฒ is built for experimentation. No monthly fee, easy to start, and loaded with fan-focused features. Perfect if youโre growing an audience, not just monetising one. ๐ฆ๐๐ฎ๐ป ๐ฆ๐๐ผ๐ฟ๐ฒ feels optimised for scale. If youโre already converting consistently, digital products, coaching, courses all that jazz, the flat pricing and built-in funnels make it a solid revenue engine. ๐ฆ๐ผ: Small creator? Choose flexibility. Established creator? Choose infrastructure. Hoo-Ha! Repost to one persona in your network to help them. I'm most likely going to choose Pop Store.
๐ ๐ผ๐๐ ๐๐ ๐ข๐ ๐ผ๐๐ฒ๐ฟ๐น๐ผ๐ผ๐ธ ๐๐ต๐ถ๐. Itโs the missing growth lever. ๐ง๐๐ฟ๐ป๐ถ๐ป๐ด ๐ฎ๐ป๐ด๐ฟ๐ ๐ฐ๐ต๐ฎ๐๐๐ฒ๐ฟ ๐ถ๐ป๐๐ผ ๐น๐ฎ๐ป๐ฑ๐ถ๐ป๐ด ๐ฝ๐ฎ๐ด๐ฒ ๐ด๐ผ๐น๐ฑ. Hereโs how I do it. Most underestimate the power of competitor complaints. I scrape negative reviews, churn reasons, and why people leave, everywhere. Reddit threads, 1-star G2 reviews, YouTube rants. App Store feedback. Iโm not guessing what hurts Iโm mining real pain. Then I use AI to convert these complaints into conversion-driven assets. Headlines that echo their frustration. Objection handling that flips โbutโฆโ into โwhere do I sign?โ Each competitor becomes its own funnel, laser-focused on the pain their customers scream about. I do this at scale. AI lets me move faster than any human-led team. Itโs the most underestimated growth opportunity Iโve ever unlocked. ๐๐ผ๐ ๐ ๐ฑ๐ผ ๐ถ๐: Scrape real complaints Use AI to summarise Feed them into a โComplaint Converterโ prompt Build a landing page that fixes every pain point Itโs a flywheel. Every competitorโs customers are telling me how to beat them. Want to learn more? Drop me a DM or comment below.
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