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Iqbal Ali's Linkedin Analytics

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Iqbal Ali

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Lead CRO manager/consultant with over 20 years of experience in UX design, development, data and optimisation; author of the ongoing "CRO Tales" comic series on LinkedIn; co-host of the Treachery of Data YouTube series; and a self-published comics creator as a side hustle. As an experimentation consultant and engineer, I have built hundreds of experiments for companies, including Trainline, Asda, Confused, Guess, Bed Bath and Beyond, and more. As a manager and consultant I've set up experimentation programs, building efficient processes, to get teams from zero to executing hundreds of experiments concurrently. Presently, I operate as an independent consultant, offering my expertise to startups, medium-sized enterprises, and large corporations. My services encompass developing comprehensive test strategies, executing experiments, streamlining workflows through automation, providing team training and guidance, and delivering end-to-end experimentation solutions.

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