Emily Crookston's Linkedin Analytics

I’m a ghostwriter, so everyone tells me they want to write a book... but most never will. Writing the book is not the first step. Before you write a business book, you need a Big Idea, which means you need to be a Big Idea Expert. What’s a Big Idea Expert? I’m glad you asked. That’s my term for what others refer to as a thought leader. Big Idea Experts 🔥 OWN their expertise. 🔥 Are driven by a desire to connect people with ideas. 🔥 Earn their authority by confidently sharing their most provocative ideas. 🔥 Take a seat at the table, rather than waiting for someone to offer it to them. If you are a Big Idea Expert, then you need to cultivate your Thought Leadership Ecosystem. I’m not talking about “going viral” or generating leads. I’m talking about creating a strategic and dynamic system of content that becomes your visibility engine—your thought leadership platform. Most people think content alone is enough, but content without a clear strategy is not thought leadership. Thought Leadership takes time to develop and build. THIS is what separates those who want to write a book from those who are successful business book authors. When you have a platform, your business book writes itself—and if it doesn’t, that’s what I’m here for. The Pocket PhD works with Big Idea Experts in 2 ways: The Full Program: Thought Leadership Development ► 6 phases to grow long-term thought leadership & strategy (18 months on average) ► Everything starts with ideation to find your Big Idea ► We test out your ideas in both short- (on LinkedIn) & long-form (articles or blogs) ► Outcomes: book and/or keynote address VIP Day: Thought Leadership Foundations ► 3x 90 minute sessions to define your foundational thought leadership ► We co-author 1 LI post (short-form) to test your idea & gauge your audience’s reaction ► We review your long-form strategy ► We edit 1 long-form piece together ► 1:1 check-in post sessions Here’s a client success story: Our team worked with the CFO of a law firm who came to us looking to gain visibility on LinkedIn. We suggested focusing on introversion in leadership (his Big Idea). Posting about this showcased his vulnerability, grew his audience, and landed him podcast interviews and press coverage. Now he’s considering writing a book on this topic. As you can see, beyond the tangible deliverables, there is also a halo effect of PR, speaking opportunities, and press that come with developing thought leadership. If you’re a Big Idea Expert, let’s cultivate your Thought Leadership Ecosystem!