WILLA

Willa is a startup incubator for women founders in Tech. I'm coaching entrepreneurs on the following topics: 

- Personal branding strategy
- Community creation and management 
- Social media growth: Instagram, Linkedin and Tiktok
- Content planning and coherent storytelling

Startup advisor

Ad Astra Admissions

After years of personal coaching and blogging as a hobby, I created Ad Astra Admissions : a digital platform that helps ambitious students from all over the world choose the right program and get admitted into the best business schools in Europe.

Founder

Freelance

Strategy & digital marketing consultant

Equancy

Main projects : 

- Luxury group / hospitality brand : program management of a cross-functional project in Data & AI 
- Regional tourism office : CRM strategy definition and roadmap
- Automobile industry : digital customer journey 
- Beauty group : benchmark of new business models

Strategy consultant

Printemps

• Fidélité: participation au développement du programme et à la mise en
oeuvre du plan d’animation des clients encartés (brief création, coordination
avec les prestataires, ciblage, analyse des résultats), benchmarking

• Acquisition: participation à la mise en oeuvre du plan de recrutement de
nouveaux clients via les campagnes online et offline

• CRM Marques: réalisation et analyse des campagnes avec les marques
partenaires (print, email, SMS, réseaux sociaux), coordination interne et externe
(achats, études, agences, marques)

Chef de Projet Marketing et CRM - Apprentissage

Responsible for performance analysis of 350 beauty brands and sourcing of new beauty brands 

• Negotiations: 
- Managed a portfolio of 20 brands for Printemps Green Market
- Prepared annual negotiations with top beauty brands

• Sourcing: 
- Found, listed and accompanied 25 new suppliers for Printemps Haussmann Beautysta, Officine and Hair Room spaces

• Market studies and analysis: 
- Developed transversal Excel tools for annual, monthly and weekly analysis of commercial performance
- Prepared regular and ad hoc business analysis and market studies
- Monitored 5 biggest competitors' activity

Apprentice Project Manager - Beauty Buying

L'Oréal

Responsible for coordination of international skincare launches, market researches, sales analysis
- Developed innovative CRM strategy for skincare branch, validated by the brand direction
- Coordinated 5 international launches for 2015 and 2016 (prepared marketing materials with PR, digital, retail design, training and animation departments; coordinated  formulas and packaging development; prepared  20+ internal presentations)
- Communicated 5+ launches to L'Oreal international subsidiaries
- Created a premium skincare product concept, validated by Mr. Armani to be launched in 2017

Giorgio Armani - International Marketing Development - Assistant Brand Manager

Responsible for local marketing events and implementation of global strategy on the Russian market
- Developed and organised 5 Client Days in top-3 beauty retailers across Russia
- Proposed, developed and organised exclusive Armani Elle Beauty Box (Elle Box bestseller of 2014)
- Organised and supervised promotional events in top-3 Moscow department stores
- Analysed and presented sell-in and sell-out results of 3 axes

Operational Marketing | Giorgio Armani | Intern

Unilever

Operational Marketing | Toni&Guy, Timotei | Intern

Since 2016, I helped 300+ international students get accepted to the best business schools in Europe. Based on my personal experience as ESSEC MiM alumni and excellence scholarship awardee, I help ambitious candidates from all over the world to: 
- Choose the best program for your career objectives 
- Find the scholarships and get funding for your studies 
- Tell a convincing story through your motivational letters and interviews 
- Kickstart a stellar career in Europe. 

If you want to discuss your study abroad project, your profile and admission chances, you can book a personal meeting here: https://calendly.com/ad_astra_admissions/consultation

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