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Leadership isn’t about being the loudest voice in the room. It’s about becoming someone others trust to follow, especially when the pressure is on. I coach emerging and mid-level leaders who are skilled, driven, and ambitious; but find themselves stuck in the messy middle between being a strong individual contributor and becoming a confident, human-centered leader. My clients often share that they are: ❌ Feeling pressure to prove themselves quickly; sometimes at the cost of long-term leadership impact ❌ Avoiding difficult conversations because they don’t feel equipped or confident ❌ Burning out from doing too much themselves, unsure how to truly delegate ❌ Struggling to define who they are as a leader, and how to lead without losing themselves If that sounds familiar, you’re not alone. And you don’t have to figure it out solo. Together, we will: ✅ Build calm, grounded leadership presence that earns trust. ✅ Clarify your leadership identity and communication style. ✅ Shift from “doing it all” to leading with purpose and boundaries. ✅ Empower your team while staying in control. ✅ Approach feedback, trust, and performance with clarity and care. I specialize in coaching: 👉🏻 Emerging leaders, especially those newly promoted or preparing to manage peers 👉🏻 Mid-level leaders stepping into broader, more strategic roles What sets my work apart? ✔️ Human-first philosophy, built on 25+ years of real-world leadership at Apple, Swissôtel, and across fast-moving service sectors ✔️ Structured coaching, grounded in the scientifically validated St. Galler Coaching Modell®—more than conversation, this is guided transformation ✔️ A global, context-sensitive lens—with coaching experience across Europe, Asia, and the Middle East, I adapt to real-world nuance, not one-size-fits-all advice Whether you’re in hospitality, retail, tech, or a service industry, I’ll support you with a proven method to grow into the kind of leader people want to follow; confident, clear, and aligned with who you really are. 📍 Based in Dubai | 🌐 Book a call: stan.store/jeffrossme
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You’re not outdated. You’re just using habits built for problems we don't have anymore. The world shifted. AI isn’t waiting for you to catch up. Younger teams aren’t waiting for you to catch on. And here’s the good news: You have something they don't: Real experience under pressure. Pattern recognition they haven’t earned yet. Resilience built over decades. Update your tools. Sharpen your mind. Your experience is still an edge — if you choose to sharpen it. What habit do you know you need to retire this year?
“I’ve built a career on being steady. Reliable. Measured.” That’s what a GenX manager told me last week. But now? The ground is shifting. The pace is relentless. And suddenly... playing it safe feels risky. Here’s the uncomfortable truth: Relevance isn’t a reward. It’s a practice. Especially now. You don’t need to become a tech person. But you do need to stay in the room. I’m running something soon for managers who want to do just that. DM me “relevance” if you’re ready to stay in the game.
That’s how it happens. You still get invited to meetings. Still have a title. Still manage the team. But one day... They stop asking for your input. They start making side chats. They shift direction, without checking with you. That’s not drama. That’s decay. It doesn’t come with a warning. It comes with silence. And, unless you’re honest enough to notice it, You’ll confuse tenure with trust, and miss the moment to adapt. When did you realize you weren’t being listened to the way you used to be?
Relevance isn’t a trophy you win and keep. It’s a habit. You don’t need a full rebrand to stay sharp as a leader. You need 15 minutes a week: - to learn. - to adapt. - to challenge your default settings. Relevance is daily maintenance. Not a one-time award. Are you maintaining yours?
Every manager I coach hears this: Spend 15 minutes a week using GenAI. Not to "do more", but to think faster. Reflect clearer. Lead better. This isn’t about being tech-savvy. It’s about being future-ready. Small shifts. Big compounding impact.
Still waiting for the official AI workshop at work? Here’s your friendly warning: You’re already 6 months behind. The leaders who thrive next aren’t waiting for permission. They’re: Testing AI workflows in private. Learning messy, imperfect, real-time skills. Building emotional intelligence and technical edge at the same time. AI won't replace human leaders. But it will expose the ones who stay stuck. Which side are you betting on?
"I don’t have time to learn GenAI." What you’re really saying is: “I’m okay falling behind.” Because relevance doesn’t wait. And leadership doesn’t pause. 15 minutes. That’s it. You either use it to grow or watch others pass you by.
Leaders love to blame “quiet teams.” But silence isn’t a team trait. It’s a culture response. If your team avoids feedback, avoids risk, avoids you; It means they don’t feel safe. Or heard. Or taken seriously. It means they’ve seen feedback ignored. Or punished. You might have the door open. But if no one walks through it; the problem isn’t the door. It’s what happens on the other side. If your team has gone quiet, it’s not a personality problem. It’s a leadership one.
Not sure how GenAI fits into your job as a manager? Here are 5 ways non-technical leaders are already using it: - Writing team updates in minutes - Roleplaying tough 1:1s before they happen - Prepping for performance reviews - Drafting strategy questions for senior leadership - Turning messy thoughts into clear communication No coding. No tech background. Just curiosity. I teach exactly this in my upcoming workshop. Link 👇
Let’s cut through it: Most GenX leaders don’t need another AI seminar. They need someone to say: “Here’s how to use this, as a manager.” That’s why I built something practical. Zero jargon. Zero tech-talk. If you’ve ever thought: “I don’t get the hype.” “This isn’t for me.” “I’ll figure it out later.” This is for you. Early bird details drop tomorrow. Want in? DM me directly.
Feeling behind? You’re not broken. You’re just unbacked. What I see in coaching rooms every week: You’re sharp. You’re experienced. You’re drowning in noise, not lacking ability. The speed of change is exhausting — especially when you’re expected to keep up and lead others. You don’t need more tech talk. You need a safe place to learn, try, and adapt. That’s what this new GenAI workshop is for. Early access open now. You’re not too late. You’re right on time.
Most new managers try to lead through control. They check everything. Approve everything. Insert themselves into every decision. But control doesn’t scale. And control doesn’t build trust. Clarity does. Clear expectations. Clear communication. Clear accountability. The manager who learns to lead through clarity instead of control? That’s the one whose team actually thrives.
AI will show you how to structure a conversation. But it won’t help you regulate your emotions while having it. It can draft your 90-day plan. But it won’t help you get buy-in from a skeptical team. It can summarize your feedback. But it can’t help you deliver it with empathy, strength, and timing. AI is the assistant. You are the leader. Let’s stop confusing the two.
What happens if you don’t explore GenAI right now? Probably nothing... at first. But 90 days from now? Your team’s using it without you. Your workflows are slower than they need to be. And that quiet voice of doubt? Louder. Here’s the good news: You don’t need to catch up. You just need to start. This workshop is short, sharp, and built for exactly this moment. Doors close soon. Details below.
AI can write your meeting notes. It can help you prep for your next 1:1. It can even suggest what to say in your next feedback session. But it cannot make you trustworthy. It cannot help you lead when your team’s afraid. It cannot build a culture that people want to stay in. Leadership isn’t just about speed. It’s about presence. And that’s still 100% human. Use AI to support your leadership. But don’t mistake it for the leadership itself.
You’re not stuck. You’re just tired of learning the hard way. And here’s the fix: Start experimenting. Start failing faster. Start giving yourself 15 minutes a week to tinker, test, and try. Mid-career reinvention isn’t a pivot. It’s a practice. You don’t need more inspiration. You need a system.
"Just keep doing what you were doing... but now you’re in charge." This is the lie that sinks new managers. Because leadership isn’t about doing more. It’s about becoming more: - More emotionally available. - More curious. - More clear in how you communicate. Doing what you did before; just harder, faster, longer; is the perfect way to burn out and break trust. The job changed. You have to, too.
You got promoted. Congrats. But did you actually shift? Because here’s what no one tells new managers: You’re not being paid to "do the work" anymore. You’re being paid to think differently. To lead humans. Under pressure. With clarity. If you're still solving every problem yourself... You’re not leading. You're just firefighting with a better title. Leadership is a shift in identity. Not a new line on your resume. Have you actually made the shift? Or are you still stuck in the work?
You can’t coach courage if you’ve never fought fear. Every manager wants brave teams. But most don’t even face their own fear: Fear of giving tough feedback. Fear of letting go of control. Fear of being wrong publicly. Here’s the truth: Your emotional ceiling becomes your team’s growth ceiling. Face your fear first. Then ask them to rise. Where’s one place you’re still playing small because it feels safer?
New manager? Here’s how trust dies early: You delegate tasks, but not real responsibility. You hold back feedback until it's “perfect.” You stay silent instead of setting expectations. I see it every week inside coaching rooms. The fix? Trust people earlier than you're comfortable with. Speak before you're 100% ready. Set standards on Day 1, not Day 30. You don't lose teams overnight. You lose them one missed conversation at a time. Where have you seen a leader lose trust without even realizing it?
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