IA Path

We help new adjusters get to work in 90 days with our online adjuster mentorships.

Founder

Stanley Crew Publishing

How to Write Your Big Ideas in Small Books

Author of Mini Book Model

Unlock the Secrets to Reaching the Lost for Christ With the Principles of Internet Marketing

Author of God is Like Marketing

How Chasing Money Is Holding You Back From the Life and Business of Your Dreams

Author of The Misleading Money Mantra

Co-Author Noob Angel 02: Joshua and the Big Wall

Co-Author of Noob Angel 01: David vs the Giant

30-Day Devotional for When You Need a Brighter Day

Author of God is Like a Box of Crayons

Learn How to Stop Stressing and Start Enjoying Your Job As an Insurance Adjuster

Author of Burned Out Adjuster's Playbook

30 Day Devotional for Those Looking to Level Up Their Character

Author of God is Like a Video Game

30 Day Devotional for People Who are Looking for God in the Chaos of the Year

Author of God is Like 2020

A Career Guide for Getting Hired and Promoted as an Adjuster for an Insurance Company

Co-Author of Insurance Company Adjuster's Playbook

A Step-by-Step Guide to Creating an Insurance Adjuster Resume

Co-Author of Adjuster's Resume Playbook

30 Day Devotional About God's Viral Nature Through Human Interaction

Author of God is Like a Virus

Insurance Adjuster Secrets For PDR Technicians: How to Increase Your Earnings and Lower Your Stress When Dealing with Insurance Companies & Shops

Author of PDR Cash Box

30 Day Devotional For When You Are Looking for Purpose

Author of God is Like a Rocket Launch

30 Day Devotional for When You Need Reconciliation Due to Politics

Author of God is Like a Democrat & a Republican

30 Day Devotional For When You Are Waiting on God

Author of God is Like a Geyser

Will vampires suck all the fun out of Halloween?

Co-Author of Sailing Adventures of Sol & Vox: Vampires of Vero Beach

Step by Step Field Guide to Writing Auto Damage Estimates as an Independent Adjuster or Auto Damage Appraiser

Author of Auto Adjuster's Playbook

Step by Step Guide & Journal to Successful Networking as an Independent Adjuster

Co-Author of Networking Adjuster's Playbook

Step by Step Guide & Manual to Writing Auto Damage Estimates With Audatex

Author of the Audatex Adjuster's Playbook

Category Thinkers

Ambassador

Independent Appraiser

Independent Auto Damage Appraiser. Meeting owners, inspecting vehicles, writing estimates, and uploading files. It's been woven into my career for 13+ years and introduced me to so many great people and businesses.

Independent Auto Damage Appraiser

Mobile Tech RX

I have the pleasure of finding ways to engage with the amazing customers-to-be of Mobile Tech RX. Key functions are marketing and sales.

Client Engagement Specialist (Consultant)

Hi-Tech Paintless Dent Removal, Inc,

Maintain and create new long lasting relationships with body shops, dealerships, insurance companies, and other potential clients. Create a team culture with our paintless dent removal technicians. Respond to hail catastrophe's and oversee operations in Colorado and Wyoming.

National Operations Manager

PARS (Paintless Automotive Repair Specialist)

Oversee technicians, write insurance quality estimates. Travel the country for catastrophic events.

Estimator/Project Manager

I Help Dadpreneurs Find Work-Life Balance & Have Time for the People & Things They Love | Independent Adjuster Mentor | 23x Author

For most people, self-publishing isn’t just hard. It’s wildly impractical.

They tell you:
🔹 “Write for months or years in isolation” (Without knowing if anyone even wants what you’re writing?)
🔹 “Do 100+ podcast interviews to promote your book” (Who has time for that?)
🔹 “Go on a book tour” (For what? Five-dollar royalties?)
🔹 “Hire four different editors for thousands of $$$” (Why, when I can use AI to edit it & most readers don’t even finish the book?)

No wonder most authors never finish, never sell, and never make money.

But there’s a smarter way.

Practical Publishing.

Practical Publishing isn’t about chasing visibility.
It’s about building income from your ideas.

It’s not about writing a book for exposure.
It’s about writing to build a business.

Some people write books.
Others build assets.

I call them Revenue Writers.
They use Practical Publishing to turn words into income, not just finished manuscripts.

Their go-to format?
Mini Books. Short, focused books that are fast to write, easy to publish, and built to sell.

Revenue Writers think differently:
They don’t write and wait.
They write and earn.

Every chapter, every Mini Book, every newsletter is a chance to generate revenue through coaching, courses, premium content, digital downloads, and more.

They monetize as they write.
They turn finished chapters and books into systems that bring in leads, customers, and sales.
They use Mini Books as tools, not trophies.

They create livable income from hundreds of readers, not tens of thousands.

And the result?
They keep writing.
Because the more they write, the more they earn.
And the more they earn, the more lives they change without burning out in the process.

I’ve used Practical Publishing & Mini Books to build a $700K per year business without a massive following, viral videos, or a publishing deal.

If you’re tired of playing by the old rules, it’s time to become a Revenue Writer and publish the practical way.

Join the Practical Publishing movement and start your first Mini Book today.

Visit https://www.minibook.news/ or DM me to get started.

This week I slowed posting on LinkedIn to apply what my coach Ryan Musselman wanted me to do.

I put on my first Workshop last night with a 2nd night coming for people tonight.

I normally charge $500/hr, but these 30 people are getting six hours of working with me to start their Auto independent adjusting career for FREE.

For those who follow me for Mini Book content I'm planning to follow this same model with Mini Books as well so stay tuned.

My workshop was filled within 1 hour of qualified prospects and I have 30+ follow up calls already scheduled.

Ryan knows his stuff and I appreciate him helping me find ways to serve my adjusting audience at a higher level.

Let's go!

Tonight Day 2 of the 30 Day IA Workshop.

If you need someone to help you fix your lead flow as a coach... check Ryan out.

Chris Stanley 🌀🏴‍☠️

The Mini Book Guy | 21x Amazon Bestselling Author | Founder @ IA Path | I help you write a Smart Book that builds belief in you, your business, and your category

Yesterday I started a dream of mine, Category Design Academy by the Category Pirates.

For 9 years my company IA Path has been implementing the Category Design principles the Pirates talk about.

I knew from the beginning I didn't want to compete with anyone, I knew in 2016 I wanted to do something different. I read a book called Play Bigger and treated it like my business bible.

I have taken that company to the highest level I could with how I'm currently thinking so it's time to upgrade my thoughts.

Now I'm learning directly from them how to take my company and my thinking to the next level.

You don't have to go all in to join the Academy to start making a massive different in your life and business with Category Design, but check out the Category Pirates to unlock huge outcome.

People ask me a lot about living mobile in a sailboat and/converted school bus.

It's always a challenge running two companies, homeschooling 3 boys while traveling but my wife and I manage to get things.

This week we,

- finished my draft of my next book 
- finished up with two clients 
- started version 4.0 of our bus (upgrades)
- got a collaboration opportunity of a lifetime 
- went to a bucket list concert with the family with the bus 

My mobile life is my dream but honestly it'd be some people's nightmare... Happy Halloween.

See I tied it back!

Now go live your dream life.

Had to tell 2 clients I couldn't take them on over the last few days.. and I don't even publicy have a coaching offer for authors!

No, I don't hate money, but I'm already working with amazing people and have my own big projects going.

If you are struggling to get clients... write a mini book... thats how I get my leads and people coming to me for help.

It isn't by me screaming about my offers, just by helping through my Mini Books and they assume I could help them more.

It's a great busines flywheel to build for anyone struggling to get leads.

I found out you don't have to write a big book to be taken seriously.

You can write a 5,000 - 15,000 word Mini Book and build your business on the back of it.

That's what I did for my company that trains insurance adjusters.

If it can work for me it can work for anyone.

If I want to get a surge of sales on my books and only have $50, this is what I do.

1. Discount my book so I'm being honest about a limited time deal
2. Place a simple one line benefit driven ad on Bookbub with my book cover.
3. Choose to place ad for major categories (Business, How to) for my book at $10/day
4. Choose 3 relevant authors with audiences with 5,000 - 20,000 audience size ($10/day)
5. Run both those until my money runs out

This usually makes me an Amazon Best Seller in my Amazon categories and gets me not just sales of the single book, but the entire series. 

Tomorrow I'll tell what I'd do to get my book in thousands of people's hands for $100.

You can easily get your book's manuscript on every major bookstore for FREE 

I recommend doing this in 2 stages,

1. Use Kindle Direct Publishing (to publish to Amazon)

2. Use an aggregator like Draft 2 Digital for all other bookstores

I realized early on that much of the world doesn't rely as heavily on Amazon so getting your books on,

- Barnes and Noble 
- Kobo
- Apple
- Google 

Can be a great way to expand your audience and make additional sales.

5,000 words is all you need to establish yourself as a credible expert in your niche.

Write it as a Mini Book solving one problem your ideal customer faces and let them trust you because they get results just from your book.

They'll come back for more to solve bigger problems.

Here is the most powerful writing advice to help your book be a success, after 21 Amazon Best Sellers,

"Know what you believe."

Sounds stupid, but if we aren't clear on our point of view the reader feels it.

Katrina Kirsch 🏴‍☠️ does an awesome job helping other creators communicate their POV by writing for Category Pirates and others, but recently doubled down on finding her own voice around this topic so you can find your POV.

Follow her you won't regret it.

https://lnkd.in/eUEzKrbd

I help entrepreneurs turn scattered thinking into compelling content. | Co-Author at Category Pirates & How Solos Scale

View Katrina Kirsch 🏴‍☠️’s profile

Erica Schneider scraped my LinkedIn last month and asked: "You've only written 73 posts in 13 years?" I laughed. "Yeah, that sounds about right."

The wildest part is I'm a professional writer.

I've spent a decade writing for entrepreneurs, thought leaders, and businesses. I've ghostwritten hundreds of articles, newsletters, and books. I've helped grow the Category Pirates Substack and created courses that brought in over $500k in revenue.

I know writing, but I couldn't write for myself.

Not because I didn't know it mattered. (I did. I've gotten that advice countless times.)

I couldn't do it because I didn't have a clear point of view I felt confident sharing.

But in the past few months, Nick Bennett 🏴‍☠️ and Erica pushed me to articulate it. (Thank you both!)

Here's what I've discovered:

The point of a point of view is to have the VIEW first.

You can't refine your thinking into a clear perspective if you haven't first explored it through conversation, debate, and pressure testing. You can't compress what you haven't expanded.

Most people try to start with the one-liner, or the tagline, or the elevator pitch.

But you need the establishing shot first—the wide-angle view of how you think and why you believe what you believe before you can zoom in to the point. 

Articulating your POV is confronting.

But you can't stop thinking about it once you do. You know exactly who you're helping and why. Content ideas flow, and your business has a clear direction.

I've seen this happen for my clients and for students in the Category Design Academy. There's always an "a-ha!" moment when they explain what they do, and we instantly recognize it as a POV. Having that anchor changes everything.

You can't build the business you want when your POV only exists in other people's work.

(Photo: What it feels like when you don't have a clear view.)

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