Diksha Burnwal's Linkedin Analytics

Nobody talks about this, but most SaaS founders waste their LinkedIn presence. They're sitting on goldmines of proprietary data, customer insights, and product knowledge, yet they post the same generic startup advice as everyone else. After building personal brands for 5 B2B SaaS founders, here's my exact playbook: The frequency I'd go for: Three strategic posts weekly. 10 highly engaging comments daily on fellow founders and investors/influencers depending on the goal. Two deep-dive articles monthly. This ratio consistently outperforms for B2B SaaS leaders. The content formats I'd deploy: Contrarian Takes: Challenge the status quo in your industry Micro Case Studies: Specific problems and how you solved them Decision Frameworks: How you evaluate options (that prospects can steal) Product-Led Narratives: Stories where your product is the supporting character, not the hero Each post strategically serves a specific stage of your buyer's journey with CTAs that feel helpful, not salesy. Your SaaS platform is collecting insights nobody else has. And that’s exactly how we turn your dashboards into content nobody else can create.

After building personal brands for 20+ founders, here's the truth: The "influencer formula" is what makes LinkedIn "cringe". You don't need it to grow. Here's what actually works: 1) Document, don't create: Most cringe happens when people try to manufacture wisdom they don't have. Instead, share what you're actually learning, building, or struggling with right now. Real-time insights beat retrospective advice. 2) Take stands: Have a perspective on your industry that not everyone agrees with? The most valuable content challenges conventional thinking (with reasoning, not just for shock value). 3) Talk about specific failures: "I failed forward" posts are eye-roll inducing. "Here's exactly how I lost $50K on this specific mistake last month" is compelling content that helps others. 4) Use your data advantage What customer insights, market trends, or business metrics do you have access to that others don't? That's your unique content angle that can't be copied. 5) Write like you talk: Corporate-speak is the fastest route to cringe city. If you wouldn't say it to a colleague over coffee, don't write it on LinkedIn. The most successful founders I work with focus on providing genuine value rather than performing "professional influencer." They share insights they wish someone had told them, not what they think will get likes. We confuse authenticity with posting unfiltered stream-of-consciousness. It's intentionally sharing the most valuable parts of your professional experience in a way that's true to your actual personality.

We don't need another "50 hooks that made me £100K template" Trust me. We need to stop writing gimmicky hooks! We're fed that hooks are important to stop scroll. And they are. But it's equally important to realise that it's a part of the bigger setting (content) Writing a hook is only 30-40% of your work. Delivering the value in the body i.e., 60-70% should be the goal. If you say there's a kickass framework in the post, that framework better be kickass. There's writing good hooks, and there's catfishing your audience. Provide the value you promised in the hook. Period.

I have let go of the social media’s idea of “self love” and my life changed for the better... It’s easy to preach bs in the name of self love on social media. Why? Because people hardly want to hear the truth. Social media has created a narrative of fake self love which sounds like: → Putting sheet masks on your face → Have an infinite step skincare routine → Getting blackout drunk on a random weekend → Going out of your way and finances to afford a lifestyle which you can’t And the thing is all of us have bought this on some level. But I actively try and escape the matrix. So here’s my idea of self-love: → Meal prepping and eating mindfully. → Hitting the gym (3X) and my protein goals. → Having hard stops for my workday, very crucial. → Hanging out with a company that doesn’t drain my energy. → Setting boundaries with people, and respecting others as well. → Making a to-do list before I go to sleep so I don’t run aimlessy the next day. What is your idea of self love? Let me know in the comments below..

I spent the entire Sunday laughing… (And analysing)  Dave Chappelle. Hasan Minhaj. Ricky Gervais. They’re all great comedians, and great writers. Here’s how they grab your attention, and how you can too. → Start in the Middle of the Action Comedians don’t build up, they drop you in. Basic: "So last summer, I was at this party with my friends..." Amp it up: "I knew the party was over when the host tried to fight his own dog." No setup. No fluff. Just BOOM. You’re hooked. → Hit ‘Em With the Unexpected Comedians win by flipping what you think they’ll say. Basic: "AI is changing the world."   Amp it up: "AI is like your ex, unpredictable, confusing, and still popping up in your life." The weirder the twist, the harder it hits.  → Frame It for Their World Comedians know if it’s not relatable, no one cares. Basic: "Here’s how I overcame fear of public speaking." Amp it up: "I beat stage fright by pretending I was a drunk uncle at a wedding." → Cut the Fluff  Comedians know extra words kill the punch. Basic: "I once faced a lot of rejection before I finally succeeded." Amp it up: "I got rejected 7 times in one day — including by my own mom." I’ve spent 10+ hours analysing how 6 of the most funniest minds, write their sets, and I’ve put it all in a 7 pager doc, drop “COMEDIAN” and I’ll DM you the link.

Let's be honest about what's happening on LinkedIn. AI tools have lowered the barrier to entry for content creation to practically zero. The result? A tsunami of mediocrity. I scroll through LinkedIn and see the same polished nothingness… All written with the depth of a puddle and the originality of a photocopier. What's truly missing is: actual expertise and personality ofc. Anyone can ask Chatgpt to write "5 tips for better networking." Not everyone can share "What I learned losing a $100K client because I misread these 3 relationship signals." Just posting content won’t cut, not anymore. It's the substance, that matters. The founders I respect are using AI to amplify their thinking, not replace it. They're feeding it their expertise and refining their ideas, not just copying outputs. So go ahead, keep using AI to sound just like everyone else. The rest of us will be over here, creating content worth paying for.

I found the best 'Build in Public' example on Linkedin, and here's why it's genius.    Welcome to day 4 of branding beyond the obvious. This is Ben Sharf, the co-founder of Platter , and they nailed their Platter+ launch.   Why? Because this BTS video is everything a founder brand should be. And sharing it on LinkedIn, exactly where founders should be. Why? - Decision-makers, investors, and clients all hangout here casually. - Sharing your journey makes you memorable, faster. - It’s the easiest way to turn everyday moments into trust-building content. If you’re not building in public yet, this is your sign to start. And if you want to begin doing that — let’s talk.

Employee branding is not what you think it is! Welcome to Day 3 of Branding Beyond the Obvious. Sam G. Winsbury and Kurogo are doing it right ✨

I work 5.5 days a week like there’s nothing else to do. LinkedIn strategies, lead generation, content plans — I’m fully locked in. But come the weekend? I try and unplug. I used to think the whole "work hard, party hard" thing wasn’t for me, and honestly, I still don’t party (not in the loud music, flashy lights kind of way). But I’ve realized I do need small wind-down moments to reset. For me, that’s: → Grabbing coffee with my people → Taking a walk somewhere scenic → Spending the second half of Sunday plotting out my Monday to-do list Like last week itself, I found a cozy cafe in a tucked in corner and me and a friend sat there for 3 hours chatting. It’s not glamorous. It’s not wild. But it works. Because when Monday rolls in, I’m not dragging my feet, I’m recharged and ready to give my 5.5 days everything I’ve got. Whatever your routine looks like, finding that balance is everything.

Most AI startups post like they’re pitching to NASA? Chill. That’s why no one’s listening.               Here’s how to make your content actually work on LinkedIn: 1️⃣ The founder is the main character… Your founder should be the face of the brand, but not in some “thought leader” way. But like:  → Post their hot takes. → Share their ‘WTF’ moments. → Show how they really think about the AI space. Post idea: “I’ve seen 5 VC-backed AI startups die this year. They all made the same mistake — here’s what it is.” Post idea: “We tried automating customer support with AI… it backfired. Here’s what we missed.” No one wants ‘flawless founder’ content, it isn't working at the moment, sorry!   2️⃣ Problem-aware + Solution-aware content Some people know they need your product. Others don’t even know they have a problem. For the problem-aware crowd: → Show why your tool is the best fix. For the unaware crowd: → Educate them by calling out the pain points they haven’t clocked yet. → Show why your solution is smarter, faster, or easier, and back it up with proof. 3️⃣Show proof of work  Stop telling people what your product can do, show what it’s already doing. → Post wins. Share case studies. Post idea: “A client was spending $30K a year on manual data sorting. Our AI tool cut that by 70% — here’s how we did it.” Post idea: “We helped [Company Name] cut customer churn by 40% — without changing their sales team.” 4️⃣ Hot takes AI moves fast, and everyone wants to know what’s next. → Drop spicy takes. Call out bad advice. Post what you believe. Post idea: "AI isn’t the ‘next big thing’ — it’s just the next excuse for bad business decisions." 5️⃣ Company Updates Skip the “We’re thrilled to announce…” stuff, no one cares. Instead: → Show the messy, behind-the-scenes moments. → Share your failed ideas, pivots, and lessons. Post idea: “We spent 3 weeks building an AI tool… and scrapped it in 5 minutes. Here’s why.” That’s all! Do this you won’t be noticed, but remembered.

Most founders post like they're checking a box. They write what sounds right, not what makes people care. That's why their content sounds flat. Safe. Forgettable. If you're posting: "5 leadership lessons from my startup journey" "Why AI is changing everything" "Hard work beats talent" Congratulations. You've just added more digital wallpaper to LinkedIn. The truth is: Founders don't win on LinkedIn by posting more - they win by posting with purpose. That's why I created The Founder's Influence Code - a guide to help you: → Show up as a voice, not an echo → Generate ideas that don't sound like everyone else     → Balance being bold without sounding desperate → Engineer content using psychology, positioning, and storytelling → Automate your Linkedin writing with 5 proven ChatGPT prompts Most founders don't have a content problem - they have a positioning problem. Fix that, and you won't just get views. You'll get investors sliding into your DMs. Clients reaching out first. Talent applying before you post the job. DM me "INFLUENCE" if you're tired of being just another founder with a LinkedIn account.

Day 2 of Branding Beyond the Obvious is here! And today we're talking about Diipa Khosla, the founder of indē wild. . . . . . So, if you liked the video, share ♻️ with your network. And let me know in the comments who should I manage next?

I spoke to 3 founders last week and all of them had the same problem... No, really. (Going on discovery calls gives you such insights) The most common theme? They knew LinkedIn and it's importance, but when it came to ideation they went *crickets* And needless to say, because they are the founders who are running businesses. Some might be even be better writers than me (credit where its due) But they aren't trained to think about content that is engineered for brand awareness or inbounds or oppurtunities. Another common problem, you're posting but not standing out. And that's bound to happen because you sound exactly like 75 other founders talking about the same old stuff. And to solve that, I created this Founder's Influence Code, a playbook designed for founders who are struggling to ideate, post, and stay relevant on LinkedIn. If you want in, comment "CODE" and I'll send it your way!

Every once in a while, sitting in the sun, you realize life's beautiful. Had that moment yesterday. Alone in a café, 4 hours deep into work. The Delhi sun was bright, the sky visible (yes, really). Coffee perfect. Then it hit me – a flashback of my last 2 months: → The sales pipeline looks really interesting (talking to the coolest of people) → Started a 75 day hard LinkedIn challenge → Dropped out of college in January → First solo trip to Jaipur → Now living in Delhi officially → Started hitting the gym consistently → Got a haircut (small things that fix your mental health 101) → Shot my first video and now more HQ vids coming your way Sometimes you need to pause and see how far you've come. Just 2 months of 2025, but feels like a lifetime of growth. Can't wait to make this quarter a complete banger! PS: Happy day 50/75 xo!

LinkedIn is the sad platform until it starts working for you... I've seen so many people joke about LinkedIn: The "thrilled to announce" posts The corporate humble brags The stick-up-the-ass formality But honestly, there's so much more. That you didn't care to uncover. Didn't care to understand. And honestly, I get it. Here's what you find on LinkedIn that you won't find anywhere else: People changing their lives and building alternate careers in 1/3rd the time required on platforms like Instagram. People finding jobs that take them out of their toxic present ones. Founders who raise money because they create content and VCs recognized them when they entered the room. Service providers like me who get to work with really cool clients. So, next time you diss LinkedIn, maybe take the effort to follow the right people. The platform isn't the problem. Your feed is. And if you’re new here are some interesting people to follow: Alyson DeMaso Diksha Burnwal Pratistha Patel 📮Ben Kelly Ben Sharf Lewis Alexander Baxter Oliver Duffy-Lee Shan Hanif

Are you creating a founder brand or an influencer brand? Or worse you don’t know which one? Let’s talk, founders! Most founders are becoming influencers whether they know it or not. And kudos to you if that’s the goal. But founders who are building their company from scratch and want to build a presence that's impactful and drives business decisions: It really pains to see you posting linkedin tips, or talking about the same ol zero take work life balance bs, or funnier standing with a white board because their SMM told you so.. The thing is you’re creating something you aren’t aware of, and don't know how it pans out in the bigger scheme of your personal branding game. And that’s exactly why you’re accumulating sub par audience, one that doesn't want to buy from you, or is interested in listening to you. So, if you want to build a Founder brand that roars: Make it more original, let your ghostwriter put in the research hours. (or get us and we'll show you how) And if you need more clarity on how to show up on LinkedIn, I created a 15 pager specifically for that, Comment “CODE” and I’ll send it your way!

I'm selling my brain at 70% off for 14 days. Yes, seriously. The deal? 16 posts that make you sound smarter than your competitors for less than the cost of your monthly coffee budget. What YOU get: → 16 industry-specific posts that position you as the thought leader you actually are (but don't have time to prove) → A personal brand strategy that doesn't sound like everyone else → Express delivery - all 16 posts in your inbox this week → VIP treatment (aka skipping my waitlist) → 30-min strategy call where I extract your brilliance That's it. No hidden fees. No upsells. No "let me teach you how to fish" nonsense. If you like the results, I get: → A testimonial I can brag about → $480 (yes, that's about $30 per post) Why am I doing this? Because I am feeling generous. And because sometimes you need to prove your worth before asking for what it's actually worth. Limited to 5 spots. DM me "YES" if you're in.

All this while you think you're building just a company, but NO. You're not building a company, You're not building a team, You're not taking Nos You're building yourself. And the game was always about you building yourself in the process of building something that's bigger than you. I started hitting the gym, to be more fit and high-energy in business. I work late hours because I am more productive at night I eat the same meals on repeat most days, because i want to skip the decision-fatigue All of it for the business. So, if you want to experience a vast range of human emotions and stoicism all at once, try entrepreneurship. It's been almost 4 years of being self-employed, and sometimes everyday is a challenge, fun one, chaotic one, and sometimes a really challenging one. But if you're building to last, you have to go throug these array of emotions. The non-predictability, the uncertainty, are one part of business and the other half is asymmetrical returns. And this is the decade where we shine!! Peace <3

Most founders treat LinkedIn like a box to check. They post company updates no one cares about. Or worse, recycle the same generic advice as everyone else. But the ones who stand out, shape conversations. So, how do you actually build a presence people want to listen to? → Be the source, not the commentator. Stop just reacting to industry news, share your own experiences, wins, and hard lessons. → Say something worth remembering. If your content sounds like something ChatGPT could write, it won’t move the needle. Take a stance. Challenge defaults. Share insights only you could have. → Talk like a human, not a PR machine. No buzzwords, no over-polished nonsense. People engage with what feels real. → Make it impossible to ignore. A strong hook gets people to stop scrolling. A sharp perspective keeps them reading. If LinkedIn feels like a chore, it’s probably because you’re posting just to post. Make it something worth reading instead. And if you don't have the time, it's understandable. But that doesn't mean your online presence should suffer. I have 3 SPOTS open for April, if you're up to see your vision live and thriving on LinkedIn, let's speak! (Link is in the first comment)

Last week, I announced that I’m selling my brain for 70% off, and the response has been 🔥. Now, with just 2 days left, this offer’s about to vanish for good. Here’s what you get: → 16 posts that make you sound sharper than your competitors → A personal brand strategy that’s anything but cookie-cutter → A 30-min strategy call where I extract your best ideas → Express delivery, all 16 posts in your inbox this week $480, less than your monthly coffee budget. No upsells. No gimmicks. Just 16 posts designed to position you as the thought leader in your industry. 2 spots left. DM me "YES" if you’re in.