Woodpecker.co

Head of Business Growth (Outbound Sales)

Sr. Inbound Sales Representative

Inbound Sales Representative

Junior Business Development Executive

Samorząd Studentów Uniwersytetu Ekonomicznego we Wrocławiu

Sales

International Cooperation

Informacja Kulturalno-Sportowa Studentów - IKSS

Hewlett Packard Enterprise

Technical support of HPE Partners with issues they face related to certification exams.

Jr. Specialist in Personal Administration

Head of Business Growth at Woodpecker | Engage with prospects via emails, LinkedIn, calls, texts | #StandWithUkraine 🇺🇦

1. Contacting prospects across all channels shouldn't be hard. Check out our take on it: woodpecker.co/signup/

2. Want me to have a look at your cold emails and give you feedback? 👉🏻 send a dm

I`m no Michael Jordan of outbound sales, but at least I can share with you what didn't and what did work for me 😀

Besides business, I`m into shredding slopes 🏂, racing 🏎 (F1 reserve couch driver), and traveling ✈️ around the world with my close ones | FLEX alum

84 vs 38 words

Which one of these two cold emails you’d prefer to respond to? 

I go with the one on the right. 

it’s got better chances of passing through all the spam filters: real technical and mental ones in our heads.

Therefore, shorter emails have higher open and response rates.

Here‘a a 4-step checklist on how you can write such an email yourself:

• mobile-adapted (can read on the phone without scrolling)
• 1-3 words, boring subject line (looks like it was sent inside the company);
• straight to point 1st line (show your research);
• softer tone CTA with an intend to start a convo;

#sales

Yurii Veremchuk

Even the best cold emails don’t bring any results if they land in the SPAM.

Master these 5 email deliverability tips and live spam-free in 2023.

#sales  

The reality of being an SDR.

If you're an SDR now, you're building a great foundation for being a business founder in the future.

I've sent, received, and analyzed +100 000 cold emails. 

These are my top 7 takeaways of what makes cold email a great one.

In no particular order:

1. 𝗦𝗵𝗼𝗿𝘁 𝘀𝘂𝗯𝗷𝗲𝗰𝘁 𝗹𝗶𝗻𝗲 > 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗕𝗦
Boring 1-3 word subject line that looks like it came from inside the company

2. 𝗥𝗲𝗹𝗲𝘃𝗮𝗻𝗰𝘆 > 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘀𝗮𝘁𝗶𝗼𝗻
Have a good work-related reason WHY you’re reaching out. Never personalize just for personalization's sake.

3. 𝗕𝗲 𝘃𝗲𝗿𝘆 𝘀𝗽𝗲𝗰𝗶𝗳𝗶𝗰 > 𝗨𝘀𝗲 𝗴𝗲𝗻𝗲𝗿𝗶𝗰 𝗰𝗼𝗹𝗱 𝗲𝗺𝗮𝗶𝗹 𝗽𝗵𝗿𝗮𝘀𝗲𝘀
Let your “why” stand out and show your research in the 1st line of an email.

4. 𝗩𝗮𝗹𝘂𝗲 > 𝗙𝗲𝗮𝘁𝘂𝗿𝗲𝘀
No one cares about your features, show what problem you can help your prospect solve.

5. 𝗖𝗹𝗲𝗮𝗿, 𝘀𝗼𝗳𝘁𝗲𝗿 𝘁𝗼𝗻𝗲 𝗖𝗧𝗔 > 𝗣𝘂𝘀𝗵 𝗳𝗼𝗿 𝗮 𝗺𝗲𝗲𝘁𝗶𝗻𝗴
Reduce friction, don't ask for too much. Give prospect the way out.

6. 𝗠𝗼𝗯𝗶𝗹𝗲 𝗮𝗱𝗮𝗽𝘁𝗲𝗱 > 𝗟𝗼𝗻𝗴 𝗲𝗺𝗮𝗶𝗹
Prospect should be able to read your email without having to scroll on the phone.

7. 𝗨𝘀𝗲 𝘁𝗵𝗲 𝗣𝗦 𝘀𝗲𝗰𝘁𝗶𝗼𝗻 𝗳𝗼𝗿 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘇𝗮𝘁𝗶𝗼𝗻.
If you want to personalize based on personal interests, do it in the PS section. That way it's the cherry on top of a great cold email. Plus, you not wasting the most important real estate - the first 90 characters of an email.

 That’s it.

What would you add?

#sales

Ask people in your network for random 15-30 min calls.

That’s how I met with amazing Lara Acosta ✌🏻

We chatted about all things LinkedIn and life in general.

I started posting on LinkedIn because I wanted to get some views.

I keep posting on LinkedIn because I want to meet people like Lara.

It’s awesome what a random chat can do, don't sleep on that.

Ps. If that sounds like something you’d be open to trying - dm me

I had zero SaaS experience before joining Woodpecker.

But that didn’t hold me from:

- Closing our first 1000 customers
- Leading outbound sales team at 21
- Helping develop the product (market insights)
- Becoming the most recognizable person from our company on LinkedIn

What helped to achieve all that:
- attitude
- curiosity
- discipline
- coachability

It’s time to reevaluate how we hire in SaaS✌🏻

#sales #saas  

If they could find a new variant of COVID-19 every week in 2022

We can book a few good meetings this week!

Happy prospecting ✌🏻

If I were to start all over again, here’s how I would try to break into tech sales in 2023.

- Follow a few sales creators on LinkedIn; (Nick Cegelski, Will Allred, Darren Mckee, Patrick Seibt)

- Join sales communities (SaaS bros)

- Listen to 1-2 actionable sales podcasts: (30MPC and Simply Sales & Marketing)

- Read a couple of books to understand SaaS and tech sales; (Fanatical prospecting, Tech Powered Sales)

- Sign up for a few newsletters; (Sales Hacker)

- Get in touch with employees of the companies you want to join (most will be open to sharing their stories).

- Study what competitors of a company I want to join and use against them in ads.

- Use my findings in a cold email to the managers I'd want to work for.

That should put me in a better position than +95% of other applicants.

How would you approach it?

#tech #sales

Everyone: it’s Friday, we can take it easier today.
Top sales reps: booking most of their meetings on Fridays

Is that only my experience that Fridays and Sundays are just golden for prospecting above the line? 

#sales  

I disappeared for a couple of days from LinkedIn.

So I can live a fun life offline as well! 

I took some time to off to: 

- spend more quality time with people I love.
- reflect on “the bigger picture” and adjust my strategy accordingly.
- get some good rest, because this year is 🔥

Don’t be afraid to take some time off LinkedIn, we’re not addicts here.

FOMO is not your friend, good recovery is ✌🏼

An unconventional email follow-up strategy that won't make you sound salesy.

Instead of just “checking in”, or asking for “thoughts?” try this:

𝗥𝗲𝗽𝘂𝗿𝗽𝗼𝘀𝗲 𝘆𝗼𝘂𝗿 𝗲𝗺𝗮𝗶𝗹𝘀 𝗹𝗶𝗸𝗲 𝘀𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗰𝗿𝗲𝗮𝘁𝗼𝗿𝘀 𝗿𝗲𝗽𝘂𝗿𝗽𝗼𝘀𝗲 𝘁𝗵𝗲𝗶𝗿 𝗯𝗲𝘀𝘁 𝗽𝗼𝘀𝘁𝘀.

𝗥𝗲𝘄𝗿𝗶𝘁𝗲 𝘆𝗼𝘂𝗿 𝟭𝘀𝘁 𝗰𝗼𝗹𝗱 𝗲𝗺𝗮𝗶𝗹 𝗮𝗻𝗱 𝘀𝗲𝗻𝗱 𝗶𝘁 𝗼𝗻𝗰𝗲 𝗮𝗴𝗮𝗶𝗻.

You’ve done good research to write that crisp copy and ended up being ghosted.

Chances are that the prospect:

1. haven’t opened your email at all
2. haven’t read it through til the end
3. already forgotten about you and your email

So why not rewrite your best email and try one more time?

Try a different subject line, remix the 1st line, rephrase your value add or change the CTA.

Important: make changes in the first 90 characters of an email, so the email preview is different.

That’s for sure will be better than “want to bump this email”

#sales

"I don’t know what to post today"

Old me: gives up on posting and skips a day

New me: doubles down in the comment section of people from my network.

Help others grow, they’ll pay you back the same 🙌🏻

It’s one great way to get inspired.

#content

How SDRs can win 2023:

 1. Use the 80/20 rule
 2. Master copywriting
 3. Be easy to work with
 4. Build your personal brand
 5. Create a prospecting routine 
 6. Improve your storytelling skills 
 7. Prospect via phone, email, and socials
 8. Write mobile-adapted emails, <70 words
 9. Use Intent data/your own prospecting triggers
10. Focus on being relevant first, only then try personalization 

What did I miss?


What SDRs think they want:

- Book a lot of meetings, so they can earn $$$ 
- Get promoted to AE role quickly
- Build a personal brand online

What SDRs actually want:

- Find a job that excites them and work with like-minded people
- Build meaningful relationships along the way
- Have an awesome life outside of work

There’s nothing wrong with having work-related goals and milestones.

Just don’t forget about the bigger picture in your life 

#sales 

Bad sales reps write cold emails that make themselves look smart.

Best sales reps write cold emails that make their prospects feel understood.


Bad reps do this: 
- jargon
- templated emails,
- pushy Call-To-Action,
- hard-to-read sentences, 
- irrelevant personalization, 

The best do this:
- a good research
- always try to be relevant
- use softer tones in Call-To-Actions,
- focus on what’s in it for their prospects
- their writing style is easy-to-read (7th grade)

What did I miss?


Why I started posting on LinkedIn: to get some likes and views
Why I keep posting on LinkedIn: because of stuff like this 👇🏻

Darren McKee is one of those creators I've been following long before I started posting myself.

We met on a Zoom call a few months ago and now this happened.

LinkedIn is awesome!

It's much more than a career platform if you approach it differently ✌️

PS. Yesterday Darren and Erik launched SaaSBros. community program! Big congrats guys 🙌🏻

PS2: Patrick, you also inspire me, brother! And we both inspire Darren, who'd thought that a year ago 😀

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