World Bicycle Relief

World Bicycle Relief mobilises communities in rural regions around the world to thrive with life-changing bicycles. World Bicycle Relief has a goal to reach 1 million bicycles and empower 5 million people 🚲

Advisory Board Member

Various Companies & Startups

I work with forward thinking Founders & CEOs to build & scale their revenue and AI-Led GTM engines.      I am a GTM Advisor, Board Member, Angel Investor, & Mentor to many companies, organisations, & people helping them: scale revenue, increase brand awareness, and architect GTM strategies 🚀🚀🚀

I take an active role in highlighting women in leadership. 

𝐁𝐨𝐚𝐫𝐝 𝐌𝐞𝐦𝐛𝐞𝐫, 𝐀𝐧𝐠𝐞𝐥 𝐈𝐧𝐯𝐞𝐬𝐭𝐨𝐫, & 𝐆𝐓𝐌 𝐀𝐝𝐯𝐢𝐬𝐨𝐫
➡️ 𝐖𝐨𝐫𝐥𝐝 𝐁𝐢𝐜𝐲𝐜𝐥𝐞 𝐑𝐞𝐥𝐢𝐞𝐟 : 𝐀𝐝𝐯𝐢𝐬𝐨𝐫𝐲 𝐁𝐨𝐚𝐫𝐝 𝐌𝐞𝐦𝐛𝐞𝐫 : Using Mobility to Improve lives around the world
➡️ 𝐅𝐨𝐫𝐛𝐞𝐬: 𝐓𝐡𝐨𝐮𝐠𝐡𝐭 𝐋𝐞𝐚𝐝𝐞𝐫 & 𝐂𝐨𝐧𝐭𝐫𝐢𝐛𝐮𝐭𝐢𝐧𝐠 𝐖𝐫𝐢𝐭𝐞𝐫 on all things Marketing, AI, Digital Revenue, & Leadership
➡️  𝐓𝐡𝐞 𝐎𝐩𝐞𝐫𝐚𝐭𝐨𝐫 𝐀𝐧𝐠𝐞𝐥 𝐂𝐨𝐥𝐥𝐞𝐜𝐭𝐢𝐯𝐞: A group of Angel Investors made of former scale-up operators that discuss deals and strengthen the community of angel investment knowledge
➡️ 𝐂𝐨𝐝𝐞𝐫𝐬 𝐁𝐞𝐲𝐨𝐧𝐝 𝐁𝐨𝐫𝐝𝐞𝐫𝐬: 𝐀𝐝𝐯𝐢𝐬𝐨𝐫𝐲 𝐁𝐨𝐚𝐫𝐝 𝐌𝐞𝐦𝐛𝐞𝐫: Helping migrants to the EU get started with their careers in tech 
➡️ 𝐍𝐞𝐱𝐮𝐬: 𝐀𝐝𝐯𝐢𝐬𝐨𝐫: Advisor for Nexus, an all in one FemTech/ Health App 
➡️ 𝐓𝐡𝐞 𝐂𝐌𝐎 𝐀𝐥𝐥𝐢𝐚𝐧𝐜𝐞: Thought Leader, Writer, and Advocate of Marketing Leaders around the world. 
➡️ 𝐓𝐡𝐞 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐑𝐞𝐯𝐞𝐧𝐮𝐞 𝐀𝐥𝐥𝐢𝐚𝐧𝐜𝐞: Thought leadership for Revenue Marketing and scaling digital revenue 
➡️ 𝐒𝐚𝐧𝐟𝐨𝐫𝐝 𝐑𝐨𝐲𝐜𝐞: Advisory Board Member

𝐀𝐝𝐯𝐢𝐬𝐨𝐫𝐲 & 𝐌𝐞𝐧𝐭𝐨𝐫𝐬𝐡𝐢𝐩
➡️ 𝐓𝐡𝐞 𝐅𝐞𝐦𝐚𝐥𝐞 𝐅𝐚𝐜𝐭𝐨𝐫: 𝐀𝐝𝐯𝐢𝐬𝐨𝐫 & 𝐌𝐞𝐧𝐭𝐨𝐫 : Focusing on the advancement of women in leadership 
➡️ 𝐅𝐞𝐦𝐦𝐞 𝐏𝐚𝐥𝐞𝐭𝐭𝐞: 𝐀𝐝𝐯𝐢𝐬𝐨𝐫 & 𝐌𝐞𝐧𝐭𝐨𝐫: Focused on leadership skills for women and advancing women in leadership roles 
➡️ 𝐖𝐨𝐦𝐞𝐧 𝐨𝐟 𝐒𝐚𝐚𝐒: Member and Advocate- Highlighting Women in SaaS and topics in SaaS leadership 
➡️ 𝐅𝐞𝐦𝐦𝐞 𝐏𝐚𝐥𝐞𝐭𝐭𝐞: Advisor & Mentor: Advancing women in leadership through mentoring and functional advisory

GTM Advisor, Board Member, & Angel Investor

Coders Beyond Borders

Coders Beyond Borders is a tech community founded with the purpose of empowering newcomers across Europe with essential tech skills and facilitating their integration into the tech industry.

Resourcify

- Raised €14M Euro Series A with 75 FTEs
Leading all Commercial Teams including: Marketing, Revenue ( Pre-sales, Sales, & After-Sales), Revenue Operations ( Rev-Ops), & Customer Success/ Account Management in addition to the largest Business Unit representing 40% of all Headcount

Resourcify is on a mission to enable a zero-waste future and promote a circular economy! ♻️♻️♻️ 
Dubbed the ‘Reverse Amazon’ by Forbes, Resourcify is creating a zero waste future and promoting a circular economy where materials are recycled and reused. The platform is already used by leading enterprises in Europe, including McDonald’s and Johnson & Johnson, in addition to some of the largest companies in Resourcify’s home market of Germany, including Hornbach, REWE, and Frankfurt Airport.

Chief Commercial Officer (CCO) | Commercial Leader & Revenue Leader

Latana Brand Tracking

During my tenure we achieved a €36M Series B funding round
• Scaled the company from 30 FTEs to over 100+ FTEs
As the Chief Growth Officer ( CGO) & Chief Marketing Officer ( CMO) I lead all Commercial Teams including: Marketing, Pre-Sales, Sales, & Customer Success representing over 50%+ of all headcount 
• Created an inbound demand generation/customer acquisition engine which has accounted for more than 80%+ of total Revenue (ARR/MRR) for the past 3 years. 
• Achieved a 130%+ Net Revenue Retention (NRR).

B2B Mar-Tech: Latana is an AI-Powered B2B SaaS brand tracking and consumer insights platform which helps brands make better marketing decisions through market research data. Latana uses an advanced algorithm to accurately track consumer perception across more than 100 countries and 1000's of target audiences worldwide. 

Latana is the proud winner of several market research, technology, and data awards. It has been named the “6th Fastest Growing Startup in Germany” and the “Most Innovative Market Research Startup in Europe.” Since its inception, Latana has generated over a billion answers from people in more than 100 countries. The resulting data is cited in over 2.000 news articles globally, including The Economist, Le Monde, The Guardian, South China Morning Post, El Pais, The Financial Times, Vice Magazine, The Washington Post, Der Spiegel, & Business Insider.

Chief Growth Officer (CGO) & Chief Marketing Officer (CMO)| Commercial Officer

Crimson Education

Crimson is one of the top Unicorns from NZ/AU with a $1Billion+ Valuation & 1000+ FTEs. 
 • SLT ( Senior Leadership Team) Member driving acquisition and growth strategy for international markets
• Digital Revenue Leadership for 20+ markets & 5+ product lines achieving 110%+ YoY growth targets
• Leadership of Global Marketing & Digital teams
The company has Larry Summers (former US Treasury Secretary and Former President of Harvard University) on its advisory team.

Vice President Marketing ( VP Marketing) | Digital Growth | Revenue Growth 

GoDaddy

Achieved IPO & is now a $1Billion+ Revenue & 5,000+ FTEs
• Led Revenue Marketing, & Product Discovery Strategy to Executive Team & Board driving 13 Million Subscribers and $500 Million in Revenue 
• Developed 2 Patents on Revenue Optimisation in E-commerce environments
• Spearhead the launch of the Website Building Product to reposition the GTM of the company
• Cross Functional Leadership of Marketing, Sales, Product, CX, & User Experience

B2B SaaS & E-Commerce company focused on services for small business (SMBs) across the world. GoDaddy is the world’s largest domain registrar, the world’s largest web host, and a leader in B2B SaaS website building.

E-Commerce Revenue Growth & SaaS GTM Leadership | International Expansion

The Poverty Museum

As a special initiative of Professor Muhammad Yunus, I had the honour of working with the founding members of the Poverty Museum connecting businesses and organisations to help move forward one of the most pressing social issues of our time: poverty eradication. Based upon his Nobel Prize winning work, the goal of the Poverty Museum is to weave a fabric of solutions, stories, players, and pathways that will bind us together as we pursue the end of poverty!

Co-Founder & Chief Marketing Officer (CMO)- a Grameen Social Business 

Intuit

** Taking Quickbooks Accounting Software from a physical product to a fully functional Digital SaaS Platform
• Led GTM for the launch of Quickbooks ( converting a physical product into a SaaS platform)
• Drove Acquisition to over 1 Million New subscribers
 Intuit is a 130B+, 14,000 FTEs+, B2B SaaS software company focused on accounting, payroll, payment, and invoicing. Intuit is the market leader in North America. Intuit's flagship products are: Quickbooks, TurboTax, CreditKarma, and MailChimp.
• Cross Functional leadership between Marketing, Sales, Business Development, Product & Product Marketing
• Led insights to Executive Committee for International Expansion

Global Product Discovery, Marketing, & Strategic Partnerships | GTM

Amazon

• Led all Marketing and GTM for 68 Export Markets for Amazon's International Expansion 
• Drove Revenue to $1 Billion USD from scratch
Amazon is a $1T Revenue +, 1M FTEs+, E-commerce company and the world's largest online retailer. Amazon accounts for over 40% + of all US online retail sales and over 13% + of the world's online retail sales. Amazon strives to be  “Earth’s most customer-centric company.”
• Cross functional team leadership between Marketing, Product, &  Supply Chain
• Became a Bar Raiser for Amazon :https://www.aboutamazon.eu/news/working-at-amazon/what-is-a-bar-raiser-at-amazon

International Expansion Strategy & Cross Border Trade | Revenue Growth

🚀 I scale both B2B SaaS & D2C Tech Companies | CMO, CCO, & CRO | Keynote Speaker | GTM & AI Growth Engines

I am a GTM executive building global brand and revenue strategies across B2B SaaS, D2C tech, and investor-backed scale‑ups. I have a track record of architecting and leading revenue-generating engines for some of the world's most successful technology brands, including Amazon, Intuit, and GoDaddy. I have also scaled 3X start-ups including 1 unicorn 🦄.  I advise Founders, CEOs, & Investors on GTM & Growth Engines enabling them to build their Go-to-market strategies and scale their companies. 

My experience focuses on: Digital Revenue Growth, AI Marketing, Brand, AI GTM, AI Demand Generation, Sales, & International Expansion in both technology scale-ups & larger corporations. I was recognised by Crunchbase, along with other prominent technology leaders, as one of the most influential women in sales, highlighting my ability to use an inbound demand generation engine to scale digital revenue growth. I have a passion for Brand Awareness & Content to drive revenue and have been featured in Forbes, VentureBeat, The Drum, and other leading media and publications. I am also a frequent keynote speaker and podcaster with communities including: SaaStock, Turing Fest, SaaSiest, ARRtist, SheCanCode, CMO Alliance, Cognism, and many others. 

I am passionate about scaling purpose- driven tech, using technology to give back to the community and mentoring the next generation of leaders. I hold multiple board and advisory roles including: World Bicycle Relief, The Female Factor, Coders Beyond Borders, and The Revenue Marketing Alliance among many others. I have a special interest for advancing the conversation around women in leadership and diversity at the executive level.

✅ Follow me for actionable insights on: 

➡️ GTM & AI Growth Strategy in both B2B SaaS & D2C
➡️ Commercial Leadership & Revenue Scaling
➡️ Marketing & Brand Positioning
➡️ AI in Marketing & Content Engines 
➡️ Women in Leadership & Women in Tech

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