Conor Sunderland's Linkedin Analytics

How we turned $579 into $654,000/m for a high-ticket eCommerce brand: When this premium product brand came to us, their email marketing was practically non-existent: → Only 30 new subscribers per month → $580 in their best month from email → Zero automations → 30% open rates After implementing our strategy: → 1,048 new subscribers (35X increase) → $654,000 in email revenue ($539K from flows, $115K from campaigns) → 53.8% average open rates → Pristine deliverability metrics Here's exactly how we did it: 1. Optimized list growth with a high-converting popup (small discount beat all other offers) 2. Built comprehensive flow architecture for their high-ticket sales cycle (75 emails across multiple flows) 3. Implemented the perfect campaign frequency (3x/week was the sweet spot) 4. Created education-focused design that balanced information with readability 5. Maintained elite deliverability through list cleaning and encouraging direct replies The key insight? High-ticket products require fundamentally different email strategies than consumables - focusing on education, trust-building, and longer sequences. Shortly after this 30-day period, they hit their first six-figure day. Got any questions? Drop them below!

I'm excited to be speaking at Commerce Roundtable's Retention Marketing Summit today alongside some incredible marketing minds! My presentation "Fitting Retention Strategy to Your Brand Archetype" will challenge the standard templated approach most brands use regardless of vertical - a costly mistake that's leaving serious money on the table for many brands. If you're a DTC brand looking to scale profitably in today's competitive landscape, you won't want to miss the insights from this lineup: Chase Dimond & Jimmy Kim: Deliverability Masterclass 📈 Greg Zakowicz & Omnisend: Nurture or Die - Post-Purchase Email Strategies Bryan Starck: Recurring Revenue Beyond "Subscribe & Save" Melanie Balke: Text to Convert - SMS Marketing Without Annoying Customers Eric Rausch: Email Engagement Strategy The best brands build loyalty before the first purchase. Come learn how to implement strategies that actually fit YOUR unique business model. 100% FREE to attend with my link below. See you there! https://lnkd.in/etsS_ahk

Don't you just love vintage watch ads? ↳ Here are my all-time favourites:

How we unlocked an EXTRA $1.2M for this brand in 5 months ↳ (This may surprise you) This brand came to us in January 2023 after we had worked with CMO on a previous brand One of the first things he did was to bring us on to handle the email channel, as it was a lagging point he had identified when analyzing all the brand’s marketing channels We immediately triaged the account (which was already doing $200k/mo+ in revenue) And we found immediately that we needed to get the list growing faster, and get better flows in place We brought in a new popup which added a yes/no question beforehand, and had elevated design. Within a week, we went from 1.8% to a 4.5% conversion rate. This instantly 2.5X’d their list growth rate. Huge win. We then built out a full suite of lows to replace and build on the previous 3 in place - these were: - Welcome series - Site abandoned - Browse abandoned - Potential purchaser - Abandoned cart - Abandoned checkout - Post-purchase flow - Customer winback - Sunset unengaged - Back in stock We then turned our gaze to campaigns, seeing that we could likely cast a wider net and email more people with strong deliverability To do this, we first did some engagement campaigns to their 14 day engaged segment to ensure our deliverability was in tip top shape, then went back to normal sends With solid content and great deliverability, we saw huge changes Before ~45% open rates (very good) ~9k opens ~120 clicks After ~60% opens ~13k opens ~205 clicks We’ve been able to successfully up volume from here and are now seeing over $1M/month coming from email. Great when a plan comes together!

How to use AI to find your next winning email campaign ↳ Takes 15 seconds with this guide: Most brands I speak to every week say they have issues with email ideation and don’t know what to send to their list If you have this problem then it becomes impossible to send consistently, which is key for long term success So, steal this 4 part process: Idea Sources 1. Competitor Analysis - owletter.com 2. Email Databases - milled.com & reallygoodemails.com 3. AI - GPT models 4. Content Repurposing - Using blogs and older content you have Owletter allows you to spy on competitors and see their campaigns, giving you rich inspiration. Milled is an amazing email database where you can search similar brands and see what they’re doing too. To really get ChatGPT to work for you, you will need to prompt it a number of times to get the real out put you want to see for ideas. Start off with a general prompt such as “What are 10 email newsletter ideas for a brand named {{name}} that sells {{products}} to {{demographic}}? Please ensure the campaigns show off the brand’s USPs which are {{list USPs}} and do not include any discounts or sales. Please let me know if you need more information to come up with better ideas.” From here, find the ideas you like and ask for more ideas like those. You’ll soon have a ton of inspiration for campaigns.

How we doubled welcome series revenue from $124K to $273K per month: Most brands get their welcome series completely wrong. They focus solely on the discount offer and miss massive revenue opportunities. We revamped a client's basic 4-email welcome series with these dramatic results: → Revenue jumped 119% (from $124,935 to $273,804 monthly) → Email 1 open rate increased from 58.1% to 71.7% → Conversion rate improved by 93% → The final two emails alone generated $35K Here are the 3 cardinal rules that drove these results: 1. Maximize revenue from Email 1 (capture high-intent buyers immediately) 2. Build the brand in the customer's mind (establish credibility and emotional connection) 3. Recoup revenue from less engaged people (strategic follow-ups with urgency) We expanded their series to 8 strategic emails built around three psychological pillars: 1. Status (social proof, press mentions, UGC) 2. Trust (product quality, transparency, value delivery) 3. Belief (emotional benefits, founder story, shared values) This approach works especially well for high-AOV brands ($250+) with complex products in competitive markets. Got any questions? Drop a comment below!

The #1 reason ecom brands lose out on money with email? ↳They're emailing the wrong people at the wrong time. After managing $150M+ in email revenue, we've created our complete segmentation playbook. This isn't basic "buyers vs non-buyers" stuff. This is the exact system we use to: ✅ Turn Klaviyo into a revenue-generating CRM (not just an email tool) ✅ Target micro-segments that spend 3x more than average ✅ Fix deliverability issues without killing your revenue ✅ Track customer lifetime value in real-time ✅ Build VIP segments that actually drive repeat purchases ✅ Plus the one segmentation mistake that's costing you thousands in lost revenue (almost every brand gets this wrong). Inside you'll find: → Our complete segment library → Revenue-focused targeting strategies → Advanced filtering techniques → Real campaign examples → Actual performance data One client implemented just ONE of these tricks and generated an extra $12,813 that month. Want a copy? Drop "Segment" in the comments and I'll send it your way. P.S. If you're serious about scaling your ecom brand with email, this guide will change how you think about your customer data forever.

3 hot takes on email marketing 🌶️ ↳ Let’s see if you agree: 1. Your flows aren’t that bad, you just suck at lead capture 2. You’d be more successful if you realised that email isn’t a ‘retention’ channel for some brands, but a CRO channel (high AOV brands mainly) 3. Your campaigns would be more successful if you had actual content diversity between design, copy length, and plain text. What do you think of these?