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Zohe Mustafa

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With years of experience driving growth for global brands and startups alike, I specialise in ๐—ฎ๐—ฝ๐—ฝ๐—น๐˜†๐—ถ๐—ป๐—ด ๐—”๐—œ ๐—ฎ๐—ป๐—ฑ ๐—ฎ๐˜‚๐˜๐—ผ๐—บ๐—ฎ๐˜๐—ถ๐—ผ๐—ป ๐˜๐—ผ ๐˜๐—ฟ๐—ฎ๐—ป๐˜€๐—ณ๐—ผ๐—ฟ๐—บ ๐—ด๐—ผ-๐˜๐—ผ-๐—บ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜ ๐˜€๐˜๐—ฟ๐—ฎ๐˜๐—ฒ๐—ด๐—ถ๐—ฒ๐˜€, ๐—ฆ๐—ฎ๐—ฎ๐—ฆ ๐˜€๐—ฐ๐—ฎ๐—น๐—ฎ๐—ฏ๐—ถ๐—น๐—ถ๐˜๐˜†, ๐—ฎ๐—ป๐—ฑ ๐—ฐ๐˜‚๐˜€๐˜๐—ผ๐—บ๐—ฒ๐—ฟ ๐—ฎ๐—ฐ๐—พ๐˜‚๐—ถ๐˜€๐—ถ๐˜๐—ถ๐—ผ๐—ป. I operate at the cutting edge of marketing and technology, connecting AI innovation to practical business outcomes. ๐—˜๐˜…๐—ฝ๐—ฒ๐—ฟ๐˜๐—ถ๐˜€๐—ฒ: ๐—”๐—œ-๐—ฃ๐—ผ๐˜„๐—ฒ๐—ฟ๐—ฒ๐—ฑ ๐—š๐—ง๐—  ๐—ฆ๐˜๐—ฟ๐—ฎ๐˜๐—ฒ๐—ด๐—ถ๐—ฒ๐˜€: I integrate AI into sales, marketing, and customer success to optimise pipelines, improve engagement, and achieve predictable growth. ๐—ฆ๐—ฎ๐—ฎ๐—ฆ ๐—š๐—ฟ๐—ผ๐˜„๐˜๐—ต: Whether for startups or enterprises, I focus on creating scalable systems that combine AI tools with no-code automation to streamline operations and amplify results. ๐—ฆ๐˜๐—ฎ๐—ฟ๐˜๐˜‚๐—ฝ ๐—Ÿ๐—ฒ๐—ฎ๐—ฑ๐—ฒ๐—ฟ๐˜€๐—ต๐—ถ๐—ฝ: As a fractional CMO, head of marketing Iโ€™ve helped startups & enterprise unlock efficiencies, refine GTM plans, and position themselves as leaders in competitive markets. ๐—ฅ๐—ฒ๐˜€๐˜‚๐—น๐˜๐˜€ ๐—ง๐—ต๐—ฎ๐˜ ๐—ฆ๐—ฝ๐—ฒ๐—ฎ๐—ธ: ๐——๐—ฒ๐—น๐—ถ๐˜ƒ๐—ฒ๐—ฟ๐—ฒ๐—ฑ ๐˜๐—ฟ๐—ฎ๐—ป๐˜€๐—ณ๐—ผ๐—ฟ๐—บ๐—ฎ๐˜๐—ถ๐˜ƒ๐—ฒ marketing ๐—ฟ๐—ฒ๐˜€๐˜‚๐—น๐˜๐˜€ at renowned organisations such as Virgin Mobile, Nokia, and Accenture, leading initiatives that drove multi-million-pound revenues. ๐—™๐—ผ๐˜‚๐—ป๐—ฑ๐—ฒ๐—ฑ ๐—š๐—ฟ๐—ผ๐˜„๐˜๐—ต ๐—›๐—ฎ๐—ธ๐—ธ๐—ฎ, a consultancy that champions AI-powered growth marketing solutions, supporting businesses in rethinking traditional GTM strategies. ๐—–๐—ผ๐—ป๐—ฐ๐—ฒ๐—ฝ๐˜๐˜‚๐—ฎ๐—น๐—ถ๐˜€๐—ฒ๐—ฑ ๐—ณ๐—ผ๐—ฟ๐˜„๐—ฎ๐—ฟ๐—ฑ-๐˜๐—ต๐—ถ๐—ป๐—ธ๐—ถ๐—ป๐—ด ๐˜๐—ผ๐—ผ๐—น๐˜€ like Autherbot (2017), foreseeing the rise of AI-driven content generation years ahead of the market. ๐—ง๐—ต๐—ผ๐˜‚๐—ด๐—ต๐˜ ๐—Ÿ๐—ฒ๐—ฎ๐—ฑ๐—ฒ๐—ฟ๐˜€๐—ต๐—ถ๐—ฝ ๐—ถ๐—ป ๐—Ÿ๐—ผ๐—ป๐—ฑ๐—ผ๐—ปโ€™๐˜€ ๐—”๐—œ ๐—˜๐—ฐ๐—ผ๐˜€๐˜†๐˜€๐˜๐—ฒ๐—บ: I am recognised as a leading voice in Londonโ€™s AI and GTM space, advising SaaS businesses, early-stage startups, and scaling enterprises on how to harness AI and mar tech to disrupt traditional approaches. My work sits at the merging of innovation and practicality, enabling companies to outpace their competition through smart, scalable, AI-driven solutions. ๐—ฃ๐—ฎ๐˜€๐˜€๐—ถ๐—ผ๐—ป ๐—ฃ๐—ฟ๐—ผ๐—ท๐—ฒ๐—ฐ๐˜๐˜€: I thrive in AI, marketing, and education, breaking down technologies into actionable insights. Through LinkedIn, speaking engagements, and thought leadership, I help professionals and companies stay ahead of the curve with practical applications of AI. ๐—ช๐—ต๐—ฎ๐˜ ๐——๐—ฟ๐—ถ๐˜ƒ๐—ฒ๐˜€ ๐— ๐—ฒ: My passion lies in equipping businesses and individuals with the tools, insights, and strategies to thrive in an AI-powered future. By combining curiosity, innovation, and a relentless focus on results, I demystify complex technologies.

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Zohe Mustafa's Best Posts (last 30 days)

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๐— ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜๐—ถ๐—ป๐—ด ๐˜๐—ผ๐—ผ๐—น๐˜€ ๐—ฎ๐—ฟ๐—ฒ๐—ปโ€™๐˜ ๐—ฒ๐˜ƒ๐—ผ๐—น๐˜ƒ๐—ถ๐—ป๐—ด. Theyโ€™re ๐˜ฎ๐˜ถ๐˜ต๐˜ข๐˜ต๐˜ช๐˜ฏ๐˜จ. Weโ€™re entering an era where AI doesnโ€™t just support marketers, it surpasses them. Iโ€™ve just seen Head, the worldโ€™s first AI marketer built to ๐˜ณ๐˜ฆ๐˜ฑ๐˜ญ๐˜ข๐˜ค๐˜ฆ human marketers, not assist them. I wasnโ€™t prepared for what I saw. This thing isnโ€™t a dashboard. Itโ€™s a ๐˜ฅ๐˜ช๐˜จ๐˜ช๐˜ต๐˜ข๐˜ญ ๐˜ฐ๐˜ณ๐˜จ๐˜ข๐˜ฏ๐˜ช๐˜ด๐˜ฎ. It learns your voice. Understands your goals. Builds campaigns end-to-end. Generates visuals in seconds. Writes cold outreach. Handles affiliates. Optimises ads. Reports results. It does the job of an entire marketing team, and itโ€™s fast. Too fast. The craziest part? 50,000 people claimed beta access in 6 hours. And behind it all? A 22-year-old founder. $25M ARR. Silicon Valley is watching. Hereโ€™s what Iโ€™m asking myself now: If Headโ€™s AI Marketer is this good nowโ€ฆ what will it be in 12 months? Takeaway: If youโ€™re a marketer and youโ€™re not already working with AI, you may soon find yourself working against it. ๐—ช๐—ฒ๐—น๐—ฐ๐—ผ๐—บ๐—ฒ ๐˜๐—ผ ๐˜๐—ต๐—ฒ ๐—ป๐—ฒ๐˜…๐˜ ๐—ฒ๐—ฟ๐—ฎ. Check it out on the link below. Thanks at Head https://lnkd.in/eT_kk_iF


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๐—”๐—œ ๐—ถ๐˜€ ๐—ผ๐˜ƒ๐—ฒ๐—ฟ๐˜„๐—ต๐—ฒ๐—น๐—บ๐—ถ๐—ป๐—ด ๐—ณ๐—ผ๐—ฟ ๐—–๐— ๐—ข๐˜€. Most jump straight to tools and skip the real question: whatโ€™s it for? AI isnโ€™t about tools. Itโ€™s about changing how you think. Hereโ€™s how I learned to see AI as a marketing mindset, not just a set of features. ๐Ÿญ/ I stopped scanning tool lists. I started mapping my growth challenges. ๐Ÿฎ/ I learned what AI canโ€™t do to see what it can amplify. Although, this seems to change daily at the mo! ๐Ÿฏ/ I framed AI as an accelerant, not a replacement. A compass, not a crutch. AI is an enabler, not a magic wand. ๐—ฆ๐˜๐—ฎ๐—ฟ๐˜ ๐—ต๐—ฒ๐—ฟ๐—ฒ: Pick one challenge where AI can create clarity, not just speed. Thatโ€™s how I got beyond the hype and made AI my ๐˜Œ๐˜น๐˜ค๐˜ข๐˜ญ๐˜ช๐˜ฃ๐˜ถ๐˜ณ. Every CMO should do the same. AI is only as powerful as the problems you apply it to. Follow me for more insights. Share if this helped.


22

๐Ÿต๐Ÿฌ-๐—ฑ๐—ฎ๐˜† ๐—”๐—œ ๐—ด๐—ฟ๐—ผ๐˜„๐˜๐—ต ๐—ฝ๐—น๐—ฎ๐—ป. ๐—ก๐—ผ๐˜ ๐—ฎ ๐—ด๐˜‚๐—ฒ๐˜€๐˜€๐˜„๐—ผ๐—ฟ๐—ธ ๐—ฝ๐—น๐—ฎ๐—ป. Most new CMOs play it safe. They tweak campaigns. They shuffle teams. But safe is ๐˜ด๐˜ญ๐˜ฐ๐˜ธ. Iโ€™ve built 90-day AI growth plans that unlock growth. ๐—›๐—ฒ๐—ฟ๐—ฒโ€™๐˜€ ๐—ต๐—ผ๐˜„ ๐—œโ€™๐—ฑ ๐—ฑ๐—ผ ๐—ถ๐˜ ๐—ฎ๐—ด๐—ฎ๐—ถ๐—ป: ๐Ÿญ/ Start with your data. Audit tracking, attribution, and data flows. Use AI to clean, enrich, and validate. Donโ€™t touch campaigns until dataโ€™s trusted. ๐Ÿฎ/ Map the customer journey. Spot dead ends and missed handoffs. Use AI for sentiment and behaviour signals. Get a picture of what really drives revenue. ๐Ÿฏ/ Prioritise the quick wins. Avoid endless tests. Run one pilot: AI-driven retargeting. One for content personalisation. One for churn prediction. ๐Ÿฐ/ Build momentum. Share early wins, show traction. Use AI to predict where momentum hits. Bring the board along for the ride. (Kicking and screaming if need be) AI isnโ€™t a silver bullet. Itโ€™s a lever. Pull it with discipline. Want a framework for your own 90 days? Message me. Letโ€™s build your plan.


18

Loving these Prompt Theory (Made with Veo 3) videos doing the rounds on T'Internet. What do we do if AI-generated characters refuse to believe they are AI? credit = anonymoustruth_1 from Tik Tok


13

๐— ๐—ผ๐˜€๐˜ ๐—–๐— ๐—ข๐˜€ ๐˜€๐—ธ๐—ถ๐—ฝ ๐˜๐—ต๐—ฒ ๐—ฏ๐—ฎ๐˜€๐—ถ๐—ฐ๐˜€ ๐—ผ๐—ณ ๐—”๐—œ. Thatโ€™s the real risk. You donโ€™t need to be a prompt ๐˜ธ๐˜ข๐˜ณ๐˜ญ๐˜ฐ๐˜ค๐˜ฌ. You just need to know the categories. The difference? Categories show you where to play, what to demand, and how to push for growth. ๐—œ ๐˜‚๐˜€๐—ฒ ๐˜๐—ต๐—ถ๐˜€ ๐˜€๐—ถ๐—บ๐—ฝ๐—น๐—ฒ ๐—ด๐˜‚๐—ถ๐—ฑ๐—ฒ: Learn one tool from each category. So you can brief your team and push for smarter execution. Video. Image. Ads. Outreach. Productivity. Agents. Dev. Social. Multipurpose. Each unlocks a piece of your funnel. Together, they create unfair advantage. Itโ€™s not about becoming an AI engineer. Itโ€™s about being a sharper CMO. Agree? Disagree? Comment below.


21

๐— ๐—ผ๐˜€๐˜ ๐—–๐— ๐—ข๐˜€ ๐—ผ๐˜ƒ๐—ฒ๐—ฟ๐—น๐—ผ๐—ผ๐—ธ ๐˜๐—ต๐—ถ๐˜€. Itโ€™s the missing growth lever. ๐—ง๐˜‚๐—ฟ๐—ป๐—ถ๐—ป๐—ด ๐—ฎ๐—ป๐—ด๐—ฟ๐˜† ๐—ฐ๐—ต๐—ฎ๐˜๐˜๐—ฒ๐—ฟ ๐—ถ๐—ป๐˜๐—ผ ๐—น๐—ฎ๐—ป๐—ฑ๐—ถ๐—ป๐—ด ๐—ฝ๐—ฎ๐—ด๐—ฒ ๐—ด๐—ผ๐—น๐—ฑ. Hereโ€™s how I do it. Most underestimate the power of competitor complaints. I scrape negative reviews, churn reasons, and why people leave, everywhere. Reddit threads, 1-star G2 reviews, YouTube rants. App Store feedback. Iโ€™m not guessing what hurts Iโ€™m mining real pain. Then I use AI to convert these complaints into conversion-driven assets. Headlines that echo their frustration. Objection handling that flips โ€œbutโ€ฆโ€ into โ€œwhere do I sign?โ€ Each competitor becomes its own funnel, laser-focused on the pain their customers scream about. I do this at scale. AI lets me move faster than any human-led team. Itโ€™s the most underestimated growth opportunity Iโ€™ve ever unlocked. ๐—›๐—ผ๐˜„ ๐—œ ๐—ฑ๐—ผ ๐—ถ๐˜: Scrape real complaints Use AI to summarise Feed them into a โ€œComplaint Converterโ€ prompt Build a landing page that fixes every pain point Itโ€™s a flywheel. Every competitorโ€™s customers are telling me how to beat them. Want to learn more? Drop me a DM or comment below.


28

๐—”๐—œ, ๐—”๐—œ ๐—ฒ๐˜ƒ๐—ฒ๐—ฟ๐˜†๐˜„๐—ต๐—ฒ๐—ฟ๐—ฒ, ๐—ฏ๐˜‚๐˜ ๐—ป๐—ผ๐˜ ๐—ฎ ๐—ฝ๐—น๐—ฎ๐—ป ๐—ถ๐—ป ๐˜€๐—ถ๐—ด๐—ต๐˜. ๐—ช๐—ฒโ€™๐—ฟ๐—ฒ ๐—ฑ๐—ฟ๐—ผ๐˜„๐—ป๐—ถ๐—ป๐—ด ๐—ถ๐—ป ๐˜€๐—ต๐—ถ๐—ป๐˜† ๐˜๐—ผ๐—ผ๐—น๐˜€, ๐˜ ๐˜ฆ๐˜ต ๐˜ณ๐˜ฆ๐˜ข๐˜ญ ๐˜ข๐˜ฅ๐˜ฐ๐˜ฑ๐˜ต๐˜ช๐˜ฐ๐˜ฏโ€™๐˜ด ๐˜ญ๐˜ช๐˜จ๐˜ฉ๐˜ต. Iโ€™ve seen the chaos up close: Scattered systems, scattered minds. No clarity, no progress, Just clutter of all kinds. So, I took a step back. Instead of adding more, I paused. I built a deliberate plan, Focused, clear, not lost. Start small, one pilot project. Align it with what already works. Train your team, not your stack. Empower them, cut the quirks. Ruthlessly review, whatโ€™s real, whatโ€™s noise? Itโ€™s not about having all the toys. Real AI adoption is slow, Itโ€™s meant to be. This isnโ€™t about the latest trend, Itโ€™s about clarity. You see? Let me know if youโ€™re at this stage, Happy to share whatโ€™s working, and how to make AI purposeful, not just another burden lurking.


56

๐— ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜๐—ถ๐—ป๐—ด ๐˜‚๐˜€๐—ฒ๐—ฑ ๐˜๐—ผ ๐—ณ๐—ฒ๐—ฒ๐—น ๐—น๐—ถ๐—ธ๐—ฒ ๐—ฎ ๐—ด๐—ฟ๐—ถ๐—ป๐—ฑ. ๐—ก๐—ผ๐˜„ ๐—ถ๐˜ ๐—ณ๐—ฒ๐—ฒ๐—น๐˜€ ๐—น๐—ถ๐—ธ๐—ฒ ๐—ฎ ๐—ด๐—ฎ๐—บ๐—ฒ. I didnโ€™t level up by doing more. I levelled up by augmenting myself. Once I embraced AI and embraced 'Vibe Marketing' everything changed. Productivity? Through the roof. Creativity? No more blockers. Output? Unreal. Iโ€™m shipping ideas that used to ๐šฬถ๐š’ฬถ๐šŽฬถ in notebooks. Launching content I wouldnโ€™t have dared attempt alone. I feel like I ๐˜ฅ๐˜ณ๐˜ข๐˜ฏ๐˜ฌ ๐˜ข ๐˜ฑ๐˜ฐ๐˜ธ๐˜ฆ๐˜ณ ๐˜ฑ๐˜ฐ๐˜ต๐˜ช๐˜ฐ๐˜ฏ. Suddenly Iโ€™ve got a multi-skilled creative team inside my browser. This is without fully deploying AI agents, automations or MCP yet. I havenโ€™t even turned on the autopilot systems. Itโ€™s not that Iโ€™ve replaced myself. Iโ€™ve multiplied myself. Vibe Marketing isnโ€™t a channel. Itโ€™s a mindset. AI doesnโ€™t just speed you up. It opens you up. To a whole new world of capability. Of expression. Of scale. If youโ€™re still marketing like itโ€™s 2019 youโ€™re missing the fun part.


29

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Guillaume Moubeche

@-g-

If youโ€™re here, that's because you know that your personal growth will drive your business growth ๐Ÿš€...

80k

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