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👋 I went from freelancing to running an agency to creating a SaaS startup that helps companies extract data from the web without hassle. I'm the founder and maker of a software startup called Botster (you can try it for free @ botster.io). It helps businesses collect data and automate boring tasks. If you’re running a digital business you should try it (right now!) I frequently post about challenges that I personally face in IT business, as well as tricks and findings anyone can utilize to make their business life easier, and sometimes things can get real technical. If you're into that kind of jazz – let's connect 🤝
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I’m on the couch editing a video. Wife’s on the other couch filming a reel. A modern family. Making content in 2025 is a chore. If you’re not doing it - you're ngmi.
Once you've made your first dollar from a SaaS while you sleep, it's impossible to go back to: - Working a regular job - Running an agency - Spending hours on client calls SaaS revenue is more addictive than a steady paycheck.
Curious what viral content on LinkedIn actually brings? Here are the numbers: I wrote two posts in a row that went viral (350,000+ views). What did it get me? - 100+ new followers / connection requests - 60 website visits (yes, SIXTY) - Maybe a couple of sales - hard to say now, but there was some activity THAT'S IT The content had broad appeal, so the conversion rate was basically 0.00001%. Is it worth it as a business strategy? For a SaaS - definitely not. It's a distraction. You can’t consistently hit 300K views if you’re writing with a sales goal in mind. For someone selling custom services - maybe yes. One client can pay well, even if the reach is smaller. Will I keep going? Yes - for myself. I will keep posting my thoughts out loud without overthinking each post and expecting every other post to blow up. Virality is nice, but the next day your reach is back to 1000 views. As long as you treat social media like a side quest - not your core strategy - there’s no disappointment. Because these numbers don’t even come close to what SEO or YouTube can do. Viral content is a dopamine hit. Not a business strategy.
AI can’t help you if you can’t be helped. I know a guy who’s always full of business ideas. Never acts on them - always has a “good” reason why “now’s not the time.” Tried learning to code. Gave up after a day. Tried building something with nocode. Gave up after a week. Now it’s: “With AI, I can create anything!” NO YOU CAN’T. Because you never did. Still not building. Still giving advice. People don’t get this but it is NEVER about the tools.
I didn’t think AI avatars for videos would work. WRONG. Thought it’d look too cringe. BUT I just made an onboarding video for Botster using one - and I’m blown away. Clean. Fast. SCALABLE. Zero setup, zero gear. I don't say this often, but yes - this changes everything.
Just wrapped up a small project that's saving one of our agency clients a few hours each day. Nothing fancy - simply automated the collection of new real estate listings from various government websites, filtered out the duplicates, and piped everything into their Google Sheet. Now instead of manually scanning multiple sources and copy-pasting data, they wake up to fresh, deduplicated property intel every morning. Their client gets a clean, professional report without anyone breaking a sweat. Turns out eliminating those repetitive tasks lets them focus on actually analyzing the market trends and delivering insights that matter. Sometimes the most valuable solutions aren't flashy - just reliable systems working quietly in the background while humans do what they do best.
Anyone can build a SaaS over a weekend. Tech is no longer the differentiator. The human layer is. AI writes the code. APIs do the heavy lifting. You’re now competing with thousands of “no-coders” copying your app the same day you release it - right from their parents’ basement. Creating a generic SaaS isn’t impressive anymore. You know what is? Actually understanding your client. Building systems that fit them and them ONLY. Doing things that don’t scale AT SCALE. That’s why we have to treat every client like a custom project. Get on calls. Research their pain points. Dig into their process until you actually get it. Whether it’s auto-sorting data, tailoring outputs, or delivering info exactly how they need it. That’s the real value today: Manufacturing custom reliable systems at scale.
My 6 rules for growing faster as a Software Developer wish I knew sooner: Cut the meetings. They're stealing your learning time. 99% of the time a call can become a short email which can become a Trello card. Even better, use loom. Stop binging video tutorials - 90% are just noise. Most videos take 20 minutes to explain 5 lines written in documentation. Focus 100% on YOUR journey. Ignore everyone else. Share knowledge as you learn. Teaching solidifies understanding and builds your network. Tweet, post, film, respond on Stack Overflow - doesn't matter. Document what you learn. Writing creates clarity and becomes your personal knowledge base. Voice notes or text - both work. Health isn't optional - it's MANDATORY. Peak physical condition = peak mental performance.
Complexity is the new advantage. AI can copy anything: Your features? Cloned. Your landing page? Stolen. Your script? Rewritten in 10 seconds - and somehow better. So what can’t it copy YET? - Ecosystems - Cross-platform flows - Real-world integrations - Supply chain ops - Community + network effects - Hybrid physical + digital models - Built-in distribution channels Our goal? Trigger the “NAH, TOO HARD” reaction in that dude in a student dorm scrolling your site for business ideas to rip. You want protection? Build a SYSTEM - not a tool. Make it painful to reverse-engineer. Simple gets copied. Complex survives.
Someone just subscribed and paid me $500 to find ZIP codes for a list of addresses. Over 60,000 of them. Is this a simple service? Yes. Does it require AI? Nope. Can AI do it? Not reliably. Not at scale. What it does require: - Accuracy - Speed - A good UI Most people overthink money. Meanwhile solving boring problems no one wants to touch prints actual cash. Be useful. Get paid. Repeat.
AI tools sent me a total of 250+ visitors in the past 7 days But let's see how many converted to actual users: chatgpt -> 26 perplexity -> 4 felo ai -> 1 (never heard of this one) gemini -> 1 Not bad! Ai is already within my top 10 sources of traffic sending 200-300 hits weekly, and I can see its share growing significantly in the next few years!
Okay, that does it. I’m raising my prices. Someone who heads marketing at one of the most luxurious car brands in the world just signed up for my service. Paid $15. Fifteen. Dollars. That’s not even the price of a cocktail at the place they probably had lunch. I knew it all along but this transaction made me realize for the last time I’ve been undervaluing what I built. If industry leaders are getting this much value for pocket change, something’s off. Prices go up. And if you’re already in - congrats, you got in early. PS it’s not Bentley motors
How I JUST closed a $7000 dev project Took me 5 steps and less than 24 hours - On a call, client casually mentions their CEO MANUALLY checks competitor bookings. - I drop an idea: “What if you had a dashboard tracking that in real time?” - Client: “That’s actually... super interesting.” - Same night, I mock up a prototype with v0. Takes me 10 mins, one screenshot, sent it over. - Client: “How fast can you build this?” Me: “10 days.” Client: “Deal.” Speed wins every time. Pretty sure the client still doesn’t know what just happened.
Doesn’t matter how valuable my automation advice is. Doesn’t matter if it could save you HOURS of time and THOUSANDS of dollars. Or how many hours I spent figuring out what actually works. A good ol’ RANT will get 100x more reach. Welcome to the attention economy. Truth? Optional. Emotion? Mandatory.
There’s a growing wave of a new type of SEO software: “Track how your site ranks across ChatGPT, Perplexity,” etc. This HAS to be useful, right? Just like tracking 1,000 keywords on SEMrush back in the day, founders are now racing to be the first at TRACKING PROMPTS across dozens of LLMs. But there’s a TINY problem: AI doesn’t rank consistently across prompts or models. Slightest change in wording, context or user avatar? Whole new answer. You “rank” now, vanish in an hour, and still get ZERO traffic either way. OK, let’s say you “rank” 3rd for a prompt. Now what? You don’t know. The app maker doesn’t know. Nobody knows what it actually means - but everyone’s excited to track it. If you’ve got $150/month to burn to watch your site “rank” in hallucinations - be my guest, I’d rather buy lunch, at least I know what I’m getting. “But how do I dominate ChatGPT answers bro?” EASY Keep building content people search for. Own your niche. Create something worth mentioning - with or without a prompt.
The biggest threat to my SaaS? Basic computer literacy. Got this email: “I was planning on scraping phone numbers… but then I wrote the script myself.” TRANSLATION: I don’t need your tool. I’ve got a browser and a brain. That’s the real danger. At this rate selling tech alone won’t buy us Balenciagas anymore. HORROR. So what do we need to sell? Speed. Simplicity. Status. Solving complex problems faster than they can Google it. Because if all you offer is code, you’re one prompt away from being obsolete.
Welcome to SAAS life: - User selects a monthly plan - Clicks the Subscribe button - Enters their credit card details - Passes 2FA - Confirms subscription - Immediately emails me, asking for a refund saying they did all of this by mistake. How often does that happen you may ask? ALL the time.
Trying to stop web scrapers is like locking your front door and leaving the windows wide open. You’re not stopping anything. You’re just wasting everyone’s time, including your own. Doesn’t matter how many CAPTCHAs, rate limits, or JavaScript puzzles you throw in - if it’s on the internet, it’s getting scraped. "Yeah but ..." NO. Make an API. Put your products in a CSV and link it in the footer. Offer to sell your data - and people WILL buy. Collaborate like a professional. Don't fight visibility. Profit from it.
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