TikTok

Head of Lifestyle Retail & eCommerce

Vertical Manager - eComm & Retail

VidMob

Director Of Partnerships EMEA

Head of Direct Response EMEA

Facebook

Client Solutions Manager, Retail/E-Commerce

Account Manager, Global Marketing Solutions

Flubit Limited

Business Development: Flubit Ireland

Social Media Marketing Manager

The Wright Venue

Assistant Marketing & Events Manager

Eightball Promotions and Media

Promoter & Events Manager

Cook Medical

Marketing Executive

Dave has worked in the Tech and Retail/eCommerce industry for 15 years, across Big Tech and startups. With a passion for creativity, culture and commerce.

At Meta, Dave helped grow the world’s leading brands like HUEL, Alibaba, LEGO, Very and Gymshark. 

At TikTok he led the Retail and eCommerce Lifestyle team, overseeing the growth of the likes of The Hut Group, Wonderskin, P.Louise, Wild, Represent, SharkNinja, Essence Vault and hundreds more. 

A keynote speaker across notable conferences like eComm Live, Dublin Tech Summit, IRX, eCommerce Expo, NextMBA. Recently inducted to the Performance Marketing World Powerlist 2025.

And most recently he released the book “Grow Like Tech”, which unearths the mindset and playbooks for growing like the most successful companies of all time: https://bit.ly/growliketech

Currently working as a growth consultant with brands, agencies and technology partners to unlock growth across digital channels, formulating go to market strategies and fostering a growth mindset culture.

Pumped to have joined the Technology for Marketing advisory board!

With a bunch of industry leading legends, we are working to shape the future of the conference. Providing the greatest learnings on big macros trends like AI and creators for instance. Enhancing critical thinking amongst the AI slop was a topical piece of our first chat that jumped out.

Great to partner with these wonderful minds on this board: Sophia Angelis, Andy Isaacs, Kian Bakhtiari, Gracie Tullio, Brian Flanagan.

And to Alyssia Smith and the lovely team for bringing us all together, legends!

Dave Morrissey

Author “Grow Like Tech” / ex-TikTok, ex-Meta

Having big, bold and clear missions and visions is the name of the game...

Had the pleasure of sharing such learnings, and many more, from the land of tech on the latest EVOLVE Commerce Club talks, link to watch on Youtube right here: https://lnkd.in/ejw93vjB

Huge thanks Carlos Monteiro and Gustavo Valle for having me on, and inviting me into your awesome club of eCommerce leaders, chuffed!

Also thanks to Vinny O'Brien, Hendrik Laubscher and Jean Christian Mies for the thought provoking questions throughout, loved going deep into the cultural nuances of organisations.

The world doesn’t need another consultancy.

It needs fewer buzzwords, fewer charlatans — and more people who actually give a proper shit.

I built SCEAL for that reason.

For brands, partners and founders who are tired of polished decks that say nothing, and ChatGBT’d “strategies” that never touch the ground.

I’ve seen the inside of the biggest platforms and culture-shaping brands.

I’ve seen what works - and what’s just theatre.

Anyone who has worked with me will know I like to get to the reality of the thing quickly.

Regardless of how beautiful or horrible that reality is.

To figure out what works and doesn’t. To call it how it is.

So I wanted to build something different, to serve with care.

I’ll weed out the bullshit. And not claim I have all the answers.

But I’ll try to get to the truths, that matter for your growth.

And if I’m shit, call me out.
I’ll get better, to serve better.

I’ve no time for charlatans - I don’t want to be another.

Let’s do the right things for the right reasons, together.

I will push you to go bigger.

Be better.

And with a lot of laughs along the way.

This is SCEAL.

A consultancy that drives for startup speed, creative soul, and cultural curiosity.

Built for growth and culture driving. That transforms business results.

If that sounds like your kind of growth - let’s have a chat: www.sceal.net

P.S: where the name comes from... 

It’s a play on words."Scéal" is the Irish word for "story", but SCEAL is pronounced like scale with regard growth. 

Storytelling and growth. Culture and growth. SCEAL.

Specialties: Creative concepts and campaigns, team management, branding and identity, market research, SEO, social media leveraging, entrepreneurial, ethnography, online advertising, CRM, brand management, project management, consumption and cultural analysis, brand management, journalism

SCEAL

Growth & Culture Consultant @ SCEAL / Author “Grow Like Tech” / ex-TikTok, ex-Meta

Louise Robertson

Landed in Manc taking the stage at The Customer Experience Conference at 14.40…

Anyone on this thing at it do holler!

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Tech culture is, usually, open...

"Good fences make good neighbours, but take the fence away and you have a bigger lawn. Get a few more neighbours involved and soon you’ve got a park." – Adam Grant

Hiding best practices. Stealing customers. Sharing nothing. Working in silo from other parts of the company. 

These are the horrible traits of non-innovative laggard companies. 

Tech leans towards the opposite, where companies aspire to be as open as possible across their departments, processes and culture at large. And it all stems from a technical approach, which has evolved into a mindset. Open source.

The term open source refers to something people can modify and share because its design is publicly accessible. The term originated in the context of software development to designate a specific approach to creating computer programs. 

Today, however, open source designates a broader set of values – what we call ‘the open-source way’. Open-source projects, products or initiatives embrace and celebrate principles of open exchange, collaborative participation, rapid prototyping, transparency, meritocracy and community- oriented development.

Openness and sharing in tech originate from the hacker community, which originated at Massachusetts Institute of Technology. John Carmack, the programmer legend behind computer games Doom and Quake , gushed about the ethos behind hacking on the Lex Fridman podcast:

"There is this sense of the hacker ethic. It was about sharing information. Being good. Not keeping it yourself. And that it’s not a zero sum game. You can share something with another programmer, and it doesn’t take it away from you, you then have somebody else doing something. It’s to take joy in somebody else’s accomplishments."

HubSpot are almost giddy in their explanation of how openly they operate internally:

"We share (almost) everything. We make uncommon levels of information available to everyone in the company."

It goes so far that they boast about the quality of their wiki – a wiki being a portal that tech companies build for internal use, where company documents, org structures, FAQs and so on are stored for access by employees. HubSpot claim to have ‘the most active wiki on the planet’, and here is what is shared and discussed in there:

-	Financials (cash balance, burn rate, P&L, etc.)
-	Board meeting decks
-	Management meeting decks
-	‘Strategic’ topics
-	HubSpot lore and mythology

Openness is a virtue, and of incredible value to work cultures.

Clever bit of behavioural economics at play here...

Was just checking into a Ryanair - Europe's Favourite Airline flight and it's the first time I've been hit with this bad boy. 

It's a masterclass in the practice:

- Loss aversion: We’ll pay more to avoid pain than to gain comfort.
- Negative framing: The copy triggers anxiety (“stuck in the middle”) then offers instant relief.
- Anchoring: £3 feels like nothing compared to hours squeezed between two strangers.
- Scarcity: “ONE TIME OFFER” adds fake urgency — you’re nudged to act now.
- Emotional imagery: The masked, miserable passenger makes it feel real.
- Choice architecture: The “Add” button is bold and frictionless; “No thanks” feels like opting into misery.

Rory Sutherland and Michael O'Leary must have banging Whatsapp thread on the go with this stuff. Bravo lads.

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