Mike Koziol's Linkedin Analytics

People ask me in workshops all the time: "How do you run your business and still create content?" "What’s your routine?" They’re trying to find a shortcut. Trying to reverse-engineer why I’m successful (and they’re not) But here’s the thing. If you have a different personality, a different brand, and a different brain (which you obviously do), it doesn’t f*cking matter if I wake up at 4 a.m. Because maybe if you wake up at 4 a.m., you might be a skeleton of a person, completely useless, unable to focus, getting nothing done. This is such an important point. And honestly, it’s part of the reason so much good content gets overlooked these days. People want an exact answer. But there isn’t one-size-fits all approach to business, to life, to anything. I can’t think of a single thing in life that has a one-size-fits-all answer. People’s brains work differently. Businesses are different. What works for a coach won’t work for an ecom brand selling t-shirts. There’s no "perfect routine." No "best time to wake up." No "right way to do it." You have to figure out what works for you. I remember when I had an ecom business manufacturing portable standing desks. Our suppliers were in China, so I had to work late at night to handle the time zones. If someone asked me, "What’s your secret?" and I said, "I work at night," they’d think, "Oh sht, I need to work at night too."* No. You don’t. Not unless you also have vendors in China. This all comes back to fundamentals. The only way to succeed? Test a sh*tload of stuff and figure out what works for YOU. Everything else is noise.

Hey LinkedIn, can you comment your location below? LinkedIn keeps telling me most of my audience is in Toronto... but I don't think that's true. Drop your location (and what you do) in the comments please! Example: agency owner, NYC. Feel free to do a short pitch of what you do! Thanks, Mike

The war between me and my laundry pile is getting personal. I swear it’s multiplying. I do one load, and suddenly there’s three more. Socks disappear. T-shirts I haven’t seen in years resurface. I’m starting to think the basket has a portal to another dimension. I try to fold it all in one go but halfway through I get distracted and suddenly I’m in my computer creating a new offer for my clients in Notion with shirts half-stacked on the couch. Laundry wins again. How do 𝘯𝘰𝘳𝘮𝘢𝘭 adults stay on top of this?

I thought that when I hit $100k/month in my agency, it would feel like freedom. But it felt like...hell. Why? More clients created more problems, I needed more people on my team, and I had more headaches. More money coming in meant more money going out. What looked like growth actually felt like a mess. Yes, I was getting bigger, but not in a good way. I fixed this problem by focusing on one thing: Doing less, but doing it better. I productized my services. I made everything simpler. I focused on keeping more money, not just making more. This small change helped my business (and my life) a lot, and is now a core of what I teach. it. I wrote everything down in a Notion doc in a new guide called "The $100K Offer Playbook" It includes: → My pricing tricks that help you increase profit by 30-50% → The 1-page offer structure that closes clients in one call (or even without it) → How to get predictable leads (without paid ads or chasing people down) - all from LinkedIn → My complete $100K Agency Plan → Productization tools from the Agency Standardization Toolkit → DM scripts from the LinkedIn Relationship Playbook → How to make your Linkedin profile attract high-paying clients → And 7 profit-boosting fixes to land better clients and scale faster If you tell people your agency is doing "great," but secretly it feels super hard, messy, and not very profitable... this guide is for you. This playbook helps you start fresh. I wish someone gave me this five years ago. It would have saved me from many long weeks and "why is this still so hard?" moments. Want it? Comment "reset" and I'll send you a link. Mike

My lazy eye was the first thing I ever felt ashamed of. As a kid, it made me a target. Got picked on. Laughed at in photos. Teachers didn’t say sh*t. So I learned early on to shrink myself. Head down. Blend in. Don’t give them a reason. Every time I walked into a room, the same thought: "What if that’s the first thing they see?" I didn’t get surgery until I was 29. That’s 30 years of dodging eye contact. Tilting my head in photos. Forcing fake confidence while secretly hating how I looked. But here’s the wild part: That experience? It shaped me. It made me notice the ones who get overlooked. The quiet ones. The awkward ones. The ones who don’t get picked, don’t get invited, don’t get heard. And over time? It turned me into a man who protects the vulnerable. Because I remember exactly what it felt like to be one of them. We all carry something we think makes us unworthy. Mine was on my face. Yours might be hidden. But let me tell you. You don’t need to be perfect to be powerful. The thing you’ve spent years hiding? Might just be the exact reason people trust you. Might even be your f*cking superpower.

"if I offered you a life or business session via zoom for 30 minutes, would you be interested?" No. Not because I am rude, not because I am not open to new ideas But because the pitch was bad, and here's why. 1 There was no relationship building before. This person sent me 2 messages before, but we did not engage in any conversation. There's no rapport. 2. She doesn't know who I am, what I do (I mean it's pretty clear from my profile) and what challenges I might be facing (if any). 3 Her pitch has no context and is completely out of blue. 4 Her pitch is inconsistent - "life or business session" - what does that even mean. Are you a life coach or a business coach? It's hard to trust someone who is both at the same time. What are we even talking about? Therapy? Coaching? Vision board workshop? Vague offer = low perceived value 5 Asking for too much, too soon. I don't want to get on a 30 minute call with a stranger that showed me no understanding of who I am, and no value. 6 The pitch is about her and not me. The pitch is framed around what she wants (to get me on Zoom), not what I need. You wouldn’t walk up to someone at a networking event and say, “Hey, want to jump on a 30-min Zoom?” So why do it here? Understand who they are and their challenges. Uncover if they have a problem you can solve Make it about them Add some credibility Lead with a micro-offer What’s the worst LinkedIn pitch you’ve received? Drop it below.