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The Road to Revenue Alignment Architecture™ Wasn’t Theory. It Was Survival. My “actual enterprise sales experience.” Here’s the truth — what I built didn’t come from a book, or a workshop, or a VC playbook. It came from decades of living every corner of the commercial grid. • 2001: National Sales Manager in high-ticket suiting, learning to catalogue the market before we had automation. • 2006: Fell from a rooftop — spine, hips, pelvis, legs, ankles shattered. Told I’d never stand again. Came back anyway. • 2007–2009: Boiler rooms, then Fitness First — invented the enterprise motion to sell corporate packages instead of singles. • 2009–2014: Banking & finance. Climbed from customer success to Head of Sales, then leveraged into every FMO in APAC. • 2014–2019: Chief Revenue roles — scaled contracts to $50M+, won supply deals in FMCG, manufacturing, Fintech, and SaaS. • 2019–2020: Closed multi-million dollar international supply contracts from New Zealand. Taught North American teams remotely during the pandemic. • Helped companies land Google seed funding ($350K), international magazine expansion, and VC backing through positioning alone. This journey wasn’t just about selling — it was about breaking systems that didn’t work, across sectors and continents. The result was Closed Circuit Selling™ (CCS)— a unified, signal-based operating system. And from that, Revenue Alignment Architecture™, the category standard replacing 90% of outdated GTM models. I don’t teach theory. And with the absolute mastery help of the best marketer I’ve ever known (sorry Chris Walker, we hadn’t spoken a lot yet) George Coudounaris, we have built Revenue Alignment Architecture™ into a school being Chief Revenue School If you’re a CRO, CEO, or board and you’re done with “best practices” that leak revenue, this is your map.
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