Mike Anthony's Linkedin Analytics

Winning at retail: insights, strategy and capability building to connect with shoppers and retailers I’ve spent my entire career in the consumer goods industry. Firstly, working for consumer goods companies across three continents in a variety of sales and marketing roles. Then as the Global CEO of engage, advising, supporting and training teams: helping them build better brands, better teams and better sales at retail I’ve had the privilege of working with some of the biggest names in consumer goods. That, combined with having worked in consumer goods companies means that we are able to create practical solutions. That actually deliver results How do I help? Training, coaching, insight and strategy consulting: across your consumer, shopper, trade, category and customer teams: learn what to do in which stores, and how to get retailers to support you at the lowest cost The secret sauce? Integration. Success comes from winning with consumer, shoppers and retailers. We’ve built an approach that builds and integrates the insights, strategies, skills, processes, structures and ways of working to connect your commercial teams to deliver growth. Ask yourself: • Do we know how to create shopper insights that will drive profitable growth now and ‘change the game’? • Do we have an integrated strategy that connects consumer drivers to shoppers and customers? • Do we have a category vision and category strategy? • Do we use shopper understanding and shopper psychology to connect with shoppers? • Are we investing in the right activity in the right stores? Are we getting the best return on retail investment? • Do we have a growth agenda to take to retailers, creating a reason for collaboration? You might be held back by a lack of capability in your team. Perhaps a perceived lack of data. Maybe weaknesses in the ways of working across and within team. Or budgets are squeezed. But all of those barriers can be overcome And if you don’t? You risk missing your targets. But also, a missed opportunity to be a thought-leader in your business. We can develop bespoke training solutions. We can support you in developing the insight and strategy to guide your business: from new PICOS strategies, category strategies to new product launches. Supporting you in a way that works for you: from initial insights through to selling and negotiating with customers Teams like these have driven growth in excess of 200%, creating opportunities for leaders taking on larger, challenging and prestigious positions whilst leaving behind a legacy of better working practices and capability