Tortazo

· Social Media Strategy and Content Generation (Instagram + TikTok)
· Google Ads Management
· Ad and Promo Campaigns on Uber Eats, DoorDash, and GrubHub
· Loyalty

Digital Marketing Manager

MK+2 | The Branding Membership®

• Hired and managed a cross-functional team of 15, ranging from entry-level interns to art directors.
• Launched The Branding Membership in the United States, grew agency revenue by 200% in the first four months (representing 80% of company revenue)
• Designed branding strategies for diverse clients, such as Jambys, Couplet Coffee, SwagUp and Wunderkeks.
• Collaborated with brand directors to maintain graphic quality, ensuring the accurate, consistent, and high-quality output of 100+ print and digital artwork files.
• Consult and design creative strategy for fast-growing eCommerce brands that lead to at 1.5% increase in CRO.
• Managed a 5-member cross-functional (product, engineering, sales, support) team and coordinated with senior business partners toward the successful launch of an e-commerce platform (ShopLatinx).
• Prioritized over 10 projects of art direction and conceptual design.
• Conducted yearly performance reviews and established goals, increasing efficiency by 10%

Partner

GoPro

• Obtained 30,000 new followers for the GoPro Mexico account through community management strategies, art direction, photo selections, and giveaway implementations.
• Created compelling social media graphics that supported the company mission.
• Implemented advanced social media knowledge and assisted Social Media Planners to grow the channel by 30%
• Generated sharable content twice daily to keep followers engaged.
• Boosted brand awareness by 20% using social media and working with high perming adventure influencers.

Social & Innovation Intern

Branding & E-commerce

I am a branding and e-commerce professional with three years of experience with DTC brands. Upon graduating from Parsons School of Design in May 2023, I seek a branding or e-commerce position on a growing brand.

I have deep experience in branding strategy, building teams, and learning about new industries and markets quickly.

At Parsons School of Design, my focus has been on UX/UI, Entrepreneurship, and Leadership. 

I was raised in Mexico, and I am open to positions in the US or Mexico.

I am an avid triathlete and enjoy participating in Entrepreneur and Branding challenges.

Specialties: Branding, Design. Web, Shopify.

Taplio

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