Adem Manderovic

Chief Revenue School

Chief Revenue School – The Only Full-Funnel Revenue System That Drives True Commercial Oversight

The biggest flaw in sales training? It only teaches sales. The biggest gap in marketing programs? They don’t touch sales. The biggest failure in customer success? They’re left out of both.

Chief Revenue School - changes everything.

We’re not another sales methodology. We’re not another marketing playbook. We’re the only full-funnel program that connects every revenue-driving function—sales, marketing, customer success, and leadership—into one unified system.

With Closed Circuit Selling™ (CCS) at its core, Our CRO School teaches connective actions across the entire funnel, eliminating the silos that choke growth and cause misalignment. We don’t just show you what’s wrong with your revenue engine—we give you the tools to fix it.

What you get with Chief Revenue School:
✅ A repeatable, scalable revenue system built for modern business
✅ A framework that operationalizes commercial oversight across departments
✅ The ability to create predictable, high-impact revenue outcomes without reliance on outdated sales tactics
✅ A methodology that works inside real companies—not just in theory

If you’re serious about dominating your market, scaling revenue, and eliminating blind spots in your business—CRO School is the only program that gets you there.

🚀 Join the revolution. Let’s redefine revenue leadership together.

CRO School

Closed Circuit Selling™ (CCS)

The cornerstone of CRO School, Closed Circuit Selling is a model that emphasizes the seamless integration of different functions involved in revenue generation. 

It focuses on ensuring that marketing, sales, and customer success teams collaborate effectively throughout the entire customer lifecycle. This helps create a continuous feedback loop that enhances customer satisfaction and retention, ultimately leading to increased lifetime value.

Closed Circuit Selling™ (CCS) 


1️⃣ MARKET CATALOGUING – Instead of blindly chasing leads, you systematically document and segment your market, positioning yourself as a trusted advisor before selling even starts. This flips demand creation from a guessing game into a repeatable system.

2️⃣ DEMAND-LED REVENUE ENGINE – Instead of waiting for buyers to self-educate (which traditional models assume), you control the buying journey through strategic content, network influence, and authority positioning.

3️⃣ FULL-FUNNEL ORCHESTRATION – Sales, marketing, and customer success operate as a single system, ensuring no revenue leakage. Every touchpoint contributes to a compounding revenue effect.

4️⃣ CUSTOMER-EXPANSION FOCUS – Traditional models stop at “closing the deal.” Closed-Circuit Selling maximizes expansion, upsells, and cross-sells immediately, ensuring that revenue compounds post-sale.

5️⃣ PERMISSION-BASED FOLLOW-UP – Instead of cold outreach, Closed-Circuit Selling leverages the authority earned from market cataloguing, ensuring buyers welcome follow-ups rather than ignore them.

Closed Circuit Selling™ is the Gold Standard in Revenue Alignment.

Creator

Better Business Building  w/Adem Manderovic

🎙 Better Business Building - Podcast on Spotify & Apple

When would be the best time to tell your story? 

DM 📧

Better Business Building is ranked in the top 5% of business podcasts globally, and listened to in now 77 countries! (December 2023 Stats)

Host

The curriculum on Marketing, Sales & Customer Success - CRO School | 7x Sales Leader | 2x CRO | Podcast Host Better Business Building

The Road to Revenue Alignment Architecture™ Wasn’t Theory. It Was Survival.

My “actual enterprise sales experience.”

Here’s the truth — what I built didn’t come from a book, or a workshop, or a VC playbook. It came from decades of living every corner of the commercial grid.
	•	2001: National Sales Manager in high-ticket suiting, learning to catalogue the market before we had automation.
	•	2006: Fell from a rooftop — spine, hips, pelvis, legs, ankles shattered. Told I’d never stand again. Came back anyway.
	•	2007–2009: Boiler rooms, then Fitness First — invented the enterprise motion to sell corporate packages instead of singles.
	•	2009–2014: Banking & finance. Climbed from customer success to Head of Sales, then leveraged into every FMO in APAC.
	•	2014–2019: Chief Revenue roles — scaled contracts to $50M+, won supply deals in FMCG, manufacturing, Fintech, and SaaS.
	•	2019–2020: Closed multi-million dollar international supply contracts from New Zealand. Taught North American teams remotely during the pandemic.
	•	Helped companies land Google seed funding ($350K), international magazine expansion, and VC backing through positioning alone.

This journey wasn’t just about selling — it was about breaking systems that didn’t work, across sectors and continents.

The result was Closed Circuit Selling™ (CCS)— a unified, signal-based operating system. And from that, Revenue Alignment Architecture™, the category standard replacing 90% of outdated GTM models.

I don’t teach theory.

And with the absolute mastery help of the best marketer I’ve ever known (sorry Chris Walker, we hadn’t spoken a lot yet) George Coudounaris, we have built Revenue Alignment Architecture™ into a school being Chief Revenue School

If you’re a CRO, CEO, or board and you’re done with “best practices” that leak revenue, this is your map.

Founder

#ClosedCircuitSelling is the framework and the go to market strategy and milestone messaging to help you win for end to end service delivery. 

#ClosedCircuitSelling highlights, the level of targeting that IS required to get things right with a top down targeting plan, with multiple cross reference points.

#ClosedCircuitselling - shows you the delivery pathway framework, to mitigate client churn and increase contract penetration and exceed expectations on service delivery.

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