Diksha Burnwal's Linkedin Analytics

Are you creating a founder brand or an influencer brand? Or worse you don’t know which one? Let’s talk, founders! Most founders are becoming influencers whether they know it or not. And kudos to you if that’s the goal. But founders who are building their company from scratch and want to build a presence that's impactful and drives business decisions: It really pains to see you posting linkedin tips, or talking about the same ol zero take work life balance bs, or funnier standing with a white board because their SMM told you so.. The thing is you’re creating something you aren’t aware of, and don't know how it pans out in the bigger scheme of your personal branding game. And that’s exactly why you’re accumulating sub par audience, one that doesn't want to buy from you, or is interested in listening to you. So, if you want to build a Founder brand that roars: Make it more original, let your ghostwriter put in the research hours. (or get us and we'll show you how) And if you need more clarity on how to show up on LinkedIn, I created a 15 pager specifically for that, Comment “CODE” and I’ll send it your way!

Nobody talks about this, but most SaaS founders waste their LinkedIn presence. They're sitting on goldmines of proprietary data, customer insights, and product knowledge, yet they post the same generic startup advice as everyone else. After building personal brands for 5 B2B SaaS founders, here's my exact playbook: The frequency I'd go for: Three strategic posts weekly. 10 highly engaging comments daily on fellow founders and investors/influencers depending on the goal. Two deep-dive articles monthly. This ratio consistently outperforms for B2B SaaS leaders. The content formats I'd deploy: Contrarian Takes: Challenge the status quo in your industry Micro Case Studies: Specific problems and how you solved them Decision Frameworks: How you evaluate options (that prospects can steal) Product-Led Narratives: Stories where your product is the supporting character, not the hero Each post strategically serves a specific stage of your buyer's journey with CTAs that feel helpful, not salesy. Your SaaS platform is collecting insights nobody else has. And that’s exactly how we turn your dashboards into content nobody else can create.

5 unconventional ways to find your next 4 weeks of content ideas: We’re all bored of the rinse and repeat content, I know I am. So, I try these not so mainstream ways to find ideas that are actually out of the box: → Talk to your ICP: Make an effort to know the problems of your audience, what keeps them awake at night, what is something they’d pay for? Find people who fall in that bracket and get on calls with them. → Work with restraints: Restraints build creativity few know about this. I like this particular method: - Set a timer of 7 minutes to brainstorm. - Write as many ideas you can jot down in Figjam or a doc - Evaluate, build on it, and refine. - Gamify it by ranking the ideas out of 10. → Stalk aka get inspired: Find the thought leaders in your niche who are killing it, analyse their content. Get inspired. Have a spin take on a post they created. → Don’t forget the comments: Someone once said, comment section is an untapped market and I agree. We often neglect what stands in front of our eyes. If you look at your comment section, you’ll find: - People commenting randome stuff (ignore that) - People asking questions (yes this!!) - People addressing their concerns (yes this!! X2) Focus on 2 and 3. And make content that solves their problems and makes them feel heard. BONUS: Get an expert on board if you don’t have the time but YOU know the potential linkedin has. If you’re looking for someone totally cool, shoot me a DM and let's get started!

I found the best 'Build in Public' example on Linkedin, and here's why it's genius.    Welcome to day 4 of branding beyond the obvious. This is Ben Sharf, the co-founder of Platter , and they nailed their Platter+ launch.   Why? Because this BTS video is everything a founder brand should be. And sharing it on LinkedIn, exactly where founders should be. Why? - Decision-makers, investors, and clients all hangout here casually. - Sharing your journey makes you memorable, faster. - It’s the easiest way to turn everyday moments into trust-building content. If you’re not building in public yet, this is your sign to start. And if you want to begin doing that — let’s talk.

20% things that can fetch you 80% results, Linkedin edition: - Write 3-5X/week. - Ship out maximum value. - Connect with your ICP and start a conversation.  - Optimize your profile with the right keywords. “Copy ninja, Client whisperer, don’t count. - Engage mindfully, find relevant people in your niche, turn on notification, and leave a comment when they post. Voila! PS: This might be a little more than 20 but you'd get what I promised, 80% results. Do this for 3 months straight and see for yourself.

Let's be honest about what's happening on LinkedIn. AI tools have lowered the barrier to entry for content creation to practically zero. The result? A tsunami of mediocrity. I scroll through LinkedIn and see the same polished nothingness… All written with the depth of a puddle and the originality of a photocopier. What's truly missing is: actual expertise and personality ofc. Anyone can ask Chatgpt to write "5 tips for better networking." Not everyone can share "What I learned losing a $100K client because I misread these 3 relationship signals." Just posting content won’t cut, not anymore. It's the substance, that matters. The founders I respect are using AI to amplify their thinking, not replace it. They're feeding it their expertise and refining their ideas, not just copying outputs. So go ahead, keep using AI to sound just like everyone else. The rest of us will be over here, creating content worth paying for.

Employee branding is not what you think it is! Welcome to Day 3 of Branding Beyond the Obvious. Sam G. Winsbury and Kurogo are doing it right ✨

I work 5.5 days a week like there’s nothing else to do. LinkedIn strategies, lead generation, content plans — I’m fully locked in. But come the weekend? I try and unplug. I used to think the whole "work hard, party hard" thing wasn’t for me, and honestly, I still don’t party (not in the loud music, flashy lights kind of way). But I’ve realized I do need small wind-down moments to reset. For me, that’s: → Grabbing coffee with my people → Taking a walk somewhere scenic → Spending the second half of Sunday plotting out my Monday to-do list Like last week itself, I found a cozy cafe in a tucked in corner and me and a friend sat there for 3 hours chatting. It’s not glamorous. It’s not wild. But it works. Because when Monday rolls in, I’m not dragging my feet, I’m recharged and ready to give my 5.5 days everything I’ve got. Whatever your routine looks like, finding that balance is everything.

Most AI startups post like they’re pitching to NASA? Chill. That’s why no one’s listening.               Here’s how to make your content actually work on LinkedIn: 1️⃣ The founder is the main character… Your founder should be the face of the brand, but not in some “thought leader” way. But like:  → Post their hot takes. → Share their ‘WTF’ moments. → Show how they really think about the AI space. Post idea: “I’ve seen 5 VC-backed AI startups die this year. They all made the same mistake — here’s what it is.” Post idea: “We tried automating customer support with AI… it backfired. Here’s what we missed.” No one wants ‘flawless founder’ content, it isn't working at the moment, sorry!   2️⃣ Problem-aware + Solution-aware content Some people know they need your product. Others don’t even know they have a problem. For the problem-aware crowd: → Show why your tool is the best fix. For the unaware crowd: → Educate them by calling out the pain points they haven’t clocked yet. → Show why your solution is smarter, faster, or easier, and back it up with proof. 3️⃣Show proof of work  Stop telling people what your product can do, show what it’s already doing. → Post wins. Share case studies. Post idea: “A client was spending $30K a year on manual data sorting. Our AI tool cut that by 70% — here’s how we did it.” Post idea: “We helped [Company Name] cut customer churn by 40% — without changing their sales team.” 4️⃣ Hot takes AI moves fast, and everyone wants to know what’s next. → Drop spicy takes. Call out bad advice. Post what you believe. Post idea: "AI isn’t the ‘next big thing’ — it’s just the next excuse for bad business decisions." 5️⃣ Company Updates Skip the “We’re thrilled to announce…” stuff, no one cares. Instead: → Show the messy, behind-the-scenes moments. → Share your failed ideas, pivots, and lessons. Post idea: “We spent 3 weeks building an AI tool… and scrapped it in 5 minutes. Here’s why.” That’s all! Do this you won’t be noticed, but remembered.

We don't need another "50 hooks that made me £100K template" Trust me. We need to stop writing gimmicky hooks! We're fed that hooks are important to stop scroll. And they are. But it's equally important to realise that it's a part of the bigger setting (content) Writing a hook is only 30-40% of your work. Delivering the value in the body i.e., 60-70% should be the goal. If you say there's a kickass framework in the post, that framework better be kickass. There's writing good hooks, and there's catfishing your audience. Provide the value you promised in the hook. Period.

Most founders post like they're checking a box. They write what sounds right, not what makes people care. That's why their content sounds flat. Safe. Forgettable. If you're posting: "5 leadership lessons from my startup journey" "Why AI is changing everything" "Hard work beats talent" Congratulations. You've just added more digital wallpaper to LinkedIn. The truth is: Founders don't win on LinkedIn by posting more - they win by posting with purpose. That's why I created The Founder's Influence Code - a guide to help you: → Show up as a voice, not an echo → Generate ideas that don't sound like everyone else     → Balance being bold without sounding desperate → Engineer content using psychology, positioning, and storytelling → Automate your Linkedin writing with 5 proven ChatGPT prompts Most founders don't have a content problem - they have a positioning problem. Fix that, and you won't just get views. You'll get investors sliding into your DMs. Clients reaching out first. Talent applying before you post the job. DM me "INFLUENCE" if you're tired of being just another founder with a LinkedIn account.

After building personal brands for 20+ founders, here's the truth: The "influencer formula" is what makes LinkedIn "cringe". You don't need it to grow. Here's what actually works: 1) Document, don't create: Most cringe happens when people try to manufacture wisdom they don't have. Instead, share what you're actually learning, building, or struggling with right now. Real-time insights beat retrospective advice. 2) Take stands: Have a perspective on your industry that not everyone agrees with? The most valuable content challenges conventional thinking (with reasoning, not just for shock value). 3) Talk about specific failures: "I failed forward" posts are eye-roll inducing. "Here's exactly how I lost $50K on this specific mistake last month" is compelling content that helps others. 4) Use your data advantage What customer insights, market trends, or business metrics do you have access to that others don't? That's your unique content angle that can't be copied. 5) Write like you talk: Corporate-speak is the fastest route to cringe city. If you wouldn't say it to a colleague over coffee, don't write it on LinkedIn. The most successful founders I work with focus on providing genuine value rather than performing "professional influencer." They share insights they wish someone had told them, not what they think will get likes. We confuse authenticity with posting unfiltered stream-of-consciousness. It's intentionally sharing the most valuable parts of your professional experience in a way that's true to your actual personality.

I spent the entire Sunday laughing… (And analysing)  Dave Chappelle. Hasan Minhaj. Ricky Gervais. They’re all great comedians, and great writers. Here’s how they grab your attention, and how you can too. → Start in the Middle of the Action Comedians don’t build up, they drop you in. Basic: "So last summer, I was at this party with my friends..." Amp it up: "I knew the party was over when the host tried to fight his own dog." No setup. No fluff. Just BOOM. You’re hooked. → Hit ‘Em With the Unexpected Comedians win by flipping what you think they’ll say. Basic: "AI is changing the world."   Amp it up: "AI is like your ex, unpredictable, confusing, and still popping up in your life." The weirder the twist, the harder it hits.  → Frame It for Their World Comedians know if it’s not relatable, no one cares. Basic: "Here’s how I overcame fear of public speaking." Amp it up: "I beat stage fright by pretending I was a drunk uncle at a wedding." → Cut the Fluff  Comedians know extra words kill the punch. Basic: "I once faced a lot of rejection before I finally succeeded." Amp it up: "I got rejected 7 times in one day — including by my own mom." I’ve spent 10+ hours analysing how 6 of the most funniest minds, write their sets, and I’ve put it all in a 7 pager doc, drop “COMEDIAN” and I’ll DM you the link.

I have let go of the social media’s idea of “self love” and my life changed for the better... It’s easy to preach bs in the name of self love on social media. Why? Because people hardly want to hear the truth. Social media has created a narrative of fake self love which sounds like: → Putting sheet masks on your face → Have an infinite step skincare routine → Getting blackout drunk on a random weekend → Going out of your way and finances to afford a lifestyle which you can’t And the thing is all of us have bought this on some level. But I actively try and escape the matrix. So here’s my idea of self-love: → Meal prepping and eating mindfully. → Hitting the gym (3X) and my protein goals. → Having hard stops for my workday, very crucial. → Hanging out with a company that doesn’t drain my energy. → Setting boundaries with people, and respecting others as well. → Making a to-do list before I go to sleep so I don’t run aimlessy the next day. What is your idea of self love? Let me know in the comments below..

LinkedIn is the sad platform until it starts working for you... I've seen so many people joke about LinkedIn: The "thrilled to announce" posts The corporate humble brags The stick-up-the-ass formality But honestly, there's so much more. That you didn't care to uncover. Didn't care to understand. And honestly, I get it. Here's what you find on LinkedIn that you won't find anywhere else: People changing their lives and building alternate careers in 1/3rd the time required on platforms like Instagram. People finding jobs that take them out of their toxic present ones. Founders who raise money because they create content and VCs recognized them when they entered the room. Service providers like me who get to work with really cool clients. So, next time you diss LinkedIn, maybe take the effort to follow the right people. The platform isn't the problem. Your feed is. And if you’re new here are some interesting people to follow: Alyson DeMaso Diksha Burnwal Pratistha Patel 📮Ben Kelly Ben Sharf Lewis Alexander Baxter Oliver Duffy-Lee Shan Hanif

I spoke to 3 founders last week and all of them had the same problem... No, really. (Going on discovery calls gives you such insights) The most common theme? They knew LinkedIn and it's importance, but when it came to ideation they went *crickets* And needless to say, because they are the founders who are running businesses. Some might be even be better writers than me (credit where its due) But they aren't trained to think about content that is engineered for brand awareness or inbounds or oppurtunities. Another common problem, you're posting but not standing out. And that's bound to happen because you sound exactly like 75 other founders talking about the same old stuff. And to solve that, I created this Founder's Influence Code, a playbook designed for founders who are struggling to ideate, post, and stay relevant on LinkedIn. If you want in, comment "CODE" and I'll send it your way!

I'm no longer in my early twenties (*squeaks internally*) But if you are, read this! ➝ Be grateful, because life’s already hard, but it’s a whole different beast when you’re a pessimist. ➝ Rome wasn’t built in a day, and neither will your business empire. Keep laying bricks. ➝ Your idea of "fun" doesn’t need to pass anyone else’s vibe check. If it lights you up, that’s enough. ➝ Knowing who your people are is half the game. The other half? Protecting that circle. ➝ Relative thinking is a trap. Comparison is the fuel of self-doubt, unsubscribe from that channel. ➝ Everyone’s carrying something you can’t see. The less you judge, the lighter you live. ➝ No one, literally no one, has it fully figured out. Online or off. ➝ Personal brands are the new résumés. If you’re not building yours, you’re missing out. ➝ Humble beginnings? That’s where legends start. Don’t rush the glow-up. ➝ Trust the freakin’ process. Even when it’s slow. Even when it makes zero sense. ➝ Karma’s real, and it works overtime in business. Be kind, do good, stay patient. ➝ Sit with your parents. Share your wildest dreams. Watch their eyes twinkle. It's magic. ➝ Protect your peace. Energy leakage is real and expensive. ➝ Every client teaches you something. The best? Discipline and empathy. The worst? Boundaries and red flags. ➝ Communication isn’t the key, overcommunication is. ➝ Copying someone else kills your brand faster than a bad logo. Be original. Be you. ➝ Everyone has messy, off days. Don’t let curated highlight reels fool you. ➝ Doomscrolling is a dopamine trap. Replace it with a book or a run. Instant upgrade. ➝ You don’t need to vibe with everyone. That just means you have standards, and that’s powerful. ➝ You’ll be shocked how many average folks are making 10x more… just by showing up. Consistency > genius. ➝ It’s not about being the best. It’s about being there when others give up. It's a patience game fellas. ➝ Skipping parties doesn’t make you boring. It means you’re building something. And that’s exciting. ➝ Start investing in yourself, the ROI is insurmountable. ➝ Don’t be a people-pleaser. You’re not an Amazon wishlist. You’re a whole human with limits. ➝ You don't build the business, the business builds YOU. Read that again.

I have written 300+ mega viral posts on LinkedIn. Here are 10 cheat codes that helps you write a smokin hot LinkedIn post. READ ON! - Reduce fillers, words like really, very, just, too, replace them with stronger words. Example: replace “very amazing” to fantastic or outstanding. - Hook your audience with the headline. Use numbers, data, make it interesting. - Less is more when it comes to HASHTAGS. Use 2-3, anything more than that looks spammy. - Finish strong with a CTA, build intrigue. Ask them what conclusion they withdrew from the post. - Don’t add links to sites, company pages, etc in your post. LinkedIn is pretty possessive that way lol. Meaning, you witness a drop in your reach. Instead put such links in the first comment. - Format your posts the right way. A whole lot of people ignore the formatting aspect, it makes your post look like a bland wall of text. We want to facilitate the readability of the post at all times. - Know who you are writing for. Whether its GenZ, CEOs, fine tune your tone as per the requirements. - Start making posts that answer the questions in your DMs and comments. You have an audience who sends you DMs and writes you comments make the most out of it. - PRO TIP: Follow amazing writers, who put out kickass content. You'll have a high benchmark set for yourself :) - Lastly, don’t overthink. Hit Publish.

Last week, I announced that I’m selling my brain for 70% off, and the response has been 🔥. Now, with just 2 days left, this offer’s about to vanish for good. Here’s what you get: → 16 posts that make you sound sharper than your competitors → A personal brand strategy that’s anything but cookie-cutter → A 30-min strategy call where I extract your best ideas → Express delivery, all 16 posts in your inbox this week $480, less than your monthly coffee budget. No upsells. No gimmicks. Just 16 posts designed to position you as the thought leader in your industry. 2 spots left. DM me "YES" if you’re in.