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Denis Shatalin's Linkedin Analytics

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Denis Shatalin

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How I added millions in revenue for SaaS startups without scaling a single one myself: I was working at a Big 4 consulting firm, but understood that corporate life wasn't for me... I left to launch ecom businesses. Have grown a jewelry store, dropshipped backpacks, and even sold dog toys on marketplaces. The e-com businesses were working, but I wanted a new challenge and started building startups with no-code tools. I spent years making every startup mistake you can imagine, spent tens of thousands of dollars, and earned a ton of expensive scars. After one of the products got traction, other founders approached me to ask for sales and marketing tips. I enjoyed helping them, and one day, I decided to pause other ventures to go into coaching full-time. Since then: ● I have built Go-To-Market strategies for over 100 startups, in nearly every niche you can imagine, that have generated millions in new revenue. ● I built an outbound campaign for an AI Property startup Realiste, that helped them close a $52M deal with the #1 investment fund in Dubai. ● My coaching practice has grown into a Performance-Based Accelerator, where more than 80% of founders still attend every session after being in the program for 6 months. ● I made an Angel Investment in a B2B SaaS startup that helps football teams manage their finances and see how much they've made on each transfer. Within 7 months they’ve gone up from £400k to £950k in annual revenue (by closing a few US and Italian teams) which has grown their valuation from mid 7 to 8 figures. How I did this: 1) Tested a hell lot with every startup I worked with (I'm talking tens of thousands of messages, multiple personas and channels) 2) Noted every strategy that worked, acknowledged it when one didn't, and saved why this happened 3) Continuously analyzed common patterns between startups that add revenue and those who don't 4) Focused on doing one thing for years 5) Have always been testing my approaches on my own business. Customer acquisition, sales, operations. Whatever I coach on, I tried in the past or currently doing for myself. Niching down to B2B SaaS who are selling through product demos made my business & life a ton easier: I get 30-50 calls a month through LinkedIn, cold email and SEO, closing 20%-30% of them. My "simple" business is coaching B2B SaaS founders on how to get 30-50 sales calls a month through LinkedIn, cold email and SEO, and close 20%-30% of them. Over the years I learned who I can and can't help, which allowed me to get into a performance-based model with a refund guarantee.

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