Hanna Larsson

I help founders build revenue growth, audience & personal brand 🔥 From 0 → $30M ARR | Startup & GTM Advisor & Builder 📈 ex-LinkedIn & ex-Remote 🦄 | Founder: Huntrs

I am a builder. 

Over the last decade, I have built and scaled go-to-market engines, sales orgs and revenue at disruptive SaaS, Deep tech and HR tech companies.

Since leaving my 9-to-5: 

🔥 Became a Top Voice on LinkedIn
📈 Grown an audience of 239,000+ followers
✍️ Publish 2 weekly newsletters; Beehiiv + LinkedIn
📣 Been featured by Entrepreneur, Inc and CXO Magazine
💰 Built a 6-figure ($) business in less than 12 months from organic content

→ In 2023 I founded Huntrs - we build personal brands for founders and help them GROW their business.

The BEST way to build a business today is through your personal brand. 

I'm also deeply passionate about helping more people to monetize their knowledge and build multiple income streams. 

Before starting my own business, I built and scaled the unicorn and hyper growth company Remote.

MY RESULTS:

→ Built, hired and led the EMEA team and market for Remote from 0-$30M ARR 
→ In July 2021 we became a unicorn 🦄, and in April 2022 Remote was valued to $3 billion
→ From 2 sales reps → team of 87 people across 22 countries - we all worked remotely 
→ EMEA was Remote’s best performing market and team
→ Built a scalable and repeatable sales process and business model
→ I’ve built an audience of 214,000+ followers, with 92 million+ impressions, and I teach founders, investors and executives how they can achieve the same

When I coach founders, I teach them how to build lean and efficient, profitable revenue growth, fuel growth through their personal brand, build an organic content funnel, keep a laser focus on the customer, speed, and build systems.

♻️ As well as building an ecosystem around their company.

PREVIOUS GO-TO-MARKET EXPERIENCE: 

→ Global hiring - hire anyone, anywhere in the world 
→ Strongest material in the world 
→ Digital transformation of HR
→ Nano surfaces optimisation
→ Call tracking 

If you want to work with me, reach out to me via: 

👉 hannalarsson.me
👉 hunt.rs 
👉 or send me an email: hello@hannalarsson.me

Reach out, don't be shy 👋 Talk soon.

CEO & Founder

We help startups build revenue growth, audience and high-performing teams. Don't be shy, get in touch 👋

I am a builder. 

Over the last decade, I have built and scaled go-to-market engines, sales orgs and revenue at disruptive SaaS, Deep tech and HR tech companies.

Since leaving my 9-to-5: 

🔥 Become a Top Voice on LinkedIn
📈 Grown an audience of 214,000+ followers
✍️ Publish 2 weekly newsletters; Beehiiv + LinkedIn
📣 Been featured by Entrepreneur, Inc and CXO Magazine
💰 Built a 6-figure ($) business in less than 12 months from organic content

→ In 2023 I founded Huntrs - we build personal brands for founders and help them GROW their business.

The BEST way to grow a business today is through your personal brand. 

I'm also deeply passionate about helping more people to monetize their knowledge and build multiple income streams. 

Before that: I built and scaled the unicorn and hyper growth company Remote.

MY RESULTS:

→ Built, hired and led the EMEA team and market for Remote from 0-$30M ARR 
→ In July 2021 we became a unicorn 🦄, and in April 2022 Remote was valued to $3 billion
→ From 2 sales reps → team of 87 people across 22 countries - we all worked remotely 
→ EMEA was Remote’s best performing market and team
→ Built a scalable and repeatable sales process and business model
→ I’ve built an audience of 214,000+ followers, with 92 million+ impressions, and I teach founders, investors and executives how they can achieve the same

When I coach founders, I teach them how to build lean and efficient, profitable revenue growth, fuel growth through their personal brand, build an organic content funnel, have a laser focus on the customer, speed, and systems.

♻️ And build an ecosystem around their company.

PREVIOUS GO-TO-MARKET EXPERIENCE: 

→ Global hiring - hire anyone, anywhere in the world 
→ Strongest material in the world 
→ Digital transformation of HR
→ Nano surfaces optimisation
→ Call tracking 

If you want to work with me, reach out to me via: 

👉 hannalarsson.me
👉 hunt.rs 
👉 or send me an email: hello@hannalarsson.me

Reach out, don't be shy 👋

Building personal brands for CEOs and Founders 🔥 Founder @ HUNTRS 💸 Startup & GTM Advisor 📈 From 0 → $30M ARR | ex-LinkedIn & ex-Remote 🦄 Helped 4,900+ people build their personal brand

Gerry Hogan

The people who win long term do 2 things:

1. They execute
2. They support others

They cheer others on because winning is not zero sum. 

When you lift people, you learn faster, get invited into better rooms, and create more luck.

That mix attracts:

- Better partners
- Better clients
- Better ideas

Small minded people loves to gossip and blame everything but themselves.

Be the person who clap for others and then gets back to work.


📌 Follow me, Hanna Larsson for more content about entrepreneurship, personal branding, business and the future of work → ♻️ repost this to your network to help others.

✅ Are you ready to systemize your personal brand? Grab my new guide: https://lnkd.in/dNGJ3KfN

Building personal brands for CEOs and Founders 🔥 Founder @ HUNTRS 💸 Startup & GTM Advisor 📈 From 0 → $30M ARR | ex-LinkedIn & ex-Remote 🦄 Helped 4,900+ people build their personal brand

Uncommon advice:

If you don't know what to pursue in life right now.

Pursue yourself.

Pursue becoming the:

- healthiest
- happiest
- most healed
- most present
- most confident version of yourself.

Then the right path will reveal itself.

We find clarity when we take action. 

💯

Netflix started with DVDs.

Youtube started as a dating site.

Amazon started by selling books.

Shopify started as a snowboard company.

Shell started with decorative seashells.

Instagram started as a whiskey app.

Samsung started as a grocery store.

Nokia started as a paper mill.

↓

Business is about PIVOTING until you find product market fit. 

We should apply the same approach to our career. 

Never have second thoughts about reinventing yourself. 

And don't worry about the f*ckups along the way. 

It's part of the process 💯

Agree?

Before anyone believes in us we need to believe in ourselves. 

It starts with us.

Back yourself.
Show your work.
Ask for the call.
Raise your price.
Publish on social media.

Promote yourself like your life depends on it, because it does 💯

Book the flight.
Make the call.
Send the text.
Quit your toxic job.
Build your personal brand. 
Write a book.

Do it.

STOP waiting.
STOP hesitating.
STOP letting our people's opinions hold you back.

Shoot your shot.

We got one life. 

You're alive → Act like it.

Let's give it all we've got 👊


Pic credit: tl_archives on IG

📌 Follow me, Hanna Larsson for more content about entrepreneurship, personal branding, business and the future of work - please repost this to your network ♻️ to help others.

I have zero interest or tolerance for people who:

- Spreads negativity because they feel threatened or jealous 
- Brings people down to prove their own point
- Can’t be happy for other people

There’s enough room for all of us. 

Being happy for other people is a success hack.

That's how you attract the right people into your life.

Let’s win together 💯

✅ Are you ready to systemize your personal brand? Grab my new guide: https://lnkd.in/druMkRqX

A sh*t ton of money. 

A gorgeous house. 
A fancy car. 
Expensive watches and designer clothes. 

↓ 

❌ NONE of those things makes us happy. 
👉 Still, most people are chasing them.

It's the perfect cage that so many people try to leave between their 40-50s but can't.

What actually makes us happy:

1. Owning our time
2. Building something meaningful

That's why I chose entrepreneurship.

It gave me options, autonomy, and real freedom.

And yes, earning well makes life EASIER.

If you want more control, start building your own thing.

Use your 9 to 5 to fund your 5 to 9.

Start small.
Work on it every day.
↳ Eventually it will start to compound.

If you do well as an entrepreneur, the money comes as a bonus. 

I genuinely believe most people would be happier if they built  something of their own.

Agree? Disagree?


✅ Are you ready to systemize your personal brand? Grab my new guide: https://lnkd.in/dNGJ3KfN

📌 Follow me, Hanna Larsson for more content about entrepreneurship, personal branding, business and the future of work - please repost this to your network ♻️ to help others.

Don't build a personal brand online if you:

1. can't stand for your opinions 
2. want everyone to agree with you
3. can't stand being questioned 
4. want everyone to like you

It's hard for everyone to start posting content in the beginning. 

(trust me, I've helped almost 5000 people to build their personal brand)

But in an AI driven world, human trust is EVERYTHING. 

73% of B2B buyers say they trust thought leadership more than traditional marketing.

↓ 

Building your personal brand is how you stand out form the crowd.

✅ Your personal brand is your moat.
✅ And your story is your competitive edge.

When you talk about your experiences you attract the right people by sharing your:

wins
values
failures
lessons
hot takes
mistakes
observations
achievements
personal experiences
things you wish you knew
experiences that shaped you
fundamental things you believe in
stories so people can relate to you
a personal story based on experience
growth pain / bottlenecks in your business

People follow PEOPLE.

Ignore the naysayers. People will ALWAYS have opinions. 

Let them.

Building your personal brand will boost everything you do.

REMEMBER:

→ People who critize us are almost always behind us.

And they are behind us for a reason.

↓ 

Do it anyway 👊


📌 My client got 489% better reach and engagement on LinkedIn from my coaching and my digital guides. Send me a DM if you need my help.

STOP comparing yourself to others.

Whatever it is that you want:

→ STOP postponing it.

Build something of your own.
And build your personal brand (you need distribution)

It's you vs you 💯

Get started today.

Agree?

There's never been a better time to build the business you've always wanted.

Decide what you want to build, use AI to amplify it.

- The gatekeepers are gone
- Lean and profitable is the new unicorn 🐫
- You don't need VC funding anymore
- Your personal brand drives your business
- Your social profile is the new business card, your content is the new website.

One thing remains the same

↓

The market is still the boss ✌️

Agree??!


🖤✌️ Black Friday 2025 ✌️🖤 If you're serious about building your audience → this is a great chance to get started 👉 From now until December 2nd (CET) you get 50% discount on all my guides. Link in the comments 👇

Snoop Dogg is 54 years old and known for a wide range of business ventures in addition to his successful music career. 

Martha Stewart started her media company at 56.

Tony Ryan founded Ryanair at the age of 48.

Charles Flint started IBM when he was 61.

Reid Hoffman founded LinkedIn at 36.

Vera Wang founded her own bridal fashion company at 40.

Sam Walton founded Walmart at the age of 44.

Doris Fisher co-founded Gap at 36.

Marc Benioff founded Salesforce at 35.

Eric Yuan founded Zoom at 41.

Laura Ingalls Wilder, known for "Little House", started writing in her 60s.

↓

It's literally never too late to start a business and build something of your own.

In fact, the older you get, the more likely your chances of success are.

A 50-year-old founder is twice as likely to build a thriving company as a 30-year-old founder.

READ THAT AGAIN......💯

↓ 

It's never too late to bet on yourself.


📌 Follow me, Hanna Larsson for more content about entrepreneurship, personal branding, business and the future of work - please repost this to your network ♻️ to help others.

📌 It's time to bet on yourself

We have 42 days left of 2025.

Did you do what you said you would this year?

If not, good. You still have time.

Whatever your goal is:

- A trip
- A new job
- A side hustle
- Starting a business
- Quitting your toxic job
- Get into a better shape
- Build your personal brand
- Launch a newsletter
- Write a book

↓

Break down your goal into small steps.

Learn how here: https://lnkd.in/gyRRyuK9

You can have the best product in the world, but without the right strategic messaging and content, it's just noise.

People remember stories 22x more than they remember facts.

Why?

Because stories light up our brains. 

They make us feel, connect, and engage. 

Data might inform, but stories inspire ACTION and connection.

Agree?

She sold her company for $900,000,000 (!)



This is one INSANE business model.

Here's how Reese Witherspooon did it - let's break it down:

↓

Reese built a book club with 2,5M subscribers.

↓

She approached publishers of books 📚

↓

She told them that in exchange for having her book club read their book, and they get the book revenue, she negotiated the exclusive rights to turn these stories into movies or TV shows.

(such a brilliant example of how she turned HER knowledge and background into a competitive advantage)

↓

She then A/B tested which books did well in the book club - and if they would make a good TV show (!!).

↓

She went to all the major platforms like HBO, Netflix, Apple TV, Disney + Prime Video, and SOLD the RIGHTS to turn the book into a movie or show.

📚 → 🎥

↓

The money she got from the major platforms she used to produce Emmy Award winning content like:

- The Morning Show
- Big Little Lies etc.

↓

The revenue she got from the movies/shows went back into the book club again.

This is such a BRILLIANT flywheel and ecosystem ♻️

She did all of this without ever putting in a dollar.

A perfect example of the compounding effect of personal branding.

(and no... this is NOT just for Hollywood actors)

→ Start building your personal brand into an asset that will compound for you.

Building your personal brand on social media makes it so much easier to:

- acquire new customers
- fundraise
- bootstrap
- and hire top talent

The value of a personal brand will only increase as we see more and more adoption of AI and AI agents.

Your personal brand drives your business.

If you’re not using it to its full potential, you’re missing out on both business and career opportunities.
 
Get started today.


✅ Are you ready to systemize your personal brand? Grab my new guide: https://lnkd.in/dNGJ3KfN

📌 Follow me, Hanna Larsson for more content about entrepreneurship, personal branding, business and the future of work - please repost this to your network ♻️ to help others.

✅ Your personal brand is your biggest asset

People keep talking about women not getting the same reach as men on LinkedIn.

Let me give my perspective on this.

During the last 4 years I've posted daily on LinkedIn. 

I've grown my audience from 6,000 connections to an audience of 250,000 followers on LinkedIn.

And I've worked at LinkedIn for 4 years.

I've helped 4,900+ people improve their LinkedIn presence the last 3 years.

This is my take:

- Men are much more active on LinkedIn than women are.
- Men are willing to invest in getting better at learning audience growth i.e: what does it take to create great content, update their LinkedIn profile and learning organic social growth.
- Men tend to treat LinkedIn as the competitive tool it is.
- Men replies to DMs much more than women do.
- Men are less afraid to stand for their opinions and post on a regular basis on this platform.

↓

✅ 60% of the LinkedIn user base is men.

✅ LinkedIn boosts active accounts, ie: people who update their profiles, comment and post regularly.

✅ Commenting on posts at least once a week can increase your profile views by up to 3x.

✅ Adding an image to your post can increase reactions, comments, and reposts by up to 40%.

✅ Posting at least once a week can increase your profile views by up to 4x and 2x your followers.

✅ You TEACH the algorithm how you want to be treated through your behaviour on the platform.

Women should stop blaming the LinkedIn algorithm for gender bias.

And start learning from the biggest accounts what they do to succeed on the platform.

Women should communicate with authority and stop putting unnecessary limits on themselves and their business.

Stop selling to only women.

Ask yourself: how can I become better at writing better content and understanding what drives reach and traffic on this platform?

It's a highly competitive game, play it.

Reid Hoffman, founder of LinkedIn, predicts: 

"9 to 5 jobs will be extinct by 2034"

Anthropic CEO Dario Amodei says: 

"AI could wipe out half of all entry-level white-collar jobs"

Naval Ravikant, investor and entrepreneur, predicts:

"Everyone will be working for themselves"

↓ 

50% of all professionals will have a portfolio career by 2030

(according to an OECD forecast)

The creator economy is projected to double in size from $250B to $480B over the next few years.

AI and automation is disrupting the world. Many full-time jobs won't be full-time in the future.

🔥 4 things will matter in the future:

1. Your ability to leverage AI
2. Your network
3. Your personal brand (distribution)
4. Multiple income streams

Are you prepared for it?


Follow me, Hanna Larsson for more content about entrepreneurship, personal branding, business and the future of work, please repost this to your network ♻️ to help others.

📌 50% of all professionals will have a portfolio career

agree?


📌 Hi, I'm Hanna Larsson, I help people to monetize their knowledge, and build a profitable online business through their personal brand → Follow me for more content like this ♻️

Study people who are already winning.

- stop complaining
- improve your skills
- add more reps

Work on yourself.

There are no shortcuts.

No one owes us anything.

The world rewards people who take action, and start before they are ready.

Agree?

No one wants to work with an a$$hole.

Toxic people destroy everything around them.

Being easy to work with is a massively underrated career and business skill.

People who are easy to work with, get more:

- reviews and testimonials
- opportunities
- promotions
- followers
- business 
- referrals 
- inbound 
- results
- clients

↓

You also build MOMENTUM much faster.

Do you agree?


👋 I'm Hanna Larsson → we build personal brands for founders, executives and investors and help them grow their business. Repost this to your network if you agree ♻️

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