Repute Media

Founder

KIT Global

LinkedIn Personal Branding Strategist

Self Employed

- Worked on my LinkedIn profile. 
- Worked for 10+ clients, across various niches. And helped them increased their engagement by more than 75%, and get 3M+ cumulative views. 
- Helping them create an airtight personal brand. 
- Brought them tangible results with the help of my strategies. 
- Engagement, hashtag strategy, social media copies.

LinkedIn Personal Branding

ThriveLetter📮

Copywriter

Seneca

I help CEOs and Founders to create an impactful personal brand on LinkedIn that increases their credibility 100X. 
- Crafting a no-BS LinkedIn strategy that establishes you as a thought leader. 
- Research and craft flawless copy that speaks to your target market. 
-Community-management and generating qualified inbound leads through solid strategies.

LinkedIn Personal Branding Expert & Copywriter 

Ghostwriter for Founders and C-level Executives | Personal Branding Strategist | LinkedIn

You’re building a company. We turn that journey into influence, authority, and inbound, with less than 2 hours of your time per month.  

I’m Diksha, a Ghostwriter and Personal Branding Strategist for Series A/B founders who want to build powerful LinkedIn brands, without adding more to their calendar.

Over the last 3.5 years, I’ve worked with 15+ growth-stage founders and execs to help them:

Attract leads without pitching
- Hire top-tier talent effortlessly
- Get noticed by investors
- And build a founder brand people actually remember

Through my agency, Repute Media, we deliver done-for-you personal branding that blends:

✅ Deep voice discovery (we sound like you, on your best day)
✅ Strategy built for founder goals (hiring, fundraising, visibility)
✅ Thought leadership content that converts views into DMs
✅ Profile overhauls and positioning that screams credibility

All of it, systemized, so your brand grows in the background while you scale your company.

We’ve helped our clients hit 10M+ impressions in 6 months (zero ad spend), and build brands that get screenshots, reposts, and investor intros.

The last time I properly introduced myself here was 2021. 

A lot has changed since then. 

For those who don’t know me... 

I come from a small town in West Bengal (India). My dad runs a business, my mom is a homemaker, and I dropped out of law school with just six months left. 

Walking away was one of the hardest calls I’ve made, but it’s also the decision that put me on the path I’m on today.

2025 was always meant to be a year of big change. To make it real, I had to take tough decisions:

 → Leaving my law degree unfinished.
 → Crashing at my friend’s apartment for two quarters when I had no other option, and learning how to build from scratch in every sense of the word.
 → Shifting to Delhi, which gave me space to think, rebuild, and take my business seriously.

In 2024, I co-founded a company that lasted barely a month and a half, but it derailed almost everything I had built until then. 

I spent the next eight to nine months picking up the ruins of it. It broke my momentum, my confidence, and in many ways, me. 

But it also forced me to rebuild differently. And I’m back.

Over the past 6 months, I’ve been focused on building Repute Media aggressively. 

This platform has been at the center of my work. In the last four years, I’ve had the chance to work with 40+ clients and each one of them have taught me about business and life. 

Most of my days now are split between client calls, building systems, and, scaling up.

Outside of work, I’m just me. 
I love the gym. 
I love good food. 🥗
I’m trying to bring dancing back into my life. 
I'm admant to get a chin up before December. 🚀

And I hold one goal very close, to buy my parents a house before I turn 27. That’s what keeps me going when the grind gets heavy. 

We all change every 6–7 months. At least I do. And the last six have changed me more than I expected, both personally and professionally.

So, here I am, reintroducing myself. This is me now.

And if we haven’t connected yet, I’d love to know what this year of change looks like for you.

Diksha Burnwal

I write your favorite founder's content | LinkedIn Top Voice 2024 | Ghostwriter for Series A/B Founders | 10M+ in client views | Founder @Repute Media

Building in silence is cool and all. Until you see the tradeoff! 

I’ve managed dozens of founder brands on LinkedIn.

One thing I can say for sure is, every week you stay invisible, you leave three kinds of compounding equity on the table:

> Attention equity: People don’t buy the first time they see you. They buy the 7th, 10th, 15th.

If you’re not showing up, you’re not stacking touchpoints. Someone else is.

> Trust equity: Deals don’t close because of features. They close because of familiarity.

When a founder consistently shows up with perspective, people feel like they know them, before the first call.

> Talent equity: Top hires don’t want to join a ghost. They want to join a movement.

If they can’t see your vision online, they’ll follow the founder who makes theirs visible.

Yes, you can grind it out in silence.
But if your competitor is compounding attention, trust, and talent while you’re compounding… nothing, the gap widens daily.

Silence preserves your comfort.
Visibility compounds your leverage.

That’s the real trade-off.

Why most LinkedIn posts flop has nothing to do with the algorithm. It’s the writer.

They confuse “posting” with “communicating.” And it shows.

- Hooks that hide the point: “Thrilled to announce…” is dead on arrival. 
Try this: “We almost lost a $2M client last week, here’s why.” That gets read.

- No spine in the content: The market doesn’t reward neutral takes. It rewards perspective. A post that risks pissing off half the room is infinitely more memorable than another “5 lessons in leadership.”

- Zero proof: Everyone has opinions. Few have receipts. Share numbers, deals, screenshots, client wins. Even small ones. “Cut churn by 12% in 30 days” is a hundred times stronger than “Retention matters.”

- No follow-through: Posting is 20% of the work. The other 80% is showing up in comments, conversations, and messages so people actually feel your presence. 
If you think hitting “publish” is the finish line, you have it all wrong! 

The thing is, some posts die because they give the reader no reason to care, no reason to trust, and no reason to respond. 

It’s the basics, and most people don’t respect the basics enough to execute them well.

Yes, LinkedIn reach looks lower right now.

No, that isn’t a crisis. 

I’m seeing this pattern across client content and my own- fewer fly-by views, more attention from the exact people who matter. The audience didn’t disappear. It concentrated. Times like these will demand a pivot. 

Here’s the playbook I’m using with clients right now 👇

- One flagship piece each week that actually teaches (case study, teardown, framework), paired with 2–3 lighter posts that spark conversation and show unquestionable credibility. 

- If lead-magnet posts convert, scale them. Turn your best doc/carousel into a gated asset. Post → value → lead magnet → nurture. 

- Boost only proven winners. Use Thought Leader Ads or Sponsored Content to amplify founder posts. Pair with Lead Gen Forms or Document Ads. Keep budgets tight and judge by qualified replies, not CTR.

- Your buyers are still here, you’re just not in their line of sight. Map 20–30 accounts. Engage with full thoughts (not “great post”), track their events, and anchor your posts to their problems.

- Pick 3–5 internal voices. Give them monthly themes, simple prompts, and assets. Let them speak in their own style. Five credible humans > one loud company page.  

- If text works, keep it, but add one adjacent format at a time. A 60–90s video or a image based post. Measure everything! 

- Tighten measurement to business signals. Track inbound DMs, intros, meetings booked, lead quality, cycle acceleration. 

- If a post underperforms, fix the first three lines and repost the idea with a clearer promise and stronger example. Iterate in the same week, not a month.

The play right now isn’t reach. It’s resonance.

And if you adapt, you’ll see the difference where it matters, pipeline, trust, and compounding relevance.

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The biggest lie founders tell themselves?  The product will speak for itself. 

No sir, it won't. 

I’ve worked with enough founders to see the same pattern repeat-

They build brilliant companies in the dark.
They obsess over the product.
They pour money into sales teams.

But when it comes to showing up online?
They flinch.

“I don’t do content.”
“LinkedIn feels cringe.”
“I’ll let the product speak for itself.”

With all due respect, products don’t speak. People do.

And if you’re not speaking, the loud but average competitors will define your category while you sit on the sidelines.

LinkedIn is not optional anymore. It’s the only place where a founder can create asymmetric leverage without permission:

→ A single post can get in front of 100,000+ prospects your SDR team could never reach.

→ Thought leadership on here builds trust faster than any sales deck.

→ Even investors are scrolling, ask me how many deals start in the DMs.

As a founder, your #1 job is to remove bottlenecks.... 

If your reluctance to post is the bottleneck, you’re actively choking your business.

If you're ready to change, let's talk.

6 things i remind myself when life gets funnny in a sad way-

1) That I get to live and build a life I am proud of, every single day. Without any handouts. 

2) I get to talk to the best people and founders on a daily basis and expand my horizons with all the right things. 

3) I get to live among highly abitious people who push me, and people who talk to the winner in me... 

4) I have pretty lamps all around me. 

5) I buy myself lilies all the time. They fill the room, and my heart, with something soft and abundant.

6) I get to build a business with people I genuinely like, doing work that feels like mine. 

The irony is, the more stable life gets, the easier it is to forget how hard you worked to get here. That’s why I keep these reminders close, to not mistake peace for luck.

Five minutes of scrolling on LinkedIn can make you feel like you’re behind.
Everyone seems to be landing jobs, raising rounds, hitting numbers.

But I know the other side, because I spend almost 600 minutes every week sitting with founders. 

And those conversations rarely sound like LinkedIn posts.   

+ Behind the “new job” is someone who left a toxic environment.

+ Behind the “Series B” is someone who was on their knees after dozens of rejections.

+ Behind the “record quarter” is someone who almost couldn’t make payroll.

The shine you see on this platform often comes after months of doubt, fear, and quiet failures that never get posted.

That’s why I don’t believe LinkedIn should be a leaderboard. It should be a place to show the whole picture, wins and wounds.

Because when people only see the highlight reel, they walk away anxious.

When they see the full story, they walk away included.

And that’s what we need more of here. Just people willing to be human, myself included :)

Tomorrow Q3 officially ends.

And what a quarter it’s been, September closed as the highest-income month since I started this journey.

But the real highlight wasn’t just the numbers. It was the people.

The founders and leaders I get to build with, watching them turn ideas into airplanes and brands that fly. The conversations that stretch the way I think. The contractors who jump in with precision and make everything click. 

I run this business solo, but it never really feels like I’m building alone. And I don’t take that for granted for even a second. 

Now we head into Q4 with sharper focus: 
Clear targets.
New services to experiment with.
A bigger vision for how everything ties together to create real ROI for clients.

Q3 ends on a high.
Q4 begins with higher intent, and a sharper sense of what it really means to build.

Here’s to growth, gratitude, and the people who make it all worth it. Cheers!

Yesterday, I dropped a re-introduction post. 174 likes. 25+ comments.

But here’s what stood out to me more than the numbers... 

The comments per se.

It’s scary how easy it is now to tell who’s using ChatGPT to “polish” their replies.

Perfect grammar. Buzzwords like resilience and embrace.

And… nothing sticks.

Then there are the real ones. The people who pause, think, and drop a line that actually feels alive.

I’ll tell you why this matters, LinkedIn reach is down right now.

If you want the right people to notice you, you need to think beyond posting content, show up in other people’s posts (like a human would) 

One of my clients recently pulled 51,000 impressions from a single comment.
40+ likes. From one line of text.

Why? Because it was human, punchy, and it had a spine.
So if you’re commenting just to sprinkle words like “journey” and “realness”, don’t.

If you’re commenting with something warm, tactical, or gutsy → that’s what cuts through.

To everyone still leaving human comments, I see you. I believe in you.

Ciao!

3 weeks ago, I spoke with a leadership coach who’s exceptional at what she does.

Her clients swear by her work. 
Her frameworks are evidence-based and grounded in years of experience.

But her LinkedIn wasn’t doing any of that justice.
The message was scattered.
Her headline sounded too broad.
Her content, though valuable, didn’t reflect the depth of what she actually offered.

When we spoke, she told me she wanted to build visibility but couldn’t justify a full-scale personal branding retainer right now. Between ongoing projects, financial commitments, and bandwidth constraints, it simply wasn’t the right time.

So instead of forcing a fit, we built a tailored 2-week pilot.

The goal wasn’t to “grow followers.” It was to understand what was really blocking her visibility and fix the foundations.

Here’s what we did:

+ Rebuilt her LinkedIn profile around her core value proposition and proof points.

+ Crafted a positioning and content strategy to attract the right audience.

+ Analysed competitors in her niche to identify where her messaging could stand out.

+ Created her voice guide so her content feels authentic and consistent.

+ Designed a simple engagement system that builds credibility through daily visibility.

+ Delivered 30+ content ideas mapped to her core pillars.

In two weeks, she walked away with a profile that reflected her authority, a strategy to scale, and a roadmap that would continue working long after we were done.

That process is now available as a standalone sprint for coaches who want to test the waters before committing to a long-term engagement. 

LinkedIn Authority Sprint is a focused two-week pilot. We rebuild your positioning, sharpen your message, and turn your profile into an asset. 

The investment is $649. 

Interested? Let's talk!

I’ve written for 40+ founders, coaches, and C-suites. Here are 5 harsh truths I’d tell you if I weren’t worried about hurting your feelings.

1. Fix your foundation before you post.
Most people jump into content without fixing the basics, their photo, banner, and headline. Those three things are your 3-second brand pitch.
If they look disconnected, nobody’s reading your post no matter how smart it is.
 
2. Don’t start if you don’t have 6–9 months. 
LinkedIn is not a quick win platform. If you’re a founder or coach and you’re not ready to give it consistent effort for at least half a year, save yourself the heartbreak.

It’s slow at first. Then suddenly, your inbound picks up, your posts compound, and your name starts circulating in rooms you’re not even in. But that only happens if you stick around long enough.  

3. Yes, I know you’re using ChatGPT. Everyone does.    
I write for a living, I can spot an AI-generated post in the first sentence. It’s not a crime, but it’s not original either. If you’re fine sounding like a thousand other people, cool. But if you want people to remember you, hire a writer who knows how to think in your voice. You’ll see the difference within a month.

4. Reach is low for everyone right now. 
If you are not top 1% chances are your reach is low at the moment. That’s not your fault, it’s just LinkedIn rewarding depth, not surface-level content. This is the time to double down on the boring fundamentals: thoughtful comments, intentional engagement, and content that sounds like it came from you, not your intern or a prompt.  

5. Understand the power of one.
One offer. One ICP. One consistent message.
If you’re a coach and your answer to “who do you help?” is “anyone who wants to grow,” you’re in a pickle. 

Btw we fix all of this, in our 2 week pilot offer LinkedIn Authority Sprint. Interested? let's talk!

I’ve been saying “the reach is low” 

But we did 3 viral posts in <3 weeks for one of our clients. 

Impressions: 135k views, 228k views, 57k views. 

The client is a CSO, we’ve been working with for the past five months.

I have a little confession before we move forward… 

These weren’t our best-written posts.
But they were, hands down, some of the smartest.

We didn’t reinvent the wheel. We just noticed what LinkedIn was already loving in his niche, the structure, rhythm, and hit the pedal while it was hot.

As a writing-first agency, you always want to outdo yourself, better story, better craft, better everything.

But sometimes you have to remind yourself that the algorithm doesn’t care about your creative pride.

It cares about patterns. And timing. And how fast you can double down before the wave fades.

So, yes, we leaned more into what was working, even if it wasn’t the most poetic.
And it paid off.

Because great content isn’t about proving you can write.

It’s about proving you can think.

And thinking means knowing when to chase momentum and when to slow down for meaning.

It's literally so easy to get the right attention in today's day and age. 

And yes no points for guessing it's another linkedin appreciation post. 

So, the other day a client who we work with DWY basis said that I got on a call with a CFO. 

How? He just started being more nurturing in the CFOs comments section. Never sent a DM across. And the guy reached out saying, hey bold content, lets talk! 

Last week they had a call, we're potentially looking at huge deal. It sounds simple, and it is in many ways. But you gotta show up.     

And as for leaving comments, since so many of you leave AI generated ones left right center, human-generated comments easily get the attention. 

My formula is simple: 
- Add to their point if you agree
- If you disagree, do it gracefully
- Do me a favor, ditch, "That's so insightful"  
- 15 high quality, comments to your ICP. Get them talking! 

PRO TIP: Turn on your notifications for your ICP and peers in your niche. Thank me later. 

Your posts might be tanking. Impressions are down across the board. But comments still pull 1.5k–5k impressions when done right. That’s free distribution while everyone else cries about the algorithm.

See the gap. Close it.

Founders, if you don’t have at least 6–9 months to give your personal brand, don’t start.


Not because it doesn’t work. But because it only works when you’re in it for real.

We’ve seen it too many times.

You hire a ghostwriter.
You delegate “visibility.”
You post for a few weeks and expect inbound leads, PR calls, and investor love.

And when that doesn’t happen fast enough, you quit.

Or worse, you blame the platform, the team, the algorithm.

But the truth is, and it might sting, if you're not willing to give 6–9 months of consistent, thoughtful effort, where you show up, give input, share POV, refine the strategy, and stay in the game, the whole thing collapses.

But when you do commit?

The compounding is wild.

We’ve seen clients go from invisible to industry voice.
We’ve seen “no audience” founders become the warmest lead magnets.
We’ve seen newsletters, hiring pipelines, media features, and investor interest all stack just because they played the long game.

So don’t treat this like a campaign. Treat it like infrastructure. And if you want to get started let's talk!

I’ll say it. You can post every day, hire a ghostwriter, even nail your storytelling, and still stay invisible. 

Because if your profile isn’t built right, none of it matters.

People don’t buy from your posts alone. 

They click your name, land on your profile, and decide in five seconds whether you’re legit or just another “coach helping people unlock potential.”

If what they see feels confusing, outdated, or stitched together by three different interns, they’re gone.

Your profile has to be discoverable, searchable, and cohesive. That’s the foundation most forget. 

Your banner, headline, profile photo, services, and featured section all need to tell one clear story:

“This person knows what they’re doing, and they’re the one I want to work with.”

That’s what we fix inside the LinkedIn Authority Sprint. 

In 14 days, we rebuild your positioning from the ground up...

Profile optimisation, message, visuals, everything, so it looks like it was built with intention (for your ICP) 

This scope usually lives inside our $1,500+ retainers, but we’ve carved out a two-week version at $649 for coaches who just need the foundation done right.

If you want the details, drop a comment or send me a DM.

So underrated! 

Have 3-5 internal voices from your business speak on the socials. Brands are massively under estimating this rn.

Scaled global creator brands - now building my own. Creator Entrepreneur sharing unfiltered lessons, insights and perspectives on Brand, Content & Creator Culture whilst building in real time.

Let's talk about it then: The rise of the Employee Ambassador.

Most brands are *still* missing their biggest marketing opportunity - the people already sitting inside their business.

For years, companies have invested millions into paid reach. But the most powerful form of reach is earned, and in 2025 it could (and should) come from your own employees.

I call them Employee Ambassadors.

Not to be confused with “people who post on Linkedin about work.” 

They’re the ones who bridge the brand’s purpose with their own credibility becoming megaphones for the shared mission. 

- They speak in human language, not corporate tone.
- They share learnings, not press releases.
- They build connections, not clients.

And I'm speaking from first-hand experience. 

When I joined The Diary of a CEO, my job was to build the show’s audience.

While our main brand accounts shared the episodes, I shared the lessons and learnings behind them to my own profiles. 

My content didn’t replace what we created on the brand channels, it amplified it.

That combination built a powerful ecosystem, one that deepened trust, expanded reach, and reinforced credibility from every angle.

And the impact went far beyond social media posts. Because of the visibility I built, I was invited onto podcasts, panels, and stages - all opportunities to tell our story to new audiences and add further authority to the brand.

I wasn’t just leading the marketing team, I became part of the marketing mix.

And as my personal reputation grew, so did the brand’s perceived expertise.

When executed correctly, the mutual benefits for brand and employee are exponential. 

That’s the power of Employee Ambassadors: when you invest in your people’s visibility, you don’t lose control of your narrative - you multiply its impact.

But like any marketing plan, it requires a brief, guidelines and strategy.

So next week I’ll unpack what that needs to look like, so everyone can reap the rewards. 

Thoughts, opinions, hot takes, concerns? I wanna hear them in the comments below! I’ll shape future posts in this series around your reaction 👇🏼

—


👋 I’m Grace Andrews - brand & content educator, creator-entrepreneur and former Brand Director For Steven Bartlett & The Diary of a CEO.

This is post 1/6 of my new series Inside Voices, exploring the rise of the Employee Ambassador and how they’re reshaping modern marketing.

Follow along - I’ll be sharing a new post every Monday for the next 5 weeks unpacking how they’re changing the way brands grow, hire, and lead.

Taplio

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