Ameena Nadeem's Linkedin Analytics

Great editing NEVER saves a bad script. If people are bouncing off your YouTube videos it's probably because your scripts suck... Here are 3 questions you should ask yourself at every line while editing to keep the viewers stay hooked till the end: 1. Is it making sense? If it's even a little confusing — people bounce. Clarity >>> cleverness. Always. 2. Is it moving the story forward? Every line should pull the viewer deeper. If it's just "filler", it's dead weight. 3. Would I keep watching after this line? Gut-check yourself. If you're getting bored, trust me — the audience is too. One "no" = DELETE. No hard feelings. That's how you write scripts that actually hold attention. If you want people to watch your videos till the end you have to give them a reason to stay till the end. Simple. and it all starts with being ruthless with EVERY line.

One thing I always provide my clients for free with the scripts is: An editor's copy of the script. As a writer, I get so many execution ideas while writing. It's kind of second nature to me now. More like I can visually see the script coming to life as I write it. So I make a separate doc for the editor - which includes comments with: - animation ideas - b-roll suggestions - news articles to show - sound cues for better pacing - and everything that comes to my mind The best part is that: I don't have to think much about it. It just comes naturally to me. And it helps in making sure the entire team is on the same page. Cos most times, when a new idea is being discussed - it's mostly the writers and the ideation team in the discussion - and not the editors. Giving editing notes helps: - remove room for any guess work - make the editing process faster and smoother - eliminates the need of unnecessary back and forth-s So, the final product reflects exactly what was envisioned. Even though I'm only charging for one service: that's scripting. But this extra step improves the quality of the final output to a greater extent and I'm all in for it! P.S. If you're starting out, I'd highly recommend doing this. The way it can help you polish your creative skills is simply unmatched.

A while back, I made a switch from B2C Ecommerce to B2B marketing SaaS. And for the longest time, I was scared of the word “SaaS”. I thought this niche was way out of my league. Turns out, it’s not so scary after all. Although I’m still learning and getting better with time, Here’s a little checklist I put together for myself so I don’t lose my way when writing for B2B audience: 1. Keep your language simple and jargon-free. Delete what doesn’t add value. 2. Highlight how your product solves one specific problem. 3. Write headlines that show what your blog is about.     ↳ bonus point if you can grab attention and encourage clicks as well. Ex: 5 proven tricks to boost your online sales (with real case studies) 4. Add images, screenshots, infographics, and videos to break up text and add more value. 5. Instead of adding CTA’s at the end of the blog, incorporate them naturally in the content at relevant places.  6. Don’t just state facts. Tell engaging stories about how your product has made a difference. 7. Use statistics and case studies to substantiate your claims. 8. Add quotes from subject matter experts and industry leaders. This adds more credibility and diverse perspectives to the content. This list will keep evolving as I learn more about what works B2B SaaS and what doesn’t. P.S. Do share your best tips for writing B2B SaaS content 🙏🏻

If I have 30 minutes to edit a script... I will spend 25 on making sure the first 10 lines hit home. Because the first 10 lines basically decide whether the viewer commits or clicks away. Here's a quick run down on what I'll be checking: ➡️ Is it giving immediate clarity? Within the first few seconds, people need to know: - What this video is about - Why they should care If it’s vague, too slow, or just confusing, people lose interest. (and at the current retention rate, we really don't have any room for confusion) ➡️ Does it have curiosity triggers? A good intro doesn’t answer everything — and it shouldn’t. What it should do is open a curiosity loop. It hints at something interesting or surprising that makes the viewer think: "Ok, what happens next?" Without that curiosity, viewers have no reason to stay. So everything needs to be cross-checked from the viewers perspective. ➡️ Is it connecting emotionally with the audience? Facts and information don’t hold attention. Feelings do. Even if it’s just slight excitement or urgency — the script has to make the viewer feel something early on. And the best way to do that is to talk about the pain and tease the desired solution. No emotional pull = weak retention Most writers get caught up in what *they* want to say — and forget what the audience actually needs to hear, feel, or expect. That's why the first 10 lines matter so much! P.S. do you think intros are the make or break part of any script? P.P.S. If you want me to run a quick review on your next script, I'm just a DM away :))

"If you want to create content - pick a niche first." ↪ but there are also creators like Nara Smith. Who, quite frankly, break all rules and still WIN. Nara is known to rack millions of views with every video she posts. But what exactly makes her go viral EVERY TIME? - is it marketing psychology? - or does she hop on trends quick? The answer is: Neither of these. What truly sets Nara apart is her ability to simply be herself. You can't categorize her as someone who: - makes cooking videos - shows her luxury lifestyle - is a supermom with three kids She's all of those things - and none of them at the same time. -- -- Here's what I think makes her content so irresistibly watchable: ➡ Voiceovers that feel like a virtual hug Nara's voiceovers are so incredibly soothing. She doesn't use any background music because her voice is enough to just mesmerize the audience. (some creators even try to imitate her voice - but you can't beat an OG, can you?) ➡ Content that often sparks controversy Her content often stirs a lot of debate, whether its about cooking everything from scratch or a supermodel doing the "ordinary" tasks - it always gets people talking. ➡ A sneak peak into her glamorous life People are drawn to see her everyday life as a supermodel, as she mixes glamour with relatability (showing her struggle with eczema). There's a balance, but an odd one - which is what makes it unique in it's own way. --- --- TL;DR Yes, picking a niche is important when you're starting out. But sometimes, the real magic happens when you BECOME the niche. Nara's success as a content creator shows that going viral isn't always about following rules or fitting into a box. It's your content. You MAKE the rules 💅

last year when I pitched Abdullah for short-form scripting - I had no clue what it actually was. but I knew it was the next big thing and I wanted to get in. at the time, short-form scripting (in my head) was just talking-head video scripts - and how hard could that be, right? but the problem was, the only scripts I had written were for a friend's client (which I couldn't use as samples). so I wrote a couple mock scripts, went ahead with full confidence, and pitched. We had a chat and I got a trial. the loom explaining the trial, however, shook my usually-not-so-unshakeable-confidence. it wasn't quite exactly what I had in mind. I had to ideate 5 reels for a client in the E-com dropshipping niche - which wasn't an unfamiliar niche - but coming up with ideas that had the X factor and could potentially go viral when I thought I'd just be writing scripts - seemed a lil too outta reach. anyhow, 5 days, 67 cups of chai, and lots of "nahhh, not my piece of cake"-s later, I sent the trial. it wasn't bad, I'd say. but compared to the type of content and results the agency was already producing, mine would have gotten 10 views. MAX. but it was a step. an "I don't know if I can but I definitely wanna see if I can and why the hell can't I?" kinda step. and to battle the imposter syndrome - I had to remind myself that this is all I've ever done. - saying 'yes' to things I had no experience for. - going in unplanned. underprepared. - basic and mediocre. and still figuring out a way to make it work. who knew where that one step would lead me? who knew that one of my ideas would hit over a million+ views in a couple days. who knew that by the end of 2024 I'd helped generate over 14M views for a client in the trading niche. but it happened. it all did. and while I still have a long way to go - with both IG ideation and YT long-form - this tiny win here will forever be one of my favorites! and I can't wait to explore more of this side of content marketing and human psychology and experimenting with what works and what doesn't - cos we're only getting started... stay tuned :)) oh, and I got the role (if I missed that).

Sam Altman says saying "please" and "thank you" to ChatGPT costs millions in computing power. ​ Wait till he finds out I say "sorry" too. But seriously, I'm just trying to build rapport here. so when the bots come for my life, they'll prolly go like: "Subject consistently used 'pls' and 'thank you.' Shows potential for peaceful cohabitation. Also said 'sorry lol' 47 times in one conversation. Completely harmless." Meanwhile, everyone else who typed "summarize this make it short fast no fluff" with zero punctuation? Vaporized. so, in my defense: politeness is my apocalypse insurance 💅

Still waiting for the day I work from a beach as they said all freelancers do.