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Helena Merschdorf's Linkedin Analytics

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Helena Merschdorf

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There are only 2 ways to get your clients’ attention: 1. Pay for it 2. Earn it Most of your marketing efforts fall into the first category. You pay for online ads like Google, Facebook, or LinkedIn. You pay for offline ads like billboards, magazine spreads, or news features. You pay to put yourself in front of clients at conferences and events. Or to get on their radar via SEO or cold outreach. But your ideal clients can’t hear you over all the noise. And even if they can hear you, you haven’t earned their trust or demonstrated how you can solve their problem. Heck, you might not even be communicating the real value of what you offer. (Psst... most Geospatial brands have this problem.) As a result, leads are dropping out of your funnel left, right, and centre (in fact, it probably looks more like a sieve). And buying more attention won’t fix that. To fix your leaky funnel, you need to bridge the gap between you and your customer. And you can do that with brand storytelling and content marketing. By telling the right stories and demonstrating value through your content, you earn your clients' attention and build trust. Over time, your brand authority grows and you become the obvious choice. The only choice. Which is reflected in your metrics: Traffic is up. Enquiries are up. Conversions are up. And retention is up. You've multiplied your ROI without throwing more money at paid advertising. Want to know how? That’s where we come in. We’ve developed a proven six-step brand storytelling framework for geospatial companies, to help you bridge the gap between you and your customer. It involves: 1. Establishing your marketing goals and objectives 2. Gaining a profound understanding of your customer 3. Helping you craft your core brand story 4. Breaking it down into story pillars for your products/services 5. Mapping the customer journey for each pillar 6. Creating your story-driven content marketing strategy With your strategy in hand, you’ll know exactly what to do and say to attract, convert, and retain your ideal client. You can either take your strategy in-house to your marketing department, or we can help you execute it with professional content creation and copywriting to grow your business. Interested in working with me? Book a free strategy session at tales.co.nz/meet-with-helena

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