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Over the past 23 years, Anthony has built six companies, published two books, spoken at events around the world, worked with executive leaders in 17 countries and been recognized with 11 international marketing awards. Today, Anthony helps agency principals Systemize Repeatable Growth™. Although a 23-year agency veteran, Anthony's unique perspective was born and bred in the 9+ years spent client-side, living in Europe and working with some of the best agencies in the world (Ogilvy, BBDO and more). During this time, Anthony researched, evaluated and was pitched to by hundreds of agencies - making him an expert in what clients truly look for and care about when selecting an agency. As a testament to this, in 2011, Anthony was brought on by the Canadian government to help redefine their RFP process for Canadian Crown Corporations. In 2013, Anthony 'defected' back to the agency side, where he used his 'inside information' to grow a small agency from $3.5M to $14M in just three years; growing the client base from North America into Europe and the Middle East. To date, Anthony has closed over $43M in agency new business and financing. As a tenacious entrepreneur, Anthony has also built his own consulting practice and co-founded two ecommerce companies - exiting both successfully after taking each of them public (CSE) within 12 months.
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Here are the books I chose for the tiny bookshelf behind my desk... they show up in every Zoom meeting and people often comment on them. So yes, this is a carefully curated collection of books - that I love. Here's the list: - The Hero with a Thousand Faces by Joseph Campbell - Sapiens by Yuval Noah Harari - The Brand Gap by Marty Neumeier - The Coaching Habit by Michael Bungay Stinger - Start with Why by Simon Sinek - Teachings of the Buddha by Jack Kornfield - Talk Like TED by Carmine Gallo - The Decision Book by Mikael Krogerus - The Art of Client Service by Robert Solomon I recommend these books to anyone that has a job or business :) #AgencyLife #Brand #Marketing #Growth #Leadership
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