Matthew Lakajev ☎️

Unlock AI

Founder

Founder & CEO

The AI Sales Revolution

Host

BNI CBD Corporate

Member

Pavilion

Tele-sense Advisory

Tele-Sense Advisory is a consulting firm that makes sure you're paying what's fair for your communications.

To date we have worked with over 150 organisations and on average have saved them 48% on their total spend.

If you are interested in discussing how we could potentially help, please do not hesitate to contact us.

Email - Contact@tele-sense.com.au
Phone Number - 1300 124 557

Co-Founder

Clari

Clari’s Revenue Operations Platform improves efficiency, predictability, and growth across the entire revenue process. Clari gives revenue teams total visibility into their business, to drive process rigor, spot risk and opportunity in the pipeline, increase forecast accuracy, and drive overall efficiency. Thousands of sales, marketing, and customer success teams at leading companies, including Okta, Adobe, Workday, Zoom, and Finastra, use Clari’s execution insights to make their revenue process more connected, efficient, and predictable. Visit us at clari.com and follow us @clari on LinkedIn.

Account Executive

Zoom

Commercial Account Executive

SMB Account Executive

Senior Online Account Executive

Online Account Executive

Shaw Downie Chartered Accountants

Accountant

Little box coffee pty ltd

Matthew lakajev coffee training

Coffee training consultant

I show you how to generate leads with AI on Linkedin while you sleep | I’m the No.1 fastest growing LinkedIn creator in Australia 🇦🇺

Hi I'm Matthew Lakajev, and I run a program called Unlock AI

Where we show you how to 

→ Turn Your LinkedIn Into An AI Lead Machine 
→ Become a Key Person Of Influence Online
→ And start generating revenue

All info below

Learn AI to go from undiscovered to growing and monetising your LinkedIn account.

Elevate your personal brand, grow your audience, and generate leads faster! Gain access to UnlockAI's cutting edge, AI-powered strategies for engaging with LinkedIn's vast network of 900 million members.

With UnlockAI, you gain a proven, AI-driven LinkedIn strategy designed to elevate your online brand and reputation.

The program exposes the same 'ai system' the founder, Matthew Lakajev 🚀 used to go from zero to top voice on LinkedIn and $1M+ in revenue without paid ads.

Experience a seamless journey to LinkedIn success through our step-by-step program.

What you'll get:

- A LinkedIn profile makeover into an AI-driven lead machine.
- Outbound engagement strategies to convert messages into meetings.
- Leveraging AI for infinite content creation for you and your team.
- Mastering engagement to convert followers into customers.

Program outcomes:

- Optimised LinkedIn profile.
- An effective outbound engagement system.
- Mastery over AI-assisted content creation.
- Enhanced audience engagement.

By the end of the program, you'll be equipped with advanced AI insights, content creation strategies, and automated tools, uniquely positioning you to leverage AI on LinkedIn for unparalleled growth.

To Apply - Go to the page - https://unlockai.ai/

Happy Diwali 🪔

Excited to light a house full of candles

And eat some 10/10 food.

💕Indian Festivals


PS - This shot was taken at our Mehendi

Which was event 2/5 at our wedding this year.

It was honestly the greatest celebration of our lives.

Indian Weddings DO NOT disappoint.


PSS - Tip for your first Indian Wedding - It's a Marathon, Not a Sprint

We nearly lost two fingers on the first night!

Matthew Lakajev 🚀

How companies will save millions with our AI SaaS

By creating 100% unique AI content

(That's actually not sh*t)

𝙎𝙩𝙚𝙥 𝟭 - Open our software

𝙎𝙩𝙚𝙥 𝟮 - Paste
↳ Your Stories
↳ Company Info

𝙎𝙩𝙚𝙥 𝟯 - Create 5 Posts
↳ Pick the one you like

𝗦𝘁𝗲𝗽 𝟰 - Ask the AI to
↳ Generate 3 Variations
↳ At 8th grade reading level
↳ In the style and flow you like

𝗦𝘁𝗲𝗽 𝟱 - Copy your favorite
↳ Paste into AuthoredUp 

𝗦𝘁𝗲𝗽 𝟲 - 𝙎𝙇𝘼𝙈 Post!
 ↳  Exploding the keyboard

STOP 🔴 wasting time → Use AI now

REPOST ♻️ To get on our limited wait list
___
PS - Want to implement a LinkedIn system in your business that generates leads from AI content?

Apply to our program at www.unlockai.ai

PSS - Do not apply if $500USD will break the bank. It's EXPENSIVE and only for people who are serious

The No.1 reason your business isn't making $

You keep changing lead gen strategies....

I see it with businesses everyday

And it’s the exact same cycle

1 - They start a new strategy
↳ Diving in super excited

2 - They start getting results
↳ Reinforcing their decision

3 - It starts getting boring and
↳ They start seeing "shiny objects"

4 - They decide the strategy is too hard
↳ Ditching it going all in on the new thing

And the cycle repeats → Over and over again

Honestly it doesn't f*cking matter what you do

LinkedIn, Email, Cold Call, Webinars, Networking

They all work → You just didn't do it long enough

Good lead gen feels hard, boring and shitty

But that's what it's supposed to feel like

Consistency beats new EVERYTIME!

RESPOST ♻️ If this hit home

PS - This one’s for the business owners and SDRs out there grinding.

How I use AI to create 100 posts in <5 minutes

With our new software coming soon

All 100% unique to my story

𝙎𝙩𝙚𝙥 𝟭 - Open software

𝙎𝙩𝙚𝙥 𝟮 - Paste my Stories

𝙎𝙩𝙚𝙥 𝟯 - Paste Company info

𝗦𝘁𝗲𝗽 𝟰 - Hit "Generate Posts"

𝗦𝘁𝗲𝗽 𝟱 - Choose the post I like

𝗦𝘁𝗲𝗽 𝟲 - Use chat to make changes

And that's is → 100% unique content

REPOST ♻️ To get on our limited wait list
___
PS - Want to implement a LinkedIn system in your business that generates leads from AI content?

Message me "LI System" and I'll share the details. 

PSS - Do not DM me if $500USD will break the bank. It's EXPENSIVE and only for people who are serious

How I used AI to create yesterdays LinkedIn post

(Better than 99.9% of the content on here)

All 100% unique and in my writing style


𝟭 - Pick a post from a top creator

→ I chose Nick Broekema 

(One of my favorite copywriters)


𝟮 - Paste it into ChatGPT 

→ Ask to turn it into a template

(You need to do this like 5 times)


𝟯 - Paste in my Personal Stories

→ That I already have saved

(This is what makes it good)


𝟰 - Ask GPT to create the post

→ Using my Stories
→ Filling them in the template
→ In the same style as original post

(It's honestly that simple)


𝟱 - SLAM the Enter Button

→ And it generates the post

(Better than 99.9% of content)


Seriously. Are you still not using AI!?

Stop 🔴 Wasting Time → Use AI NOW

REPOST ♻️ if this blew your mind
___

PS - Do you want to start creating content exactly like this using AI to 

→ Build awareness
→ Generate warms leads
→ Without spending $1 on ads?

Then head over the Unlockai.ai and apply for our program

Where I’m currently working with 201 people helping them produce AI content to grow their business.

The most shocking thing I see on LinkedIn

(I'll probably ruffle some feathers here)

Business Owners are for some reason 

Listening to "Content Creators"

On how to run their business revenue function...

Seriously. Like I'm not joking here.

I speak to 20 Business Owners every week

And most think this is "LI Best Practice"

→ Buy a $150 content course
→ Spend 2 hours a day writing
→ Catchup for "coffee chats"
→ Leave 50 comments a day
→ Use the "Sales Tips"

This couldn't be further from the truth.

But again and again I'll have a meeting

With another aspiring Business Owner

Who thinks their ticket to the Big Bucks

Is spending 4 hours on carousels and 50k followers.

And the sad part is, it's not even their fault.

It's the narrative that's being pumped into the algo

And unless you've been told otherwise

There's no reason NOT to believe it.

So Business Owners → Before spending the next year

And 100's of hours of your time on LinkedIn.

Think long and hard who you listen to.

RESPOST ♻️ If I broke a belief here

___
PS - This IS NOT a dig at anyone directly. 

The purpose of this post is to save Business Owners hours of their time and potential lost revenue

From unknowingly choosing a marketing strategy that could put their business in jeopardy.

PSS - This shot was take at a top floor bar in Sophia, Bulgaria where we had 30 euro cocktails that blew our minds.

We had finally discovered the Pornstar Martini haha. If you haven't tried one, do me a favor and make one this weekend. The recipe on Absolut Drinks is the best :)


My $1,000,000 LinkedIn System - Part 4

Your Profile a Sales Funnel - Step by Step Guide

(Follow the Steps below and in the video)

Oh and before we jump into it

Some examples of epic profiles

→ Balaji V 
→ Matt Barker 
→ Nick Broekema 
→ Julius Bieliauskas 


E1 → Headshot

Close up so anyone everyone can see your face

Why? People Trust People they see over time.

(Bonus: Company color in the background)


E2 → Banner

Focus on being CLEAR over CLEVER. 

Statement that gets your Ideal Client thinking

(Bonus: Add some Social Proof)


E3 → Headline 

Make it Crystal Clear what you do

↳ WHO you help
↳ HOW you do it
↳ WHAT you get them

(Bonus: More Social Proof)


E4 → Featured Section

What is the next step you want someone to take?

→ Book a time with you
→ Grab your Lead Magnet
→ Signup to your Newsletter
→ VSL Funnel (This is my favorite)

(Direct where you want them to go!)


E5 - About Me

Start with a Hook
↳ Into a Sales Letter
↳ Leading into a Next Step

(Only 3% will read this BUT the ones that do matter)


We need to STOP 🔴 with the CLEVER profile

That are confusing and make no sense 

And START 🟢 with CLEAR ones that

Are intentional with next steps

Be CLEAR over CLEVER

REPOST ♻️If this helped you at all?
___

PS - Stay tuned for tomorrow's post. 

It's the exact steps I would take if I had to start LinkedIn all over again

And one of the best posts I've put together in a while (I'm pretty proud of it)

It will be dropping 6pm AEDT tomorrow :)

How I went from school dropout to building a $1M company

All before 33 → And I’m only getting started

(It’s been one hell of a ride thus far)

Here’s how I got here:

Age 16-20:

I was a lost soul

→ Got arrested for drinking
→ My 2 friends went to jail
→ Dropped out of school
→ Left home 4 times

(And that isn't the half of it)

Safe to say, I wasn't in a good place...

But → I finished school at TAFE

(If that's any consolation prize haha)

Age 21-23:

I found 𝗠𝘆 𝗧𝗿𝗶𝗯𝗲 AND 𝗠𝘆 𝗖𝗮𝗹𝗹𝗶𝗻𝗴

𝗠𝘆 𝗧𝗿𝗶𝗯𝗲
 
I discovered Crossfit Bodhi in 2012 

(Sion Cousins - thank you for starting it)

I started surrounding myself
↳ With more successful people

This gave me a whole new outlook on life

𝗠𝘆 𝗖𝗮𝗹𝗹𝗶𝗻𝗴

I discovered Coffee and became
↳ A professional Coffee Latte Artist

(Yes it's a real thing haha)

In that period I

→ Got pretty damn fit (Deadlifted 200kg)
→ Started my own Coffee Consulting Business
→ Travelled around Aus. competing in tournaments
→ Built my Instagram - @latteartporn - to 25k Followers

(F*ck. I miss these times Dan, Luke and Greg)

Age 24-26:

Founded Little Box Coffee with my brother Dan

Here's the TL;DR

→ We leased and fitted out an old hairdresser
→ Then worked for 4 months straight
→ Built the revenue to $700k pa 
→ Then sold it for $125k 

And we did all this in <2 years (Wild I know)

After we sold Dan wanted to get out of Coffee

So I then had to decide on my path

It was either

1 - Open a new Cafe myself
2 - Start something new

I knew deep down Coffee wasn’t the right path

So decided to venture into accounting

(A story for another day)

Age 26-27:

Started my first “real” job in accounting

Thrusting myself in FT Work and University

And in the beginning loved everything about it

→ A great boss
→ Learning new things
→ Surround by smart people
→ I even scored a few Distinctions

Which is was VERY surprised about.

But something wasn't right → I knew it deep down

And slowly I slipped, till finally I had a breakdown
↳ Where I developed Generalised Anxiety Disorder

This completely f*cked me up for 6 months and
 
No Morning Routine or Mindfulness could save me...

I had to find my calling → So I spent months searching

And I finally found it in Sales (Thank you again Jordan)

Age 27-32:

I started working at Zoom Pre-COVID (I know right!)

And fell in love with everything Tech and Sales

Now honestly → The rest is history

TL;DR from 27-32

→ Got promoted at Zoom 3 times in 3 years
→ Became No.1 rep globally in my role in 6 mths
→ Left and became part owner in Tele-sense Advisory 
→ Drove $1M in revenue from Cold Calling in 5 months
→ Started UnlockAI to help Small Business Owners
→ $80k last month with $0 in Marketing Spend
→ Currently coaching 194 amazing clients
→ Helping them CRUSH on LinkedIn 

And best of all, I married the woman of my dreams

Infront of everyone we love

And had the greatest 3 day party of our lives.

I cannot wait to see what the next 33 years look like...

This is Why "You Think" Lead Gen doesn't work

And why Referrals are your only consistent revenue

(The same mistake EVERY business owner makes)

1 - You find a "New" method

↳ Google Adwords
↳ Facebook Ads
↳ Run Webinars
↳ LinkedIn

(It could be anything)

2 - You get all excited
↳ And start implementing

3 - You start getting good feedback

↳ And go ALL IN on this new way
↳ Tossing everything else aside
↳ And you think finally "This is it!"

4 - Realise it's harder than you thought

↳ And it'll take much longer 
↳ So you question the method

5 - You decide it's too hard → Must be another way

↳ You start chatting with a colleague
↳ Or see something on LinkedIn
↳ Who is doing a "New" thing

And you get all excited again

Now you're back at Stage 1 in the Cycle...

I'm going to be real with you → It wasn't the method

It's that you couldn't stick to it when it got HARD

Because you had nobody holding you accountable.

So what's the solution? 

It's working with me :)

I'll help you

→ Implement my AI LinkedIn Lead Gen system
→ Make the 100's of iterations over time
→ And I'll coach you along the way

Holding you accountable → Even when it gets HARD

To get started DM me "LI system" & I'll share the deets.

REPOST ♻️ If this one hit you where it hurts.

PS - Comment below what Lead Gen you have tried? And why you think it failed?

How I use AI to close 8-10 deals per week

(The exact tools and how I use them)

1 - Sybill 

𝗪𝗵𝗮𝘁 𝗶𝘀 𝗶𝘁?

AI meeting recording tool that 

→ Writes the Follow up email
→ Summarises Interests + Pain Points
→ Tells you when the prospect smiled & nodded 

𝗛𝗼𝘄 𝗜 𝘂𝘀𝗲 𝗶𝘁?

→ I send AI generated Follow up email post meeting
→ Use the summary to recap for the next meeting
→ Interests + Pain Points to dig into desired outcome

2 - Loom 

𝗪𝗵𝗮𝘁 𝗶𝘀 𝗶𝘁?

A tool that allows you

→ To take screen shares
→ Distribute micro content 
→ Shows if they watched it

𝗛𝗼𝘄 𝗜 𝘂𝘀𝗲 𝗶𝘁?

After Sybill has generated the Follow up email, I then record a custom Loom Video

Recapping the meeting for about 5 minutes running through a summary + next steps

3 - Humantic AI 

𝗪𝗵𝗮𝘁 𝗶𝘀 𝗶𝘁?

It's an AI personality profiling tool that uses LinkedIn data to determine some ones personality type

𝗛𝗼𝘄 𝗜 𝘂𝘀𝗲 𝗶𝘁?

→ To understand how I should sell to someone

It tells me what DISC and OCEAN profile they are

And based on this I then adjust how I run the meeting

(It's creepy how accurate it is)

4 - VideoAsk 

𝗪𝗵𝗮𝘁 𝗶𝘀 𝗶𝘁?

Allows you to ask someone multiple questions via video then they can answer to gather data.

𝗛𝗼𝘄 𝗜 𝘂𝘀𝗲 𝗶𝘁?

→ Before anyone can book a meeting with me, they get asked a set of 8 questions

It either

→ Qualifies them out OR
→ Gives me all the info I need

This means that the conversation we end up having is

Productive for BOTH parties and we don't waste time


AI won't solve all problems → But it'll make life easier

So STOP 🔴 Sleeping on AI → START 🟢 using it now

REPOST ♻️ If your are going to test out one of these!

___
PS - Are you a Business Owner that wants to implement a LinkedIn Lead Gen System?

And use some (or all) of these tools above to close more deals?

If so - then either apply for our program at unlockai.ai or Message me "LI System" and I'll share the details.

My $1,000,000 LinkedIn System - Part 3

My AI Sales Process - Step by Step Guide

(That currently has a 78% close rate)

Pre Meeting

Qualifying

→ VideoAsk  Questions into
 → Loom Meeting Video

(Ensures we can help)

Pre-Meeting Research

→ Review qualifying answers
→ Humantic AI  profiling
→ LinkedIn research
→ General research

(Ensures I'm prepared)

During Meeting

My Meeting Framework

1 - Set the agenda
2 - Clarify why there?
3 - Dig into the pain
4 - Mirror back confirming
5 - Run through solution
6 - Identify specific interests
7 - Make exclusive offer
8 - Overcome objections
9 - Clarify next steps

(Just an overview. Deep dive in later video)

Post Meeting

FUP email including

→ Sybill  Insights AI email
→ Add Loom  video
→ Attach Stripe  link
→ Offer has 24 hour limit

Stop with the "Sales Tips" → Use a Process

It's what will ACTUALLY make you $$$
___
PS - You have 2 options here

1 - Read this post and watch the video over and over, and try to piecemeal this together over 6 months, messing it up along the way.

2 - Work with me privately and implement this system in your business next week.

If your interested feel free to go to http://unlockai.ai to apply for the program :)

PSS - It’s expensive and has a minimum cost of $1,500 USD. Just wanting to be upfront about it.

If I had to start LinkedIn all over again

This is what I'd do - Step by Step

(And what I teach in UnlockAI )


𝗦𝘁𝗲𝗽 𝟭 - My Content

I'd ONLY post ToFu Growth Content

Why Tofu? Because no body knows me yet

And you MUST first establish TRUST on the platform.

I'd do this Mon-Fri for 6 weeks straight...

It would include two post types

1) Stories → Makes me unique
2) Authority → What I'm good at

Each being Text 📕 based

And having EITHER a

Video 📹 OR Picture 🖼️ attached

This is on Purpose → We consume differently

I want to capture all different audiences.

And before writing anything

I'd study the best Copywriters

A few of my favorites are below :)

(Sorry if I missed anyone)

→ Jasmin Alić
→ Matt Barker
→ Lara Acosta  
→ Dina Calakovic
→ Nick Broekema 
→ Ryan Musselman 
→ Julius Bieliauskas 

I'd then take their Top Posts
↳ And use AI to templatize them.

After that I'd use

1) My Stories
2) My Company Info
3) LinkedIn Post Templates
4) And Good Old ChatGPT 

To get my posts 80% done

(Daniel Priestley coined "Baking The Cake")

I'd then spend the next 5 minutes "Icing The Cake"

And do it all in AuthoredUp → Trust me here.

And that's Content DONE ✅


𝗦𝘁𝗲𝗽 𝟮 - My Lead Generation

THIS is where I'd spend 80% of my time

And I mean hours and hours per day

(Not 4 hours on a f*cking carousel)

I'd run Hybrid Outbound/Inbound

𝗢𝘂𝘁𝗯𝗼𝘂𝗻𝗱

Purchase Sales Navigator

And segment my Ideal Clients

→ Starting with 1st Degree 
→ Then moving to 2nd Degree

Then

1) I'd DM 20 x 1st Degree everyday &
2) Send Connections to 20x 2nd Degree

𝗜𝗻𝗯𝗼𝘂𝗻𝗱

Run at the same time as Outbound

I'd DM anyone in my ICP who

→ Likes my post
→ Views my profile
→ Comments on my post
→ Responds to my CTA on a post

👇

This is where my "Sell By Chat" is initiated

Step 1 - Reach out offering lead magnet
Step 2 - Ask for email and send directly
Step 3 - Confirm they have received
Step 4 - Ask "This Or That" question
Step 5 - Ask if looking for help?
Step 6 - If Yes - dig into pain
Step 7 - Book a meeting

This is the flow I'd use 

And what I know makes $$$


𝗦𝘁𝗲𝗽 𝟯 - My Profile

Post too long → Check Comments


STOP 🔴 Thinking of LI as just a social platform

START 🟢 Thinking of it as a Lead Gen System

REPOST ♻️ If this was helpful

___
PS - You have 2 options here 

1 - Attempt to implement this yourself over 12 months

2 - Work with me and implement it next week.

If you're interested apply at unlockai.ai :)

8 Harsh Lessons I've learned since launching UnlockAI 

Exactly 1 year ago today → Happy Anniversary to us!


𝟭 - LinkedIn takes a looong time

→ And I thought it would never work

(I nearly gave up multiple times. And slowed down more than I would like to admit)

BUT

One day I started getting results

→ People were talking about me
→ My calendar started filling up
→ Referrals were flying in and

All from people that had been following me for MONTHS...

I'd finally cracked it → Warm Leads. Strangers that want to buy your stuff lol.

(I thought this was a myth coming from 5 years of outbound sales lol)

Now whenever I start working with clients

I look forward to the day when they have their own "Eureka Moment"

Realising this Content Marketing thing is here to stay

And that's it's the new way to transition from 

→ A business built primarily off referrals (Where you lay awake each night, wondering when the next sales will come it)

To a business where
 
→ Everyone is talking about you
→ Referrals start flying in from everywhere
→ Prospects that were ghosting you come back
→ And finally you start getting inbound leads 

(Yes, randoms that actually want to buy your thing)


𝟮 - My relationships were affected

→ And tbh, I've lost friends which has affected me

BUT

It's made me realise who my true friends are

And that honestly, I don't need as many people in my life as I thought.

(My partner has been telling me this for YEARS and I never listened)

It's even brought my friends and I closer together

(Had the best night at Mexican a few weeks back)

And...

I've also built some new and amazing friendships along the way.

→ Ones that understand what I'm going through
→ Ones that are cheering me on from the sidelines
→ Ones that I know will stand the test of time...

(Ok reading this back, now I feel like I'm getting old haha. But for real, is 32 old?)
____
Now you're probably wondering where the rest of the post is? 

I decided to try a new Twitter Threads post style

So you'll need to check the comments for all the lessons :) 

Thought I'd be a bit creative on this fine Wednesday afternoon

👇Check Comments for the rest of the post 👇
____

PS - This shot was taken last year when my sister and I visited our brother who lives in LA.

We drove to Big Bear Lake for a few days during the 4th of July holiday. 

I still remember the feeling being surrounded by 100's of people, watching the fireworks over the lake. 

What a memory :) Man I miss holidays.

How I built a $1,000,000 Business spending $0 on Marketing

(Yes, you heard that correctly)

This is the exact process I use and

Teach the 199 people in my program UnlockAI 


1) I've posted Consistent Content for 11 months

Using both → Story & Authority Content


2) Turned my profile into a landing page

→ Making it VERY CLEAR the next action


3) I use Clear CTA's on all of my posts

Targeting my ICP → Getting them to take action


4) I use Intent Based Messaging

Anyone that either

→ Views my profile
→ Engages on my content

I DM them directly with either

→ A Direct Ask 
→ Offering a Lead Magnet


5) I run Sell By Chat

(Thanks Taki Moore for this one)

→ It's specific chat flow that gets them to want to meet with you

(Helped Ryan Musselman close 15 deals in 6 weeks)


6) I use my AI Sales Process during the meeting

→ Which now has around an 80% close rate

(I've gone into detail before. Link in the comments)

And that's it

The Exact Process I used to build a $1M business 

Without spending $0 on Marketing

RESPOST ♻️ Let me know which part you liked most?

___
PS - Are you a Business Owner that's sick of relying on Referrals? And wants a consistent Lead Gen System?

And not one that brings in 30 leads a month overnight. 

But takes a while to get going (Good things take time)

Then brings in 4-6 leads a month of people that want to work with you?

Then either DM me "LI System" and I'll share the deets

Or head over to UnlockAI and apply to work with me :)

PSS - We are expensive. The minimum cost of our program is $1,500 USD. Just setting expectations before you Apply.

4 Skills that made me more $$$ than a degree

(That were for some reason never taught in school)


𝟭 - Persuasion

I can convince a stranger to send me $10k

→ After 1 meeting
→ On a Zoom call
→ Costing only my time

Wouldn't you say that's a valuable skill?

(I don't remember "Persuasion" ever being mentioned)


𝟮 - Copywriting

I can convince thousands of people

On the other side of the world to

   1 - Trust me
   2 - Then buy my thing

Just by understanding their

→ Fears, Frustrations, Wants & Aspirations

Then writing to these in ways they resonate with

(Wild right! And not worth teaching?)


𝟯 - Sales

IMO → A business owner has only two jobs

   1 - Build & lead a team
   2 - Sell like crazy

And I know, it's not why started a business...

This Sales thing probably feels icky

But it's how you make money

(Seriously, was Sales ever even mentioned?)


So 3 skills that 

↳ Actually make me money
↳ Are completely transferable
↳ And can be applied in any industry

→ Are for some reason never taught in school?

Go figure... 🤷‍♂️ 

I'm no expert BUT → Skills that make you $$$

I'd consider them pretty valuable. Wouldn't you?

REPOST ♻️ If you think Sales should be a degree


PS - Thought I forgot about 4? That's in the video :)


20 Lessons I've Learned from 20,000 Followers

(Tell me your favorite lesson in the comments)

This year has been wild

→ I have built a $1M business in <1 year
→ Made lifelong friends all across the globe
→ Am the fastest growing creator in Australia
→ Helping 200 amazing people in our program
→ Working with the best team (UnlockAI crew!)

All from posting FREE content (Still boggles my mind!)

LinkedIn is a Cheat Code for your business. Seriously.

These are the Lessons I learned along the way

(Sorry for the rant. I'm still in shock)

 ↓

1 - Content ≠ Revenue. Content = Trust. 

2 - Delete LI from your phone (Just do it)

3 - Followers ≠ Revenue (Yes I'm serious)

4 - Personal Brand Pillars = Speed to Trust

5 - Your Profile = Your Perfect Sales Funnel

6 - Conversations = Revenue (Not Content)

7 - Without Consistency → Nothing matters

8 - Sell By Chat = LinkedIn's best kept secret

9 - Building a Community will keep you going

10 - You will make lifelong friends (Cool I know)

11 - Want $ and don't DM → Wasting your time

12 - It'll be harder and take longer than you think

13 - Content + Networking = Warm Leads on tap

14 - There will be many days you want to give up

15 - Follow and learn from the best (Saves months)

16 - Can build a business spending $0 on marketing

17 - Spend more time sharing Stories than you think

18 - Your life will improve in ways you didn't imagine

19 - Comments are opportunities to post 10x per day

20 - Reciprocity + Engagement = Community Building

 ↓ 

Deciding to double down on LinkedIn =

One of the best business decisions I've made

And it's only the beginning....

So here's my cliche advice

Stop thinking 🔴 Start Posting 🟢 (Thank me later)

REPOST ♻️ If you wish you started earlier

___
PS - Want to grow your business on LinkedIn, but don't know where to start?

I run a program called UnlockAI that shows you how to do it (So you don't have to spend 12 months learning)

If you're interested go to our website and Apply :)

PSS - We are expensive and only work with if you can commit (Minimum spend $1,500 USD).

Just wanted to set the expectation early.

My $1,000,000 LinkedIn System - Part 2

(That booked me 45+ meetings this month)

My Organic Content Strategy - Step by Step Guide

I only produce 3 types of content

1) Stories → Makes me unique
2) Authority → What I'm good at
3) Mix of Both → 🔥 When done right

Each being Text 📕 based

And having EITHER a

Video 📹 OR Picture 🖼️ attached

This is on Purpose → As we consume differently

I want to capture all different audiences.

For Text 📕 based I have a few rules

1) CTA must be crystal clear
2) Grade 1 or 2 Reading level
3) Start with a STRONG Hook
4) Mostly ToFu (ICP is for DM's)
5) Ensure has good white space
6) Make sure it's Mobile Friendly
7) For Stories → Use Personal Pillars

𝗡𝗼𝘄 - 𝗟𝗲𝘁'𝘀 𝗣𝗮𝘂𝘀𝗲 𝗳𝗼𝗿 𝗮 𝗯𝗿𝗶𝗲𝗳 𝗜𝗡𝗧𝗘𝗥𝗠𝗜𝗦𝗦𝗜𝗢𝗡
___
You're probably thinking "WTF's" Personal Pillars? 

These are the things I WANT you to recognise me for

→ I worked at Zoom during Covid
→ I've been doing CrossFit for 10 years
→ I was a professional Coffee Latte Artist
→ I owned a Coffee Shop with my brother
→ I have a dog named Teddy (The Weapon)
→ I built my last business from Cold Calling

(Yes, I do this on purpose)

This is THE ONLY thing that will make you unique

Especially with the Wave of AI content that's coming
___

𝗡𝗼𝘄 - 𝗟𝗲𝘁'𝘀 𝗰𝗼𝗻𝘁𝗶𝗻𝘂𝗲

For Pictures 🖼️ my rules are

1) Use one of my Personal Pillars
2) Must be Authentic Photo
3) Tie into Text somehow

For Videos 📹my rules are

1) Never more than two takes
2) Be 100% myself → Hide Nothing
3) Weave in Personal Pillars when I can
4) Either explain concept or just rant (yep haha)

And that's it...

I rinse and repeat this over and over
↳ And have done for the past 11 months

All whilst spending $0 on marketing
↳ That generated my $80k in October

REPOST ♻️ (Sorry can't think of a reason haha)
___
PS - You have 2 options here 

1 - Read this post, get a Dopamine hit, think "I'll take action now!" (When in reality you won't do sh*t)

2 - Work with me privately and implement an organic lead generation system in your business that will generate consistent leads over time (No you won't get 20 leads in the first month)

If your interested DM me "LI System" and I’ll share the details.

PSS - This is an example of a Direct CTA

Career changes don't work.

Not if you're not fully committed.

Plot twist:

Helping businesses with AI is my job.

Here's the thing.

I didn't learn this through a traditional career path.

It emerged from a mix of necessity and passion.

Back in 2019, I was stepping into sales at Zoom.

I had just left accounting. 

I was diving into something new.

But reality hit me hard:

I was a novice in sales.

My early efforts? Barely noticeable. I faced rejection. Again and again.

But I was okay with it. Because I knew it's part of the journey.

Sure, it was tough at times. But it wasn't unfamiliar:

→ Owning a café was tough.
→ Starting as a barista was tough.
→ Stepping into accounting was tough.

Remember: there's always a bigger picture ↓

→ Mastering the art of communication.
→ Building a career that's more than just a job.
→ Understanding the nuances of human behavior.

There's a bigger picture in career transitions than just immediate success.

It's about building a skillset.

→ A skillset that grows
→ A skillset that connects
→ A skillset that solves problems
→ A skillset that understands and adapts
→ A skillset that leads to new opportunities.

It's built through resilience, experience by experience.

Things will get easier, better, and more rewarding if you stick to it.

So the next time you think "This won't work":

→ Reflect on your journey.
→ Remind yourself why you started.
→ Push beyond your comfort zone and keep evolving.

The best achievements are often just 1 step away

PS - Still don't believe in AI generated content? This post is generated 100% from ChatGPT with ZERO edits.

I will walk you through exactly how I did it in my video tomorrow :)

How I use AI to create 150 posts in <2 minutes

All 100% unique and in my writing style

Using my Custom built GPT

1 - Ask AI to combine my

→ Personal Stories
→ Company Information
→ LinkedIn Post Templates

Creating my Personalised posts

 2 - SLAM Enter

Stop 🔴 Wasting Time → Use AI NOW

REPOST ♻️ if this blew your mind

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