Platform Leverage

PlatformLeverage is a marketing consultancy specializing in audience-platform research and cross-platform marketing strategies.

Founder, CEO

Search Engine Land

Contributing content around Online Reputation Management, SEO and AI.
https://searchengineland.com/author/gert-mellak

Contributor

SEOLeverage

SEOLeverage is an International SEO agency focusing on increasing your organic conversions.

With site audits and ongoing consulting, paired with an outstanding app for machine-learning and AI insights, SEOLeverage is helping more and more online businesses and local businesses grow with SEO.

My team at SEOLeverage has a vast experience in SEO,
ranging from 5-10+ years of daily focused SEO strategy and implementation.

Get the SEO momentum started: seoleverage.com

solicom consulting sl

Solicom is a digital consulting firm specializing in business process automation, strategic marketing and e-commerce.

Founder

Regus

SEO Consultant

Online reputation management is crucial to your business's success. Ensuring your brand is represented positively across platforms is just as important as driving traffic. At SEOLeverage.com, we specialise in helping businesses build and maintain a strong online presence that fosters trust and authority.

As the founder and CEO of SEOLeverage.com, my mission is to help businesses like yours achieve measurable and sustainable SEO success. My team of 25 senior SEO experts specialises in conversion-driven SEO strategies and comprehensive online reputation management across all platforms, ensuring your brand gets the visibility and trust it deserves.

In a fast-paced digital world, we focus on timeless SEO principles that drive real results—better traffic, qualified leads, and increased sales for your business.

Ready to elevate your brand's online presence? Let’s get you consistent visibility and SEO results that matter.

Message me today to see how we can help your business grow!

Your website is bleeding money right now.

Not metaphorically. Actual dollars leaving your business every single day.

I just audited an ecommerce site last week. They had 342 product pages without any customer reviews displayed.

Here's the math that made the CEO's jaw drop:

Products with reviews convert 270% better than those without (that's Spiegel Research Center data - Northwestern University).

Their baseline conversion rate on products without reviews: 0.8%
With reviews, they'd hit: 2.16%

They get 15,000 monthly visitors across those products.

Average order value: $89

Current revenue: 15,000 × 0.008 × $89 = $10,680/month

Potential revenue: 15,000 × 0.0216 × $89 = $28,836/month

Lost revenue: $18,156 per month

From not showing reviews that customers already left. 

Reviews sitting in their system. Unused.

Here's the thing about revenue leaks:

Most businesses focus on getting more traffic when they're literally throwing away money from the traffic they already have.

Let me show you the three gaps that cost you the most:

1. The Performance Gap

Your cart abandonment rate is 78%. Industry average for your vertical is 69.8% (Baymard Institute).

You have 500 abandoned carts monthly at $115 average value.

That gap costs you: $4,715 per month.

2. The Volume Gap
Your email list grows by 50 subscribers monthly. Your competitor adds 180.

Customer lifetime value: $240.

You're missing: $31,200 per year.

3. The Value Gap
No personalized product recommendations. Those typically add 10-30% to AOV (McKinsey data).

Taking just 10%: 400 monthly orders at $95 average.

You're leaving: $3,800 per month.

Add these up? That's $8,515 monthly. $102,180 yearly.


And here's what kills me:

Most of these fixes take less than 30 days to implement.

- Add review displays? 5 days.

- Fix cart abandonment flows? 10 days.

- Set up recommendations? 14 days.

But instead, businesses chase the next marketing channel while their current funnel hemorrhages cash.

My daughters could probably spot some of these issues. They're that obvious once you know where to look.

Stop looking at bounce rates and engagement metrics.

Start calculating exactly how much money you lose every hour you don't fix these problems.

Your competitor already did the math. And they're banking your money. 

DM to calculate your revenue leaks and line up a road map!

Gert Mellak

E-Commerce SEO Expert | I Help Brands Fill $100K+ Revenue Leaks | Free Revenue Leak Calculator Inside

Want to grow your Shopify store the smart way?
Think of SEO like a pyramid: build a strong base, and every layer above it works harder for you.

Check out the Shopify SEO Pyramid and see how to scale your store step by step:  https://lnkd.in/du2RUxNB

#ShopifySEO #eCommerceGrowth #SEO

Shopify Pyramid

Copy-paste won’t win you. Learn how to write to rank and convert clicks into sales. 📈 Check out https://lnkd.in/du2RUxNB

#ShopifySEO #EcommerceTips #SEOStrategy #SERP #Conversions

Buy Box Playbook

What if you could boost traffic with just a few simple SEO tweaks?

Check out these technical SEO quick wins every Shopify owner should know https://lnkd.in/du2RUxNB 

#SEO #ShopifySEO #EcommerceMarketing #TechnicalSEO #SEOGrowth

Technical SEO

Think your homepage is the only SEO hero? Think again. 💡
Collection pages can be your secret weapon for traffic + conversions. Here’s how https://lnkd.in/du2RUxNB

#DigitalMarketing #ShopifySEO #EcommerceGrowth #Shopify

Collection page

Great content isn’t luck—it’s strategy.
Turn your brand into a content machine that attracts, engages, and sells. See how here: https://lnkd.in/du2RUxNB


#DigitalMarketing #ShopifySEO #ContentPowerhouse #EcommerceTips

Content

Most people still think ChatGPT is just for work… but the numbers tell a different story.
In just one year, work-related use dropped from 47% → 27%. Meanwhile, non-work use skyrocketed from 53% → 73%!

That means people aren’t just using it for emails or reports anymore. They’re turning to ChatGPT for hobbies, learning, problem-solving, and even everyday conversations.

It’s more than a productivity hack. It’s becoming a lifelong personal assistant.

Curious what people really use ChatGPT for? Check out the full breakdown here 👉 https://lnkd.in/dz27bsQE

E-Commerce SEO + AI | Helping Brands Fill $100K+ Revenue Leaks

chatgpt

Students and professionals may live in different worlds, but they’re both turning to the same tool: ChatGPT.

Approximately 10.2% of students use it for tutoring, serving as a 24/7 study buddy. On the other hand, 40% of professionals rely on it for writing at work—reports, emails, brainstorming, you name it.

That’s the beauty of AI: one tool, two totally different purposes. Want to see more surprising data on how people actually use ChatGPT?

Check this out 👉 https://lnkd.in/dz27bsQE

ChatGPT for students and professionals

We filled a visibility leak that was costing this store £71K every quarter.

Here's what happened:

The Starting Point:
6,840 clicks per quarter
564K impressions

Solid rankings, but limited visibility

The Leak We Found:
Their site structure was confusing Google. They had authority but weren't capturing impressions for their full keyword opportunity.

>> The Fix:
We ran a 30-day sprint focused on:

- Content optimization
- Internal linking architecture
- Strategic keyword targeting

>> The Result:
10,900 clicks per quarter (+59%)
1.12M impressions (nearly 2x)
Same day comparison: 148 clicks vs 72 clicks last year (+106%)

The Revenue Impact:
Those 4,060 additional clicks generate:

142 extra bookings per quarter (50% conversion to sales)
71 converted sales
£71,050 in recovered quarterly revenue

That's £23,683 monthly this store was leaking. The leak is plugged.

Most ecommerce sites are leaking similar revenue from ranking gaps, missing schema, or poor site architecture and content.

Calculate yours: calculator.seoleverage.com

Don’t let these 6 SEO pitfalls drain your traffic and sales. Most store owners make these mistakes without even realizing it, until it’s too late.

👉 Swipe through the carousel to see what they are (and how to avoid them).

Get the complete Shopify SEO guide here: https://lnkd.in/du2RUxNB

#Shopify #SEO #eCommerce #DigitalMarketing

Shopify Pitfalls

Google receives > 210X as many searches as ChatGPT (Sept. 2025).

Your SEO revenue leak might be 210x bigger than your AI revenue leak,
where do you want to start?


(Thanks Rand Fishkin for frequently sharing the updated status!)

ChatGPT isn’t just another AI tool. It’s a daily go-to for millions of people. But did you know that 3 use cases actually dominate nearly 80% of conversations?

Practical guidance (29%) → From problem-solving to brainstorming.
Seeking information (24%) → Faster answers, smarter insights.
Writing assistance (24%) → Helping ideas flow, minus the blank-page stress.

The numbers don’t lie—AI is reshaping how we learn, work, and create. Curious about what else people are really using ChatGPT for?

👉 Check this out: https://lnkd.in/dz27bsQE

#AI ChatGPT#ArtificialIntelligence

ChatGPT usage

The way we search is changing—fast. People aren’t just “Googling” anymore. Instead, they’re turning to AI tools like ChatGPT for answers that seem faster, clearer, and more tailored.

Think about it: why scroll through 10+ links when you can get a direct, actionable solution in seconds? AI-powered search is more conversational, intuitive, and built around how we actually ask questions.

This shift isn’t just a trend, but it’s the future of search. And if you’re not already adapting your strategy to align with AI-driven queries, you risk being left behind.

https://lnkd.in/dz27bsQE 

#FutureOfSearch #AI #ChatGPT #ArtificialIntelligence #DigitalStrategy #MarketingTrends #SEO

AI or artificial intelligence

Visitors decide in seconds whether to stay or leave your homepage.

Is your Shopify site pulling them in or pushing them away? See what works here https://lnkd.in/du2RUxNB

#ShopifySEO #HomepageOptimization #EcommerceGrowth #MarketingTips #SEO

Homepage

Daily: 1,000 visitors land
→ 680 bounce (can't understand what you sell)
→ Fix saves 10% = 68 visitors
→ 68 × 3% conversion × $170 AOV = $340/day
→ Monthly: $10,200 gone

The leak? 

Your headline says "Premium Solutions" instead of what you actually sell.

72 hours to fill it. Zero dev work needed.

Get weekly revenue leak math like this → Subscribe to Revenue Radar.

AI isn’t the future. It’s the now. Your Shopify store deserves more than “just SEO.”

Here’s how to get AI ready and win bigger.
👉 https://lnkd.in/du2RUxNB

#AIForBusiness #ShopifyExperts #EcommerceSEO #SmartEcommerce

AI-ready

Would you purchase through ChatGPT?

ChatGPT is now accepting applications from merchants
for their Instant Checkout: 

https://lnkd.in/dPgMDXY3

- I wonder how this will be adopted ... are users going to trust ChatGPT witht heir credit card? 

Will they understand and trust the process?

Some clients still chase that #1 Google ranking like it’s a trophy. But here’s the truth — vanity metrics don’t pay the bills. What really matters? The impact on revenue. 💰

With Google’s first page now a mix of ads, AI summaries, and snippets, ranking alone doesn’t mean what it used to. The smart move is focusing on results that actually drive business growth.

Learn more at SEOLeverage.com

#SEO #DigitalMarketing #RevenueDrivenSEO #MarketingStrategy #SearchEngineOptimization #BusinessGrowth #SEOTips

Product pages are where the sale happens. Yet most ecommerce sites I see mess up the basics.

After analyzing hundreds of Shopify stores, 
here are 3 context mistakes that kill conversions:

1. Writing for yourself, not for your customers
Your customers don't know your product like you do.
They need context about size, materials, and actual use cases.
"Premium quality construction" tells them nothing.
"Made from recycled aluminum, weighs 2.5 lbs" does.

2. Ignoring comparison shoppers
People have 10 tabs open comparing products.
If you don't explain why yours is different, they'll bounce.
Add a simple comparison table. Show what makes yours worth buying.
Context means positioning against alternatives.

3. Forgetting about search intent
Someone searching "waterproof hiking boots for winter" needs different info than "comfortable work boots."

Your product might be both.

But if your page doesn't address the specific context they came for, Google won't rank you.

Visitors won't convert.

And AI won't recommend that product.

Here's what works:
Write your product descriptions like you're explaining to a friend who's never seen it.
Be specific about measurements, materials, and best use cases.
Show it next to common objects for scale.

The stores we work with at SEOLeverage see 20-30% conversion lifts and more just from fixing context issues.

Not from fancy AI tools or complex strategies.

Just from explaining their products properly!

What context mistakes do you see most often on product pages?

Are you an ecommerce brand? Your SEO priorities are (probably) wrong.

As a consultant, I believe one of my main goals is to make sure my clients
work on those things first that have the most impact.

For an ecommerce site, like a Shopify portal, there is a clear order of how we believe at SEOLeverage things should be addressed.

We even visualized it as a pyramid that makes clear how to lay a solid broad foundation, and then work your way up.

At the basis, we have technical SEO. Shopify usually doesn't come with too many technical issues out of the box, but a few need to be addressed.

The next step to check is the home page - this is where engines learn about who you are, what you are selling, and who your intended target audience might be.

Product detail pages (PDPs) are the holy grail - this is where the magic happens, this is where someone decides to click "Add to basket" and get this product. This is your sales page - treat it like that, provide context, pick users up where they are, and clarify their doubts.

Collection pages, together with PDPs, are the most important entry point for buyers that are already looking for something specific. Collection pages mostly are just lists of products with one line in the description - this can also be a landing page (keep the content transactional, though).

Complementary content contains buyers' guides, product comparison pages, brand comparisons, specific use cases, review pages, etc. - all those elements will help you establish topical authority and build out your topical clusters, but if your PDPs aren't optimized, I wouldn't spend too much time and resources on blog posts!

Where in the pyramid would you locate your shop? DM for help getting your shop prepared for SEO and AI search!

Taplio

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