Eric Melillo's Linkedin Analytics

Most marketing advice sounds fancy. But this one rule? It’s painfully simple — and brutally overlooked. Talk to your customers. Not after you've built the campaign. Not when you're ready to pitch. Start there. → Ask them what frustrates them → Listen to how they describe their problem → Notice the words they use (those are gold for your copy) The best marketing ideas don’t live in your head. They live in your customers' replies. It’s not about being clever. It’s about being clear. And clarity comes from conversation. Are you talking to your customers — or just guessing what they want? #marketing #contentstrategy #customerfirst #founderlessons #startuplife #growthtips

The easiest way to sell more? Understand this: People don’t pay for your product. They pay for results. - Nobody wants software. - They want more time. - Nobody wants coaching. - They want clarity and momentum. - Nobody wants a fancy landing page. - They want more conversions. When you shift your messaging from what you do to what they get — everything changes. + Sales get easier. + Clients come in warmer. + Your offer becomes obvious.

Dear managers: A company is not a family. Let’s stop pretending it is. Families are built on unconditional love. Companies are built on performance, goals, and contracts. That doesn’t mean we can’t care about our teams. It just means honesty is better than false intimacy. Because when layoffs happen… When hard decisions are made… It hurts even more if you told people “we’re like a family.” Want to build a healthy work culture? ✅ Set clear expectations ✅ Offer psychological safety ✅ Treat people with respect ✅ Be kind—but stay honest ✅ Don’t wrap business in emotional guilt A good team isn’t a family. It’s a place where talented people come together to do great work. And that’s more than enough.

If you really wanna know who you are— and what you're made of— start your own business. Seriously. Entrepreneurship will test everything: - Your confidence. - Your patience. - Your ability to keep showing up when nothing’s working. You’ll face rejection. Doubt. Days where quitting feels like the smarter option. But you’ll also find your edge. Your resilience. And a version of you that doesn’t back down. This game isn’t for everyone. But if you’re in it— you already know it changes you.

For the first year in business, I did everything manually. Client onboarding? Manual. Social content? Manual. Follow-ups, proposals, reporting? Manual. It worked… until it didn’t. I was drowning in tasks that didn’t grow the business. That’s when I started building systems. Not just automations. But processes that free up time, reduce mistakes, and keep things moving, even when I’m not online. And the truth? You don’t need a huge team to scale. You need better systems. That’s what I help founders and service-based businesses do. Build the back-end systems that support growth — not stall it. If you're trying to scale without burning out, this might help 👇 DM me “System” and I’ll send over a few simple frameworks you can plug into your business today.

Followers are just numbers. Comments mean people are paying attention. When someone takes the time to write a comment, it’s a sign they care or want to engage. Engagement like comments helps you: • Build real connections, not just an audience • Get direct feedback to improve your offer • Show algorithms you matter, so your content reaches more of the right people • Turn casual viewers into loyal customers I’ve worked with clients who doubled their sales simply by shifting focus from follower count to meaningful conversations. Stop chasing empty numbers. Start asking questions, invite opinions, and respond genuinely. Stop chasing empty numbers. Start asking questions, invite opinions, and respond genuinely.

One of the biggest challenges as an entrepreneur? Finding the right people to work with. It’s not just about hiring. It’s about managing real human beings—with emotions, expectations, and very different definitions of “ownership.” Some want big salaries before they’ve proven their skills. Others don’t show up consistently, yet expect trust and praise. And then there are those who look great on paper… but can’t deliver when it counts. Hiring isn't hard because there’s a talent shortage. It’s hard because finding people who care enough to go beyond the job description is rare. This isn’t a complaint—it’s a reality check. Building a strong team is a skill just as complex as building a product.

Ever feel stuck trying to do your hardest work when your brain just won’t cooperate? That’s where a daily energy map comes in. It helps you track when you’re sharpest and schedule tough tasks around brain fog. Try this simple system: track your energy for a few days, spot your peaks and dips, then plan your work accordingly. Small change, big impact on focus and productivity.

Starting a business is a wild ride. Looking back, there are five lessons I wish I had known from day one. They are not flashy or complicated, just real stuff that makes a difference. If you are new to this or feeling stuck, these lessons can save you time and frustration. Swipe through and see which one hits you the most. What is one lesson you have learned the hard way? Share below, let’s grow together.

Self-discipline isn’t about being hard on yourself. It’s about making small choices every day that serve your future self. Less scrolling, more reading. Less reacting, more creating. Less comfort, more growth. It’s not always easy—but it’s always worth it. Happy Sunday! ✨

Saturdays aren’t for catching up. They’re for slowing down. Resetting. Breathing. Here’s how I make mine feel like a true break (without falling off track): • 10-minute journaling – to get my head clear • No alarms – my body decides when to wake • One creative task – writing, planning, or learning • Light check-in on next week’s priorities • Long walk, favorite playlist, no agenda It’s not about being productive. It’s about feeling grounded. Hope you get a slow moment today. You deserve it.

Selling doesn’t have to feel awkward. If your content helps people, you don’t need a hard pitch. In this post, I broke down 5 content types that build trust and drive sales, without sounding salesy. It’s simple stuff that works (and your audience will thank you for it). Check it out 👇

Sundays used to stress me out. All I could think about was everything I didn’t finish last week And everything is waiting for me on Monday. Now I treat Sundays differently. Not as a prep day. Not as a hustle day. Just as a check-in day, with myself. Here’s what I do: • Quick journal: “What felt heavy this week?” • Review next week’s goals—just glance, no pressure • Clean up my space (physical clutter = mental clutter) • One long walk, no phone • No to-do list. Just slow time. It’s not productivity. It’s presence. And it’s made my Mondays 10x better.

“Be consistent” is the most dangerous advice. Because what you’re consistent at matters more than how consistent you are. Consistency kills when: • You’re scaling the wrong thing • You mistake motion for progress • You favor habits over outcomes • You fear change more than failure → Consistency without clarity sabotages discipline. → Consistency without correction is discipline wasted. Rethink. Realign. Then repeat.

Productivity isn’t about doing more. It’s about doing what matters. Do less. Focus better. Don’t busy yourself with noise. What’s your biggest productivity struggle?

If you’re building a creator business, let me say this real quick: 𝗗𝗲𝗰𝗶𝘀𝗶𝗼𝗻 𝗱𝗲𝗯𝘁 𝗶𝘀 𝗽𝗿𝗼𝗯𝗮𝗯𝗹𝘆 𝘄𝗵𝗮𝘁’𝘀 𝘀𝗹𝗼𝘄𝗶𝗻𝗴 𝘆𝗼𝘂 𝗱𝗼𝘄𝗻. It’s not burnout. It’s not the algorithm. It’s not your skills. It’s all the stuff you keep putting off. That course idea you keep tweaking but never post. The newsletter you haven’t sent because the “timing isn’t right.” The landing page that’s 90% done but stuck in limbo. You’re not saving time by waiting. You’re just draining energy. Every delayed decision adds weight. And the longer you wait, the heavier it feels. Most creators don’t burn out from the work. They burn out from avoiding the work that matters. You don’t need more clarity. You just need to decide. Quick. Messy. Done. Then fix it as you go. That’s how you grow. That’s how things actually move

For the longest time, I couldn’t explain what I did. Not clearly. Not in 10 words. I’d go on and on, using big words to sound smart. But really, I was just confused about the actual problem I was solving. Here’s what I’ve learned since: → If you can’t explain your startup in 10 words or less, you’re probably not clear on your offer. → Complexity isn’t impressive. It’s a red flag. → People don’t buy what they don’t understand. So I sat down, stripped away the fluff, and forced myself to answer: "What real problem am I solving—and for whom?" It changed everything: → Better clarity → Better messaging → Better conversions Now I live by this: "If it’s not simple, it won’t stick. And if it doesn’t stick, it won’t sell."

If your calendar doesn’t reflect your goals, your life won’t either. Last week I said I’d: – Fix my funnel – Finish a draft – Plan a lead-gen system Wanna guess how much got done? Zero. Because none of it was on my calendar. Client calls? On the calendar. Scroll breaks? Unscheduled but somehow always “fitted in.” My stuff? Ignored. So this week, I’m trying one thing: Block time for my own goals before anyone else’s. Even if it’s just 1 hour a day. Because if you don’t protect your time, You’ll spend your whole day building someone else’s dream.

Entrepreneurship isn’t something you can learn from a course or a book. It’s something you live. The late nights, the failures, the constant ups and downs... it’s a rollercoaster that tests you in ways you never imagined. But here’s the thing: - Every challenge teaches you something. - Every setback builds resilience. - Every small win reminds you why you started. It’s not an easy path, but it's always worth it if you’re willing to embrace the journey. 📍 To all the entrepreneurs out there: keep going. The ride may be tough, but the destination is worth it.

Micromanagement doesn’t boost productivity. It kills it. When you hover over your team’s every move, two things happen: You burn out trying to control everything They stop thinking for themselves Great managers? They guide, support, and then trust. Because the goal isn’t to control people— It’s to build people who don’t need to be controlled. Let go a little. That’s where real growth starts. #Leadership #WorkCulture #Micromanagement #TeamBuilding