The Product Compass

Helped thousands of professionals boost their product management skills by sharing knowledge and experience in online courses, newsletter, and social media posts.

Author, Founder

iDeals

We help professionals to collaborate over sensitive data and run critical business transactions, such as M&A, smoothly. Trusted by 1M+ leading professionals globally.

Senior Product Manager

Regiondo 

Regiondo is Europe's leading booking software for the leisure industry. More than 7,500 tour and activity providers from 42 countries power their revenue using its booking software (SaaS, B2B2C).

Product Manager

BEC Poland

Launched a product integrating dozens of systems and 30+ banks in Denmark by collaborating with 5 
cross-functional teams, managing 50+ stakeholders and suppliers and reporting directly to the BEC Directors.

Enabled BEC to shut down legacy systems by prioritizing product roadmap and timely shipping a platform that covers virtually all banking areas. In June 2022, the platform was handling over 2.3M active end-users.

Led the implementation of a complex B2B financial system that saved 10M+ EUR by discovering and prioritizing ideas, setting and tracking the key product metrics, and planning A/B experiments.

Epic Owner

APN Promise S.A.

Transformed how the company operates in 5 product areas: vision and strategy, customer value, driving business results, marketing, quality, and team building, as confirmed by Tomasz Sochacki (former IT Director) on a LinkedIn profile.

Launched and got early adopters for a new B2B product by conducting market research, analyzing customer pain points, testing ideas, prioritizing the roadmap, and leading a Scrum team.

HURO Sp. z o.o.

Built and scaled a tech product company offering reusable document workflows and a plug-and-play Intranet and reached over 100,000 MAU (B2B, SaaS and on-premise), even though HURO started with virtually no capital.

Won over 15 enterprise contracts, including FTSE 100 companies, by setting a clear vision and strategy, managing sales and marketing, setting objectives, running hundreds of experiments, and leading 2 cross-functional teams.

Executed the exit strategy by selling all shares (50% of the company) in March 2019.

Founder, Chief Product Officer

ITMAGINATION

Built a new software department (Enterprise Collaboration) by taking ownership of sales, marketing, hiring, coaching, leading teams and managers, and financial results.

Program Manager

Launched and coordinated the go-to-market of a new financial platform on the market (B2C) by saving a challenging project, after stepping in as a Team Leader in the middle of the development. As a result, promoted to a higher position.

Team Leader and Architect

SII Polska

Lead .NET Developer

Altkom Akademia S.A.

.NET Developer

ZieluONE

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In 2025, we need to end this madness. Product Owner is not a job title.

When you split the roles:

- Product Manager talks to the business and customers.
- Product Owner (“backlog administrator”) works with developers and documents “the requirements.”

I consider this one of the worst anti-patterns in Product Management.

A typical argument is that combining two roles is "too much work for a single person."

That might happen if you spend days attending useless meetings or writing detailed instructions. But if you empower others, prioritize work, and focus on value without BS, things go smoothly.

I agree with Marty Cagan, who wrote that to succeed as a Product Manager, you need:

- Direct access to users and customers
- Direct access to business stakeholders
- Direct access to engineers and designer

Without proxies. Product Owner included.

The only valid setup is that the Product Manager and Product Owner are the same person with the end-to-end responsibility.

In particular, it’s essential that the Product Manager, Product Designer, and at least one Engineer perform Product Discovery together.

Finally, if you work in Scrum, as PSPO III, I’d like to emphasize that Product Owner is just accountability, and Product Manager is a job title. The Product Owner’s accountability is best fulfilled by an experienced Product Manager.

Do you agree? Disagree?

Let me know in the comments.

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Enjoy this? 

♻️ Repost to help PMs avoid this anti-pattern.

Want a hi-res PDF of this picture? 

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Paweł Huryn

Actionable Insights and Resources for PMs | The Product Compass Newsletter | Join 90K+ PMs

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The Ultimate ChatGPT Prompts Library for PMs I’ve collected over the past year. 

Inside 55 proven prompts.

Data Analytics:
  - Cohort Analysis 
  - Generate SQL queries

Execution:
  - Create Job Stories
  - Create User Stories
  - Create WWAs
  - Generate a Dummy Dataset for Testing
  - Create Detailed Test Scenarios

Go-to-Market:
  - Brainstorm a Beachhead Segment
  - Brainstorm Growth Loops
  - Brainstorm GTM Motions
  - Develop a GTM Strategy
  - Identify ICP (Ideal Customer Profile)

Market Research:
  - Competitor Analysis
  - Identify Potential Market Segments
  - Sentiment Analysis
  - User Personas Research
  - User Segmentation

Product Discovery:
  - Analyze Feature Requests
  - Brainstorm Experiments: Existing Product
  - Brainstorm Experiments: New Product
  - Brainstorm New Ideas: Existing Product
  - Brainstorm New Ideas: New Product
  - Identify Assumptions: Existing Product
  - Identify Assumptions: New Product
  - Prioritize Assumptions
  - Prioritize Features
  - Summarize a Customer Interview

Product Growth:
  - Identify North Star Metric

Product Management:
  - Brainstorm Team-Level OKRs
  - Create a PRD
  - Customer Outreach
  - Help With a Pre-Mortem Analysis
  - Outcome-Based Roadmap
  - Summarize an Internal Meeting

Product Marketing:
  - Brainstorm Marketing Ideas
  - Brainstorm Positioning Ideas
  - Brainstorm Product Name
  - Brainstorm Taglines
  - Generate Value Proposition Statements
  - SEO Optimization

Product Strategy:
  - Analyze Porter's Five Forces
  - Brainstorm a Product Vision
  - Brainstorm Monetization Strategy
  - Estimate Market Size (TAM, SAM, TOM)
  - Generate a Business Model
  - Generate a Lean Canvas
  - Generate a Product Strategy
  - Generate a Value Proposition
  - Perform Ansoff Matrix Analysis
  - Perform PESTLE Analysis
  - Perform SWOT Analysis

Other:
  - Draft a Privacy Policy
  - Draft an NDA
  - Identify Grammar And Flow Errors
  - Review a PM Resume

Can't give it away for free.

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