Marc Howard's Linkedin Analytics

My story begins years ago when I had an advisory firm but was struggling to increase margins. I was a one person practice 100% remote. I was trying to be everything to everyone. I did not have a niche. I did not have an ideal client. I took any business that would hire me. I did not stand out among the thousands of other consulting firms. I competed mostly on low price. My friends and family would always see a stressed-out, black circles under eyes, 80+ hours/wk working person would have zero personal life. I took a hard look at my business and found a lot of waste. Too many services and too many different kinds of clients. I decided that I needed to focus. I began to focus on how I could productize my services. With a business partner I helped develop an automated payment and Google reviews platform (BizPayO) that helps accountants get paid faster, without the expensive fees and which snagged a Google Review after every successful payment. Through the payment app I found that most accountants were not charging enough. That inspired me to launch a second SaaS company, a pricing application (Taxplow) that shows accountants what they should be charging based on the services they offer, their location, the client’s situation, and a couple dozen other key data points. But the problem is bigger than this. Accountants needs help differentiating themselves and coming up with a unique offering. One that would help create a moat around their business. So they would not become just another H&R Block or low-cost accounting firm that would position them as just a commodity. I'm now sharing everything I learned over the years. How to to run a 100% remote accounting firm and create a truly unique offering. If you are an entrepreneurial accountant or tax pro, join me and follow along my journey. My mission is to create one million, 100% remote, diversified solopreneurs by 2026. All aboard. 🚆