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I spend $400K a year in experiments to keep the pulse on digital GTM strategies (so you don't have to). tl;dr - Serial entrepreneur, angel investor, advisor for B2B leaders, growth hacker, 25 years in scaling digital platforms - actively involved with launching AI apps, running campaigns, and closing deals myself. On a day to day, my companies help B2B executives stay on top of the latest B2B playbooks and growth strategies in the turbulent space, analyzing a broad spectrum of channels: social reach, SEO, lead generation, PPC efficiency, podcasts, partnership marketing, events, sales-led motions, web funnels, community development, working with ambassadors and KOLs. My Background: ✅ Built and scaled 3 bootstrapped businesses from zero to 7 figures in revenue + sold a Shopify SaaS and a theme shop. ✅ Led over 10,000 hours in training and consulting over the past 20 years - 400+ B2B clients, corporate courses for organizations like VMware, SAP, Software AG, CERN, Saudi Aramco, hundreds of business and martech events ✅ Currently providing advisory services for a handful of clients through Growth Shuttle and execution (GTM, experimentation, martech, scalability) via DevriX. We manage the full circle from roadmap planning, goal setting, reviewing PMF and marketing alignment, launching new offers and channels, building funnels, supplementing with SEO and content marketing, and more - a full-service strategic and delivery partner for SMEs making $5M to $50M/year (and some Fortune 1,000s). ✅ Ambassador for Flippa, SeedBlink, doola, advisor at NitroPack and Vevol Media. Angel investor in 18 startups, agency PE limited partner. What's Next? - Work with me 1:1: https://asyncadvisor.com/ - Scale with my martech agency DevriX: https://devrix.com/ - Follow my weekly B2B reports here: https://mariopeshev.com/growth-blueprint/ - Grab a copy of "MBA Disrupted": https://www.amazon.com/MBA-Disrupted-Step-Step-Bootstrapping-ebook/dp/B0D4GPY31V/
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Work from home led to a good chunk of layoffs in 2024. Swaney Group Capital conducted its LeverUp survey, confirming the following: 1. Preference or requirement to WFH had a massive impact on layoffs vs. not - but the number of cuts, how deep, and what members 2. Productivity issues in WFH were common; measuring impact leads to overhead in upper levels, causing a whirlwind 3. Changing macro environments happen fast in the 2020s. Home staff can't grasp and assimilate the culture fast enough. Lack of creativity/innovation/adaptation to pace costs a fortune 4. While home staff is theoretically cheaper (less office space/office perks), it's largely accepted that performance gains on site are way, way more impactful than saving a couple square feet, coffee and lunches 5. 75% of CXOs expect a "more centralized workforce" Look, remote work is one of those conversations that get heated fast, and are always unpopular. Socialists will always defend human capital, work flexibility, flexible work hours, long maternity/paternity leaves, severance packages, travel opportunities, the environment. We're all humans and we ALL WANT THEM. The difference lies in HOW we get them or HOW MUCH of that is realistic and possible. I was a remote work advocate in 2007-2009, started the first national freelance conference in 2010 or so. DevriX started remote, too, before moving in-house in 2016. What works for a team of 5 seniors with 10+ years of experience, each owning their role/department, no "shared responsibilities", no need to "whiteboard and brainstorm" - that's lovely and great. Good luck applying that with 1,000 people, with 300-400 support reps or call center folks or other 9 to 5 people who couldn't care less about the job, and it's only an accessible path to pay rent and make money for hobbies, friends, family travel. Paul W Swaney III, founder of Swaney Group, has broader consulting experience from McKinsey + visibility over his time at Amazon (which peaked at 1.5 million employees in 2021). Forcing a model globally that clearly only works when business is accelerating at a 50% speed vs. normal pacing - that was bound to fail eventually.
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