Grow your digital marketing agency with LinkedIn. Unlock a world of potential clients and engage them effectively. Get insights and best practices in our guide.
A LinkedIn Guide to Growing Your Digital Marketing Agency
For digital marketing agency owners, the question isn’t if they should be on social media but on which platform to focus their attention. LinkedIn is, without a doubt, one of the most effective platforms for B2B marketing because that’s where you can easily network with decision-makers.
62% of B2B marketers say that LinkedIn generates twice as many leads as other social media platforms. So how do you use this platform for growing your digital marketing agency?
In this LinkedIn guide, we’ll take a closer look at the elements that will impact your growth on the platform and the best practices you can start implementing to attract potential clients and engage them.
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Why Marketing on LinkedIn is Effective for Digital Marketing Agencies
LinkedIn is the largest network built specifically for marketing. Over 55 million companies are on LinkedIn. 58% of all B2B leads from social media come from LinkedIn. The target audience for your digital marketing agency is already using LinkedIn.
This means LinkedIn is a prime platform to get noticed by decision-makers, business owners, and thought leaders. Here are a few other ways LinkedIn marketing can help you:
3 Important Elements for Growing Your Digital Marketing Agency
Growing your digital marketing agency and generating business through the platform can take time, effort, and consistency. But it’s possible. Here are the three main elements you should focus your efforts on.
1. LinkedIn Profile
Your LinkedIn profile is the first thing your potential clients and leads will see. Optimize it and keep it updated to make a great first impression. An optimized profile will also ensure that more leads will contact you.
Here are a few basic things to keep in mind when optimizing your profile:
Optimize your profile or business page for search by using the right key phrases and keywords that your prospects might use to search for the services you provide.
Write a description clearly stating what you do, what services you provide, links to your website, and a clear CTA.
Make sure the LinkedIn profiles of your employees are also optimized.
2. Quality Posts
Having an optimized LinkedIn profile is not nearly enough. You also need to be active on LinkedIn to be able to identify prospects, establish your credibility, and increase awareness about the services you offer and the problems you can solve for your clients.
Consistently posting high-quality content on the platform can help you:
Establish thought leadership.
Increase brand awareness.
Encourage conversations and engagement.
What Type of Content to Post on LinkedIn
For digital marketing agencies, any content that allows you to educate your target audience, share your expertise, showcase your services, and highlight the results you’ve achieved for your clients can be effective. Experiment with different types of content to measure what works with your audience.
Here are a few ideas to start with:
Share links to your blog posts on topics that might interest your target audience.
White papers and case studies highlight your achievements and how you can provide solutions to the most pressing problems your clients face.
Share reviews from clients to show the value you deliver through your services.
What Makes a Good LinkedIn Post
Regardless of the type of content you post on LinkedIn, it is important to make sure that it is engaging and interesting. Share well-written, concise, and articulate content. Double-check for typos and errors.
Make sure your content isn’t too salesy or pushy. Include great videos and images to boost engagement. Your posts should also include a clear CTA if you want to drive traffic to your website or want your audience to perform a certain action. This will urge your readers to get in touch with your agency to learn more about your services. Share free bonus eBooks, templates, or other lead magnets to generate more leads from LinkedIn.
Another important element that can contribute to your success is engagement. You’ll also need to consistently engage with your target audience to build trust and a strong relationship with them. Engagement on LinkedIn should be genuine and natural.
Like and leave thoughtful comments on interesting posts. Be proactive regarding engagement, and always remember to keep the discussion civil. Answer questions posted by your network and freely share resources and knowledge.
An easy way to do this is through Taplio’s CRM. The Engage feature allows you to identify the best posts to engage with, reply to comments, and engage with the key people you’ve added to your contacts list. All of this can be done without leaving the platform.
6 Best Practices to Market Your Services on LinkedIn
LinkedIn can be a stellar platform for digital marketing agencies with features and tools that can help you grow your business, market your services, and boost your lead generation efforts. Here are a few best practices to consider to make the most of this platform.
1. Share Insightful Posts
You don’t need to come up with new content for LinkedIn constantly. You can share blog posts from your website, posts curated from other sources, and talk about the pain points of your target audience. Create a content calendar for LinkedIn in advance so you can post consistently.
Sharing high-quality posts helps you increase your visibility and demonstrate credibility. It allows you to get the attention of the people that matter the most to your agency. Any valuable content for your readers will help you establish your agency as the go-to resource.
2. Use LinkedIn Sponsored Updates
LinkedIn Sponsored Updates can help you get your content in front of decision-makers and key people in your industry, which can help you establish authority in your niche. Invest only in posts that deliver the most important messages to your target audience.
Experiment with a few different types of sponsored updates and then measure the effectiveness of your campaign by monitoring key LinkedIn metrics such as impressions, clicks, audience demographics, CPC, and CTR.
3. Join LinkedIn Discussions and Groups
LinkedIn Groups can be incredibly useful for growing your digital marketing agency. When joining a group, your goal should be to establish your thought leadership so that when it’s the right time, group members know who to get in touch with when they need help.
Again, you need to be subtle here. Don’t spam every post in the group advertising your services. Publish interesting content, answer questions, ask the right questions, and share your opinions. Sharing enriching content within groups generates more engagement, expands your network, and drives traffic to your agency’s website organically.
4. Use LinkedIn’s Targeting Features
LinkedIn’s ad targeting features allow you to target high-quality audiences, executives, decision-makers, and influencers to your content. You can use these features to build and target your ideal persona.
You can market to known contacts and prospects, use retargeting to increase conversions, and target your ideal prospect based on personal interests, industry, company name, and job title. With so many options available, LinkedIn makes it easier to direct more people into your LinkedIn lead generation funnel.
5. Involve Your Employees
Another effective way to grow the reach of your content is by inviting your employees to engage with your posts. Profiles of your employees should also be optimized to reflect the company’s image and brand. Invest time and resources to optimize employee profiles through professional headshots, banners, and professional descriptions.
6. Focus on Building Relationships
In the end, it all comes down to building relationships. Even more digital marketers, focusing on relationships is more important than chasing numbers and driving leads. Doing this will help you pre-qualify your leads.
You must put in the time to be seen as a trusted advisor before someone trusts you to purchase your service. When done correctly, you can build long-term business relationships that will continue to bring you referrals in the future. Spend more time perfecting your lead nurturing strategy, and it will be easier for you to convert leads.
All you need is a few minutes of focused work each day to build a presence for your digital marketing agency on LinkedIn and a network you can continue to rely on for generating new business.
Taplio can help you achieve success through its CRM tools, AI-powered content creation capabilities, scheduling, and advanced analytics features. Sign up today to see how Taplio can help your digital marketing agency succeed faster and easier than ever before!