Joe Marston 🚀

Co-Founder

Soar With Us

E-commerce growth agency offering bespoke services to online businesses looking to increase their sales and scale their brand.

Founder

For You Advertising

OJ Digital Marketing

A fresh approach to digital marketing. Why are we different from every other agency? We focus on personal relationships with our clients and are results-driven. Our value is determined by the ROI we generate for your business. We are revolutionising the way that businesses reach their target market.

Morgan Stanley

Responsible for processing all T and T+ transactions within the Listed Derivative department
Undertook numerous process improvement projects 
Managed a project that successfully increased the Straight Through Processing rate of the banks payments process.

Operations Industrial Placement

Loughborough Finance Society

Responsible for organising and overseeing networking events.

Social Secretary

Royal London Asset Management

Work Experience - Derivitives 

Deutsche Bank

Insight day

A & F Consulting Group

Completed a project for Barclays redesigning existing data flow and process maps for risk data aggregation and reporting in line with ‘BCBS-239’ principles which were used as final versions by the bank.

Work Experience 

Rux Burton Associates

Student Caller

Scaling e-commerce brands to 7 and 8 figures 🚀 | LU Entrepreneur of The Year Award Winner | Founder of The Leading TikTok Marketing Agency and an Award Winning Full Service Ecom Growth Agency.

2x DTC Agency Founder.

We scale brands to 7 and 8 figures with creative, paid traffic, retention and funnel optimisation.

In 2024, having a great product is one thing…

But scaling a brand to £10M is a another.

You need a simple roadmap for profitably attracting and converting customers, at scale.

Because when you get that right…

- You stand out from competitors in the market
- You build a community around your brand
- You acquire customers at will (profitably)
- You turn customers into raving fans 

Giving you complete control over your growth.

We help our clients do exactly that with our proven system that guarantees growth.

1. Initial diagnostic to identify bottlenecks in your business
2. Developing a bespoke growth strategy for your brand
3. Creative ideation and production 
4. Unique UGC collaborations
5. Targeted advertising (Meta, TikTok, Pinterest, Snapchat)
6. Email marketing 

And having generated over £100M+ in sales across 200+ brands, we’ve know the ecommerce game inside out.

🚀 Mystery Shirt In A Box grew from £5K to £2.6M in just one year with our help
🚀 The Essence Vault is hitting 7 figure months in its second year since launch
🚀 Vintage Threads tripled their revenue working with us with a 6x ROAS
🚀 AIRfreshh went from 0% to 52% of revenue from email in 2 months!
🚀 Bene Culture saw their revenue grow 6x in 6 months with our help
🚀 The Oodie generated £2M on TikTok alone in their first year
🚀 UN:IK’s first quarter of 2023 was up 88% on 2022
🚀Grew Liam and Co. 500% year on year

Don’t put up with unpredictable, unsustainable or underwhelming growth any more.

If you want to see how we could help scale your brand, send me a DM saying ‘SOAR’

If you're not ready yet, I post daily educational content to give you all the secrets.

What a way to end the week… Soar With Us winning Agency of The Year at the Triple Whale awards in NY. 

Shout out to the whole Soar team who have made this possible. 

Our growth and client results have been crazy over the last year but I know this is just the start.

So proud of everyone involved, in particular Olly Hudson

5 years ago, I was a poor student and aspiring corporate slave. 
 
Today I run 2x 7-figure businesses. 
 
These mental models made me a millionaire in my 20s ⬇️ 
 
1️⃣ Learn In-Demand Skills 
 
You have to give the market what it wants. 
 
Soar started as an FB ads agency... 
 
Because that’s what brands wanted back then. 
 
Build one skill and keep stacking on top. 
 
2️⃣ Optimise For Enjoyment 
 
I was miserable despite doing my dream internship. 
 
I was sick of the soul-sucking work. 
 
Barely sleeping and eating. 
 
Health f*cked in every way. 
 
Things turned around when I: 
 
→ Started doing work I loved 
→ Surrounded myself with the right people 
→ Persisted past obstacles with my passion  
 
3️⃣ Build Culture 
 
We want people who want to be here. 
 
We don’t do people who show up because they have to. 
 
The right culture is how you: 
 
→ Get the right people in 
→ Keep them happy 
→ Leverage their expertise 
 
4️⃣ Failure Doesn’t Exist 
 
I failed 2 businesses before Soar. 
 
We ran out of money. 
 
But surviving those times shaped us. 
 
It made us even hungrier to succeed. 
 
In business, there are no ‘failures’. 
 
Everything is a lesson. 
 
Fall → Learn → Get up → Iterate → Soar 
 
5️⃣ Bet On Yourself 
 
We took crazy risks when we started. 
 
We needed a $1,000 Paypal loan to start the agency. 
 
But the first few months were full of struggle too. 
 
We were so broke we couldn’t afford train fare to meet clients. 
 
Finally, we decided to ask for help. 
 
We invested all the money we had into mentoring. 
 
3 months later hit our first 5K month. 
 
And the rest is history. 
 
If you don’t bet on yourself… 
If you don’t back yourself… 
If you don’t believe in you, nobody will. 
 
What’s the biggest lesson you’ve learned as an entrepreneur?

Soar retained 95% of clients last year.

(whilst doubling in size)

Many people have asked me how we did it.

Revealing exactly how we operate here👇🏻

1️⃣ For brand owners, by brand owners

A lot of our team are brand owners themselves. 

They see both sides of ecom.

This gives us unparalleled insight into scaling brands.

If there are ways to make things more efficient…

Someone or the other from our team will figure it out eventually.

2️⃣ Obsessed about ecom

9am meetings every day to:

→ Brainstorm for clients
→ Generate ideas
→ Audit accounts

30+ expert opinions in-house = no room for stagnation.

3️⃣ Weekly team training

We ensure the full team is up-to-speed on trends and developments.

So that they can put these learnings in play on client accounts.

And continually deliver crazy results.

If you’re not constantly upskilling, you’re dying.

When you set the right culture and processes…

Growth becomes inevitable.

Find this useful? 

Follow me for more daily content on ecom growth 🚀

Building DTC brands to 8 and 9 figures | Founder of Soar With Us & For You Advertising | Entrepreneur of The Year Award Winner

How important is team training for business success?

What kind of impact will e-commerce have on the future of business?

Nike is valued at almost $30B…

Their secret is nailing storytelling.

There are very few brands with better marketing than Nike.

Steal their playbook for your brand ⬇️

🙌🏻 Relatable Narratives

→ Create an immersive narrative
→ Go beyond the product’s features
→ Vividly showcase the results people get
→ Relatability drives emotional connections
→ Highlight solutions to pain points everyone has

❤️ Evoke Emotions 

→ People will forget your ad but not how it makes ‘em feel
→ Leaving lasting impact comes from emotional resonance
→ Look to comments and reviews to learn what’s getting people talking
→ 95% of purchase decision-making comes from our subconscious mind
→ Ex: Nike’s ‘1987 revolution’, ‘The Revolution’, ‘The Runner’, ‘Dream Crazy’

🤝🏻 Inclusivity

→ Highlight diversity
→ Not just as a marketing tactic
→ But because it’s the right thing to do
→ Cast a wide net, catch a lot of fish
→ Show a range of races, ages, and genders in your creatives

🕶️ Stick to Brand Vision (and Mission)

→ "To bring inspiration and innovation to every athlete in the world”
→ Everything Nike does is built around this mission
→ Your mission must be showcased with everything you put out
→ Ensure that your advertising ‘feels’ right for your brand
→ Communicate your brand identity effectively

💷 Sell Results Not Features

→ Tap into the aspirations and goals of the customer
→ Most Nike ads don’t showcase products
→ Showing just features is boring
→ Sell the ‘after state’

Leverage storytelling to:

- Build trust and credibility
- Stand out from the crowd
- Show your customers your values
- Use your brand identity effectively

Enjoyed this post?

Leave a comment about your best marketing tip.

And follow me Joe Marston for more ecom growth strategies.

I’ve been a corporate slave.

I’ve made £5 an hour.

I’ve been broke.

I’ve been lost.

Becoming an entrepreneur changed my life.

Not because I don’t have any problems now…

I have better problems now: 

- How to onboard more clients without losing quality 
- Hiring even more A players to keep up with growth
- Managing 3 agencies all working in tandem

I’d rather those problems than being broke and lost.

Me at 20 👇

Soar has generated £200M + in revenue through ads.

I probably shouldn’t be revealing this but…

The same 4 copywriting frameworks are the foundation for all of them.

I’ll teach you exactly how we do it in 60 seconds.
So you can implement in 60 minutes…

Steal these make your creatives + copy 10x more effective.

Steal these make your creatives + copy 10x more effective.

I used to earn £40/day as a labourer shovelling gravel.

Now I run 2 agencies from wherever I want.

Never get comfortable.

I’ve seen too many driven people fall into the comfort trap.

One day you’re young and ambitious…

Then you take that ‘safe’ job and put your dreams on hold…

You blink and suddenly you’re in your 30s…

And your goals have melted away.

I used to be there.

I was miserable because I was doing the things I thought I was supposed to.

Just showing up and doing what you’re paid to won’t build your dream life.

You must take risks.
You must prioritise learning above all else.
You must choose the discomfort of growth.
You must do more than you’re supposed to.

Do what you truly want to vs what other people tell you to do.

How important is it to take risks in one's career?

Why should learning be prioritized above all else in a career?

How can embracing growth benefit one's career?

The wellness industry is set to grow to $7 trillion by 2025.

But most brands have no idea how to leverage this.

Their hooks are boring so nobody clicks.

Steal our list of 25 guaranteed winning wellness hooks ⬇️

- POV: You completely transformed your X using X

- Say goodbye to [insert unwanted symptom]

- Suffering with X? Try X

- Your answer to X

- Comment reply to “how can I stop my [insert unwanted symptom]

- Slept on wellness products I refuse to gatekeep

- POV: you are GLOWING after using this one product

- POV: this one product completely changed your life

- 5 wellness products I can’t live without and will always repurchase

- Empties tour of my favourite wellness supplements

- Wellness products that make me feel like “that girl”

- 7 wellness hacks that are worth the hype [insert product]

- A nutritionist’s X routine using X

- My morning routine as an X

- Make a X [e.g. high protein] breakfast with me

- X review of [insert product]

- Try X with me for the first time

- 100% honest opinion of X

- Stay away from this supplement unless you want [insert positive benefits]

- 3 reasons why I use X

- This is your sign to X

- [insert name] how did you get [result]? [insert product]

- How to fix X using one product

- POV: You found a product that [insert benefits]

- POV: It’s time to [insert desired outcome]


We also listed 300 of our highest-performing hooks…

(across various niches and industries)

Want it for free?

👍🏻 Like this post
💬 Comment “HOOKS”
✅ And I’ll send you a copy 

(Must be connected so I can send)

Over the past 5 years, we’ve grown 250+ brands.

I shouldn’t be revealing this but:

The same 8 frameworks produce 80% of the results every time:

1. Clear product positioning

Crystal clarity on:

→ What’s the product?
→ What are its core USPs/benefits?
→ Who’s my target audience?

This technique serves as the launchpad for your growth.

2. Perfect your website

→ Top brands are obsessed with optimising the post-click experience
→ Experiment and iterate for higher CVR
→ Use only high-quality imagery

Nailing your website it is a critical step to scaling.

3. Make content decisions data-driven

→ Your customers are telling you what they want
→ Keep a sharp eye on comments sections
→ Go through reviews every single week

Use feedback to shape your strategies.

4. Track the right metrics

→ Make your ad accounts efficient and stable
→ Test for soft metrics (TSR/Hold Rate)
→ And hard metrics (CPA/ROAS)

Scale with confidence and stop throwing money down the drain.

We use Triple Whale across 50+ clients to make sure we have the right data. Use code JOE15 for 15% off.

5. Retention over acquisition

→ Retention is key to sustainable growth
→ Keeping clients is more important than getting ‘em
→ Irony is that retention gets you acquisitions anyway

Leave your ego at the door and focus on keeping existing clients happy.

6. Ruthless analysis

→ Build unbreakable feedback loops
→ Use heat maps and analytics to assess data
→ Have SOPs for analysing data and iterate on them

If you’d like our Testing Tracker, just drop a comment.

7. How to scale

→ Go horizontally first by concept/demographic
→ Then scale the core campaign
→ Iterate within the ad vertically

Scaling sustainably is key, not random ups and downs.

8. Optimise your content and website

→ Thumbstop ratio, hold rates, click-through rates
→ Then add to cart
→ Initiate checkout 

This final process isn’t just a cherry on the top but a critical step.

Scaling a brand isn’t easy…

But it’s simple if you follow these frameworks.

Want more content on ecom growth? 
Follow me for daily strategies Joe Marston

We’ve audited 200+ ad accounts in the last year.

95% of them are leaving money on the table.

How to set up scalable ad campaigns ⬇️

1. Data Set Up

→ Add server-side tracking 
→ Download and use Triple Whale
→ Track performance on your site with a pixel
→ Add conversion APIs for more customer data

What these do:

- Enable effective shifts in targeting
- Get you in front of relevant customers
- Boost match rates by 30-40% from your events

2. Create a ‘Test and Learn’ Environment

For each key variable we want to test…

Create isolated testing environments.

Separate campaigns for:

- Creative testing
- Audience testing
- Landing page testing

→ Identify the big swings
→ Test creative concepts
→ Test angles
→ Test high-resonating assets 
→ Then test each key variable in isolation
→ For ex: keep all other variables same except headline
→ Then test social proof, colours, feature call outs, etc
→ Now experiment with landing pages
→ Test diff pages driven from the same winning creative

This leads to:

✅ More efficient use of ad budgets
✅ Increased efficiency for ad spend
✅ Improved conversion rate of click-throughs

(See image 1 for how we’d structure a campaign)

3. Video Ads

To create a high-performing video ad:

→ Start tweaking different aspects of video 
→ Test out creative angles
→ Experiment with concepts to identify winners
→ Optimise the sections and features of the video 

For example:

If you’re testing the hook…

Keep everything else in the video the same…

But change out the first 3 seconds.

(To work out what variation has the best TSR)

4. Data Insights

→ Systemise your approach 
→ Take learnings from data within accounts 
→ Implement a strategic plan 
→ Boost efficiency over time 
→ Use data to know what’s working and why
→ Implement our infinite conversion loop

(See image 2 to steal it)

5. Consolidated Scaling

The key to conducting various tests at once:

A centralised, organised system.

✅ Better data integration
✅ Efficient experimentation
✅ Improved campaign performance

→ Scale by 20% only every 24 hours 
→ Only scale proven/winning concepts
→ Consistently add data-driven inputs (for ex: creatives)

There’s 35 more pages of this.

Want our “High performance e-commerce ads blueprint 2024?

Comment “ADS” and I’ll send you a free copy.

(Please connect so I can send - Joe Marston 🚀)

Save this post to implement and scale your brand 💾

Email isn’t dead. Your copy is just shit. 
 
My team has generated 8 figures in sales using ecom in the past 12 months.  
 
Compelling copy is the secret to high conversion. 
 
5 critical ingredients of irresistible email copy ⬇️ 
 
 
1. Unmissable headline 
 
Your headline might be the only thing someone reads. 
Make it count. 
 
✅ Short 
✅ Straight to the point 
✅ A summary of what’s to come  
 
To test your headline’s effectiveness, use tools like: 
CoSchedule and WPBeginner Headline Analyser. 
 
 
2. Clear product-solution 
 
Outline a problem 
Then position your product as the solution. 
 
Show the viewer why they should care. 
Show them why they should invest. 
Show why they must pick you. 
 
 
3. Format is key 
 
Make it easy to digest. 
Nobody wants to read paragraphs. 
 
Break up sentences where you can. 
Get to the point fast. 
 
Ditch fancy words. 
Assume your audience knows nothing. 
 
Make your emails skimmable. 
(Because that’s what most people are doing anyway). 
 
What you say is irrelevant if you don’t say it right. 
 
 
4. What’s in it for them? 
 
Don’t sell your features. 
Share what sets you apart (USPs). 
 
Show them results and benefits. 
 
The second a viewer sees your email... 
They think ‘what’s in it for me’? 
 
When writing copy, ask yourself: 
‘Why would the reader care about this’? 
 
 
5. Ditch formality 
 
People don’t want to be sold. 
Who isn’t tired of salesy emails? 
 
But conversations on the other hand? 
Everyone loves talking and being spoken too! 
 
Your emails shouldn’t feel like marketing. 
 
To make your emails resonate, make them: 
 
🙋🏻‍♂️ Human 
🤝🏻 Personal 
🙌🏻 Relatable 
 
Ensure your emails aren’t boring for high CVR. 
 
Is there anything you’d add to this list?

What are some best practices for email marketing?

How important are conversion rates in email marketing?

If your brand isn’t building a community... 
 
You’re leaving money on the table. 
 
You don’t just want followers. 
You want raving fans. 
 
Simplest way to do this: 
 
1. Build your audience:  
 
→ Educational content 
→ Entertaining content 
→ An omnichannel presence 
 
2. Nurture into fans 
 
- Reply & engage with comments 
- Ask questions within the content 
- Push for engagement in CTAs 
- Reply to comments with new content 
 
When a brand takes care of its community: 
The community takes care of the brand. 
 
What’s your brand doing to build community? 
 
Shoutout to Obvi who absolutely smash this. 
Follow for more daily content on scaling your ecom brand 🚀

What are some examples of educational content for building a brand community?

What are some effective ways to engage with a brand community?

What are some best practices for building a brand community?

I was at a mastermind with 39 millionaires last month.

They all had one thing in common: 

Problems.

They all had obstacles they were trying to overcome.
Regardless of how many zeros their bank account had.

You can’t avoid problems. 

But you can change them:

Running a business is stressful.
Hating your job is more stressful.

Being in shape is hard.
Being out of shape is harder.

Growing is hard.
Stagnating is worse.

It’s all a choice. 

ps. Mastermind was a Hampton event - highly recommend it.

I found a simple hack that helped me boost an organic video from 2k to over 200k views in 12 hours and generate 2,000 leads 🚀 
 
It’s honestly so simple and yet I hardly see anyone do this... 
 
Comment "tiktok" and I'll DM you exactly what to do (must be following).

How important is it to know hacks in digital marketing?

What is the potential impact of organic videos on lead generation?

How we doubled this brand’s revenue….

And helped scale it 500% in 12 months ⬇️

Our principles that worked 3 years ago still work.

(It’s why Soar had a 95% client retention rate in 2023)

In the past 3 years of working with Liam and Co, we’ve:

→ Got them onto the Inc 5000 list of fast-growing companies

→ Maintained a blended ROAS of 5.53 (= 18% MER)

→ Hit new customer ROAS of 2.7 with 90-days LTV up 22%

✅ Dialled in marketing
✅ Focusing on retention
✅ Team that consistently overdelivers
✅ $40,000+ p/m ad spend across platforms

Proves yet again that tried and tested strategies compound over time.

Simple way to boost sales in May…

Build campaigns and creatives around these 5 dates 👇🏻

- 6th May: Early May Bank Holiday (UK)

→ Downtime with friends and family
→ Celebrating the start of Spring
→ Newfound optimism

- 12th May: Mother’s Day (USA)

→ Tread carefully (empathy + inclusivity)
→ Push products that make for great gifts
→ Add gift wrap and messaging options

- 13th May: World Cocktail Day

→ Promote products that add fun into users’ lives
→ Create marketing material that showcases a good time
→ Push products that add to parties (for ex: glasses, games, etc)

- 13th to 19th May: Mental Health Awareness Week

→ Show your audience you care
→ Showcase emotional stories of customers
→ Offer discounts on products around health

- 27th May: Spring Bank Holiday (UK)

→ Offer bundles on items that help people relax
→ Highlight how your products fit into users’ time off
→ Highlight the weather changing (finally some sun)

Any dates you want to add?

If you want June’s marketing calendar too…

Follow Joe Marston to ensure you don’t miss out

What are some products that make great gifts for Mother’s Day?

How can I show my audience I care about mental health?

What are some ways to celebrate Early May Bank Holiday?

Soar has grown 100% in the last year.

We’ve secretly been using this ancient philosophy.

(Even most of our team wouldn’t have realised this)

How Stoicism made us successful:

1. Focus only on what you can control

Control the controllables.

Do your job extremely well.

Don’t waste time worrying about things not in your control.

2. Clear direction

We set big goals at Soar

Then break them into monthly/quarterly targets

And build unbreakable SOPS to guarantee success

3. No complaints

Complaining is banned at Soar.

When we hire someone…

We’re looking for extreme ownership.

Our entire team takes 100% accountability.

Everything that happens is on us.

As Marcus Aurelius said:

“Don’t be overheard complaining, not even to yourself”

The oldest principles survived generations for a reason. 

Any other Stoicism fans here? 

Let me know your favourite principles.

In the meantime… 

Follow Joe Marston for more lessons from growing 2x 7 figure DTC agencies.

Struggling with low AOV?

In 60s, I’ll teach you how to fix it forever.

3 strategies that never failed us (after 250 brands):

1️⃣ Post-Purchase Optimisation

A post-purchase upsell can convert at 10% upwards.

→ Use a complimentary product at a low AOV with a small discount 
→ Offer a free product that has a high gross margin 
→ Maximise profitability per order

2️⃣ Gamified In-Cart Upsells

Traditional in-cart upsells don't work.

Customers hate being hit with friction.

UNLESS there's something in it for them.

So give them incentives.

Example:

If their cart is worth £50 and you offer free shipping at £70…

Offer a product worth £20, and gifts at X and Y value.

3️⃣ Bundles With Offer Tiers

Maximise contribution margin per order.

Create irresistible offers to drive AOV.

→ Don’t chase ROAS, look for POAS (profit on ad spend)
→ Understand your unit economics for each offering
→ Have contribution margin at the front of mind 
→ Offer bundles that make strategic sense

4️⃣ Use Low AOV In Your Favour

On TikTok Shop, low AOV is a brand’s superpower.

→ Low AOV = an impulsive purchase.
→ A random viewer becomes a customer in 3 clicks
→ Convenience is unmatched, make buying easy for consumers 

If you want to leverage the goldmine on TTS 👇🏻

We’ve partnered with TikTok and have an offer for you.

What we'll do:

- Get TikTok to fund your creative fees - you get 15 UGC assets for FREE
- Get you access to our agency accounts and enterprise support team
- Run your ads based on performance (don’t pay if we don’t get results)
- Setup and manage your TikTok Shop

DM me ‘SHOP’ if you’d like to chat about it!

We generated 9 figs last year with this 3-step community-building framework ⬇️

Every single high-performing brand has loyal communities.

But ecom is crowded in 2024.

You don’t just need customers but trusted communities.

A community that connects and wins together.

1️⃣ Build a cross-platform audience

 If you have 1M followers on YouTube but 0 on TikTok…

You’re in trouble.

You don’t have to go all out on EVERY platform.

But having some presence on each one is critical.

If you don’t have anything on a channel:

Customers see it as a major red flag.

2️⃣ Founder-led brands

Every Founder must build a personal brand.

It helps you attract:

- Opportunities
- Customers
- Investors

Your personal brand is your secret marketing department.

The best way to build trust is to:

Document your journey in public.

When customers see you showing the highs and lows…

They instantly believe your business worthy of their:

- Time
- Energy
- Money
- Attention

3️⃣ Sensationalised success stories are out 

All of us crave authenticity.

High-prod creatives are great…

But keeping it realistic is equally important.

Plus, people can see through exaggerated BS now.

They’re tired of ultra fine-tuned ‘success stories’.

UGC was the best-performing paid creative in 2023.

Real-life stories of real humans are the key.

Authenticity is winning.

Consumers appreciate:

- Realistic results
- Documented without using fancy equipment
- Balance polished with raw content.

If you enjoyed this…

Leave a comment on where ecom is headed in 2024.

And follow me for more daily content on scaling your ecom brand 

Joe Marston 🚀

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