Veronica Llorca-Smith

🎙Public Speaking: I create customized presentations and workshops for organizations and events. My content leverages my 15-year corporate experience (Apple, Estée Lauder) as well as my personal experience as a triathlete and an author. 

🎓 Topics:

- Cultural agility as a competitive advantage in the workplace

- Inclusive leadership: mindset, behavior and processes

- Inclusive language as a catalyst for inclusion 

- An athlete's mindset: mental frameworks to get results 
  
- Thriving as a woman in the workplace

- Maximizing your influence with a personal brand

Languages available: English, Spanish, French, Italian & Portuguese

Motivational Speaker & Author: DEI & growth mindset

Leaders for Good

Leaders for Good are Diversity, Equity & Inclusion (DEI) & Culture Change Specialists.

We believe DEI is a vital part of business strategy and we work with leaders and organisations to embed DEI into the fabric of their organisations. 

We work with all scales of organisations in APAC, from large corporations to government departments and NFPs. We work with leaders and organisations in three key areas:

DEI Strategy
DEI Training & Development 
DEI Consulting & Advisory 

Our purpose is to unlock the tremendous power of organisations to create a more equitable world. We don’t just say it, we put 50% of our profit to equity causes. Learn more about our impact strategy here leadersforgood.org/our-impact.

As a Project Director, I support the growth of the business through international expansion, particularly in the APAC Region. Our goal is to grow in a sustainable way so that we can scale our impact and continue to give back to the community.

I support the business from a 360 perspective: from the DEI assessment and strategy, to the design of our programs and the facilitation.

Asia-Pacific Director - DEI (Diversity, Inclusion & Equity)

The Estée Lauder Companies Inc.

Lead the Retail development of Clinique in APAC, driving sales growth and profitability while developing high performance teams. Implement standard business, operations and talent processes to operate consistently across 14 affiliates. Lead channel diversification through online acceleration.  
Training & Talent development of APAC Retail Teams (2,000+ staff). Key markets: Australia, Japan, South East Asia. Responsible for Retail Sales 400M US$ (FY20)
Retail Strategy & Operations: 
-Lead Retail Teams (16 National Sales & Education Managers & 2,000+ staff) to deliver high performance, drive growth, client acquisition and customer experience. Support  affiliates in local Go-to-Market strategy.
-Drive efficiency and productivity through distribution diversification, online acceleration, NOP optimisation. Increased online MOB from 6% to 20% in FY20. 
-Lead sales strategy in APAC: investment in top 20 Flaghip Stores, accelerate SMC channels, decrease dependency on Brick& Mortar, pivot to online. Grew +2% YOY in FY21 in Retail Sales in spite of the pandemic. 
-Work closely with business partners to reach monthly & annual targets. Key APAC partners: SMC: Sephora, Mecca, Eve&Boy, Olive Young // DS: David Jones, MYERS
-Implement standard processes & drive retail digitalisation across APAC: NPS, omni-retail programs, digital learning tools, retail technology
-Partner with senior cross-functional teams: new product launch strategy, implementation of retail technology, CRM program execution, COVID retail response
Training:
-Design a holistic Talent & Training strategy to develop current and future leadership 
-Optimize Talent development through digital tools: digital PDP, leadership development programs, LinkedIn Learning
-Monitor employee engagement & satisfaction (eNPS) and build action plans
-Lead leadership on-boarding, Talent Assessment  & Succession Plan
-Partner with Compensation Team to create a cohesive people engagement strategy to increase

Senior Director of Retail Operations and Training APAC

Apple

Drive the Retail Business B2B strategy, execution and talent development across the market (7 Apple Flagship Stores). Hire, lead  & develop the Business teams (leadership and field team of 60) to grow sales and deliver excellent customer service. Drive penetration of Apple ecosystem across SMC and MNC. Retail Sales 100MUS$ (FY2018)
Strategy & operations:
-Lead and implement B2B strategy in HK in partnership with Senior stake-holders 
-Implement Global Strategy “Business @ Apple” Programs with local relevance
-Lead rollout and adoption of new CRM (Apple CRM, 2018) for business customers 
Sales and Business Development:
-New Business: design and execute plans to generate new business through inbound/ outbound lead campaigns and excellence in pipeline management. 
-Repeat Business: lead Briefing strategy in partnership with Solutions Engineer and Account Managers to offer holistic business solutions to business customers (Apple hardware, software and services) increasing Apple footprint in B2B
People Development
-Hiring and development of Business Team of 60 staff (Business Managers, AM’s)
-Lead Talent Assessment and Development of Business Team (digital PDP) 
Retail customer experience:
-Drive Customer satisfaction strategy to achieve excellent customer service in Business Retail (responsible for Apple Business NPS results in the market)

Head of Business Hong Kong & Macau

Lead & inspire a team of 9 to provide exceptional customer service (in store/ phone) and offer IT business solutions
Develop & execute innovative strategies to build long-lasting business relationships with corporate customers in HK
Drive performance across new/ repeat customers by focusing on effective account & pipeline management
Develop & implement effective business plans to achieve performance goals
Lead & support internal training about business services
Coach & develop Business Team and individuals for career development (Lominger system)
Inform leadership on business priorities and strategies (strong verbal & written communication skills)
Conduct weekly meetings with General Manager to review performance & develop future strategies

Business Manager

European Chamber of Commerce, Hong Kong

Supervise Chamber’s financials (P&L, accounting), operations and team (2 staff)
Discuss and agree on annual budget with the European Commission and present budget to Chamber’s Board 
General Management of the Chamber (taxes, reporting, audit)
Supervise events organization (fairs in HK and Macau, forums, seminars) to ensure successful attendance & profit
Partnership with third parties to host joint-events (HKTDC, Chambers, Asia Society, Government,EU..)
Host industry roundtables with main European companies in HK (IT, Retail, Taxation, Finance, Intellectual Property)
Prepare weekly newsletters reporting the Chamber’s activities and update corporate website
Elaborate comprehensive reports to the EU with details of the various events and financial breakdown
Main spokesperson of the Chamber in public events, meetings, media

Director

GTS GROUP (currently Alfaparf)

Management of Hong Kong Regional Office 
Sales management of key markets: Greater China, Japan, Singapore & Malaysia
Business Development in Asia: commercial expansion to new markets (Vietnam, Cambodia, Sri Lanka)
B2B negotiation with regional distributors: fix target, sales strategies
Define pricing positioning and strategy
Lead marketing and PR activities (fairs, promotions, press release)
Lead training activity in the area: trainings, seminars, launching events
Supervise operations: forecasts, orders follow-up, payment conditions

Asia Pacific Manager

Operasia Forwarding Ltd

Establish and manage Shanghai Representative office (10 staff)
Supervise opening of China Regional offices (Ningbo, Qingdao, Shenzhen)
Lead local sales force to increase European clients portfolio
B2B negotiation with local agents in China and new partnerships
Supervise logistic operations to ensure customers' satisfaction
Customer service support to European clients: visit to factories, fairs, support for inspections, advice on export regulation.

Asia Business Development Manager

Spanish Trade Commission in Shanghai

Provide commercial support to Spanish companies willing to enter the Chinese market via distributors, franchises or direct investment. 
Develop the network within the retail channels (departments stores, mall, importers, etc).
Participate in trade fairs of fashion &amp; cosmetics in China
Organize brands launching events with marketing and PR support
Market analysis and extensive reports on fashion &amp; cosmetics

Trade Consultant for Fashion & Cosmetics

Want to find a speaker for your next leadership event?

I design customized keynotes and workshops to motivate and build high-performing teams

Blending my 20-year corporate experience (Apple, Estée Lauder) and my journey as an amateur triathlete, I create engaging sessions that bring both inspiration and actionable frameworks. 

Topics:

DEI:
Inclusive leadership
Cultural Agility
Inclusive Language

Growth Mindset: 
An Athlete's Mindset
Becoming Your Best Ambassador

Ready for my Keynote for Michael Page in Hong Kong!

50 senior leaders of DEI and HR are coming together to discuss: 

"Inclusive Language: A Catalyst for Inclusion” 

We will discuss:

✔️ Why inclusive language matters

✔️ How teams can benefit from inclusive language

✔️ The impact on brand equity 

✔️ Principles to speak an inclusive language

✔️ A real case study 

If you are interested in knowing how inclusive language can benefit your organization, let’s have a chat 📩

Veronica Llorca-Smith 🍋

Public Speaker: Inclusion, Culture and Growth Mindset (DEI)| Author| Triathlete (Ironman) | 6 languages

Woman with a beige dress in front of a Chinese painting

My best decision this year was deleting social media from my phone:

I gained 2.5 hours a day. 

That’s almost 200 hours a quarter. 

The result is the first draft of my new book (61,000 words):

The Anti-Procrastinator.

You don’t waste time:

Time wastes you.

Cheers from Hong Kong Rugby Sevens 😎

Picture of a couple at a full stadium smiling

Who said solopreneur had to be solo?! 

The best thing about being a solopreneur is actually creating partnerships with others.

SOLOPRENEUR > COLLABORATION 

The possibilities are endless: podcasts, cohorts, workshops, group coaching, LinkedIn Lives...

When we join forces and passion, the sum is always larger than its parts! 

Here is my partner in crime Melanie Staunton and I flexing our muscles to co-host a COMMUNICATE workshop on Inclusive Language in Hong Kong.

We talked about:

✔️ Unconscious bias

✔️ Why inclusive language matters 

✔️ 3 principles for inclusive language

✔️ How inclusive language can lead to inclusive behavior  

We engaged the team, had exercises, group discussions, and a lot of FUN while learning from each other. 

If you see partnership instead of competition, you are in for a WIN! 

How do you create partnerships in your field?

2 women in front of a ppt with a sign that reads Cartier

2 women smiling at the camera. Brunettes with long hair. 

Did you know that procrastination has a scientific explanation?

Humans are procrastinators by nature and anti-procrastinators by choice.

That’s the topic of my new book (#4!) and keynote: productivity. 

Science explains procrastination as a fight between two parts of the brain when it faces a task that triggers a negative emotion, such as anxiety, frustration or boredom. 

It's a battle between the unconscious part of our brain where the pleasure center is located (limbic system) and the unconscious one which acts as our decision-maker (prefrontal cortex).

When the unconscious part takes over, the result is delaying or avoiding the unpleasant task. 

Doing so offers relief from that negative feeling, even if only temporarily: we avoid discomfort. 

To overcome it, we must activate our "conscious brain" and choose the hard, less comfortable option: the gym, the studying...

In a nutshell, procrastination is a basic instinct shared with many animals that keeps us away from things that our brain perceives as negative or unpleasant. 

The good news is that there are effective tools to beat the procrastinator monkey:

1️⃣ Connect the behavior to your why and your identity:

- You write every day because you *are* a writer.
- You go to the gym because you *are* a fit and healthy person. 

2️⃣ Create a sense of urgency with an aggressive timeline: 

- Set weekly/ monthly timelines to create momentum. 

3️⃣ Build public accountability:

- Share your goals publicly with your circle, network, online...

4️⃣ Break the project into milestones 

- I’m finishing my first draft in May.

5️⃣ Silence the negative voices (internal and external) 

- Don't think of the 9 reasons why you might fail.
- Focus on the 1 reason why you will succeed. 

6️⃣ Surround yourself with a tribe of supporters 

- Writers support writers.
- Runners support runners.

7️⃣ Celebrate the small wins along the way

Do you struggle with procrastination?

What are your tips to overcome it?

Picture of a woman at the gym surrounded by equipment. 

In 2023 I ran 2,144km but 50% was mental:

1. Stick to your why:
Fall in love with the outcome and you will value the process. 

2. Focus on taking the first step:
One step is step one.  

3. Celebrate effort:
The only bad workout is the one that never happened.

4. Don’t compare to others:
Your race, your pace.

5. Don’t fight your demons:
Be proactive and get ahead of them.

6. Don’t expect what you don’t inspect:
I use the Strava app to track my progress. 

7. Set goals to keep you motivated:
I always sign up for races. 

8. Consistency is not rigid: 
If today you can't do 100%, go for 30% instead.

9. Nurture a positive and grateful mindset:
"I have to" >" I get to"

This applies to EVERYTHING in life. 

PS: First ride to Victoria Peak, Hong Kong since 2021 🔥🔥

Woman cycling with a pink top looking at the camera

I got a 2-star rating and a literary award... the same week.

That’s really what creating in public is:

Highs and lows.

Praise and critics.

Polar opposites. 

You feel both like an Olympian and an imposter.

Some people love what you do, while others hate it.

Everybody has an opinion and rightly so: 

You go public with the good, the bad, and the ugly. 

You get the highs from the wins but also the pain from the lows. 

You can’t control how others will judge your work and you have to learn to be ok with it. 

Your best post gets 2 likes, while a random one gets hundreds. 

You ride high on momentum and sink low when the tide changes. 

If you let external validation dictate your mood, you are up for an emotional rollercoaster. 

The hardest part is to accept that not everyone will like you. 

And be fine with that. 

And while you can’t be everyone’s cup of tea... 

you can definitely be your own cup of tea - or coffee! 

Pic by George Papadopoulos at the Hong Kong Book Festival with my little tribe ❤️

Picture of myself and a little girl, both holding a book 

Michael Jordan was cut from his high school basketball team.

JK Rowling’s Harry Potter was rejected 12 times by publishers.

Spielberg was rejected 2X by the School of Cinematic Arts

Henry Ford filed for bankruptcy before creating Ford Motor.

Oprah Winfrey was fired from her first job as a TV anchor.

Elvis Presley was fired after his first performance.

Stephen King’s first book was rejected 30 times.

Einstein only started reading when he was 7.

Van Gogh sold 1 painting during his lifetime.

Walt Disney’s first studio went bankrupt.

People don’t fail: they quit. 

Tell me how many times you have failed, and I will tell you how many times you will succeed.

PS: triathlon training is ON: 10km in the bag  🏊‍♀️🚴🏼‍♀️🏃🏻‍♀️

Picture of myself with running gear in front of Hong Kong harbour

Challenge accepted: my first podcast in Portuguese🔥

"Amor em Tempos de China" è um podcast dedicado à China e a cultura chinesa. 

Neste episodio, a Sofia Xavier e eu falamos de varios assuntos:

- A vida na China e as diferenças culturais

- Aprendizagem da lingua chinesa 

- Agilidade cultural pra entender e trabalhar com culturas diferentes

A convidada deste episódio de Amor em Tempos de China vive na China há mais de duas décadas e, nesta conversa descontraída, falou-nos de como tem sido a sua experiência. Após enfrentar com sucesso os choques culturais iniciais, Veronica Llorca-Smith 🍋  desenvolveu uma agilidade que lhe permite trabalhar entre culturas, educar as filhas em Hong Kong e tirar partido de todas as oportunidades que este país lhe traz. 

YouTube: https://lnkd.in/gKhwrV7k
Spotify: https://lnkd.in/gBVGrZma

No alternative text description for this image

This super complex routine has helped me publish 3 books, 500+ articles and get a small business up and running:

- Sleep well

- Exercise daily

- Drink coffee

That’s it. 

Find what works for you. 

Get your duck in a row. 

Sometimes, less is more.

Happy Easter 🐰🎉

Picture of a woman in exercise outfit posing next to a gigantic yellow rubber duck on a harbour. 

Why digital accessibility matters.

Digital accessibility means making content accessible to all, particularly to people with a disability.

43M people are living with blindness and 466M people have a disabling hearing loss.

Digital accessibility gives them the possibility to enjoy books, videos, articles and podcasts by removing barriers. 

We all have the responsibility to promote inclusion and ensure equitable access to information, education, and entertainment.  

Imagine not being able to understand a video because it doesn’t have subtitles or fully enjoy a post because you don’t know what the picture is.  

A small gesture for you; a big impact on someone’s life.

Accessible content not only promotes inclusion and equity. It also helps to boost your writing.

Besides having more people enjoy your content, Google loves digital accessibility.

Why?

It makes its job easier: 

When you add a description to a picture or captions to a video, search engines know what it’s about. As a result, they rank your content higher giving it more visibility.

It’s a win-win. 

5 Tips for digital accessibility:
 
1️⃣ ALT Text

Every time you upload a photo, add a brief description in ALT text,  so that screenreaders and search engines understand what it illustrates. 


2️⃣ Hashtags

Most people write hashtags as one long word:

#ilovelinkedin

This format is tricky for screen readers and search engines to decode.

Instead, capitalize the first letter of each word:

#ILoveLinkedIn

Notice the difference? 

3️⃣ Captions 

Unfortunately, many creators post videos without them, which excludes readers with hearing impairments. 

LinkedIn generates automatic video captions, and you just have to click one button to accept them.

If you want to go fancy, platforms like Vimeo or Veed help generate and customize subtitles.

4️⃣ Color patterns 

Choosing your text and brand colors is not just about aesthetics; it’s also about accessibility.

Some color combinations are hard to read for people with visual impairment, usually because of the lack of contrast.
 
Opt for high-contrast combinations where the writing stands out from the background.

Also, keep in mind that color-blind people struggle to see the difference between certain colors, particularly between red and green. 

If you want to be more technical about your palette choice, you can generate accessible color-blind combinations in Venngage. 

5️⃣ Emojis 

It never occurred to me that emojis are not accessible to everybody and screenreaders can’t decode them. 

Using emojis is fine, provided they don’t replace the text and you don’t overuse them.

However, if you only use the emoji, screenreaders won't understand it, and it will be less SEO-friendly and less inclusive.

Digital accessibility is not hard, but it requires awareness and discipline. 

Little changes at scale can make an impact on society.

It’s the power of one.

Today in The Lemon Tree Mindset 🌳🍋

Portrait of myself done by AI. Brunette woman with long straight hair and a white top staring with a serious expression.

If you're a new solopreneur, here is what I wish I had known earlier:

1. Know what you want - and what you don't

This is what I want:

- Work on things I'm passionate about
- Time freedom
- Financial freedom

Learn to say NO to the things that don't align with your purpose. 

***

2. Create a vision that feels effortless

Apple's vision is to create products that enhance people's lives. 

Clear, simple and easy to remember.

***

3. Don't overcomplicate your setup 

This is mine:

- Website
- Work email
- Canva Pro
- LinkedIn 

What do you need to be operational and look professional? 

That's your initial setup.

***

4. Monetize smartly

When you start, you have 2 goals: 

Goal #1: Create a commercially viable offer
Goal #2: Land your first client

Keep it simple: 1 customer > 1 problem > 1 offer

***

5. Create synergies

Don't be afraid of your competition: instead create partnerships

How I do it:

- Speak on podcasts
- Joint workshops 
- Affiliate marketing
- Referral programs 

***

6. Build credibility

Why should people choose you? 

Because of your business proof and social proof. 

- Business proof: what you have done (previous work, case studies)

- Social proof: how well you have done it (testimonials & reviews) 

I use my website and LinkedIn as credibility builders.

***

7. Build your personal brand 

A personal brand is the most efficient (and FUN) way to build trust.

Your most important asset is...YOU!

So you better invest in your trademark. 

***

8. Learn the basics of writing 

Beautiful writing is not enough: 

You need *persuasive* writing: get people to go from A to B.  

Take courses, refine your skills: writing is the best marketing. 


***

1,479 have joined The Lemon Tree Mindset 🌳🍋

Find out why 😉👇🏽




https://lnkd.in/gwsZsUU5


Open article: The Solopreneur Kickstarter: 8 Pointers That Got Me Started by open.substack.com • 5 min read

veronicallorcasmith.substack.com • 5 min read

The Solopreneur Kickstarter: 8 Pointers That Got Me Started

You reached a plateau...now what? 

If your growth is falling flat, you are not alone. 

Whether it’s writing, exercising or learning a new skill, sooner or later you stall. 

When you’re starting, it’s all about volume and reps: more is more. 

More mileage equals more results.

You gain momentum, keep growing and it feels awesome.

But then, at some point, the curve flattens. 

You reach a PLATEAU. 

You keep doing the same thing, putting in the same effort but you’re going against a wall. 

Momentum is gone. 

The old “practice every day” doesn’t work anymore. It only gives you marginal gains. 

In sports, we call them “junk miles.” 

If you want incremental gains, you have to CHANGE your approach.

It’s not about training harder but SMARTER:

📍 Get constructive feedback to improve your technique

📍 Inspect what you expect: check your results, stats, trends

📍 Identify your blind spots and ask for help (coach, PT) 

📍Flex new muscles to develop new skills (weight lifting makes you faster)

📍 Be strategic: focus on the 20% of work that delivers 80% of results 

📍 Experiment and take risks (new format/ platform/ training) 

What made you successful yesterday won't make you successful tomorrow. 

It’s time to reassess, iterate, course-correct and start growing again. 

In my books, consistency doesn't mean every day.

Consistency means consistently getting out of your comfort zone.

🚴🏼‍♀️ Morning hilly ride to Mt Austin - elevation 1,122m 🔥

Read the full article 👇🏽

Woman with a bike posing  with some greenery 

If you think you are “too old” to start something new...

read what my 80-year-old student Zsolt said about building his personal brand…

And I thought I was the teacher… 

What’s holding you from starting something new? 

Yes, the second best time is always today.

From one day to day one 🔥

It took me 1 hour to write a newsletter 1,000 people read.

It took me 1 year to write a newsletter 1,000 people read.

Both statements are true.

Trust the process: 

A seed today, a (lemon) tree tomorrow.

Join THE LEMON TREE MINDSET 🌳🍋
Mindset, writing and wellbeing

Screenshot of my newsletter stats with views and open rate

"You only have 20 reviews on Amazon?!”

That’s often the reaction I get. 

YES, and it's taken me over 3 months and A LOT of hard work. 

From the outside, things look easy: write, publish and sell.

From the inside, this is what it looks like: 

- Running campaigns that flop 

- Writing posts that no one reads 

- Persevering when you hear crickets

- Feeling bad about reminding people

- Pitching to editorials and getting rejected

- Keeping your spirits up when sales are down

It might not seem like a lot but I’m so proud of my 20 reviews ❤️

Celebrate the wins but...
Don’t forget to celebrate the effort: 
That’s where the magic happens 💫

CTA: leave a nice review to someone who's starting something new. 
What goes around comes around 🍀

Screenshot of an Amazon review with a picture of my book, The Flight Home (blue cover with my picture looking at the readers) 

Everything is a BIG DEAL until you do it. 

And then it’s not a big deal anymore because the fear was only in your head. 

Creating something new is always scary.

If you do it in public, it’s terrifying: a podcast, a book, a keynote…even a post!

You start thinking of what could go wrong and trigger the negative spiral:

"What if it’s not good enough?"

"What if readers don't like it?"

"What if people criticize me?"

I have to fight these demons every time I do something new. 

And then, something happens: 

You take a deep breath, take the first step and realize it wasn't a big deal. 

You do it once
Take the first step
Lift the anchors in your mindset
and you keep moving, sailing and growing 

The hardest part is ALWAYS getting started:

From vision to action
From idea to execution
From dreaming to doing 
From promises to deliveries

If you are hesitant about building in public, tomorrow, I’m launching something for you:

The Personal Brand Studio 🎬 

A fast-paced, actionable email course to build a personal brand through writing and public speaking. 

25 students have signed up and I can't wait to work with them! 

From an 80-year-old who’s keen to publish his first book, to a Spaniard on a sabbatical, an introvert ready to show up online and a Polish translator keen to step up her game! 

I’m nervous, excited, but above all, happy to build a community around my passion for writing, communication and people ❤️

This is me taking my first step! 

If you are interested, check out the details in the comments. 

THE LEMON TREE MINDSET 🌳🍋

Flyer of the personal brand studio with orange and white and my picture. 4 comments from readers. 

RESILIENCE is built in the dark. 

Every week I have a date with RESILIENCE:

I go solo on a long 17km+ run, ready to face my demons:

Procrastination, excuses, laziness, boredom…

It’s never easy, always hard.

It's a mental challenge as much as it is a physical one. 

100 reasons to give up but you focus on the one to keep going.

It’s a tribute to hard work and dedication.

A reminder that hard things require effort.

A celebration of perseverance 

A commitment to yourself and your identity.

A recognition of the power of the mind.

An opportunity to reflect and appreciate.

Resilience is made in the backstage and the dark corners: 

You against your demons when no one's watching.

Find your hard, flex your muscles and book your date with resilience. 

Things are always hard before they get easy.

Collage of my 17km run on Strava and a picture of myself standing on a pier with a black top and shorts smiling. 

I tracked my sleep data for 5 years. The verdict:

If you want to have more focus & clarity, fix your sleep.
If you want to become a better writer, fix your sleep.
If you want to be more productive, fix your sleep.
If you want to get better results, fix your sleep.
If you are going to fix 1 thing…fix your sleep.

Full article with insights and tips in comments 👇🏽

PS: data by Oura ring

﻿♦️2023 was a tough year:

I was rejected by publishers 
My business didn’t grow fast 
My newsletter had a slow start 
I didn’t speak on a TedEX stage
Received many nos from clients
Book sales were slower than I wanted


🍀 2023 was also an awesome year: 

I learned about self-publishing
Landed my first publishing deal 
Built resilience and grew from the nos
Improved my writing & public speaking 
I became a frigging author…of 3 books! 
Spoke at a regional summit in Singapore 
Grew my newsletter to now 1,500 subscribers 

Remember: the best views are always at the top of the hill.

And you only get there by climbing ONE STEP at a time.

That little step you think does not matter...it does. 

Keep it up. 

Photo by George Papadopoulos


Woman speaking at a conference with a mic and a pink shirt 

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