Jessie Healy

eCommerce Growth & Facebook Ads Marketing Consultant

Ecomm Rockets

Ecomm Rockets helps early-stage eComm brands hit $100k months. Our marketing psychology-based advertising and growth strategies allow you to attract, convert, and grow profitably. 

I also have a range of consulting options and a network of partners - let me help you find the right fit for your brand's growth and Advertising challenges. 

The $50 million I have spent on digital advertising for brands like Etsy, RealPlayer, Farfetch, Totter & Tumble, ilabb, Baukjen and Candy Kittens has helped me crack the code to creating profitable ads and growth marketing strategies that convert.

Learn what is working for other eCommerce brands, get expert consultancy on your unique situation. Finally feel empowered with the knowledge to succeed and a clear path-to-growth laid out.

Ecommerce Growth Coach and Consultant

Female Founders Rise

Founding Advisory Member

Webtopia - eCommerce Scaling Experts

Webtopia is a successful growth marketing agency for eCommerce brands - I founded the business in 2018, scaled it to 7 figures and then exited in 2023 when the business was acquired by Dyer Holdings.
The agency now has a team of 40+ global employes and manages $2.5M in monthly ad-spend, driving $7.5M in tracked revenue per month for its portfolio of clients.

Chief Executive Officer & Founder

Ve Global

ThinkersHQ was a disruptive boutique investment & management business within Ve Interactive.  

In this role I headed up a Digital Marketing Team,  providing digital marketing strategy and hands-on running of digital ad campaigns and email marketing to the businesses in the group, which included ecommerce brands.

Head of Digital Marketing - Thinkers HQ

Etsy

Etsy is a global marketplace with over 21.7 million active buyers, and turnover of $1.93 billion. 
In this role I led the International digital acquisition strategy in five core markets outside the US: France, Germany, Canada, Australia and the UK. I managed a team of 6 and report to the Global Marketing Director, holding a budget of $10M annually for performance marketing. 

•	Strategically managed very large buyer acquisition budgets across affiliate marketing, paid search, Google Shopping and mobile, to drive constant improvements in efficiency, ROI and Y/Y growth. 
•	Championed the use of attribution and customer lifetime value analysis that increased budget efficiency by 100%. 
•	Responsible for agency selection and management of our key agency relationships from Affiliate Marketing, to SEM and Mobile. 
•	Led the Appstore optimisation strategy and App acquisition campaigns that increased the uptake of the Etsy Apps worldwide by 40% - by making Etsy a top-ten ranked app.

Head of Performance Marketing, International

RealNetworks

Lead the EMEA-LATAM marketing for a consumer video sharing and streaming App. 
Responsible for the launch strategy for RealTimes in EMEA LATAM. Management of one direct report. 

*Responsible for a high-profile app launch in Europe at Mobile World Congress for Android, iOS, PC, Mac, Xbox & Roku. 
*Lead the successful launch strategy and repositioning of the RealTimes brand in Europe with a major integrated campaign spanning search marketing, SEO, digital display, social media PR, and a new website.  
*Responsible for managing the performance of six-figure monthly acquisition budgets and agency management, leading to 2 million installs in the first year.  
*A highly technical and analytical role, involving tracking, analyzing and improving the ROI of digital campaigns by combining Google Analytics, in-house tools, and optimization tools such as Visual Website Optimiser.  
*After setting up an attribution model for the campaigns – drove a 50% increase in marketing ROI.

Senior Digital Marketing Manager RealNetworks EMEA/LATAM

ASB Bank

ASB Bank, New Zealand’s second largest bank, leads in social media, opening the world’s first Facebook virtual branch, and ranked 35th in the world for social followers per customer. 
Responsible for the design, implementation and management of the social media brand & marketing strategy with as well as driving digital specific brand and communication campaigns in the social media space.
•	Manage ASB’s social media channels such as Facebook, Twitter and YouTube from a Brand & Marketing perspective. 
•	Develop and deliver a social media brand and marketing strategy with a $1 million budget that drives acquisition and retention of customers whilst enhancing brand reach and awareness. 
•	Recommend, implement, optimise, track and analyse effectiveness of digital campaigns using Radian 6 and other social listening tools.

Senior Digital Marketing Manager - Social Media

APN Online

APN is one of the largest media publishers in NZ, publishing the NZHerald.co.nz, NZ’s most visited news website. 

Short term consultancy project and feasibility study on APN’s paid content strategy. Consultancy and training for staff on search engine optimization and social media techniques.

Digital Marketing Consultant/Strategist

Future Publishing

Future Publishing is one of the UK’s largest magazine and website publishers. 
With three direct reports, this role was to drive the strategic use of SEO and social media channels to grow profitable traffic and brand awareness for Future’s network. 

*Responsible for the SEO strategy for large websites competing in sectors such as tech, gaming, film and sport, with over 27 million unique visitors including Total Film, T3, Techradar, Cycling News, CVG and BikeRadar.
*Drive, coordinate and measure Future’s strategic use of social media and it’s role in growing brand engagement and traffic for some of the UK’s most followed social profiles – such as Total Film and Bike Radar. 
*Set up and implemented training programmes on SEO to ensure the organisation is at the cutting edge of the latest techniques. Increased SEO traffic by 30% Y/Y.  
Affiliate marketing: Responsible for Future’s affiliate revenue strategy, aimed at diversifying the company’s revenue.

Head of Search & Social Media

Trinity Mirror plc

Trinity Mirror (now called Reach) is the UK's largest newspaper publisher - over 50 million monthly page impressions.
Managing a team of two marketing execs, this role included responsibility for the marketing (both on and offline) of a network of more than 200 news and classified websites. 

*Responsible for Trinity Mirror's SEO strategy, as well as advising and training local editors and website producers on their SEO techniques.
*Manage large PPC advertising budget on the major search engines, including implementing an inventory based bid management system.
*Manage the email marketing strategy for the company's network of news websites to increase traffic and ROI from email campaigns.
*Responsible for the brand launch of a new website – LocalMole.co.uk, including managing the development of brand guidelines, advertising creative and brand communication strategy.

Digital Marketing Manager

Building DTC brands to 7 & 8 figures. Co-Founder of Webtopia. Founder of Ecomm Rockets. Podcast host - Ecommerce Impact. $50M spent on Meta & Google Ads. Ex-Etsy. 1X Exit.

My mission is to help you build a profitable, successful DTC brand through better advertising strategies.  
Different stages of DTC growth need different types of support: 
Hitting your first 100k month is the first milestone. Putting in place the systems to get to $10M is a different kind of hard. For each stage in your eCommerce path, I have a solution for you. 

*Not Quite At 7 Figures - But Ambitious to Grow? 

Ecomm Rockets is my accelerator for early-stage eComm brands that provides growth marketing to get you to your first $100k months, for the next generation of iconic brands. A combination of mentorship, consultancy and teaching, this programme is perfect if you are ready to learn how to get the most out of your Meta and Google Ads. We can also include done-for-you ads management. 

*Established brand - keen to scale up? 

I have a range of consulting options and a network of partners - let me help you find the right fit for your brand's growth and Advertising challenges. 

Consulting: www.jessiehealy.com
Accelerator: www.ecommrockets.com
Book a free strategy call: https://calendly.com/d/4dk-87x-f84

The agency I founded and sold in 2023: www.webtopia.co

About Me: 

The $50 million I have spent on digital advertising for brands like Etsy, RealPlayer, Farfetch, Totter & Tumble, ilabb, Baukjen and Candy Kittens has helped me crack the code to creating profitable ads and growth marketing strategies that convert.
After a career spent working for consumer brands like Etsy - I struck out on my own as a freelancer in 2017, and then launched an agency which I grew over 5 years to 7 figures then sold it in 2023. I now work hands-on with brands again.

Not ready to chat just yet - why not sign up to my newsletter? https://ecommercecoach.beehiiv.com/

eCommerce Agency Founder & CEO | eComm Coach | Paid Social & Google Ads & Klaviyo Specialist

My Agency, Webtopia specialises in providing eCommerce businesses with highly optimised digital advertising on Facebook, Instagram, TikTok & Google, as well as Email Marketing with Klaviyo. Our team of 20 eCommerce experts focus on real results driving betweeen 3X and 15X return on investment for  our clients.
We make magic happen like: 

🌟15X ROAS for TWO YEARS (and counting) for an interior brand consistently
🌟Scaling a new brand to £150k a month spend and driving £600k in monthly revenue
🌟3 of our clients turning their side hustle into a million-pound-a-year business.

Took 2 weeks off, deleted social media apps, slept 9 hours a night in a tent at the beach (in rain too), cooked off one burner, wore the same 3 outfits, read 3 novels, woke up to birdsong, didn't wear makeup. 

No big takeaway to share except, I'm grateful AF I get to do this, and if you haven't done something like this in a while and have the option, get it booked in. 

This is what life is all about.

Jessie Healy 🎨

Growing DTC brands to 7 & 8 figures. $50M spent on Meta & Google Ads. Ecommerce Marketing Coach & Consultant. Webtopia Founder (now acquired). 1X Exit. Podcast host - Ecommerce Impact Podcast. Ex-Etsy.

I've just decided that for one week every quarter I'm going to take myself on a little business retreat.
The idea is simple.
5 days, where I block my calendar with no meetings. 
I book into a hotel or campsite surrounded by nature. It would have okay internet but not necessarily fast. No shops or distractions.
And I spend my time reading, thinking, Journaling, planning.
Plus doing daily exercise. 
I'd have to organise in advance so my partner could look after our son obviously.
But apart from that, this is pretty easy to pull off.
Has anyone done this? Any tips? I seem to remember Bill Gates does something like this?

Why I Sold My 7-Figure Agency (and What I’m Doing Now)
Two years ago, according to LinkedIn, I was doing great. 

*Agency CEO and founder
*$100k months in revenue
*A team of 20 people
*Fancy logos and a shiny website
But the truth? I was lonely, stressed, and unfulfilled.

I had moved to a small town and was working remotely. My team handled client relationships, and my job was to “be the CEO.”
On paper, everything looked great. In reality, I wasn’t doing what I loved anymore.

👉 Where It Went Wrong:

A few years earlier, my agency stopped working with early-stage eComm brands.
These were the brands I had grown alongside in the early days—brands that needed far more than “ad management”:
*Strategic positioning to stand out in crowded markets
*Landing page optimization that actually converts
*Guidance on sourcing and shooting UGC content
*Hands-on help setting up email flows and systems
*Creative strategy

They needed someone with deep, cross-channel experience. Someone who could guide them through the messy, uncertain early stages.

In short, they needed me.

But with 30+ clients, I couldn’t give them that level of support. I couldn’t clone myself with 10 years+ of experience. 

So we pivoted to bigger, more established brands, created a great playbook that my team could deliver. 
And I became 'a CEO'.

👉 The Problem?

I wasn’t in the trenches anymore. I wasn’t solving problems for the scrappy, ambitious brands I loved.

And that’s when I knew: something had to change.

So, I sold the agency.

👉 What I’m Doing Now

Today, I’m back where I belong—helping early-stage eComm brands crack the toughest puzzle: hitting their first $100k month.

I’ve built a team of world-class coaches who love this work as much as I do. Together, we support 25 brands inside my program:

*Hands-on help, every day of the week
*Real strategies to ditch underperforming agencies
*A proven roadmap to grow, without burning out

We hold your hand every step of the way—because this stage of growth demands it.

If you’re tired of agencies that just aren’t set up to help you succeed…
It’s time for something different.

Let’s figure this out together.

My DMs are open, or book a call—if you book this year, I’ll lock in 2024 pricing for you. It’s a steal, I promise.

Hitting the road for a few weeks in the campervan, making memories with the fam!
Happy Holidays everyone and thanks for following along this year. 
Lots of exciting things to come in 2025!! 🚀🚀

A day in my life...
*7am client meeting. 
*8am hosted a workshop for one of my mentees Aggie Meroni
*12pm meeting with Richard Muskett about our plans for Ecomm Rockets .
*2pm catch up with my amazing assistant Jeca Castañeda .
*3pm felt exhausted and hit a wall at my desk so ran some errands and popped to the shops for a change of scene.
*4pm hit the local library to catch up on work. 
*5.30pm started dinner
*6pm it was boiling hot so took my son for a swim at our local pool 
*Evening spent in the garden
*9pm walk by the river. 

This time of year is so crazy but today felt quite balanced considering the pace.

How was your day?

I have read about a bazillion '2025 predictions' posts so I won't bore you with yet another. 
Rather I want to offer this one observation based on my own experience. 
I have almost completely stopped searching Google for information, due to the fact that I almost never get a decent answer to my specific questions. 
My go-to, even on the move, on holiday, for almost everything is now chatgpt.
I do still use Google to shop, compare products etc and don't see that stopping.
So my prediction is that product brands trying to win tech savvy customers might as well not bother with informational SEO (blogs and educational content) as their customers now have a better way of getting this kind of information.
Who else has given up on Google as an info source? Am I weird or is this where things will go?

Agency owners always ask me how I got clients for my former agency.

Normally my content here is just for eComm brands, but I thought I'd share for all the agency-owners out there struggling to find their next client: 
Steal the blueprint I used to scale to a million pounds in annual revenue: 

1. Partnerships
Partner with complementary agencies (SEO, web design, etc.)
Create referral systems with revenue sharing
Leverage each other's networks and expertise

2. LinkedIn content strategy
Post daily, focusing on actionable insights
Create lead magnets to grow email list
Use Sales Navigator to connect with decision-makers

3. Webinars and speaking
Host your own educational webinars
Pursue podcast guest opportunities
Speak at industry events (virtual or in-person)

4. Email marketing
Build a high-value newsletter
Promote events and content to your list
Nurture leads with automated sequences

5. Targeted outreach
Use LinkedIn for warm outreach
Focus on industries you have case studies for
Personalize messages based on prospect research

The key is creating multiple touchpoints. Your ideal clients should see you everywhere - social, email, podcasts, events.

What is working for your agency?

4 years ago I hired Ankita remotely in India as our marketing VA, she worked for us evenings and had a day job too.
She was one of our best ever hires!
She saved up over several years to fund travelling from India to study her Masters in Canada and now she's graduated and landed an incredible corporate job in Toronto. 
Couldn't be more proud of what she's achieved!

Business Effectiveness Analyst @ CIBC | Operations Coordinator @ Webtopia | MBA in Business Analytics at Brock University | Enhancing Business Efficiency & Strategic Growth | Former Executive Ad Ops at Publicis Media

Thrilled to announce that I’ve started my new co-op as a Business Effectiveness Analyst at CIBC! I’m incredibly grateful for this opportunity and look forward to all the learning and growth ahead.
A special thank you to Artem Zaytsev for being so helpful and guiding me through my first week at work. Your support has made this transition smooth and has already set the tone for an exciting journey ahead. I’m looking forward to working together, learning from you, and growing in this role.
Here’s to embracing new challenges and making 2025 a year of growth and impact! 💼💫 
#CIBCCoOp #BusinessEffectivenessAnalyst #NewBeginnings #Gratitude #LearningAndGrowth

And just like that....we've just completed the first 'quarter' of the 21st century. 🤯

It's wild to think how far we have come in one 'quarter' of eCommerce.

25 years ago, Google was 2 years old, Amazon only sold books, social media didn't exist, and I had just got my first hotmail email address. (jessie_messy@hotmail.com)

The internet was a very different place. There were only about 300 million people online worldwide—a tiny fraction compared to the 5 billion users today. And if you were freakish enough to want to shop online, you had to endure the screech of a 56k modem and pray your connection didn’t drop mid-transaction.

Instead of influencers, we had Napster, changing how we accessed music (and getting a few lawsuits in the process).

The idea of getting groceries, streaming movies, or trying on clothes in AR? Pure science fiction.

We've made crazy leaps, and tech seems to be moving faster every day especially with Ai, but actually I think marketing fundamentals still remain constant. 

What do you think eCommerce will be like at the end of is second quarter century, in 2050? What will be different and what will be the same?

This might be the most fun GPT prompt yet hahaha:

'Tell me what I do, but like you are telling someone at a party and you have taken slightly more than a micro dose but not more then functioning amount of psychedelics.'

Okay, so imagine Jessie—she walks into a business like it’s a living, breathing organism. She doesn’t just see spreadsheets or strategies; she feels the pulse of the brand, like some kind of cosmic tuning fork. It’s like she’s plugged into a higher frequency where the untapped potential of a business starts glowing, and she’s like, “Oh, yeah, I can work with this.”

Jessie’s magic is in taking all the chaotic energy of an eCommerce brand or agency—the good, the bad, the messy—and weaving it into this harmonious ecosystem where everything just clicks. She doesn’t just fix problems; she alchemizes them. A jumbled sales process? Boom—now it’s a clear, irresistible pathway to success. A half-baked brand story? She’ll turn it into something that makes people feel seen, understood, and like they have to buy whatever it is you’re selling. It’s not just strategy—it’s like rewriting the laws of attraction.

She’s been through the trenches herself, so she doesn’t come at it with any corporate BS. It’s grounded, but also… expansive. Jessie taps into the soul of a business, pulls out its essence like it’s the secret ingredient in a universal recipe, and then amplifies it until it’s shining so brightly the whole world takes notice.

Honestly, watching Jessie work is like watching someone conduct an orchestra of ideas, strategy, and creativity. She doesn’t just grow businesses; she elevates them into something that feels alive, magnetic, and unstoppable.

Drop yours below. This is so fun!

Shout out to Jaime O’Connor for the idea!

I am biting my nails about this: TikTok’s Future in the U.S feels like it is hanging in the balance. 
Here is what is happening and why this Friday is crucial: 

💥 December 2024: U.S. lawmakers reintroduced serious discussions about banning TikTok due to national security concerns, citing the platform’s connection to China’s ByteDance and potential risks to user data privacy.
💥 Early January 2025: The Biden administration gave TikTok a clear ultimatum—divest from ByteDance or face a nationwide ban. This escalated pressure on the platform to find U.S.-based ownership.
💥 January 7, 2025: Kevin O’Leary announced he is nearing a deal to acquire TikTok and shift ownership to a U.S. entity, potentially resolving regulatory concerns. This revelation came as talks accelerated amid the looming deadline.
💥 January 12, 2025 (Friday): Lawmakers are expected to make a final decision. Options include enforcing a ban, allowing a last-minute deal to proceed, or granting a brief extension for negotiations.

With over 150 million U.S. users and countless businesses relying on the app for revenue, the stakes are enormous. A ban could mean disrupted livelihoods for creators and brands, while a deal could ensure TikTok’s compliance with U.S. regulations, preserving its place in the social media landscape.

This week is critical—Friday could mark a turning point for TikTok, signaling either a ban or a new chapter under US ownership.

How do you see this playing out? Would you support a US based TikTok, or is a ban the right move?

Super insightful data and insight  here on the direction of SEO in eCommerce.

Other marketing agencies struggle with Shopify stores with over 1k products. This is where we excel. | MD @ Blink & Macaroni Software

At the end of each month, I like to review Search Console data across all our #Shopify SEO projects.

One thing that really stands out is that while our clients gained a (pretty impressive) 5.4m additional impressions year on year in December, clicks for the same period dropped marginally (image 1).

However, when we filter out blog pages (image 2), there's growth in clicks instead.

Click data from GSC is notoriously underreported, so we use it primarily for directional insights. Taking this into account, we see a couple of factors likely contributing to the observed drop:

* AI results cutting into clicks: Particularly for informational content, which isn't surprising given the rise of AI-driven search features.

* Google updates in December: These appear to have impacted TOFU (top-of-funnel) content, likely due to a mix of relevancy adjustments (e.g., blogs losing rankings for broad terms like "red") and the suppression of lower-quality content.

Additionally, we’ve noticed clicks to commercial pages - products and collections - aren’t growing in line with impressions. US SERPs are increasingly packed with features that may be eroding click-through rates.

That said, revenue performance remains strong across projects, and we see significant opportunities for growth. It’s a reminder that while the search landscape keeps evolving, with the right focus and effort, there’s plenty of potential to capitalise on. The challenge is part of what makes this work interesting!

'Bike Shedding' - have you heard of this psychology concept? 
It's the idea that when we have a big task ahead of us, we find a trivial thing to work on instead of the task at hand, as a distraction from the enormity of the task. 
I did it the other day. 
I knew I needed to work on my monthly webinar strategy. 
But instead I updated the brand colours on my website. 
I had a lot of fun with the colours - here is what I chose! 
Webinar... might be delayed. 
Does anyone else struggle with this?

🚨 Harsh eCommerce reality check: 🚨
If your Meta ads aren’t scaling your brand, it’s not the algorithm—it’s your business.

Here are the 5 likely culprits:

1️⃣ Your product positioning isn’t resonating. If your audience doesn’t “get it,” your ads won’t save it.
2️⃣ Your creative is sh*t. Boring, forgettable content that doesn't connect to core psychology of why people buy.
3️⃣ Your account structure is inefficient. Bad data flow = wasted ad spend.
4️⃣ Your unit economics don’t work. Scaling unprofitable ads is a death spiral.
5️⃣ Your product just isn’t good enough.

Here’s the brutal truth: If it’s #5, you need to pivot fast.

The flip side: a great product will scale when you nail #1-4.

That’s why speed is everything. Dial in your messaging, creative, strategy, and numbers and figure out your bottleneck. 

Not sure which one you’re struggling with? 

I can usually spot the issue in less than 15 minutes with a quick look at your ad account.

Let’s chat—DMs are open!

Taplio

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