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I love selling and sailing. In 2023, I quit my full-time job, bought a 35-foot sailing yacht, and started working for myself. I've spent the last 4 years leading and executing over 150 RevOps software implementations, optimizations, and strategic projects. I've worked with small SaaS start-ups all the way to publicly traded enterprises with 1000s of salespeople. I became an expert with hands-on experience in CRM (SFDC/HubSpot), Sales Engagement (Outreach.io, Salesloft, Apollo), Sales Intelligence (ZoomInfo, Lusha, Apollo, LeadIQ, Clay), Call AI (Gong, Chorus, KAIA, Salesloft Conversations), Lead Routing Software (Chili Piper, RingLead, LeanData), and many other RevOps tools/platforms. My key observation was how much money and time is wasted on RevOps software. Many companies are spending 1000s per rep a year on tools with low adoption, messy data, and no clear ROI. It's now my mission to help GTM teams do 3 things: 1. Reduce Vendor Spend - recommend what to buy, keep, and rip out based on your business goals. 2. Navigate The Vendor Landscape - there are 5000+ vendors in this space, how do you know how to select the right tools? 3. Operate and Optimize Tools - share insights or provide hands-on expertise in implementing and optimizing your software with a framework that drives adoption and results,
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